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Endorsement Deals 2 mins read

Curry Brand and MiLaysia Fulwiley Secure Groundbreaking NIL Deal with Under Armour

Under Armour has made headlines with its announcement of a multi-year Name, Image, and Likeness (NIL) partnership between the University of South Carolina Gamecocks guard Curry Brand and MiLaysia Fulwiley. This landmark deal marks Fulwiley as the first NCAA student-athlete to align with Curry Brand at an Under Armour-affiliated institution.

👟 On-Court Excellence: Fulwiley is set to sport Curry Brand footwear, bringing a touch of the brand’s innovative design and performance to her games at the University of South Carolina. This collaboration not only enhances her athletic gear but also signifies a strong partnership on the basketball court, embodying the brand’s dedication to excellence and innovation in sports.

🌍 Expanding Horizons Off-Court: Beyond the game, Fulwiley will serve as a brand ambassador, further extending Curry Brand's influence and mission to inspire positive change in both collegiate and women's basketball. Her involvement will amplify the brand’s efforts to empower and uplift the

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Film/TV 2 mins read

Meghan, Duchess of Sussex, Reignites Instagram Presence with New Business ‘American Riviera Orchard’

Meghan, Duchess of Sussex, has made a grand return to Instagram, unveiling her latest entrepreneurial endeavor, the American Riviera Orchard. Her re-entry into the social media world marks a significant move since stepping away from her personal account in 2018, sparking excitement and curiosity about her new venture.

🌺 A Glimpse into the Orchard: The Instagram account, confirmed to be run by Meghan herself, teases the essence of the American Riviera Orchard through a series of posts. The visual narrative includes the brand's logo and a captivating Instagram Stories video featuring Meghan in a serene, rustic kitchen setting, engaging in activities like flower picking and cooking, hinting at the brand's lifestyle and ethos.

🛍️ Mystery and Anticipation: While specific details about the American Riviera Orchard's product line remain under wraps, the brand's digital footprint suggests a focus on home and culinary

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Endorsement Deals 2 mins read

Basketball Phenom Mikey Williams on the Brink of PUMA Endorsement Deal

Mikey Williams, a top-tier prospect in the 2023 class, is reportedly nearing a significant shoe endorsement deal with PUMA, as per insights from Shams Charania of The Athletic. This move is poised to mark a monumental step in the young athlete's career, aligning him with a brand known for its dynamic presence in the basketball arena.

👟 A Strategic Partnership: Williams, having previously signed with Excel Sports Management, stands at the forefront of leveraging name, image, and likeness (NIL) opportunities, being the pioneering high school athlete to ink a deal with a sports agency. This potential collaboration with PUMA is anticipated to be a lucrative addition to his growing portfolio of endorsements, projecting to amass millions in NIL earnings.

🏆 Joining Basketball's Elite: At 17, Williams not only brings exceptional talent to the court but also a significant social media influence, with over 3.2 million followers on Instagram.

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New Signings 2 mins read

Joseph Lee Teams Up with Gersh Following ‘Beef’ Acclaim

Joseph Lee, known for his standout role in the Emmy-nominated series "Beef," has taken a significant step in his career by signing with Gersh for representation across all areas. His performance as George Nakai in the A24/Netflix series, alongside actors Steven Yeun and Ali Wong, not only garnered critical acclaim but also an Emmy nomination for outstanding supporting actor.

🎬 A Rising Star in Acting: Lee's recent foray into "Beef" marks a high point in his acting career, showcasing his ability to hold his own in a cast of celebrated talents. Beyond this acclaimed role, he has demonstrated his versatility and range with appearances in "Star Trek: Picard," "Searching," and the Korean drama "Miracle That We Met," each role further establishing him as a compelling presence on screen.

🎨 Artistic Journey Beyond Screen: Apart from his acting prowess, Lee is also a self-taught artist whose work has resonated deeply within the art community. Beginning his painting journey just over eight years ago, he has quickly

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New Signings 2 mins read

Screenwriter Justin Calen-Chenn Joins M88 Following ‘The Brothers Sun’ Success

Justin Calen-Chenn, known for his work on Netflix's crime action series "The Brothers Sun," has teamed up with M88 for management. His role as a staff writer for the series, which features stars like Michelle Yeoh, Justin Chien, and Sam Song Li, showcases his ability to craft compelling narratives steeped in complex characters and intense drama.

📺 A Life Translated to Screen: In "The Brothers Sun," viewers follow the story of Charles Sun, a character whose journey mirrors the gritty realities that Calen-Chenn once knew too well. His past experiences of homelessness and crime infuse authenticity and depth into his writing, bringing a raw and genuine perspective to the show's gripping storyline.

🌟 Diverse Creative Endeavors: Beyond "The Brothers Sun," Calen-Chenn has contributed significantly to the industry, including working as an executive story editor on Peacock's "Bel-Air." His journey continues as he takes on the role of writer and co-producer for its upcoming third season. Additionally,

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New Signings 2 mins read

Mexican Influencer Domelipa Dives into Music with Westwood Entertainment

Domelipa, a titan in the digital realm with a colossal following on TikTok and Instagram, is set to embark on a new musical journey with Westwood Entertainment. Managed by Jorge Juárez, who also oversees the career of Carin León, Domelipa is poised to make waves in the music industry with her debut studio album.

🎧 An Album in the Making: Her upcoming album, still under wraps, promises to be an eclectic mix, with production by Latin Grammy winners Ovy on the Drums and Edgar Barrera. This collaboration signals a high-caliber project that aligns with Domelipa's vision of offering a diverse musical palette to her fans.

📢 Music for Every Moment: In a conversation with Billboard, Domelipa shared her excitement about her musical debut, emphasizing her desire to create tracks that resonate with listeners across various moments of their lives. From party anthems to introspective tunes, she aims to craft a soundtrack that caters to every mood and occasion.

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Campaigns 2 mins read

ILLIT Teams Up with Acne Studios for a Trendsetting Spring/Summer 2024 Campaign

ILLIT, the burgeoning girl group under HYBE LABELS and BELIFT LAB, is carving a niche in the fashion world with their collaboration with Acne Studios for the Spring/Summer 2024 campaign. Comprising members YUNAH, MINJU, MOKA, WONHEE, and IROHA, ILLIT has quickly become a favorite among Generation Z, blending their musical talents with an undeniable fashion sense.

📸 A Fashionable Debut: ILLIT’s fashion journey reached a new height with their striking presence at the Acne Studios 2024 autumn and winter series fashion show in Paris. Their debut on this high-profile platform not only showcased their individual styles but also set the stage for their involvement in the brand's upcoming seasonal campaign.

🎨 Creative Synergy: Jonny Johansson, Acne Studios' creative director, highlighted the natural connection between music and fashion, noting K-Pop’s significant impact on global style trends. His enthusiasm for partnering with ILLIT reflects a shared vision to nurture new talent and appeal to contemporary

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Campaigns 2 mins read

Keds Celebrates Timeless Style with Christy Turlington Burns in “Classic for Generations” Campaign

Keds, the venerable sneaker brand synonymous with classic American style, unveils its Spring/Summer campaign, "Classic for Generations," starring the esteemed maternal health advocate and model Christy Turlington Burns alongside her daughter, Grace Burns. Renowned fashion photographer Cass Bird captures the essence of this enduring brand through the lens, portraying the seamless blend of tradition and contemporary fashion that Keds represents.

📸 A Legacy in Frames: The campaign artfully showcases the bond between Christy and Grace, highlighting the generational appeal of Keds. Both are seen donning the Keds Champion sneaker, illustrating the shoe’s adaptability and timeless charm. This portrayal not only celebrates the sneaker's iconic status but also mirrors the brand's dedication to durability, comfort, and style.

🌟 A Tradition of Empowerment and Style: Keds, a trailblazer in the sneaker industry, holds the distinction

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Campaigns 2 mins read

Vivo Life Heats Up the Fitness Scene with Paul Olima in Bold New Campaign

Vivo Life has sparked excitement in the health and fitness nutrition world with its daring new advertisement featuring the renowned fitness influencer, Paul Olima. This campaign, the most ambitious for the brand yet, breaks the mold of traditional fitness ads by presenting Olima in an energetic and visually captivating narrative, enhanced with cutting-edge VFX to highlight the transformative power of Vivo Life products.

📹 A Visual Spectacle of Energy and Strength: The advertisement, a collaborative effort with Media Bounty and Pebble Studios, captures the essence of Vivo Life's plant-based nutrition line in a dynamic 30-second spot. Featuring Olima, the ad visually represents the surge of vitality and strength he experiences from using Vivo Life's array of products, including protein powders, Omega-3, and coffee.

🎨 Injecting Humor into Health: Francois Boshoff, the creative director at Media Bounty, expressed enthusiasm for bringing

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Campaigns 2 mins read

JD Williams Launches Empowering Spring Campaign with Gok Wan, Helen Skelton, and Judi Love

JD Williams, a prominent name in the N Brown Group plc's digital retail portfolio, has unveiled its spring campaign, featuring collaboration with Gok Wan, Helen Skelton, and Judi Love. This innovative campaign aims to resonate with its core demographic of women aged 45 – 65, leveraging advanced data analytics to tailor and enhance the viewer experience.

🎯 Data-Driven Engagement: Through the strategic partnership with Sky Media, JD Williams intends to harness comprehensive data insights, allowing for a more personalized campaign outreach. This approach ensures that the messaging is finely tuned to the preferences and interests of its target audience, maximizing the impact and connection of the campaign content.

🌟 Challenging Midlife Invisibility: At the heart of this campaign

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