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Campaigns 1 mins read

Frankies Bikinis Debuts “In Your Dreams” Collection with Amelia Gray

Fashion's current it-girl, Amelia Gray, steps into the spotlight once again, this time as the face of Frankies Bikinis' mesmerizing "In Your Dreams" collection. This captivating range draws inspiration from the sailor-inspired silhouettes of the '60s, bringing together a mix of corset dresses, flared skirts, and striped knitted sets. The collection also introduces vintage-inspired slip dresses and a newly reimagined Christabelle Maxi Dress, capturing the essence of dreamy, nostalgic fashion.

🌺 A Fusion of Vintage Charm and Modern Elegance: The "In Your Dreams" collection showcases Frankies Bikinis' iconic styles, now presented in new prints and shades. Highlight features include delicate lace details, hand-painted petal prints, and light, airy eyelet fabric, offering a blend of timeless elegance and contemporary flair.

📸 Retro-Inspired Campaign Magic: Captured by the talented Sean and Seng and styled by Clare Byrne, the campaign

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Campaigns 2 mins read

Skechers & Martha Stewart Launch Shoe Collection for International Women’s Day

In a vibrant celebration of International Women's Day, Skechers has teamed up with the legendary Martha Stewart to unveil a new shoe collection that embodies the spirit of empowerment and elegance. This collaboration transforms summer's most beloved styles into a fresh lineup for spring 2024, offering a perfect blend of fashion and functionality.

🌿 Eco-Chic Designs Meet Comfort: The collection spotlights five iconic designs, including the innovative Skechers Hands-Free Slip-ins in Pier Lite and Ultra Flex 3.0 styles, the stylish Bobs Sesame espadrilles, the casual Pier Lite slip-ons, and the supportive Arch Fit sandals. Crafted with crochet knit or canvas uppers in soothing earth tones, each pair is a testament to Stewart's impeccable taste and attention to detail, featuring unique rhinestone embellishments and a signature O-loop detail.

👟 Tech-Infused for Everyday Elegance: Skechers' commitment to comfort is evident in every design, with

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New Signings 2 mins read

Marcello Hernandez Joins LBI Entertainment’s Stellar Roster

Marcello Hernandez, the Cuban/Dominican dynamo known for his stand-up comedy, writing, and memorable performances on "Saturday Night Live," has inked a deal with LBI Entertainment. Making waves as a featured player on SNL, Hernandez has brought laughter to millions with his appearances on Weekend Update and alongside celebrities like Pedro Pascal, Bad Bunny, Ana de Armas, and Jason Momoa.

🎙 A Rising Comedy Star: Since embarking on his stand-up journey at 18, Hernandez has shared stages with comedy legends including Jo Koy, Dave Chappelle, Tim Dillon, Mark Viera, and the late Gilbert Gottfried. His unique blend of humor has not only captivated live audiences but also garnered a vast online following, especially as host and creative director for the Miami-centric @onlyindade, which boasts over one million followers.

🌈 A New Face of Comedy: Celebrated for his originality and prowess on the mic, Hernandez was spotlighted as a Just For Laughs New Face of Comedy in 2022, solidifying his status as one

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Endorsement Deals 2 mins read

Aamir Khan and Darsheel Safary Energize in “Mind Charged, Body Charged” Campaign for Charged by Thums Up

The Coca-Cola Company's Charged by Thums Up is back with a bang, unveiling its electrifying new campaign titled "Mind Charged, Body Charged," starring Bollywood icons Aamir Khan and Darsheel Safary. This latest endeavor, masterminded by Ogilvy, paints a captivating picture of vivacity and zest, showcasing Aamir Khan in a series of dynamic and fantastical roles, complemented by the youthful vigor of Darsheel Safary.

🚀 Innovative Flavors Meet Cinematic Flair: The campaign introduces the brand's exciting new Strawberry variant, embarking on a mission to deliver unparalleled and refreshing taste experiences to its audience. The "Mind Charged, Body Charged" film is a spectacle of imagination and adventure, with Aamir Khan's transformative performances steering the narrative through realms of the extraordinary.

🔋 Nostalgia Meets Novelty: Tish Condeno, Senior Category Director at Coca-Cola India and South-West Asia, expressed enthusiasm about

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Endorsement Deals 2 mins read

Future Elevates Streetwear with Lanvin Lab’s Latest Collection

The prolific rapper Future has once again joined forces with the esteemed Parisian luxury fashion house Lanvin, introducing his second clothing line under the Lanvin Lab umbrella. Following the triumphant debut of his initial collection, this new ensemble continues to draw from Future's deep-rooted appreciation for both the legacy of Lanvin and the vibrant culture of streetwear. The collection is a dazzling mix of casual essentials and exquisite accessories, designed to cater to a unisex audience with a keen eye for sophisticated layering, tailoring, and a distinctive knack for standout accessories.

🔍 A Fusion of Heritage and Modernity: Lanvin Lab's latest offering is a creative amalgamation of timeless elegance and contemporary flair, showcasing Future's unique perspective on fashion. The assortment includes an array of hoodies, sweatpants, t-shirts, and an eclectic selection of accessories such as sunglasses, hats, and an opulent silk travel kit. This collection stands as a testament to Future's design aspirations and

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Endorsement Deals 2 mins read

Chip Gaines Teams Up with Bobcat Company to Empower DIY Dreams

In a partnership that brings together home renovation fervor and top-notch equipment expertise, Chip Gaines, the spirited co-founder of Magnolia and home improvement enthusiast, has joined forces with the esteemed Bobcat Company. Known for his dynamic role in the beloved series "Fixer Upper," Gaines is not just a fan but a loyal user of Bobcat machinery, making this collaboration a heartfelt venture into encouraging fans and followers to pursue their DIY ambitions with vigor and confidence.

🏗️ A Long-standing Affection for Bobcat: Gaines's affiliation with Bobcat extends beyond mere partnership; it's a testament to a lifelong admiration and reliance on the brand's machinery to realize substantial home and farm projects. Reflecting on his childhood aspirations and his journey to becoming a household name in home renovation, Gaines highlights Bobcat's integral role in transforming his visions into tangible realities.

👷‍♂️ Empowering the

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Brand Ambassador 2 mins read

Jay Chou Embarks on a Global Journey with Rimowa as the New Face of Luxury Travel

Rimowa, a synonym for luxury travel, has proudly introduced the "King of Mandopop," Jay Chou, as its latest global ambassador. This partnership marries the elegance of Rimowa's travel essentials with the iconic status of Chou, whose artistic prowess and cinematic feats have captivated audiences worldwide. From chart-topping albums to roles in Hollywood hits like The Green Hornet and Now You See Me 2, Chou's diverse talents reflect the versatility and global reach Rimowa aspires to.

🌟 A Symphony of Travel and Artistry: Chou's appointment is a testament to Rimowa's commitment to associating with individuals who epitomize global influence and artistic excellence. His journey across various domains of creativity mirrors the brand's ethos of innovative travel experiences. Rimowa CEO, Hugues Bonnet-Masimbert, expressed admiration for Chou's extensive impact on the global music scene, making him the ideal ambassador for a brand that stands at the crossroads of tradition and innovation.

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Brand Ambassador 2 mins read

Kylie Verzosa Elevates SportsPlus PH as New Brand Ambassador

In a move that's setting the sports betting world abuzz, SportsPlus PH, a leader in the Philippine sports betting industry, proudly welcomes Kylie Verzosa, actress and Miss International 2016, as its newest brand ambassador. Verzosa, a celebrated figure known for her grace and advocacy, brings a fresh dynamism to SportsPlus PH, aligning with its mission to offer an unparalleled sports betting experience.

📱 A Seamless Sports Experience: Verzosa's collaboration with SportsPlus PH is not just about adding a face to the brand but enhancing the way Filipinos engage with sports. With her at the helm, SportsPlus PH aims to spotlight its user-friendly platform that provides access to over 30,000 international sports events, making it a go-to destination for sports enthusiasts nationwide.

🏀 Bridging Passion and Convenience: Emphasizing convenience and accessibility, SportsPlus PH, through its partnership with Verzosa, highlights the ease with

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Brand Ambassador 2 mins read

NCT’s TEN Elevates to Global Ambassador for Saint Laurent

The fashion realm is abuzz with the electrifying news: NCT's Ten, the multifaceted artist known for his impeccable style and magnetic charisma, has officially been crowned a global ambassador for the iconic luxury house, Saint Laurent. This prestigious title was unveiled following Ten's distinguished presence at the Saint Laurent Men's Winter 24 fashion show in Paris, marking a momentous milestone in his soaring career.

🇫🇷 A Parisian Affair: Ten's recent attendance at the fashion spectacle, held amidst the grandeur of Paris Fashion Week, was not merely as a guest but as a symbol of his newly forged alliance with Saint Laurent. His interactions with Saint Laurent's director, Emmanuel Tomasini, underscored the significance of this partnership, bridging the worlds of global pop culture and timeless French elegance.

👗 A Synthesis of Style and Sound: As a global ambassador, Ten is set to infuse Saint Laurent's illustrious legacy with his unique

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Brand Ambassador 2 mins read

Antoine Dupont: The New Face of Louis Vuitton

In a thrilling fusion of high fashion and athleticism, Louis Vuitton proudly welcomes Antoine Dupont, the esteemed captain of the French national rugby team, as its newest ambassador. This partnership is part of the broader "premium partnership" between parent company LVMH and the eagerly anticipated Olympic and Paralympic Games set to dazzle Paris this summer. Dupont's inclusion marks a significant moment in Louis Vuitton's expanding collaboration with world-class athletes and sporting entities.

🏆 A Synergy of Sports and Style: With the recent entrée of Pharrell Williams as the creative director for men's wear and the announcement of the LVMH-Olympics collaboration, Louis Vuitton has been at the forefront of blending the dynamic worlds of fashion and sports. Dupont's appointment follows the recent addition of Victor Wembanyama, the French NBA sensation, highlighting the brand's commitment to incorporating athletic excellence within its legacy of luxury.

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