Latest News

Campaigns 2 mins read

Tate McRae Joins SKIMS for Holiday Campaign

Pop sensation and dancer Tate McRae has partnered with SKIMS for its highly anticipated holiday campaign, showcasing the brand’s winter releases in cozy and chic looks. McRae, known for her raw, relatable songwriting and powerful dance performances, is featured in SKIMS' "sexiest holiday campaign yet," captured by renowned director Harmony Korine. She appears in a Pointelle Sweater set, Stretch Lace Teddy, and Faux-fur Boots, adding her unique style to SKIMS’ winter-ready collection.

Career Highlights: McRae rose to fame as a young dancer on So You Think You Can Dance before her music career took off with her viral single you broke me first in 2020, which has since amassed billions of streams. Her debut album, I Used to Think I Could Fly (2022), was a commercial success, topping charts globally. This year, she continued her ascent with Think Later, her sophomore album, which debuted in the Billboard Top 10 and includes the hit single greedy, a track that has

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Business Ventures 2 mins read

James Harden Partners with Crunch Fitness to Launch New Gyms in Texas

James Harden, the 10-time NBA All-Star and current Los Angeles Clippers guard, has joined Crunch Fitness to open three new state-of-the-art gym facilities across the Houston area, expected to open in Winter 2025. This partnership highlights Harden’s growing business portfolio and passion for community-focused initiatives. Known for his iconic style on and off the court, Harden has invested in various ventures, including a minority stake in the Houston Dynamo soccer team, his own wine label J-Harden Wines, and his brand, The Beard Club, which specializes in men's grooming products, leveraging his own style as a brand ambassador.

Career and Business Highlights: Harden’s career has been defined by impressive records and accolades since he was selected third overall in the 2009 NBA Draft by the Oklahoma City Thunder. A pivotal move to the Houston Rockets in 2012 allowed him to shine as a franchise player, where he earned the 2018 MVP award and led the NBA in scoring for three consecutive

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Music 2 mins read

Gracie Abrams Becomes New Brand Ambassador for Chanel Coco Crush

Singer-songwriter Gracie Abrams has been announced as the new face of Chanel's Coco Crush campaign. Known for her deeply personal songwriting and rising influence in pop music, Abrams is also currently on tour as the opening act for Taylor Swift's The Eras Tour, captivating audiences worldwide with her emotive performances. Her partnership with Chanel adds to her growing presence in the fashion world, joining a roster of luxury brand endorsements, including Pandora and TUMI.

Career Highlights: Abrams, the daughter of filmmaker J.J. Abrams, began her music journey with her debut EP, Minor, in 2020, which included introspective tracks like “Long Sleeves” and “Friend.” She followed up with her EP This Is What It Feels Like in 2021, co-writing with Aaron Dessner from The National, known for his collaborations with Taylor Swift. Her debut album, Good Riddance (2023), garnered critical acclaim and even led to a Grammy nomination for Best New Artist in 2024.

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Latin 1 mins read

Nsqk Signs with WME for Global Representation (Excluding Central and South America)

Mexican alt-reggaeton artist Nsqk, also known as Rodrigo Torres, has signed with WME for representation worldwide outside of Central and South America. With a career managed by Miguel Machado at Worldwide Records, Nsqk has steadily gained popularity in the Latin and U.S. music scenes. Born in Monterrey and raised in Houston, his music blends influences from both cultures, fusing reggaeton, trap, R&B, and electronica to create a distinct sound. His breakout hit, “De Vez Cuando (Aparece),” in 2020, amassed over 18 million Spotify streams, showcasing his talent for melding genres with a smooth, reflective style.

Recently, Nsqk released the album ATP, a concept project that combines nostalgic skits with genre-hopping tracks. Notable songs like “Tarde o Temprano” reflect his experimental approach, merging Kanye West-inspired production with Latin urban beats. In 2024, he announced his Alter Ego tour, marking his first major U.S.

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Music 2 mins read

Charli XCX Signs A New Endorsement Deal With Converse

British pop innovator Charli XCX has joined forces with Converse as the newest face of the brand, stepping into the footwear industry with this exciting partnership. Known for her genre-defying pop sound and bold “brat pop” persona, Charli XCX brings her unique style to the brand, joining other artists and athletes who have represented Converse, such as Billie Eilish, Tyler, the Creator, and Shai Gilgeous-Alexander. Recently, Charli XCX has also worked with brands like Laneige, K18, and Valentino Beauty, further extending her influence in fashion and beauty.

Career

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Uncategorized 2 mins read

Queen Latifah Collaborates with Good American for “American Icons” Campaign

Queen Latifah has partnered with Good American, starring in the latest installment of its "American Icons" campaign. The Oscar-nominated performer and cultural icon models the brand’s newest styles, showcasing looks from the brand founded by Khloé Kardashian and Emma Grede. Queen Latifah joins a lineup of influential figures representing Good American's mission of inclusivity and body positivity. Previous campaign stars include model Cindy Crawford, who kicked off the campaign last September, and WNBA star Angel Reese, who headlined a collection designed for tall women in May. Supermodel Irina Shayk also served as the face of Good American’s denim campaign in June.

Career and Brand Collaborations: Queen Latifah’s influence spans music, film, television, and fashion. She began her career in hip-hop, earning critical acclaim for her powerful lyrics and style. Beyond

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Sports 2 mins read

Simone Biles Collaborates with Barefoot Wine for NFL Campaign

Iconic gymnast Simone Biles has teamed up with Barefoot Wine, America’s most awarded wine brand, for an NFL campaign that offers fans an exclusive chance to watch the Green Bay vs. Chicago rivalry game with her. As Barefoot's newest ambassador, Biles will host one lucky fan and their friends in the brand’s “BandWAGon Box” suite on November 17, complete with pregame sideline access. This partnership brings together Biles' renowned fan engagement with Barefoot's role as the NFL’s official wine sponsor, creating a memorable experience for fans.

Career Achievements: Simone Biles is the most decorated gymnast in history, with 11 Olympic and 30 World Championship medals. Her achievements include a record seven Olympic golds and six all-around world titles, underscoring her unparalleled skill and longevity in the sport. At the 2024 Paris Olympics, she solidified her legacy by winning multiple medals, including her seventh Olympic gold, with standout performances on vault and beam. Biles' recent

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Basketball 2 mins read

Allisha Gray Partners with SonderMind for Mental Health Awareness

WNBA All-Star and Atlanta Dream guard Allisha Gray has joined forces with SonderMind to promote accessible mental health support. In a recent social media post, Gray highlighted SonderMind's mission to connect individuals with therapists who understand unique aspects of their identity, such as race, gender, and language preferences.

Career Highlights: Gray has established herself as a standout talent in the WNBA since being named Rookie of the Year in 2017 with the Dallas Wings. Recently, she achieved career highs with the Atlanta Dream, averaging 17.9 points, 5.2 rebounds, and 3.5 assists per game in the 2023 season, leading her team to the playoffs. Known for her two-way play, Gray combines scoring, defense, and rebounding, and her on-court leadership has been pivotal for Atlanta.

In July 2024, Gray made history at the WNBA All-Star weekend by becoming the first player ever to win both the Skills Challenge and the Starry 3-Point Contest. Additionally,

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Film/TV 1 mins read

Cassady McClincy Zhang Signs with Untitled Entertainment for Management

Actress Cassady McClincy Zhang, known for her breakthrough role as Lydia on AMC’s The Walking Dead, has signed with Untitled Entertainment for management. She continues to be represented by CESD Talent Agency. McClincy began her career in film and television at a young age, appearing in projects like Love, Simon (2018) and recurring on shows like Ozark, where she played Anna Sloan, and Castle Rock, as young Molly Strand​

Her portrayal of Lydia on The Walking Dead, a character introduced in season 9, quickly became a fan favorite. Initially cast as a recurring character, McClincy was promoted to series regular by season 10 and appeared throughout the series’ final seasons. This role cemented her as a rising talent in genre television and earned her acclaim among fans of the long-running horror-drama​

With her recent management change, McClincy is poised for further success, bringing her versatility and

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Music 2 mins read

B.o.B Signs with United Talent Agency

Rapper, producer, and songwriter B.o.B, born Bobby Ray Simmons Jr., has signed with United Talent Agency (UTA) for representation, adding to a career marked by both commercial success and artistic innovation. Known for blending hip-hop, pop, and rock, B.o.B’s versatility set him apart early on. He initially gained fame with his debut album B.o.B Presents: The Adventures of Bobby Ray (2010), which included global hits like Nothin’ on You featuring Bruno Mars, Airplanes featuring Hayley Williams, and Magic featuring Rivers Cuomo of Weezer. These singles topped charts worldwide and earned him Grammy nominations, solidifying his place as a mainstream artist with crossover appeal.

Career Highlights and Achievements: After The Adventures of Bobby Ray, B.o.B’s second album, Strange Clouds (2012), continued his success, debuting at No. 5 on the Billboard 200. The album's lead single, Strange Clouds, featured Lil Wayne and showcased B.o.B’s ability

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