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London-born grime star Stormzy has signed on as the global ambassador for Dyson, representing the brand's new OnTrac headphones. Known for his dedication to excellence in his music, Stormzy’s partnership with Dyson aligns well with the brand’s focus on engineering precision and cutting-edge technology. The OnTrac headphones offer 40mm speaker drivers and advanced audio signal processing, allowing Stormzy to experience a full frequency range (6Hz to 21kHz) and capture every nuance of his music.

Campaign and Product Highlights: The campaign video captures Stormzy's high-energy

Electronic music powerhouse Afrojack, born Nick van de Wall, has signed with Ace Agency for worldwide representation, excluding North America. Known for his high-energy sets and genre-blending style, Afrojack continues to be managed by The Shalizi Group.

Career Highlights: Afrojack first rose to prominence with his 2010 hit Take Over Control featuring Eva Simons, which catapulted him into the international EDM scene. Over his career, he has collaborated with top artists like Beyoncé, Pitbull, and David Guetta, with his Grammy-winning remix of Madonna’s Revolver further cementing his reputation. In 2014, he released his debut studio album, Forget the World, which showcased his unique fusion of electronic and pop elements. Afrojack is also the founder of Wall Recordings, a label dedicated to supporting emerging EDM talent, further influencing the industry beyond his own performances.

Canadian electronic music icon Deadmau5, whose real name is Joel Zimmerman, has signed with CAA for representation, marking a shift from his previous agency, UTA. Managed by Seven20 and with PR handled by Falcon Publicity, Deadmau5 continues to expand his influence across electronic music with CAA as he pursues his innovative, genre-defying projects.

Career Highlights: Deadmau5 first gained international fame with his 2008 album Random Album Title, which included major hits like “Faxing Berlin” and “I Remember” (a collaboration with Kaskade). This release helped establish his signature progressive house sound, and his follow-up projects, such as For Lack of a Better Name (2009) and 4×4=12 (2010), solidified his place in the EDM world. Known for his unique stage

Regional Mexican band Fuerza Regida has signed with United Talent Agency (UTA) for worldwide representation outside of Mexico, continuing their momentum as a key force in the global corridos tumbados genre. Managed by Rancho Humilde and with PR managed by Audible Treats, Fuerza Regida recently released their album Pero No Te Enamores via Rancho Humilde/Sony Music, which showcases their innovative fusion of traditional Mexican sounds with electronic and Jersey club influences.

Career Highlights: Formed in 2015 and led by frontman Jesús Ortiz Paz, Fuerza Regida rose to fame with their mix of corridos and trap, often called corridos tumbados. Their work, including the album Del Barrio Hasta Aquí (2019), has earned multi-platinum status and solidified their role in the música Mexicana movement. In 2023, they