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Grammy-winning producer and rapper Hit-Boy has teamed up with D’USSÉ to bring music and cocktail enthusiasts an unforgettable holiday experience. Through a QR code included inside every D’USSÉ VSOP Holiday Gift Box, Hit-Boy takes on the role of “personal holiday DJ.” With a quick scan, users can unlock a curated setlist and custom animations based on their chosen cocktail, from a D’USSÉspresso Martini to other festive drinks. The digital experience features a lively animated avatar of Hit-Boy, creating a club-like ambiance right at home for those holiday gatherings.

The campaign culminates with a major event at Miami Art Basel, where cultural tastemakers across music, art, and style will celebrate the collaboration. Hit-Boy joins a prestigious list of artists who have partnered with D’USSÉ, including Megan Thee Stallion, Offset,

Rapper and cultural icon Quavo has signed with United Talent Agency (UTA) for representation, joining an elite roster at one of the industry’s top agencies. The Atlanta-based artist continues to be managed by Scooter Braun Projects. His latest album, Rocket Power, dropped in 2023, marking an emotional and personal project for the artist. This year, Quavo has collaborated on several notable tracks, including “Fly” with Lenny Kravitz, “If I Fall” with Ty Dolla $ign and We Are Dreaming, and “5Brazy” with Yeat.

Career Highlights: Quavo, born Quavious Keyate Marshall, first gained fame as a founding member of the groundbreaking hip-hop trio Migos, alongside his nephew Takeoff and cousin Offset. Migos changed the rap landscape with their distinctive flow and hit singles like “Versace,” “Bad and Boujee,” and “T-Shirt.” The group’s signature “triplet” flow and chart-topping albums, including Culture

Rising hip-hop sensation Sexyy Red has done paid brand endorsement for Bay Smokes, a marijuana brand known for its premium cannabis products. Promoting the brand to her 4.7 million Instagram followers, where she boasts a remarkable 10.5% engagement rate, Sexyy Red brings her unique style and personality to Bay Smokes’ latest campaign.

Career Highlights: Sexyy Red, whose popularity has skyrocketed in recent years, is celebrated for her bold, unapologetic style and catchy tracks that have quickly gained her a devoted fan base. Hailing from St. Louis, Missouri, she first caught the industry’s attention with her viral single “Pound Town,” a song that became a sensation on social media and showcased her distinct, energetic approach to hip-hop. Following this success, she continued to make waves with tracks like “SkeeYee” and “Looking For the Hoes.”

As her career progressed, Sexyy Red became a prominent figure in the rap scene, recognized for

Offset, has signed with Independent Artist Group (IAG) for representation. Known for his role as a member of the chart-topping rap group Migos, Offset continues to be managed by Full Stop Management.

Career Highlights: Offset first rose to fame as part of the iconic rap trio Migos, alongside Quavo and the late Takeoff. With Migos, Offset helped define the sound of modern trap music, producing numerous hits like “Bad and Boujee,” “Stir Fry,” and “Walk It Talk It.” Their 2017 album, Culture, reached No. 1 on the Billboard 200 and solidified Migos as one of the biggest names in hip-hop.

Branching out as a solo artist, Offset released his debut album, Father of 4, in 2019. The album, which included collaborations with Cardi B, 21 Savage, and J. Cole, was well-received and demonstrated Offset's versatility and lyrical prowess beyond his work with Migos. Known for his

Iconic boy band 98 Degrees has signed with Paquin Artists Agency for representation in Canada, expanding their reach to Canadian fans. The group continues to be managed by Wright Entertainment Group and has PR representation through Manasco Media.

Career Highlights: Formed in the late 1990s, 98 Degrees quickly became a household name with hits like “Because of You,” “I Do (Cherish You),” and “The Hardest Thing.” Known for their harmonious vocals and R&B-influenced sound, the band—comprising Nick Lachey, Drew Lachey, Jeff Timmons, and Justin Jeffre—gained widespread popularity alongside contemporaries like Backstreet Boys and *NSYNC. Their album 98 Degrees and Rising (1998) went four times platinum, solidifying their place in pop music history.

Throughout their career, the group