Latest News

Hip-Hop 2 mins read

Rapper Chip Collaborates with Old Spice on New Campaign

British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip’s wide fanbase and new audiences. The campaign will also be supported

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Music 2 mins read

Peach Pit Signs with Grandstand Media for PR Representation

Canadian indie-pop band Peach Pit has signed with Grandstand Media for public relations representation, as the band continues to grow its presence in the global music scene. They are currently booked by Creative Artists Agency (CAA) and managed by Watchdog Management.

Career Highlights: Formed in Vancouver in 2016, Peach Pit quickly gained attention with their unique blend of dreamy indie-pop and catchy guitar riffs, creating a sound often described as “chewed bubblegum pop.” Their breakout came with the release of their debut album Being So Normal (2017), which featured standout tracks like Alrighty Aphrodite and Tommy’s Party. The album’s laid-back, nostalgic feel resonated with fans and established them as rising stars in the indie music world.

Peach Pit’s success continued with the release of their sophomore album You and Your Friends in 2020, which further

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Comedy 2 mins read

Mario Adrion Signs with Gersh for Representation

Stand-up comedian and YouTuber Mario Adrion has signed with Gersh for representation, further advancing his career in comedy and entertainment. Hailing from a small town in Germany, Adrion has garnered over 2 million followers across social platforms by sharing VLOGs and comedy clips that highlight his unique blend of humor and vulnerability. Known for playing with the struggles and stereotypes of being a retired male model and a European living in the United States, Adrion’s comedy brings a refreshing perspective to the stage.

Career Highlights: Mario Adrion’s comedic style often reflects his experiences as a former male model and his journey navigating life in the U.S. as a German. His viral videos and comedy sketches have captured the attention of a global audience, leading to appearances on major platforms like Vogue, FOX, ABC, Daily Front Row, and Germany’s Pro7. He also made a memorable appearance on Jimmy Kimmel LIVE and is widely recognized for his iconic performance on American Idol, where

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Music 3 mins read

Chase Shakur Signs with Audible Treats for PR Representation

Chase Shakur, a rising star in the Alternative R&B scene, has signed with Audible Treats for public relations representation. He continues to be booked by United Talent Agency (UTA) and is quickly becoming one of the most talked-about names in the R&B world. His recent releases through Def Jam have further solidified his place as an emerging force in the industry.

Career Highlights: Chase Shakur, a 23-year-old artist from Atlanta, Georgia, began his career in underground rap cyphers around East Atlanta before transitioning to a melodic and breathy sound that blends modern R&B production with 90s-style vocals and rap-like songwriting. His distinct sound has garnered him a rapidly growing fanbase, with over 1.5 million monthly listeners on Spotify.

Shakur’s breakthrough came with his first project It’ll Be Fine, which attracted significant attention within the music industry. The project featured standout tracks like Too Far Close, which now boasts over

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Film/TV 2 mins read

Ella Purnell Signs with Range Media for Management

British actress Ella Purnell has signed with Range Media for management, adding to her growing team alongside her agents WME and Curtis Brown. Her public relations continue to be managed by Shelter PR. Purnell has made a name for herself in both television and film, captivating audiences with her diverse roles and standout performances.

Recent Work and Career Highlights: Most recently, Purnell starred in Fallout, a post-apocalyptic drama series for Amazon Prime Video, based on the popular video game franchise of the same name. Co-created by Geneva Robertson-Dworet and Graham Wagner and developed by Lisa Joy and Jonathan Nolan, Fallout has become Amazon’s highest-rated show and garnered an impressive 17 Emmy nominations. Purnell’s role in the series has further solidified her reputation as a versatile and talented actress in high-demand.

Purnell

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Brand Ambassador 2 mins read

Charles Leclerc Signs New Endorsement Deal with PUMA

PUMA has announced Formula 1 star Charles Leclerc as its newest brand ambassador, solidifying a strategic partnership that merges motorsport with fashion. The collaboration is set to boost awareness for PUMA, connecting with fans of both high-performance motorsport and cutting-edge fashion. As part of the deal, Leclerc will feature prominently in high-profile PUMA collections, particularly focusing on the PUMA Motorsport line for Scuderia Ferrari, showcased across global platforms.

Career Highlights:Leclerc, widely regarded as one of Formula 1’s most talented young drivers, has had an impressive career with Ferrari since joining the team in 2019. Among his most memorable achievements are his two iconic victories: first at the Monaco Grand Prix, his home race, where he thrilled local fans with a commanding win, and later at the famed Monza circuit, known as the “Temple of Speed,” where he claimed a memorable victory in front of Ferrari’s passionate Tifosi. These wins marked significant milestones in his career, cementing his place as a formidable competitor

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Music 2 mins read

Corinne Bailey Rae Signs with Independent Artist Group (IAG)

Grammy Award-winning singer-songwriter Corinne Bailey Rae has signed with Independent Artist Group (IAG) for representation in North America. She continues to be managed by Anthony Patterson and Taylor Cottrell at Roc Nation, as she embarks on the next phase of her acclaimed career.

Career Highlights: Corinne Bailey Rae first gained international fame with her self-titled debut album, Corinne Bailey Rae (2006), which included the smash hit Put Your Records On. The album debuted at number one on the UK Albums Chart and went on to earn Bailey Rae critical acclaim and commercial success, including several Grammy nominations. Her soulful blend of pop, R&B, and jazz immediately stood out, and she became one of the most exciting new voices in music at the time.

Bailey Rae’s follow-up album, The Sea (2010), was a deeply personal project,

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Endorsement Deals 2 mins read

Demi Lovato Signs New Endorsement Deal with Bella Kitchenware

Pop superstar and actress Demi Lovato has been named the new brand ambassador for Bella, an affordable kitchenware brand known for its stylish and functional products. As part of her partnership with Bella, Lovato debuted the brand’s innovative Fits-Anywhere collection, which features appliances in signature colors like Oatmilk, Plum, and Surf. Lovato will also star in a “360-degree media campaign” directed by Maca Rubio, bringing her star power to the forefront of the brand’s latest launch.

About the Fits-Anywhere Collection:Bella’s

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Sports 2 mins read

Seattle Seahawks Wide Receiver DK Metcalf Joins ZICO Coconut Water as Brand Ambassador and Investor

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper Labs, the creators of NBA Top Shot, and

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Film/TV 2 mins read

Phoebe Tonkin Signs with Gersh for Representation

Australian actress and model Phoebe Tonkin has signed with Gersh for representation, adding a new chapter to her already impressive career. Her public relations are handled by Align Public Relations. Tonkin has become a well-known face in both the film and television industries, gaining recognition for her versatility and talent across a range of roles.

Career Highlights: Phoebe Tonkin first rose to prominence with her breakout role in the Australian television series H2O: Just Add Water (2006-2010), where she played Cleo Sertori, one of the three teenage girls who transform into mermaids. Her performance on the show quickly made her a fan favorite, especially among younger audiences.

Tonkin’s international career took off when she was cast as Faye Chamberlain in The CW’s supernatural drama The Secret Circle (2011-2012). Although the show was short-lived, her portrayal of the rebellious and powerful witch Faye helped solidify her as a rising star in Hollywood.

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Comedy 2 mins read

Damon Darling Signs with IAG for Representation

Comedian and social media sensation Damon Darling has signed with Independent Artist Group (IAG) for representation, marking a major milestone in his rapidly growing career. Known for his viral pranks, sketches, and crowd work, Darling has built a massive online presence across multiple platforms, with his comedic stunts captivating millions of followers. On TikTok alone, he boasts over 906,000 followers and 26 million page likes, with significant numbers on YouTube, Instagram, and Facebook as well. His headlining gigs reflect his popularity, with no signs of slowing down.

Career Highlights: Damon Darling initially gained attention with prank videos filmed in everyday settings like drive-thrus and retail stores. His early stunts, such as a January 2021 video in which he jumped on a shopping bag carousel, drenched himself in milk, and pretended to quit a job at Walmart (a job he never actually had), pushed boundaries and often landed him in hot water. This particular stunt resulted in a misdemeanor charge, which was later dropped thanks to a follower who represented him in

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Music 2 mins read

Boris Brejcha Signs with WME for Representation

German DJ and producer Boris Brejcha has signed with WME for worldwide representation, excluding North and South America. He continues to be represented by United Talent Agency (UTA) for North American bookings, while his management remains in-house, handled by his own company, Fcking Serious.

Career Highlights: Boris Brejcha is known as a pioneering force in the electronic music scene, often credited with creating the genre “high-tech minimal,” which blends elements of techno, minimal, and progressive sounds. His career took off with the release of his debut album Die Maschinen sind Gestrandet in 2007, which marked the beginning of his rise in the global electronic music scene.

Over the years, Brejcha has gained a massive following, especially in Europe and South America, known for his electrifying live sets and distinctive use of a Venetian joker mask during performances. His critically acclaimed

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Sports 2 mins read

Naomi Osaka Named Maybelline New York’s First-Ever Brave Together Global Ambassador

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York’s first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes of her generation, known for her groundbreaking achievements on the tennis court as well as her outspoken

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Music 2 mins read

Raye Signs New Endorsement Deal with Dyson

London-based singer-songwriter Raye has signed a new global endorsement deal with Dyson, becoming the brand’s latest ambassador. This collaboration coincides with Dyson’s recent push into the audio market with the release of its OnTrac headphones. Though a surprising partnership at first glance, it aligns with both Dyson’s innovative spirit and Raye’s global influence in music and fashion.

Career Highlights:Raye first gained attention as a 17-year-old in 2014, quickly earning recognition for her powerful voice and ability to blend genres like pop, R&B,

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Music 2 mins read

Yussef Dayes Signs with Wasserman for Worldwide Representation (Excl. North and South America)

Drummer and producer Yussef Dayes has signed with Wasserman for representation outside of North and South America. His bookings in North and South America continue to be handled by IAG, while he remains managed by Leader Management. His PR is managed by Good Machine PR.

Career Highlights:Yussef Dayes is widely regarded as one of the most innovative and influential drummers in modern jazz and contemporary music. A founding member of the jazz duo Yussef Kamaal, Dayes gained early acclaim with the release of the duo’s debut album, Black Focus (2016), which became a landmark project in the modern jazz revival, blending jazz with funk, electronic, and African rhythms. Following this success, Dayes embarked on a solo career that has further pushed the boundaries of jazz, incorporating elements of grime, R&B, and Afrobeat into his work.

In 2020,

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Music 1 mins read

310babii Signs with Audible Treats for PR

Rising rapper 310babii has hired Audible Treats for public relations representation, further solidifying his presence in the music industry. He continues to be booked by WME, and his popularity has been rapidly increasing, with over 4.5 million monthly listeners on Spotify. Last week, he released his latest album, 310degrees, via Empire, marking another major milestone in his career.

Career Highlights: 310babii has garnered attention for his smooth, melodic flow and lyrical storytelling, often reflecting on his experiences growing up in Los Angeles. His tracks, like Soak City and Rock Your Hips, have amassed millions of streams, connecting with fans through his authenticity and versatile sound. Known for blending introspective themes with high-energy beats, 310babii has quickly carved out a niche in the hip-hop scene.

With over 4.5 million monthly listeners on Spotify, 310babii has established a growing fanbase, particularly in key markets like Los Angeles, Chicago, Dallas,

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Endorsement Deals 2 mins read

Lexie Hull and Paul George Named Brand Ambassadors for Gordon Hayward’s FORM

WNBA player Lexie Hull has been announced as a brand ambassador for FORM, joining nine-time NBA All-Star Paul George in promoting the innovative basketball training tool. FORM was co-founded by NBA All-Star Gordon Hayward and his former Butler University teammate and Assistant Coach, Emerson Kampen. The patented tool is designed to help basketball players of all ages and skill levels improve their shooting technique through its unique flat-sided shape, which guides proper hand placement and promotes elbow-wrist alignment. This design helps players develop the muscle memory required for consistent, effective shooting.

Lexie Hull’s Brand Collaborations: In addition to her partnership with FORM, Lexie Hull has worked with other prominent brands, including SweetGreen and Lightbox Jewelry, further showcasing her appeal and marketability as a professional athlete. Hull, who plays for the Indiana Fever in

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Comedy 3 mins read

Whitney Cummings Signs with Brillstein Entertainment Partners for Management

Comedian, writer, and actress Whitney Cummings has signed with Brillstein Entertainment Partners for management. She continues to be represented by United Talent Agency (UTA), with her PR handled by Lede Company. Cummings has solidified herself as a powerhouse in stand-up comedy, television, and podcasting, showcasing her unique brand of sharp wit and observational humor.

Career Highlights in Stand-Up Comedy: Whitney Cummings has made a name for herself in the stand-up comedy world, with a series of successful specials. Her first stand-up special, Money Shot, premiered on Comedy Central in 2010, marking her arrival as a major comedic voice. She followed this up in 2014 with her second one-hour special, I Love You, also on Comedy Central, further solidifying her reputation as a candid and hilarious comic. Cummings debuted her first HBO special, I’m Your Girlfriend, in 2016, which

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Electronic 2 mins read

The Japanese House Signs with CAA for North American Representation

Indie-pop artist The Japanese House, the musical project of Amber Bain, has signed with Creative Artists Agency (CAA) for representation in North America. For the rest of the world, Bain continues to be represented by Primary Talent International, with her PR handled by Inside/Out.

Career Highlights:The Japanese House first made waves in the music scene with the release of her debut EP Pools to Bathe In in 2015. Known for her ethereal sound, blending dream-pop, electronica, and indie elements, Bain quickly gained a dedicated following. Her signature style, marked by layered vocals and emotional depth, has drawn comparisons to artists like Imogen Heap and Bon Iver.

Bain’s 2019 debut album Good at Falling further established her as a leading figure in the indie music scene. The album, which includes standout tracks such as Lilo and Maybe You’re the Reason, was

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Music 2 mins read

Nicole Scherzinger Signs with CAA for Representation

Multitalented performer Nicole Scherzinger has signed with Creative Artists Agency (CAA) for representation, following her previous affiliation with United Talent Agency (UTA). She continues to be represented for public relations in North America by High Rise PR.

Career Highlights in Music:Nicole Scherzinger first rose to global fame as the lead singer of The Pussycat Dolls, one of the best-selling girl groups of all time. With hits like Don’t Cha, Buttons, and When I Grow Up, Scherzinger’s powerful vocals and commanding stage presence played a major role in the group’s success, propelling them to worldwide stardom. The Pussycat Dolls sold over 55 million records globally, becoming one of the most iconic pop acts of the 2000s.

Following her success with the group, Scherzinger launched a solo career, releasing her debut solo album Killer Love in 2011, which

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