Latest News

Brand Ambassador 2 mins read

KOLON SPORT Introduces GAIA Tough Jacket with SEVENTEEN’s Xu Minghao

KOLON SPORT, renowned for its high-end outdoor lifestyle apparel, unveils its latest innovation – the GAIA Tough Jacket, a masterpiece crafted for the adventurous spirit. Inspired by the earth goddess Gaia, this new launch is set to revolutionize outdoor climbing gear by merging unparalleled functionality with cutting-edge design. Adding an element of celebrity flair, SEVENTEEN's Xu Minghao, also known as The8, steps into the role of brand ambassador, infusing the brand with his unique blend of fashion and vitality.

👚 Innovative Design for Ultimate Performance: The GAIA Tough Jacket breaks new ground with its 3D cutting design, providing wearers with enhanced freedom of movement and robust protection. Constructed using the innovative GORE-TEX C-KNIT fabric and GORE-TEX STRETCH material, it promises an extraordinary blend of softness and durable protection, catering to the demands of advanced outdoor enthusiasts. Not only does it offer superior breathability and comfort, but it also enables climbers to exceed their limits without compromise.

Read More
Brand Ambassador 2 mins read

Harmanpreet Kaur Joins Woloo to Champion Women’s Hygiene

On the auspicious occasion of International Women’s Day, Woloo, an innovative loo discovery tech-enabled platform, proudly announces its partnership with Harmanpreet Kaur, the esteemed captain of the Indian Women’s Cricket Team and the Mumbai Indian IPL team, as its brand ambassador. This collaboration is set to tackle the pressing challenge of washroom hygiene for women across India, a concern that significantly affects women's health and dignity.

🚺 A Mission for Hygiene and Dignity: With Harmanpreet Kaur’s indomitable spirit and leadership on and off the cricket field, this partnership aims to shed light on the critical issue of inadequate access to clean and hygienic washrooms for women. This alliance seeks to elevate hygiene standards and safeguard the dignity of women nationwide, promoting a healthier and more dignified lifestyle for all.

💡 Driving Change Together: This collaboration between Woloo and Harmanpreet Kaur is poised to make significant strides in advocating for improved washroom

Read More
Brand Ambassador 2 mins read

Shakib Al Hasan Partners with Tylox as Brand Ambassador

In a significant development within the homecare industry, celebrated cricketer and globally recognized all-rounder, Shakib Al Hasan, has officially been announced as the brand ambassador for the American homecare brand, 'Tylox.' The partnership was formalized through a signing ceremony at a prestigious five-star hotel, underscoring the mutual commitment to excellence shared by both Shakib and Tylox.

🤝 A Fusion of Excellence and Innovation: This collaboration brings together Shakib Al Hasan's unparalleled reputation on the cricket field and Tylox's dedication to providing top-notch homecare solutions. The partnership is poised to leverage Shakib's massive influence and popularity to promote Tylox's innovative products, aiming to improve daily living standards for consumers.

🗣️ Shared Visions and Aspirations: During the ceremony, Remark-Herlan Director and renowned Actor Shakib Khan conveyed his excitement about this collaboration, highlighting the synergy between the cricketer's dynamic presence and Tylox's brand ethos. Shakib Al Hasan, in his address, lauded Tylox

Read More
Brand Ambassador 2 mins read

NASCAR Legend Bobby Labonte Rejoins Joe Gibbs Racing as Brand Ambassador

In a thrilling turn of events, NASCAR Hall of Famer, Bobby Labonte, is set to make a grand return to Joe Gibbs Racing (JGR) after a hiatus of 19 years, not as a driver but in the esteemed role of a brand ambassador. This homecoming is celebrated not just by Labonte but by the entire NASCAR community, marking a momentous reunion between the renowned driver and the team with which he achieved significant milestones, including his legendary championship win.

🚗 A Legacy Rekindled: Labonte's racing career with JGR is storied, highlighted by his driving of the iconic #18 Pontiac, through which he clinched 21 wins and left an indelible mark on the tracks. His tenure at JGR is remembered for unforgettable victories such as the 1995 Coca-Cola 600, the Brickyard 400, and the Southern 500 during his championship year in 2000. His final victory with the team at the 2003 Ford 400 at Homestead-Miami Speedway remains etched in the memories of NASCAR fans.

📢 A New Chapter Begins: Announced during a recent episode

Read More
Brand Ambassador 2 mins read

Akash Puri Dazzles as RC Trendsetters’ Newest Brand Ambassador

In an exciting development for the fashion industry, Akash Puri, the dynamic young hero celebrated for his compelling performances in films like Andhra Pori, Mehbooba, Romantic, and Chor Bazar, has been unveiled as the brand ambassador for RC Trendsetters, a brand rapidly becoming synonymous with cutting-edge men's fashion in Andhra Pradesh and Telangana. Known for his legacy as the son of renowned director Puri Jagannath and his versatile roles from childhood to leading roles, Akash brings a fresh vibrancy and style to RC Trendsetters.

📸 Stylish Transformation Unleashed: Akash Puri recently participated in a stylish photoshoot for RC Trendsetters, showcasing a series of looks that redefine male fashion. The stills from the shoot are creating a buzz on social media, showcasing Akash in a new light that blends contemporary fashion with timeless elegance.

🔝 A Trendsetting Collaboration: This partnership between Akash Puri and RC Trendsetters marks a significant moment in the fashion world, promising to

Read More
Brand Ambassador 2 mins read

Saucony Welcomes Vanessa Fraser to Its Elite Roster

Saucony, the renowned global performance running lifestyle brand, proudly announces the signing of Vanessa Fraser, a distinguished pro runner with an impressive track record. Fraser, a seven-time All-American hailing from Stanford University, boasts personal bests that mark her as a formidable competitor on both national and global stages. With remarkable achievements in the 3,000m indoors, 5,000m indoors, 10,000m, and half marathon, Fraser's addition to Saucony underscores the brand's dedication to supporting the aspirations and successes of women in running.

🌟 A Dual Force in Running and Finance: Based in San Francisco and training with the elite Team Boss in Boulder, Colorado, Fraser not only shines on the track but also excels in the demanding field of private equity financing. Her dual commitment to athletics and her career exemplifies the balance of discipline, resilience, and adaptability that Saucony champions in its athletes.

🔥 Elevating Women's Participation in Running: Ted FitzPatrick, Saucony's vice president of product and sports marketing, commends Fraser

Read More
Campaigns 2 mins read

SHEIN Empowers Women with Sanya Richards-Ross Collaboration for Women’s History Month

SHEIN, the global powerhouse in online retail, proudly introduces an inspiring collaboration with Sanya Richards-Ross, an Olympic gold medalist whose legacy transcends the track. In a vibrant celebration of International Women's Day and Women's History Month, SHEIN taps into the spirit of empowerment, resilience, and family with the exclusive SHEIN x Sanya Richards-Ross collection. This partnership also features the integral contributions of Sanya's mother, Sharon, and sister Shari, infusing the collection with the strength and unity of female bonds.

👟💖 A Champion's Touch on Fashion: The SHEIN x Sanya Richards-Ross collection is a testament to the power of women supporting women, offering an exquisite range of 30 pieces. From elegant dresses and vivid tops to essential accessories, each item is carefully curated to inspire confidence and style in every woman. With prices ranging from $3.99 to $36.09, this collection makes empowerment accessible to all.

💪

Read More
Campaigns 2 mins read

Hailey Bieber Makes Waves with Victoria’s Secret Swimwear Debut

The fashion world buzzes with excitement as Hailey Bieber, renowned for her impeccable style and modeling prowess, takes a dive into the Victoria’s Secret swimwear collection. Known for her bold lingerie campaigns that capture attention and imagination, Bieber transitions seamlessly into the realm of swimwear, showcasing a stunning royal blue bikini that exemplifies elegance and allure.

👙 Effortless Elegance on Full Display: This collaboration spotlights Bieber's versatility and innate ability to influence fashion trends, especially when it comes to swimwear. The simplicity of the shoot, featuring Bieber against a minimalist white backdrop, ensures all eyes are on the dazzling swimwear piece, highlighting its unique design and vibrant color.

🏖️ A Natural Fit for Fashion's It-Girl: Bieber, a beauty entrepreneur and a style icon, has long been celebrated for her trendsetting swimwear looks, whether on vacation or through her

Read More
Campaigns 2 mins read

Aishwarya Rai Bachchan Shines in L’Oréal Paris’ Total Repair 5 Campaign

L'Oréal Paris, a brand synonymous with beauty and innovation, proudly unveils its latest Total Repair 5 range campaign, featuring the luminous Aishwarya Rai Bachchan as the global spokesperson. This empowering campaign, reaching audiences in Hindi, English, Bengali, Marathi, Kannada, Punjabi, and Telugu, celebrates the brand's dedication to delivering expert hair care solutions.

🌟 Celebrating Beauty in Diversity: Dario Zizzi, General Manager of L'Oréal Paris India, shared the brand's enthusiasm for the campaign, highlighting its focus on offering science-backed products that address the unique beauty needs of women everywhere. With the Total Repair 5 range, L'Oréal Paris continues its legacy of providing "5 problems, 1 solution" to hair care, making it a beloved choice for those seeking comprehensive hair health.

💕 Inspiring Confidence Across the Country: Through its widespread launch across digital, television, social media, in-store,

Read More
Campaigns 2 mins read

Shanaya Kapoor Glows in Ridhi Mehra’s Bridal Couture, ‘Safarnama’

In a dazzling fusion of tradition and modern elegance, Ridhi Mehra's latest bridal collection, 'Safarnama', comes to life with the radiant Shanaya Kapoor as its muse. This exquisite bridal edit is a testament to the designer's flair for merging classic beauty with contemporary zest, capturing the essence of a bride's magical journey towards her big day.

🌸 A Symphony of Colors and Textures: 'Safarnama' is a visual celebration, weaving together vibrant hues and intricate textures that echo the joyous spirit of love. Each piece in this collection is a masterpiece, designed to make every bride feel like the epitome of grace and modernity on her special day.

🌟 The Modern Bride's Dream: Envisioned for the bride who dares to blend boldness with tradition, 'Safarnama' embodies a sense of experimentation while cherishing time-honored customs. Shanaya Kapoor, with her enchanting charm and poised elegance, perfectly captures the soul of this collection,

Read More