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Music 2 mins read

Say She She Signs with TMWRK for Management

Brooklyn-based female-led band Say She She has officially signed with TMWRK for management, adding to their growing momentum in the music industry. The band’s booking is handled by Arrival Artists, and their public relations are managed by Shore Fire Media. Say She She is led by Piya Malik (formerly of El Michels Affair and Chicano Batman), Sabrina Mileo Cunningham, and Nya Gazelle Brown, who have gained recognition for their unique sound blending elements of soul, funk, and disco.

Career Highlights: In 2022, the group released their debut album Prism through independent label Karma Chief/Colemine Records, which received critical acclaim. The Guardian gave the album a five-star review, calling it a “delightful place to visit for half an hour,” further elevating their profile.

Their success continued into 2023 when they made their first televised appearance on CBS Saturday Morning.

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Music 2 mins read

GoldLink Signs with Earth Agency for Representation

GoldLink, known for his genre-blending style of hip-hop, has signed with Earth Agency, with Sam Gill serving as his point agent. The Washington, D.C.-born rapper initially gained recognition with the release of his debut mixtape The God Complex in 2014, which garnered critical acclaim and set the stage for his rise in the music industry.

Career Highlights: GoldLink’s breakthrough came with his second mixtape, And After That, We Didn’t Talk (2015), which featured popular singles like Dance on Me and Spectrum. The same year, he was named as part of the XXL Freshman Class, cementing his place as one of the top emerging artists in hip-hop.

In 2016, GoldLink achieved mainstream success with his hit single Crew, featuring Brent Faiyaz and Shy Glizzy. The track peaked at number 45 on the Billboard Hot 100 and was certified sextuple platinum by the RIAA. It was also nominated for Best Rap/Sung Performance at the 59th Annual Grammy Awards. Crew paved the

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Music 1 mins read

Mungo’s Hi Fi Signs with Earth Agency

Mungo’s Hi Fi, the Glasgow-based sound system that honors the original Jamaican sound system tradition, has signed with Earth Agency for representation. Founded in 2000 by Tom Tattersall and Doug Paine, the group has become known for its distinct fusion of reggae and dub music, often working in collaboration with various artists and producers to bring a fresh, modern take to classic sounds.

The group expanded in 2002 with the addition of Craig Macleod, and Jerome Joly joined in 2006, further solidifying Mungo’s Hi Fi as a leading force in the reggae and dub music scene. Throughout their career, they have released 10 albums, as well as a number of EPs and singles, collaborating with notable artists like Mike “Prince Fatty” Pelanconi, Max Romeo, Charlie P, and Daddy Freddy.

Mungo’s Hi Fi has built a reputation for their high-energy live performances and dedication to creating authentic sound system culture, bringing reggae and dub to audiences around the world.

With Earth Agency now representing them, Mungo’s Hi Fi is set to continue spreading

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Film/TV 2 mins read

Naomi Watts Signs New Endorsement Deal with Coyuchi

Oscar-nominated actress Naomi Watts has been named the first-ever brand ambassador for Coyuchi, a maker of organic home goods that embody conscious luxury. Known for its dedication to sustainability and quality, Coyuchi has tapped Watts to represent the brand as it continues to pioneer eco-friendly home products. This partnership further highlights Watts’ commitment to sustainability and wellness, which aligns perfectly with the brand’s values.

Career Highlights: Naomi Watts has had an illustrious acting career spanning decades, with notable roles in critically acclaimed films such as Mulholland Drive (2001), The Ring (2002), and 21 Grams (2003), the latter earning her an Academy Award nomination. She followed this success with another Oscar nomination for her performance in The Impossible (2012).

In recent years, Watts has remained active in both film and television. She starred in the Netflix thriller The Watcher (2022), which became a hit on the platform, and she appeared in Goodnight Mommy,

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Music 2 mins read

Raye Teams Up with Nintendo for New TV Advert Featuring Her Sisters

Brit Award-winning singer-songwriter Raye has joined forces with Nintendo to star in a new TV commercial, highlighting her passion for gaming. In the advert, Raye is seen playing Animal Crossing: New Horizons to unwind after a concert, before gathering with her real-life sisters—Abby, Lauren, and Katelyn—for a fun session of Mario Kart 8 Deluxe. As an avid gamer, this collaboration brings Raye’s love for both music and gaming to the forefront, making the advert an exciting campaign for Nintendo.

Career Highlights:

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Film/TV 1 mins read

Cooper Koch Signs with UTA for Representation

Cooper Koch, best known for his starring role in Ryan Murphy’s Monsters: The Erik and Lyle Menendez Story, has signed with United Talent Agency (UTA) for representation. The Netflix series, which premiered on September 21, 2024, has garnered significant attention, with 53.6 million global views to date. The show revisits the infamous 1989 murders of José and Kitty Menendez, exploring the complex story behind their sons’ brutal actions.

Career Highlights: Koch, a theatrically trained actor from Pace University, initially honed his craft in theater before transitioning to screen roles. One of his standout performances includes starring opposite Kevin Bacon in the Peacock/Blumhouse horror film They/Them, where his portrayal earned critical acclaim. Additionally, he starred in Swallowed, an independent horror film directed by Carter Smith, which took home the U.S. Narrative Feature Grand Jury Prize at the 2022 NewFest Festival, further solidifying his reputation as a versatile and talented actor.

Koch continues to be

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Film/TV 2 mins read

Marlon Wayans Signs with United Talent Agency

Comedian and actor Marlon Wayans has signed with United Talent Agency (UTA) for representation as he continues his impressive career in entertainment. He remains managed by 3 Arts Entertainment and his PR continues to be handled by Vision PR. Wayans has long been a household name in comedy, known for his versatility across film, television, and stand-up comedy.

Recent Projects and Career Highlights: In 2024, Wayans released his latest stand-up comedy special Good Grief, which premiered on Amazon Prime. The special, filmed at the iconic Apollo Theater, explores Wayans’ personal journey through grief, particularly after the loss of his parents. It received attention for its raw emotional content combined with Wayans’ signature humor. Wayans has been on a national Wild Child Tour, with performances across major cities, highlighting his ongoing presence as a top-tier comedian​

Wayans is also

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Sports 1 mins read

Matas Buzelis Signs Multi-Year Endorsement Deal with Reebok

Chicago Bulls rookie Matas Buzelis, who is repped by Excel Sports, has signed a multi-year endorsement deal with Reebok. Known for his impressive high school basketball career and his rising potential in the NBA, Buzelis joins a growing roster of athletes under Reebok Basketball, which is headed by NBA legend Shaquille O’Neal, the brand’s President of Basketball.

Reebok’s Growing Hoops Roster: Buzelis now stands alongside notable athletes such as WNBA players Angel Reese and Lexie Brown. This partnership signals Reebok’s focus on building a roster of dynamic young talent and elevating its presence in both performance and lifestyle basketball.

Brand Activations and New Product Launches: As part of the endorsement

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Basketball 2 mins read

Jalen Brunson Signs Multiyear Endorsement Deal with BodyArmor

New York Knicks point guard Jalen Brunson has signed a multiyear endorsement deal with BodyArmor, further expanding the brand’s roster of athletes. The sports drink company will feature Brunson prominently in its upcoming social media and out-of-home advertising campaigns. The campaign is set to celebrate Brunson’s rise from his high school days, through his championship run at Villanova, and into his successful NBA career.

BodyArmor’s Expanding Roster: Brunson joins a list of notable NBA stars already working with BodyArmor, including Donovan Mitchell of the Cleveland Cavaliers and Trae Young of the Atlanta Hawks. The brand has a diverse roster of athletes across the NBA, WNBA, NHL, NFL, and MLB, further solidifying its presence in the sports world.

New York Connection: One of the reasons Jalen Brunson is such an important addition to BodyArmor is his strong

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Campaigns 2 mins read

Megan Thee Stallion Collaborates with True Religion for Holiday Campaign

Three-time Grammy-winning rapper Megan Thee Stallion has signed on as the face of True Religion’s latest holiday campaign. Known for her dynamic presence in both music and fashion, Megan joins True Religion in a collaboration that also features rapper Hunxho. This campaign represents a significant moment for the brand, as it takes a 360-degree approach to reach its audience across multiple platforms.

Campaign and Marketing Approach: The holiday campaign, which debuts on Tuesday, will extend beyond traditional advertising. It includes out-of-home marketing, a social media takeover by influencer Dudette, and holiday-inspired Q&A sessions featured on True Religion’s website and app. Additionally, paid content will be visible on CTV television, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook, and across various audio platforms, ensuring wide coverage across digital and social media spaces.

Megan’s Fashion Influence: Megan Thee Stallion’s

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Music 2 mins read

Real Boston Richey Signs with UTA for Representation

Rising rapper Real Boston Richey has officially signed with United Talent Agency (UTA) for representation, marking another key step in his expanding career. Continuing to be managed by King Watson, who also assists with his bookings, Richey remains signed to Epic Records, where he has been making waves with his distinctive sound and rapid success in the hip-hop scene.

Career Highlights: Hailing from Tallahassee, Florida, Real Boston Richey (born Jalen Taheen Foster) burst onto the rap scene in 2022. His breakout mixtape Public Housing, released under Freebandz and Epic Records, debuted at No. 60 on the Billboard 200. The project showcased Richey’s knack for storytelling and gritty Southern rap, drawing comparisons to trap heavyweights. Following that, he released Public Housing Pt. 2 in 2023, which solidified his presence, peaking at No. 38 on the Billboard 200.

His most recent

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Endorsement Deals 2 mins read

Central Cee Collaborates with Nike on Air Max 95 Sneaker Release

British rapper Central Cee is teaming up with Nike for an exciting new sneaker collaboration, set to drop during the holiday season of 2024. The collaboration focuses on the iconic Nike Air Max 95, blending Central Cee’s urban style with Nike’s renowned sportswear heritage. The result is a sleek, bold sneaker that fans and sneakerheads alike will be eager to get their hands on.

Sneaker Design Details:The Air Max 95 will feature a captivating color scheme, combining black, red bronze, and various shades of grey. The sneaker’s premium design includes Anthracite nubuck panels on the sides, which give it a sleek, luxurious feel. Accents of metallic red bronze will add a pop of color, highlighting key areas such as the backtab, eyelets, tongue, and the visible Air cushioning units.

The collaboration also features a unique touch with a metal hang tag showcasing a graffiti-inspired Syna design, reflecting Central Cee’s artistic vibe and connection to street culture. The sneaker’s black rubber sole and matching midsole, complete with the signature Nike Air bubbles,

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Basketball 2 mins read

Tyrese Haliburton, Breanna Stewart, LaMelo Ball, Scoot Henderson, and Flau’jae Johnson Collaborate with PUMA for New Campaign

PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete’s personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.

The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season, blending athleticism, individuality, and performance. One

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Sports 2 mins read

Cam Thomas Signs Endorsement Deal with KICKS CREW

Brooklyn Nets guard Cam Thomas has signed a new endorsement deal with KICKS CREW, further cementing his status as a rising star in the sneaker community. Known for his impressive sneaker rotation on the court, the 23-year-old athlete has made headlines for his evolving style, switching from adidas to Nike early in his career. Now, as the newest brand ambassador for KICKS CREW, Thomas joins a growing roster of professional athletes and global stars, including NBA legends Kyrie Irving, Damian Lillard, and rising talent Jamal Shead.

KICKS CREW Partnership and Cam Thomas’ Sneaker JourneyThis collaboration with KICKS CREW grants Thomas access to a wide range of products from the brand’s extensive catalog, featuring exclusive drops and high-profile brand collaborations. As a true sneaker enthusiast, Thomas will now have even more opportunities to curate his style both on and off the court, further elevating his profile

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Fashion 2 mins read

BTS’ Jin Signs New Endorsement Deal with Alo Yoga

BTS member Jin has been named the newest global ambassador for Alo Yoga, marking another significant collaboration for the K-pop superstar. This partnership comes as Alo Yoga expands its presence in South Korea, with plans to open its first flagship store in Seoul’s Dosan Park in April 2025. The official campaign featuring Jin will launch in early 2025, positioning him at the forefront of the brand’s introduction to the Korean market.

Alo Yoga’s Expansion and Jin’s Influence: As Alo Yoga continues its global expansion, Jin’s role as a brand ambassador is a major step in connecting with Korean consumers. Known for his global influence and dedicated fanbase, Jin is expected to play a pivotal role in elevating the brand’s visibility in South Korea and beyond.

Other Brand Collaborations: Jin’s partnership with Alo Yoga follows a series of high-profile endorsements. In July 2024, he was named a brand ambassador for luxury French jewelry house FRED, and

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Electronic 2 mins read

KI/KI Signs with Wasserman for Representation

Amsterdam-based DJ and producer KI/KI, real name Kiki Wesselo, has signed with Wasserman for representation across North and South America. She continues to be managed by Good Life Management, as her career reaches new heights in the global electronic music scene. Known for her energetic acid and trance sets, KI/KI has been making waves with her ability to blend old classics with new music, creating an unforgettable experience for her audiences.

Career and Background: KI/KI first broke onto the scene in 2018 with her debut gig at the queer party SPIELRAUM at Radion in Amsterdam. Raised in the Netherlands, she was introduced to music at a young age, listening to trance legends like Armin van Buuren, Faithless, and Tiësto through her father. Her passion for becoming a DJ started at age 15 when her boyfriend encouraged her to start producing music. Initially focused on techno, KI/KI honed her craft, learning the intricacies of DJing while experimenting with different genres.

After moving

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Film/TV 2 mins read

Camilla Belle Signs with Buchwald for Representation

Actress Camilla Belle has signed with Buchwald for representation, continuing to be managed by Strand Entertainment. Belle, known for her versatility across a range of film and television roles, has recently gained attention for her recurring role on Law & Order: Organized Crime opposite Christopher Meloni. In the show’s third season, Belle and Gus Halper portrayed the New York City power couple Pearl Serrano and Teddy Silas, adding to her impressive resume of television work. She also appeared in Hulu’s Dollface alongside Kat Dennings, Brenda Song, and Shay Mitchell.

Career Highlights: Camilla Belle’s acting career began at a young age with her role in A Little Princess, working with Academy Award-winning filmmaker Alfonso Cuarón. She went on to play the lead role in the remake of the 1979 thriller When A Stranger Calls, directed by Simon West. Belle further showcased her acting range in the sci-fi thriller Push, starring alongside Chris Evans and

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Music 2 mins read

Chandler Leighton Signs with The Familie for Management

Rising alternative pop artist Chandler Leighton has signed with The Familie for management, further expanding her career in the music industry. She continues to be represented by Pinnacle Entertainment as her agency. Known for her emotive voice and powerful songwriting, Chandler has made a significant impact through her collaborations with notable artists like ILLENIUM, cementing her status as a force in the alternative pop scene.

Career Highlights: With 1.4 million monthly listeners on Spotify, Chandler Leighton has gained widespread attention for her music. Her hit song When You Say My Name has amassed over 46 million streams, showcasing her ability to connect with listeners through deeply personal and relatable lyrics. Chandler’s collaborations with electronic music heavyweight ILLENIUM have further boosted her visibility and helped solidify her presence within the music world.

Today, Chandler is releasing her highly anticipated track Pretty Girl I’ll Make You Famous,

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K-Pop 2 mins read

JEON SOMI Signs New Endorsement Deal with REVOLVE

Multifaceted South Korean-Canadian K-pop artist JEON SOMI has signed a new endorsement deal with REVOLVE, becoming the brand’s first-ever global brand ambassador. Known for her trendsetting style and music, SOMI will kick off the partnership with an exclusive, 90s-chromatic-inspired campaign. This collaboration marks a major step for REVOLVE as they continue to expand their global influence.

As part of the partnership, REVOLVE will release a curated edit featuring items handpicked by JEON SOMI herself, reflecting her signature fashion sense. The edit will include a custom look created specifically for the JEON SOMI x REVOLVE campaign, offering fans a glimpse into her iconic style. In addition to the fashion collaboration, SOMI will also lend her music to REVOLVE’s creative marketing campaigns, social media content, and special appearances, giving fans an even closer look at her life and style.

Previous Brand Collaborations:JEON SOMI has previously worked with several high-profile brands, including Lacoste,

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Sports 2 mins read

Shaquille O’Neal Signs New Endorsement Deal with DraftKings

Basketball legend Shaquille O’Neal has signed a new endorsement deal with DraftKings, joining the sports betting giant as its latest brand ambassador. In this role, Shaq will not only promote DraftKings’ brand but also bring his vast basketball expertise and insight into media opportunities and activations. Leveraging his immense popularity as one of the most beloved athletes in America, Shaq will help solidify DraftKings’ presence in the competitive sports betting landscape.

DraftKings is currently locked in a tight competition with rival FanDuel for dominance in the expanding sports betting space in the United States. As overseas competitors retreat from the market, DraftKings and FanDuel have emerged as the leading players, seeking to capture an ever-growing audience. Shaq’s endorsement comes at a crucial time, offering DraftKings a significant boost as they continue to carve out their market share.

Shaq’s Legacy and Brand Collaborations: Over the years, Shaquille O’Neal has become a sought-after figure for brand endorsements,

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