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Campaigns 2 mins read

Tinder’s Empowering Gen Z Campaign in Korea with Jeon Jong-seo

In a bold move to celebrate authenticity and diversity among Korea's Gen Z, Tinder has unveiled an inspiring campaign featuring the critically acclaimed actress, Jeon Jong-seo. Known for her captivating performances in "Money Heist: Korea – Joint Economic Area," "The Burning," and "The Call," Jeon Jong-seo now leads Tinder's “There is no wrong choice, Tinder” campaign, a series of four videos that shine a light on the genuine stories and experiences of Korean Tinder users.

🌈 Embracing Individuality: This campaign is a vibrant testament to Tinder's commitment to fostering a space where authenticity, confidence, and personal choice are not just encouraged but celebrated. By bringing to the forefront the personal journey of Jeon Jong-seo, especially as she navigates the complexities of her role in the romantic comedy "Wedding Impossible," Tinder underscores the importance of being true to oneself.

📹 A Series of Real Stories:

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Campaigns 2 mins read

Patanjali Kesh Kanti’s #TootnaManaHai Campaign: Tamannaah Bhatia Embodies Women’s Resilience

Patanjali Kesh Kanti proudly introduces its transformative campaign, #TootnaManaHai, spotlighting the exceptional Tamannaah Bhatia as the emblem of enduring strength and resilience inherent in every woman. This campaign is a homage to the invincible spirit of women, emphasizing that succumbing is not in their nature, a philosophy echoed by Vermmillion Communication’s ingenious concept.

🔍 A Deep Dive into Hair Wellness: The spotlight of the #TootnaManaHai campaign shines on Patanjali Kesh Kanti Advance Hair Oil, a treasure trove of Ayurvedic goodness designed to counter hair woes while nurturing hair to its healthiest state. This initiative underscores Patanjali's commitment to leveraging nature's bounty to foster hair that radiates vitality and strength.

🗣️ Tamannaah Bhatia – The Voice of Empowerment: Entrusted with carrying the campaign's powerful message, Tamannaah Bhatia steps into the role seamlessly, her aura and authenticity resonating with the campaign’s core values. Her narrative in the campaign is more than just a message; it's an anthem of empowerment,

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Film/TV 2 mins read

Crocs India Unites with Vedang Raina & Rasha Thadani for a Fusion of Fashion and Authenticity

Crocs Inc., celebrated for its global footprint in casual footwear, is excited to announce its partnership with Bollywood’s promising new faces, Vedang Raina and Rasha Thadani. This collaboration is a tribute to Crocs' enduring "Come As You Are" philosophy, encouraging self-expression and uniqueness through its versatile range of footwear.

🌈 Empowering Individuality: At the core of Crocs' latest initiative is the desire to amplify voices of the youth, encouraging them to showcase their genuine selves. With the help of Vedang and Rasha, Crocs plans to navigate the vibrant landscape of GenZ fashion, making a bold statement on the importance of embracing one's uniqueness. The brand's iconic Jibbitz™ charms serve as a medium for consumers to personalize their Crocs, turning each pair into a narrative of individual identity.

💬 Stars Share Their Excitement: Rasha Thadani expressed her enthusiasm, noting the alignment of Crocs’ playful

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Campaigns 2 mins read

Ranveer Singh Electrifies Pepsi’s 125th Anniversary Campaign

Celebrating a remarkable 125 years of refreshment and cultural impact, Pepsi® steps into a new era with a dazzling commercial featuring Bollywood powerhouse, Ranveer Singh. Known for his boundless energy and captivating performances, Singh brings his dynamic charisma to Pepsi's latest campaign, captivating audiences and setting social media abuzz.

🎉 A Legacy Reimagined: Marking its 125th birthday, Pepsi® pays homage to its storied presence in India, introducing a refreshed global identity that resonates with over a century of being at the heart of pop culture. The brand's latest endeavor, "Yeh Dil Maange More," sees Ranveer Singh at the helm, embodying the spirit and vibrancy that Pepsi® stands for.

📺 Ranveer Sets the Screen Aflame: In the viral commercial, Ranveer Singh's performance raises the bar, merging inspiration with entertainment. His electrifying presence, coupled with the captivating visuals, ensures that the advertisement

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Campaigns 1 mins read

Kylie Jenner Shines in Sam Edelman’s 20th Anniversary Campaign

In a dazzling celebration of two decades of unparalleled style and craftsmanship, Sam Edelman proudly unveils its Spring/Summer 2024 campaign starring the iconic Kylie Jenner. This landmark campaign ushers in a year-long celebration of Sam Edelman's 20th anniversary, showcasing the enduring legacy and innovation of the beloved contemporary lifestyle brand.

📸 A Visionary Collaboration: The campaign captures a series of captivating images featuring Kylie Jenner like never before, spotlighting the essence and innovative spirit of Sam Edelman. Stepping out from her brand, Jenner brings a dynamic and fresh perspective to the campaign, elevating the brand's signature aesthetic to new heights.

🗣️ Kylie Jenner on Empowerment through Fashion: Jenner's engagement with Sam Edelman's footwear instills a sense of confidence and beauty, honoring her role in this significant milestone. Sam Edelman, co-founder and creative director, shares

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Campaigns 2 mins read

Jon Hamm Tickles Funny Bones in Minute Maid Zero Sugar Ad: A Masterclass in Comedy

Minute Maid Zero Sugar has unveiled its latest advertising venture, featuring none other than the illustriously versatile Jon Hamm. Renowned for his profound dramatic roles, Hamm has a well-documented penchant for comedy, making him the perfect protagonist for an advertisement that's ingeniously about 'nothing.'

🎥 A Creative Collaboration: Hamm's enthusiasm for the project was palpable. The collaboration brought together a blend of humor and creativity under the guidance of the acclaimed director, Clay Weiner. Known for his comedic prowess, Weiner's involvement was a decisive factor for Hamm, ensuring the commercial's success in delivering a unique and humorous take on advertising.

📺 Meta-Comedy Meets Marketing: Diving into the realms of meta-comedy, the commercial playfully mocks the traditional advertising formula, offering viewers a refreshing departure from the norm. Hamm's character, caught in a scriptless and directionless

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Brand Ambassador 2 mins read

Daiyan Trisha Elevates vivo V30 Series as New Ambassador

vivo Malaysia proudly unveils Daiyan Trisha, the multi-talented artist, author, and millennial icon, as the ambassador for the much-anticipated V30 series, following the triumph of the V29 5G. Embracing Daiyan Trisha's dynamic talent and innovative spirit, vivo aims to redefine smartphone innovation and photography, enhancing user experience with groundbreaking technology.

🌟 A Fusion of Talent and Technology: Daiyan Trisha's role as the face of the V30 series signals a refreshing wave of creativity and excellence in the smartphone industry. Known for her influential presence among Malaysian millennials, Daiyan's unique blend of artistic flair and digital savvy perfectly complements vivo's mission to push the boundaries of technology and design.

🎶 Celebrity Influence and Career Milestones: As a beloved figure in music, television, and literature, Daiyan Trisha's contributions span across various creative realms. With chart-topping tracks like “Cinta Suka Sayang Kamu” and compelling performances in “Sejuta

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Campaigns 2 mins read

IU Sparkles in New Sporty Chic Photoshoot as Global Ambassador of New Balance

IU, the beloved singer and now global ambassador for prominent sports brand, New Balance showcases her unique blend of hip and relaxed spring styling in a captivating new photoshoot. Her effortless charm and fashion-forward approach breathe life into the brand's latest collection, offering fans and fashion enthusiasts alike a glimpse into easy-to-follow block-core styling. IU effortlessly pairs a sleek black windbreaker with tone-on-tone colors, alongside a classic and retro-inspired ivory windbreaker, setting new trends for the season.

🎤🌍 IU's World Tour Takes the Stage by Storm: Fresh off the success of her '2024 IU H. E. R. WORLD TOUR CONCERT IN SEOUL,' IU is not just making waves in the fashion world but also on global stages. The four-session concert series in Seoul was just the beginning, as IU’s world tour itinerary spans across cities including Yokohama, Taipei, Singapore, and extends to Jakarta, Hong Kong, Manila, and more, finally culminating in an anticipated encore concert at the Seoul World

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Brand Ambassador 2 mins read

Shah Rukh Khan Shines as Joy Personal Care’s New Face

Joy Personal Care, a leading name in the Indian personal care landscape, proudly unveils a groundbreaking collaboration with the king of Bollywood, Shah Rukh Khan, as the brand ambassador for its face wash segment. This significant partnership marks a new era for Joy Personal Care, with Khan set to endorse the brand’s flagship product, JOY Lemon Face Wash, alongside the talented Sanya Malhotra. The dynamic duo is poised to captivate audiences in a high-energy commercial slated for release during the eagerly anticipated IPL 2024, leveraging Joy Personal Care’s two-year association as an associate sponsor of the Kolkata Knight Riders to maximize its presence.

🎬 A Duo of Stars for a Stellar Campaign: In a strategic move to bolster its visibility and impact during the IPL season, Joy Personal Care’s upcoming commercial featuring Shah Rukh Khan and Sanya Malhotra is anticipated to be a game-changer for the brand. With an esteemed reputation for championing causes such as women's empowerment,

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Endorsement Deals 2 mins read

Shahid Kapoor Elevates realme’s NARZO Series

In a strategic move to captivate the hearts of millennials and GenZ, realme announces the iconic Shahid Kapoor as the product ambassador for its NARZO Series. Recognized for his versatility on the silver screen and a vibrant presence that resonates well beyond the boundaries of Bollywood, Kapoor is the epitome of the energy and innovation that the NARZO Series represents. This collaboration is poised to amplify realme's allure and fortify its rapport with the spirited youth of India.

🔊 A Symphony of Innovation and Charisma: Tao Zhang, the Chief Marketing Officer at realme India, expresses immense excitement about welcoming Shahid Kapoor to the realme family, highlighting the synergy between Kapoor's dynamic persona and the NARZO Series' essence. This partnership is envisioned to elevate Narzo’s brand appeal and deepen the connection with India's youth, who are the series' core audience.

🎬 Shahid Kapoor on Joining the realme Narzo Family:

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