Latest News

Sports 1 mins read

MANSCAPED Launches New Campaign Featuring Father-Son Duo Tony and Riley Hawk

MANSCAPED has unveiled its latest commercial, starring the legendary father-son skateboarding duo, Tony and Riley Hawk. The campaign highlights the launch of MANSCAPED’s highly anticipated electric foil shaver, The Chairman™ Pro. Known for their precision and smooth execution of skateboarding tricks, Tony and Riley bring a humorous twist to the commercial, showcasing how a clean shave—like a well-executed trick—can make all the difference. The ad humorously touches on the influence facial hair can have, adding another fun layer to the already entertaining

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Electronic 1 mins read

Stryv Signs with WME for Representation

Stryv, a rising name in the electronic music scene, has signed with WME for worldwide representation. His team of point agents includes Matt Smith, Annie Chung, Stephanie LaFera, Kyle Bandler, and Steve Hogan. Known for his ability to blend various electronic genres, Stryv has been making waves in the music industry.

Recent Career Highlights: Stryv’s most recent release, a collaboration with Adam Port, Keinemusik, ORso, and Malachiii, has seen tremendous success, accumulating over 260 million streams since its release in June 2024. His innovative sound and collaboration with top-tier artists have helped him build a strong following in the electronic music community.

With WME now managing his career, Stryv is poised to continue his rapid ascent, delivering cutting-edge music and performances that captivate audiences globally.

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Music 2 mins read

Billie Eilish Partners with Google Maps to Promote Sustainability During Upcoming Tour

Billie Eilish has teamed up with Google Maps to encourage eco-friendly options for fans attending her Hit Me Hard and Soft world tour, which kicks off on September 29 in Quebec City. The partnership aims to direct concertgoers toward sustainable transportation and plant-based food choices at various tour stops.

Sustainability Focus: Through Google Maps, fans can access tips on fuel-efficient routes, walking, bike-sharing, and public transportation options in the cities where Eilish will perform. In an effort to promote sustainability, Google Maps will suggest walking or public transit routes when they’re as convenient and fast as driving. The partnership covers 43 cities around the world, providing eco-conscious alternatives for fans at every stop.

Plant-Based Food Options: In select cities, including Atlanta, Baltimore, Chicago, Detroit, Los Angeles, Minneapolis, Nashville, New York, Philadelphia, and Washington, D.C., Eilish will also provide her personal recommendations for plant-based restaurants. Fans can easily find

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Music 1 mins read

Yulia Niko Signs with UTA for Representation

Yulia Niko has signed with UTA for representation outside of North and South America, while continuing to be repped by CAA for those regions. Managed by RODA Artists, Yulia Niko is a rising star in the electronic music world, known for her deep and melodic techno sound.

Career Highlights: Niko currently has over 130,000 monthly listeners on Spotify, showcasing her growing global influence. She released her album TWINSOUL in March 2024 via Armada Music, further establishing her presence in the electronic music scene. Some of her most popular tracks include Pura Vida, which has accumulated over 3.5 million streams, and Intuición, with over 900,000 streams on Spotify.

Her music, which blends deep house and techno, has garnered attention from fans and critics alike for its innovative and hypnotic qualities. She has released tracks on notable labels like Crosstown Rebels and Get Physical,

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Sports 1 mins read

WNBA Player Olivia Nelson-Ododa Launches Beauty Brand KAYELISE BEAUTY

Olivia Nelson-Ododa, star of the WNBA, has ventured into the beauty industry by launching her own brand, KAYELISE BEAUTY. Described as a “labor of love,” the brand blends luxury with wellness, offering clean, sustainable, and inclusive skincare products. The mission of KAYELISE Beauty is to prioritize both outer beauty and inner well-being, catering to a diverse range of individuals with a focus on health and wellness.

Career Highlights: Olivia Nelson-Ododa is an accomplished basketball player known for her standout collegiate career at the University of Connecticut (UConn), where she helped lead the Huskies to multiple NCAA tournament appearances. A talented forward, Nelson-Ododa was drafted by the Los Angeles Sparks in the 2022 WNBA Draft. Her defensive skills, shot-blocking ability, and rebounding prowess have earned her a strong reputation in the league. In addition to her success on the court, Nelson-Ododa is known for her commitment to community work and empowerment, making the launch of her beauty brand a natural extension of her

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Rep Moves 2 mins read

Sasha Camacho Launches Good Looks PR After Departing Interscope Records

Sasha Camacho, formerly of Interscope Records, has launched her own PR agency, Good Looks PR. Bringing her extensive industry experience, Camacho is taking with her a roster of rising stars, including Ken Carson, Destroy Lonely, Homixide Gang, Skaiwater, and Lexa Gates. Notably, all of these artists remain signed to Interscope Records, continuing their relationship with the label while entrusting Camacho with their public relations strategies.

Artist Profiles:

Ken Carson: A key figure in the new wave of rap, Ken Carson is known for his association with Playboi Carti’s Opium label. Carson’s music fuses experimental beats with high-energy performances, and his debut studio… Read More
Film/TV 2 mins read

Brian Cox Collaborates with ASICS for World Mental Health Day Campaign

Scottish actor and Succession star Brian Cox, known for his portrayal of hot-headed characters, has teamed up with ASICS for their World Mental Health Day campaign. In this new role, Cox plays the “world’s scariest boss,” offering a sharp yet humorous reminder about the importance of movement for mental well-being.

Campaign Details: The 1-minute clip features Cox at his intimidating wooden desk, presenting data that highlights the dangers of sitting for prolonged periods—specifically, the negative impact it can have on mental health. Cox, in his signature

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Music 2 mins read

Omar Apollo Collaborates with Taco Bell to Launch Disha Hot Sauce

Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family’s secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of

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Basketball 1 mins read

Kysre Gondrezick Signs with Rodeo & Madison Agency for PR

WNBA player Kysre Gondrezick has signed with Rodeo & Madison Agency for public relations representation, further expanding her presence in sports and media.

Career Highlights: Kysre Gondrezick, a standout in women’s basketball, was selected 4th overall in the 2021 WNBA Draft by the Indiana Fever. She gained national attention for her dynamic performances and skill set during her collegiate career, first at the University of Michigan and later at West Virginia University, where she became one of the top players in the Big 12. Known for her scoring ability and versatility on the court, Gondrezick has made a name for herself as a rising star in the WNBA.

In addition to her basketball career, Gondrezick has been involved in various off-court ventures, including advocacy for mental health awareness. Her leadership and determination have made her a role model for young athletes, and she continues to build her brand both within and beyond basketball.

With Rodeo & Madison Agency handling her PR, Gondrezick is set to enhance her profile

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Music 2 mins read

Blu DeTiger Collaborates with Fender on First-Ever Artist Signature Bass

Bass virtuoso Blu DeTiger, who is repped by ALT:Vision, has teamed up with Fender for an exciting new product collaboration: her first-ever artist signature bass. Known for her viral bass covers and genre-blending musical style, Blu has rapidly gained recognition in the music world, culminating in the release of her debut album All I Ever Want is Everything and being featured on the cover of Forbes 30 Under 30 music list.

Product

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Film/TV 2 mins read

Jennifer Hudson Collaborates with Dawn on a New Campaign

Jennifer Hudson, represented by CAA, has teamed up with Dawn for a heartwarming new campaign featuring the brand’s iconic ducklings. The campaign, which launched recently, highlights Dawn’s commitment to wildlife rescue and features Hudson alongside the beloved ducklings that have become a staple of the brand’s identity.

Campaign Details: The campaign showcases how Dawn is used to clean and protect wildlife, with Hudson lending her star power to spread the message

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Campaigns 2 mins read

Doja Cat Collaborates with Brisk Iced Tea on New Campaign

Doja Cat has teamed up with Brisk Iced Tea for a new campaign that celebrates creativity and self-expression. Represented by CAA and managed by Good Day Management, Doja Cat is the first female artist to be rendered in clay for a Brisk campaign. This new initiative, launched on September 10, will run until December 15 across various social media platforms, including TikTok, Meta, Snapchat, and YouTube, and streaming on Vevo, Twitch,

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Endorsement Deals 1 mins read

Snoop Dogg and Patrick Mahomes Collaborate with T-Mobile on New Campaign

Snoop Dogg has teamed up with Kansas City Chiefs quarterback Patrick Mahomes for a new T-Mobile campaign, released Friday, promoting the company’s offers for the new iPhone 16. In the ads, Snoop Dogg provides playful commentary on Mahomes as he heads into a T-Mobile store to grab the latest iPhone. Popular streamer Kai Cenat also joins in, offering his own take on Mahomes’s shopping skills.

Snoop Dogg’s Brand

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Film/TV 1 mins read

Adriane Galisteu Becomes New Betano Ambassador in Brazil

Betano, one of the largest betting companies in Brazil, has announced TV host Adriane Galisteu as its newest brand ambassador. This comes after Betano renewed its sponsorship of the popular reality show A Fazenda for the third consecutive year, further solidifying its presence in the Brazilian market.

Career Highlights: Adriane Galisteu is one of Brazil’s most prominent TV personalities, with a career spanning over two decades. She first gained widespread attention in the 1990s as a model and actress, eventually transitioning into a successful television host. Galisteu has hosted several popular Brazilian TV programs, including Superpop and É Show, and she is best known today as the host of the long-running reality show A Fazenda, where she has gained an even larger following.

Brand Collaborations: Alongside her work with Betano, Galisteu has endorsed several other brands, including Brae Hair Care. Her influence and public appeal make her a sought-after ambassador for top-tier companies in Brazil,

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Film/TV 2 mins read

Kale Culley Signs with LBI Entertainment

Kale Culley, best known for his role as August Walker on The CW’s Walker series, has signed with LBI Entertainment. Culley gained widespread recognition for his portrayal of August, the son of Jared Padalecki’s character, in the hit show. Despite Walker‘s recent cancellation, Culley’s performance across three seasons made him a standout as a young actor with significant potential.

Career Highlights: Before his breakout role on Walker, Culley had appeared in various guest roles on popular television series such as NCIS, Black-ish, Sydney to the Max, and Fresh Off the Boat. His ability to adapt to different genres—from crime dramas to family comedies—demonstrates his versatility as an actor. Culley also starred in the short film Me, My Phone & I, which allowed him to further develop his acting chops in a leading role.

Future Prospects: With his growing body of work, Culley is considered one of the emerging talents in Hollywood. In addition to his television

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Campaigns 2 mins read

Martha Stewart Collaborates with Pure Leaf Iced Tea on New Campaign

Martha Stewart, the iconic lifestyle expert and businesswoman, has partnered with Pure Leaf Iced Tea for a playful new digital campaign. In the campaign, Stewart introduces her go-to solution for staying cool, calm, and collected: bottles of Pure Leaf Unsweetened Iced Tea, which she affectionately calls “Martha’s Little Helper.”

Campaign Details: Launched on Tuesday, the campaign offers a whimsical glimpse into Stewart’s meticulously curated world, where she humorously hides bottles of Pure Leaf in creative spots around her estate. Whether it’s

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Endorsement Deals 2 mins read

Central Cee Signs New Endorsement Deal with G-Shock

Central Cee has teamed up with G-Shock as their new European Brand Ambassador. The UK rapper’s influence extends well beyond music, making him a perfect fit for the iconic brand. In 2023, Central Cee became the first UK rapper to surpass 2 billion streams on Spotify, with over 7 billion global streams to date. His distinct style, laid-back persona, and undeniable musical talent have resonated with a new generation of fans, transcending into the worlds of fashion and culture.

Campaign Details: As part of this partnership, G-Shock is preparing to launch the GM-2110 collection, which will be revealed on September 26th. Central Cee’s collaboration with G-Shock reflects his growing presence in both music and fashion, as his influence continues to extend into multiple industries.

Career Highlights: Central Cee rose to fame with his breakout single Day in the Life in 2020, followed by hits like Loading and Obsessed with You, which helped solidify his status as one of the most exciting talents in UK rap. His 2022 mixtape

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Film/TV 2 mins read

Cleo Wade Signs with The Lede Company for PR

Renowned poet, artist, and activist Cleo Wade has signed with The Lede Company for public relations representation. She continues to be represented by CAA for her broader career endeavors.

Career Highlights: Cleo Wade is known for her impactful work as a poet and activist, using her art to inspire social change, self-love, and empowerment. Her debut book, Heart Talk: Poetic Wisdom for a Better Life (2018), became a bestseller, blending poetry and advice aimed at fostering emotional wellness and personal growth. Wade’s powerful, affirming messages, often shared on social media, have resonated with audiences around the world, solidifying her position as a leading voice for empowerment and activism.

Wade followed up her debut with Where to Begin: A Small Book About Your Power to Create Big Change in Our Crazy World (2019), which focused on encouraging readers to take action in their communities and make a positive difference. Her work often touches on themes of love,

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Rock 2 mins read

Jack White Teams Up with Fender to Launch New Signature Guitars and Amp

Legendary musician Jack White has partnered with Fender to release a new line of signature guitars and an amplifier. The former White Stripes frontman and solo artist has designed two guitars and an amp in the Signature Jack White Collection, showcasing his personal style and vintage influences.

Signature Collection Details:

The Pano Verb Amplifier is inspired by White’s own vintage Vibrasonic and Vibroverb amps and will retail for £2,869.… Read More
Music 2 mins read

Post Malone Becomes An Investor in Poppi

Post Malone, the chart-topping rapper and singer-songwriter, has joined Poppi, the popular prebiotic soda brand, as an investor. Known for his distinctive style and wide appeal, Malone’s involvement with Poppi adds to his portfolio of brand partnerships, which also includes collaborations with Postmates, Raising Canes, HyperX, and Bud Light.

Career Highlights: Post Malone first gained international fame with his debut single White Iverson in 2015. Since then, he has become one of the most influential artists in the music industry, blending genres like hip-hop, rock, and pop. His albums Stoney (2016), Beerbongs & Bentleys (2018), Hollywood’s Bleeding (2019), and Twelve Carat Toothache (2022) have all topped charts worldwide, featuring numerous multi-platinum hits such as Rockstar,

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