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Campaigns 2 mins read

Ballantine’s and Wu-Tang Clan’s RZA Unite for Exclusive Whisky Edition

In an iconic collaboration that bridges the realms of music and malt, Ballantine’s Scotch whisky has joined forces with RZA, the mastermind behind the legendary hip-hop collective Wu-Tang Clan. The partnership has birthed the Ballantine’s 7 American Barrel x RZA Limited Edition, a unique Scotch whisky encapsulating the fusion of Scottish heritage and American vibrancy.

📖 Inspired by Poetry: The exclusive bottle design draws inspiration from a poem penned by RZA during his visit to the heartland of Ballantine’s in Scotland. Leaving his literary mark in the library of George Ballantine, the brand's founder, RZA’s words now gracefully adorn the bottle, symbolizing a harmonious blend of cultures. The label showcases a pattern derived from RZA's handwritten poetry, crowned with the emblematic Wu-Tang Clan symbol, marrying the essence of hip-hop with the spirit of Scotch whisky.

🎵 A Blend of Cultures: This limited edition offering epitomizes the

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Campaigns 2 mins read

Alia Bhatt Dazzles in Mumbai as Gucci’s Global Ambassador

In a showcase of style and sophistication at a recent Gucci event in Mumbai, Bollywood sensation Alia Bhatt captivated all as the brand's esteemed Global Brand Ambassador. Adorned in a chic all-black pantsuit, Bhatt exuded elegance, merging fashion-forward sensibilities with the iconic allure of power dressing. Her selection for the event not only spotlighted her impeccable taste but also underscored her pivotal role in bridging Indian talent with the global fashion scene.

🎉 A Style Symphony in Black: Alia's ensemble for the evening—a striking all-black suit with a daring v neckline—spoke volumes of her fearless approach to style. Complemented by her signature smokey eyes, a subtle lip shade, and her effortlessly styled bob, Bhatt presented a picture of modern elegance. The occasion celebrated Gucci's Spring/Summer 2024 collection, with Alia at the forefront, reflecting her substantial influence and the spotlight on India in the international fashion domain.

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Brand Ambassador 1 mins read

Cee-C Scales New Heights as Titus Sardine’s Brand Ambassador

In a sparkling celebration of influence and taste, Titus Sardine proudly announces the dynamic Nigerian reality TV star, Cynthia Nwadiora, popularly known as Cee-C, as its latest brand ambassador. This collaboration marks a strategic alliance, intertwining Cee-C's magnetic appeal and Titus Sardine's esteemed legacy in the Nigerian culinary landscape.

🚀 A Perfect Pairing of Flavor and Fame: The partnership heralds a new era for Titus Sardine, as it embraces Cee-C's substantial influence and vibrant fanbase to propel the brand into new realms of consumer engagement. Known for her unapologetic charisma and indomitable spirit, Cee-C embodies the essence of Titus Sardine's commitment to quality, resilience, and excellence.

As the fresh face of Titus Sardine, Cee-C is set to infuse the brand with her unique flair and infectious energy, crafting a narrative that resonates with Nigerians nationwide. Through this symbiotic relationship, Titus Sardine reaffirms

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Brand Ambassador 2 mins read

Michael van Gerwen Strikes Bullseye as Kempinski Hotels’ Illustrious Brand Ambassador

In a grand gesture of sportsmanship and luxury, Kempinski Hotels beams with pride as it welcomes Michael van Gerwen, the darts virtuoso and triple World Champion, into its distinguished circle of brand ambassadors. The announcement was made with much fanfare at the historic Hotel Adlon Kempinski Berlin, symbolizing a union of timeless elegance and sporting excellence. Van Gerwen, a prodigy who darted into prominence as a teenager, has not only elevated the game with his remarkable achievements but also captivated millions with the spirit of darts as a sport beloved by all.

🚀 A Journey of Precision and Grace: Van Gerwen, a figure synonymous with precision and resilience, embarked on his darts odyssey at the youthful age of 13, quickly ascending to international fame with his World Masters victory at 17. The darting arena has witnessed an exponential rise in popularity, paralleled by Van Gerwen's meteoric rise, culminating in an annual spectacle that draws millions to the edge of their seats.

🏆 Dominance in the Darting World: 'Mighty Mike' has redefined the PDC circuit

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Brand Ambassador 1 mins read

Pedro Pascal Embarks on a Refreshing Journey with Corona as Esteemed Brand Ambassador

In a shimmering fusion of talent and taste, Corona proudly announces the illustrious Pedro Pascal, renowned for his Emmy-nominated and SAG Award-winning performances, as the beacon of its brand ambassadorship. This summer, Pascal will introduce a splash of sophistication to the shores, embodying the essence of Corona's 'La Vida Más Fina' campaign. Crafted by MullenLowe Los Angeles, the campaign's unveiling in May promises a seasonal renaissance, channeling Corona's heritage as a beacon of modern Latino culture.

🍺 Elevating Everyday Moments: At the heart of Corona is the pursuit of 'La Cerveza Más Fina,' or 'the Finest Beer.' This campaign elevates this pursuit, inviting everyone to embrace 'La Vida Más Fina,' or 'the Fine Life,' a call to find joy and satisfaction in the simplicity of life by adopting a refreshed perspective.

With Pedro Pascal at the helm, Corona ushers in a season of rejuvenation, inviting all to discover the sublime joys of 'La Vida Más Fina' against the backdrop of serene shores and the timeless

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Endorsement Deals 1 mins read

self-portrait Welcomes Jisoo to Its Luminary Lineup

In a dazzling move, self-portrait, celebrated for its exquisite fashion lineage, warmly embraces BLACKPINK's Jisoo as the face of its Spring/Summer 2024 campaign. This heralds a pivotal moment for the brand, marrying the realms of music and fashion in a collaboration with Jisoo, marking her inaugural venture into the modern fashion arena.

🌍 A Symphony of Style and Sound: Esteemed for captivating audiences with its choice of ambassadors like Emily Ratajkowski, Naomi Campbell, and Gigi Hadid, self-portrait now ventures into a new domain by aligning with a musician of Jisoo's caliber. The brand's founder, Han Chong, shared, "Musicians have been a rich wellspring of inspiration, weaving through their dynamic stage presences and iconic styles. It's been a dream to collaborate with an artist who embodies self-portrait's essence and connects with our global audience."

This alliance symbolizes a seamless fusion of Jisoo's magnetic charm and self-portrait's elegant aesthetics,

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Investments 2 mins read

Serena Ventures Champions Creator Economy with €1.4M Investment in KLIQ

In an exhilarating move for the creator economy, Serena Ventures, spearheaded by tennis legend Serena Williams, has taken the lead in a €1.4 million pre-seed funding round for KLIQ, an innovative startup designed to empower creators to launch their own ventures effortlessly. Originating from London and formerly known as Remote Coach, KLIQ unveiled its unique no-code app development platform in 2022, targeting creators eager to share exclusive content or initiate educational courses.

🚀🧠 Expansion and Innovation Ahead: This substantial financial boost is set to propel KLIQ into its next phase of growth, focusing on team expansion and product refinement, especially in AI development. The platform’s pioneering AI Business Assistant is designed to offer creators valuable insights into audience analytics and business management, enhancing their ventures post-launch.

🎾🌐 A Visionary Investment: Serena Williams’ venture fund is no stranger to backing groundbreaking projects, and its investment

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Brand Ambassador 2 mins read

Rubina Dilaik Partners with Bumtum: A Celebration of Parenthood

Familycare Consumer Pvt ltd proudly introduces the beloved Rubina Dilaik, cherished by many as Chhoti Bahu, as the new brand ambassador for its esteemed baby care brand, Bumtum. This collaboration underscores a shared commitment to nurturing the next generation, championing the importance of quality care from infancy through toddlerhood.

🌱 A Perfect Match: Rubina's recent foray into motherhood and her dedication to providing the utmost care for her little ones mirror Bumtum's mission, making her an ideal representation of the brand. As Bumtum aims to support every child's growth and well-being, Rubina's genuine connection to the values of parenting and her influential voice among new mothers align perfectly with Bumtum's ethos.

🌟 Empowering Parents Nationwide: With a wide array of products tailored for children aged 0 to 5 years, Bumtum has become a trusted companion for Indian parents. The brand's commitment to comfort, safety, and innovation

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Brand Ambassador 2 mins read

Caitlin Clark Teams Up with Gainbridge as a Trailblazing Brand Ambassador

In a dynamic new partnership, Iowa women's basketball sensation Caitlin Clark is joining forces with Gainbridge, a leading Group 1001 company, as a brand ambassador. Fresh off surpassing “Pistol” Pete Maravich as the top scorer in NCAA basketball history, Clark's move to Gainbridge aligns her with sports legends like Billie Jean King and Annika Sörenstam, highlighting her commitment to empowering women through financial solutions like ParityFlex™ and other innovative products offered by Gainbridge.

🚀 A League of Extraordinary Women: Clark's illustrious basketball career and her role as a champion for women's equality and financial independence place her among a prestigious roster of athletes advocating for Gainbridge's mission. The ParityFlex™, a groundbreaking multi-year guaranteed annuity (MYGA) designed with women in mind, symbolizes a significant step forward in ensuring financial security and autonomy for women of all ages.

🌟 Beyond

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Campaigns 2 mins read

HSBC One and T1 Power Up the Ultimate GenZ and Millennial Campaign

HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the "Unkillable Demon King" himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.

🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One's latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC's goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.

🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it's a gateway to unforgettable experiences. Fans will have the chance to meet

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