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Campaigns 2 mins read

Blue Star’s Summer Campaign Sizzles with Virat Kohli and ‘Heatman’ Adventures

FCB India has rolled out an engaging summer campaign for Blue Star, featuring cricket superstar Virat Kohli, to highlight the brand's superior cooling solutions. The campaign introduces quirky characters, 'Heat Man' and 'Heat Woman,' who humorously attempt to disrupt the cool environment maintained by Blue Star's air conditioners at Virat's residence.

🎥 A Trilogy of Cool Commercials: The campaign unfolds through three films, each with a unique narrative that emphasizes the prowess of Blue Star's ACs in combating intense heat. 'Summer Vacation' sees the heat duo seeking refuge at Virat's house, only to find his Blue Star AC keeping the place comfortably cool. 'Dance' features multiple 'Heat Men' and 'Heat Women' in a playful showdown with Virat, showcasing the AC's ability to handle the heat. In 'Bhayankar Garmi,' 'Heat Man' brings extreme heat to Virat's home, which is effortlessly countered by the Heavy Duty AC from Blue Star.

📈 Extensive

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Campaigns 2 mins read

ITC Bingo! Heats Up the Snack Game with ‘Maeun Maeun’ and Aoora Collaboration

ITC Bingo! is spicing up the snack aisle with its new Bingo! 2X Hot and Spicy Korean-style chips, introducing an innovative fusion of flavors in three different formats: Original Style, Hashtags, and Potato chips. In a pioneering move, Bingo! has tapped into the growing craze for Korean culture in India by collaborating with singer Aoora, becoming the first brand to introduce Korean-flavoured savoury snacks in the market.

🔥 Korean Flavours Meet Indian Taste Buds: With the Indian consumer's growing appetite for Korean entertainment and cuisine, Bingo! aims to blend the fiery and tangy essences of Korea with the spice-loving palate of India. This new range promises to deliver an authentic Korean snacking experience, tailored to suit the Indian taste preference.

🎤 A Musical Celebration with Aoora: To celebrate the launch and ride the K-wave, Bingo! has partnered with South Korean singer Aoora to release a catchy tune titled ‘Maeun Maeun’—translating

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Campaigns 2 mins read

Katrina Kaif Ushers in UNIQLO’s ‘Summers are for Linen’ Campaign with Style

UNIQLO, the global apparel powerhouse, has unveiled its 2024 Spring/Summer campaign, 'Summers are for Linen,' featuring the radiant Bollywood star and UNIQLO Brand Endorser, Katrina Kaif. As the season warms up, Kaif is set to grace both digital and offline platforms, showcasing the breezy Linen Collection that encapsulates UNIQLO's core LifeWear principles of simplicity, quality, and longevity.

🏖️ A Summer of Elegance and Comfort: In the campaign, Katrina Kaif epitomizes summer chic, engaging in activities that mirror the relaxed and effortless vibe of the season. Her journey through picturesque beach walks, serene home lounging, and nature strolls reflects the lightweight, breathable nature of UNIQLO’s Linen Collection, designed to blend seamlessly with the everyday lives of those who wear it.

💬 Katrina’s Take on Summer Fashion: Kaif's appreciation for the collection's adaptability and timeless design underscores the brand's

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Campaigns 2 mins read

WOW Vegas and Paris Hilton’s 11:11 Media Sparkle in New Brand Campaign

WOW Vegas, a prominent name in the US social casino scene, is ecstatic to reveal its collaboration with the iconic Paris Hilton and her forward-thinking media company, 11:11 Media. As the new face of WOW Vegas, Hilton has already made waves with a promotional video that not only captivated fans but also heightened anticipation for what's to come in this glamorous partnership.

🌟 Paris Hilton: A Fresh Face for Social Gaming: Known for her effervescent personality and entrepreneurial spirit, Paris Hilton infuses WOW Vegas with her unique brand of sparkle and excitement. Her involvement promises to transform the social casino landscape, offering players an experience that marries the high-stakes allure of Las Vegas with the engaging world of social gaming.

🎲 A Diverse Gaming Portfolio: As part of this vibrant partnership, WOW Vegas invites gaming aficionados to delve into an expansive suite of over 700 social casino-style games. The

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Brand Ambassador 2 mins read

UBON Strikes a Chord with Cricketer Dhruv Jurel as New Brand Ambassador

UBON, a prominent player in the Indian audio market, known for its vibrant and energetic appeal, has announced the young cricket sensation, Dhruv Jurel, as its brand ambassador. This collaboration highlights UBON's commitment to excellence, innovation, and its connection with the youth, music enthusiasts, and sports lovers.

🌟 A Rising Star in Cricket: Dhruv Jurel, celebrated for his prowess as a wicket-keeper Test batter, has been turning heads with his impressive performances, particularly in the recent Test series against England. As a vital member of the Rajasthan Royals team, his association with UBON aligns seamlessly with the brand's sponsorship of the team for the upcoming IPL 2024 season, showcasing a deep-rooted synergy between the worlds of sports and audio excellence.

🗣️ A Partnership of Passion and Youth: Lalit Arora, Co-Founder of UBON, expressed enthusiasm about the partnership. Arora's remarks underscore Jurel's influence on young fans and his embodiment of UBON’s mantra, "BORN TO BE FREE," reflecting the brand's ethos of freedom and self-expression

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Brand Ambassador 2 mins read

Yuzuru Hanyu Glides from Ice to Elegance as Gucci’s New Brand Ambassador

Yuzuru Hanyu, the illustrious figure skater from Japan, has gracefully transitioned into the fashion realm, becoming the new brand ambassador for the iconic luxury brand, Gucci. Known for his extraordinary achievements on the ice, Hanyu now embarks on a journey that aligns his artistic sensibility with the sophisticated world of high fashion.

👔 A Seamless Fit into Fashion: Hanyu's association with Gucci is not a sudden leap but a natural progression of his longstanding relationship with the brand and the world of fashion. His inclusion in the opening exhibition of the Gucci Ginza Gallery in 2023, where his fashion portraiture captivated attendees, underscored his influence and appeal beyond the skating arena. His flair for fashion was also evident in the elaborate and elegant costumes he donned during his figure skating competitions, each telling a story of artistry and precision.

💬 Embracing a New Role: Expressing his excitement about the collaboration, Hanyu remarked, “I am truly delighted to become part

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New Signings 2 mins read

Omar Epps Partners with Independent Artist Group for Next Career Phase

Omar Epps, a distinguished figure in the entertainment industry known for his dynamic roles in television and film, has recently joined forces with Independent Artist Group for representation. This partnership signifies a strategic move for Epps as he continues to build on his impressive career legacy.

📺 A Versatile Television Career: Epps has been captivating audiences with his performances in a variety of critically acclaimed TV shows. Recently, he has shone in "Power Book III: Raising Kanan" on Starz, earning accolades for his role in the crime drama series, which is set for a fourth season. He is widely recognized for his longstanding role opposite Hugh Laurie in the medical drama "House," where his portrayal contributed significantly to the show’s success across its eight seasons. Additionally, Epps’ talent has been showcased in series like "Shooter," "This Is Us," and "Resurrection."

🎥 Impactful Presence in Film: On the silver screen, Epps continues to make his mark with recent projects like

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New Signings 2 mins read

Kat Graham Teams Up with Untitled Entertainment for New Management Chapter

Kat Graham, renowned for her portrayal of Bonnie Bennett in "The Vampire Diaries," has embarked on a new journey in her acting career by signing with Untitled Entertainment for management. In a move that speaks to enduring professional relationships and personal trust, partner Evan Hainey will take the helm in managing her dynamic career.

🔮 A Reunion of Trust and Talent: Graham’s connection with Evan Hainey dates back over a decade, laying the foundation for this significant partnership. Her commendation of Hainey’s guidance throughout her career highlights a relationship built on mutual respect and shared history. "Funny enough Evan helped start my career well over a decade ago," Graham recounted to Deadline, emphasizing the natural fit and her appreciation for reuniting professionally with a trusted friend and advisor.

📺 From Mystic Falls to Netflix Hits: Graham’s rise to fame was catalyzed by her standout role in "The Vampire Diaries," where she captivated audiences for eight seasons. Her character,

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New Signings 2 mins read

Julianne Hough Joins Forces with UTA for Holistic Representation

Julianne Hough, a multifaceted talent renowned for her exceptional skills in singing, dancing, acting, and choreography, has inked a deal with UTA for representation across all areas of her dynamic career. This partnership signifies a strategic move, aligning Hough with one of the industry's leading agencies as she continues to expand her impressive portfolio.

🕺💃 Dancing Queen Returns: Hough, an Emmy-winning choreographer and a beloved figure on "Dancing with the Stars," is set to grace the stage once more as the co-host for the show’s 33rd season. Her long-standing relationship with the series as a dancer, judge, and choreographer has been marked by significant acclaim, including two Emmy nominations and a win for her outstanding choreography in Sia’s “Elastic Heart” performance.

🎬 A Distinguished Acting Career: Beyond the dance floor, Hough has made her mark in the acting world with notable performances in a variety of roles. Her portrayal of Sandy in "Grease Live!" was particularly

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New Signings 2 mins read

Kim Coates Rides Into New Representation with Paradigm

Kim Coates, celebrated for his riveting portrayal of Tig Trager in the acclaimed series "Sons of Anarchy," has joined forces with Paradigm for representation. This partnership marks a significant development in Coates' already illustrious career, spanning over several decades of compelling performances in both television and film.

📺 An Iconic TV Presence: Coates’ portrayal of the complex character Tig Trager in FX’s "Sons of Anarchy" has left an indelible mark on the show’s legacy and on fans around the world. As the sergeant-at-arms of the outlaw motorcycle club, his character was central to the series’ exploration of loyalty, morality, and brotherhood. The show, which enjoyed a successful run from 2008 to 2014, remains a high point in Coates' career.

🌟 Versatile Roles Across Screen: Beyond the world of Charming, California, Coates has demonstrated his range as an actor with recurring roles in projects like Max’s "White House Plumbers," Netflix’s "Godless," and "Bad Blood," along with appearances

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