Latest News

Campaigns 2 mins read

Ranveer Singh Electrifies Pepsi’s 125th Anniversary Campaign

Celebrating a remarkable 125 years of refreshment and cultural impact, Pepsi® steps into a new era with a dazzling commercial featuring Bollywood powerhouse, Ranveer Singh. Known for his boundless energy and captivating performances, Singh brings his dynamic charisma to Pepsi's latest campaign, captivating audiences and setting social media abuzz.

🎉 A Legacy Reimagined: Marking its 125th birthday, Pepsi® pays homage to its storied presence in India, introducing a refreshed global identity that resonates with over a century of being at the heart of pop culture. The brand's latest endeavor, "Yeh Dil Maange More," sees Ranveer Singh at the helm, embodying the spirit and vibrancy that Pepsi® stands for.

📺 Ranveer Sets the Screen Aflame: In the viral commercial, Ranveer Singh's performance raises the bar, merging inspiration with entertainment. His electrifying presence, coupled with the captivating visuals, ensures that the advertisement

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Campaigns 1 mins read

Kylie Jenner Shines in Sam Edelman’s 20th Anniversary Campaign

In a dazzling celebration of two decades of unparalleled style and craftsmanship, Sam Edelman proudly unveils its Spring/Summer 2024 campaign starring the iconic Kylie Jenner. This landmark campaign ushers in a year-long celebration of Sam Edelman's 20th anniversary, showcasing the enduring legacy and innovation of the beloved contemporary lifestyle brand.

📸 A Visionary Collaboration: The campaign captures a series of captivating images featuring Kylie Jenner like never before, spotlighting the essence and innovative spirit of Sam Edelman. Stepping out from her brand, Jenner brings a dynamic and fresh perspective to the campaign, elevating the brand's signature aesthetic to new heights.

🗣️ Kylie Jenner on Empowerment through Fashion: Jenner's engagement with Sam Edelman's footwear instills a sense of confidence and beauty, honoring her role in this significant milestone. Sam Edelman, co-founder and creative director, shares

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Campaigns 2 mins read

Jon Hamm Tickles Funny Bones in Minute Maid Zero Sugar Ad: A Masterclass in Comedy

Minute Maid Zero Sugar has unveiled its latest advertising venture, featuring none other than the illustriously versatile Jon Hamm. Renowned for his profound dramatic roles, Hamm has a well-documented penchant for comedy, making him the perfect protagonist for an advertisement that's ingeniously about 'nothing.'

🎥 A Creative Collaboration: Hamm's enthusiasm for the project was palpable. The collaboration brought together a blend of humor and creativity under the guidance of the acclaimed director, Clay Weiner. Known for his comedic prowess, Weiner's involvement was a decisive factor for Hamm, ensuring the commercial's success in delivering a unique and humorous take on advertising.

📺 Meta-Comedy Meets Marketing: Diving into the realms of meta-comedy, the commercial playfully mocks the traditional advertising formula, offering viewers a refreshing departure from the norm. Hamm's character, caught in a scriptless and directionless

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Brand Ambassador 2 mins read

Daiyan Trisha Elevates vivo V30 Series as New Ambassador

vivo Malaysia proudly unveils Daiyan Trisha, the multi-talented artist, author, and millennial icon, as the ambassador for the much-anticipated V30 series, following the triumph of the V29 5G. Embracing Daiyan Trisha's dynamic talent and innovative spirit, vivo aims to redefine smartphone innovation and photography, enhancing user experience with groundbreaking technology.

🌟 A Fusion of Talent and Technology: Daiyan Trisha's role as the face of the V30 series signals a refreshing wave of creativity and excellence in the smartphone industry. Known for her influential presence among Malaysian millennials, Daiyan's unique blend of artistic flair and digital savvy perfectly complements vivo's mission to push the boundaries of technology and design.

🎶 Celebrity Influence and Career Milestones: As a beloved figure in music, television, and literature, Daiyan Trisha's contributions span across various creative realms. With chart-topping tracks like “Cinta Suka Sayang Kamu” and compelling performances in “Sejuta

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Campaigns 2 mins read

IU Sparkles in New Sporty Chic Photoshoot as Global Ambassador of New Balance

IU, the beloved singer and now global ambassador for prominent sports brand, New Balance showcases her unique blend of hip and relaxed spring styling in a captivating new photoshoot. Her effortless charm and fashion-forward approach breathe life into the brand's latest collection, offering fans and fashion enthusiasts alike a glimpse into easy-to-follow block-core styling. IU effortlessly pairs a sleek black windbreaker with tone-on-tone colors, alongside a classic and retro-inspired ivory windbreaker, setting new trends for the season.

🎤🌍 IU's World Tour Takes the Stage by Storm: Fresh off the success of her '2024 IU H. E. R. WORLD TOUR CONCERT IN SEOUL,' IU is not just making waves in the fashion world but also on global stages. The four-session concert series in Seoul was just the beginning, as IU’s world tour itinerary spans across cities including Yokohama, Taipei, Singapore, and extends to Jakarta, Hong Kong, Manila, and more, finally culminating in an anticipated encore concert at the Seoul World

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Brand Ambassador 2 mins read

Shah Rukh Khan Shines as Joy Personal Care’s New Face

Joy Personal Care, a leading name in the Indian personal care landscape, proudly unveils a groundbreaking collaboration with the king of Bollywood, Shah Rukh Khan, as the brand ambassador for its face wash segment. This significant partnership marks a new era for Joy Personal Care, with Khan set to endorse the brand’s flagship product, JOY Lemon Face Wash, alongside the talented Sanya Malhotra. The dynamic duo is poised to captivate audiences in a high-energy commercial slated for release during the eagerly anticipated IPL 2024, leveraging Joy Personal Care’s two-year association as an associate sponsor of the Kolkata Knight Riders to maximize its presence.

🎬 A Duo of Stars for a Stellar Campaign: In a strategic move to bolster its visibility and impact during the IPL season, Joy Personal Care’s upcoming commercial featuring Shah Rukh Khan and Sanya Malhotra is anticipated to be a game-changer for the brand. With an esteemed reputation for championing causes such as women's empowerment,

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Endorsement Deals 2 mins read

Shahid Kapoor Elevates realme’s NARZO Series

In a strategic move to captivate the hearts of millennials and GenZ, realme announces the iconic Shahid Kapoor as the product ambassador for its NARZO Series. Recognized for his versatility on the silver screen and a vibrant presence that resonates well beyond the boundaries of Bollywood, Kapoor is the epitome of the energy and innovation that the NARZO Series represents. This collaboration is poised to amplify realme's allure and fortify its rapport with the spirited youth of India.

🔊 A Symphony of Innovation and Charisma: Tao Zhang, the Chief Marketing Officer at realme India, expresses immense excitement about welcoming Shahid Kapoor to the realme family, highlighting the synergy between Kapoor's dynamic persona and the NARZO Series' essence. This partnership is envisioned to elevate Narzo’s brand appeal and deepen the connection with India's youth, who are the series' core audience.

🎬 Shahid Kapoor on Joining the realme Narzo Family:

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Brand Ambassador 2 mins read

Amrutanjan Electro+ Powers Up with Ruturaj Gaikwad

In a dynamic new partnership, Amrutanjan Healthcare, renowned for its commitment to health and wellness, proudly announces the energetic Ruturaj Gaikwad, the star Indian cricketer, as the brand ambassador for Electro+. This collaboration is set to highlight the essential role of Electro+ in fighting dehydration and fatigue, crucial for maintaining peak performance in sports and daily activities.

📺 A Multilingual Campaign for Maximum Reach: The launch of Electro+'s latest commercial, featuring the vigorous Gaikwad, is a sight to behold. Crafted to resonate with fitness enthusiasts and athletes alike, this advertisement will air in a multitude of languages including Hindi, Marathi, Assamese, Bengali, Kannada, and Tamil, ensuring its powerful message spreads across the diverse landscape of India.

🥤 Innovation at Its Core: With the introduction of a low sugar variant of Electro+, Amrutanjan showcases its unwavering dedication to catering to the health-conscious consumer. S Sambhu Prasad, the visionary behind Amrutanjan Healthcare, and Mani Bhagavatheeswaran, the Chief

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New Signings 2 mins read

Gloria Obianyo’s Diverse Talent Captivates Impression Entertainment

In an exciting development for the entertainment industry, Impression Entertainment has officially welcomed the multi-talented Gloria Obianyo, renowned for her roles in cinematic powerhouses like Dune and the latest Mission: Impossible, as well as her captivating performance in Amazon’s Good Omens. Obianyo’s dynamic range, from the archangel Uriel in Good Omens to her compelling presence in Outlander, underscores her as a force to be reckoned with.

📽 A Star on the Rise: Obianyo’s journey through the realms of sci-fi and historical fantasy has already made significant impacts, with her roles in Mission: Impossible – Dead Reckoning and Dune leaving indelible marks on audiences worldwide. Her earlier work alongside Robert Pattinson in A24’s High Life offered a glimpse into her profound versatility and depth as an actress.

🎭 From Stage to Screen: Beyond the silver screen, Obianyo has illuminated the stage in London’s

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New Signings 2 mins read

Tarek and Heather Rae El Moussa Forge New Path with CAA

In a landmark move within the realms of real estate and entertainment, Tarek and Heather Rae El Moussa have partnered with CAA for representation, underscoring their expanding influence in television and beyond. Esteemed for their dynamic presence on HGTV’s The Flipping El Moussas, this power couple is steering towards new horizons.

🌆 Real Estate Meets Reality TV: Heather Rae El Moussa, celebrated for her prowess in real estate showcased in Selling Sunset on Netflix, joins forces with Tarek, her husband renowned for his ventures like Tarek Buys Houses and Homeschooled by Tarek. Together, they've introduced Home by THEM, a collection that marries luxury with conscious living.

🔨 Building Dreams: Tarek, a veteran in the real estate scene with TEM Capital, shares his journey through HGTV’s Flip or Flop and Flipping 101, offering viewers an insider’s look into the lucrative yet challenging

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