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Endorsement Deals 2 mins read

Cillian Murphy Dazzles as Versace’s New ‘Icons’ Ambassador

Versace, the epitome of luxury Italian fashion, has proudly unveiled Cillian Murphy, the celebrated "Oppenheimer" star, as the face of its new 'Icons' global campaign. Murphy, known for his captivating performances and undeniable charm, is set to bring his unique flair to Versace, modeling "key and timeless pieces" from the brand's menswear collection.

🏆 An Oscar-worthy Collaboration: Murphy, at 47, showcased his impeccable style and the fruits of this collaboration at the 2024 Oscars. Dressed in a classic Versace tuxedo crafted specifically for him, his ensemble — complete with a pleated dress shirt, bow tie, bespoke Sauvereign brooch, and oxford loafers — highlighted an elegance and sophistication that resonated well beyond the red carpet. This appearance was a subtle teaser of what's to come in the Versace Icons campaign, capturing the attention and admiration of fashion and film enthusiasts alike.

👔 A Perfect Fit for Versace:

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Campaigns 2 mins read

Ranbir Kapoor and Alia Bhatt Sparkle in Playful Lay’s Commercial

The dynamic Bollywood duo, Alia Bhatt and Ranbir Kapoor, once again proves that their on-screen chemistry transcends the silver screen into the realm of advertising. As the brand ambassadors for Lay's, their latest ad campaign showcases a playful narrative that captures the hearts of viewers, highlighting their natural camaraderie and the light-hearted essence of the brand.

🎬 A Delightful Display of Chemistry: In the viral Lay's commercial, Alia's playful refusal to share her packet of Lay's with Ranbir adds a charming twist, resonating with anyone who's ever relished the irresistible taste of Lay's chips. Their interactions, filled with sweet gestures and mischievous moments, perfectly embody the joy and spontaneity associated with the brand.

🌟 On-screen Magic Brought to Advertising: Having already captivated audiences with their performances in "Brahmastra,"

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Brand Ambassador 2 mins read

Kenstar Launches Summer Cooler Campaign with Rajkummar Rao and Patralekhaa

Kenstar, a leader in innovative cooling solutions, has taken a significant leap in its summer campaign by teaming up with the dynamic Bollywood duo, Rajkummar Rao and Patralekhaa, as brand ambassadors. Their latest campaign, "AC wali thandak, ab Kenstar coolers mein," brilliantly captures the essence of summer comfort through the engaging chemistry of the newly appointed ambassadors.

📺 A Creative Take on Cooling: The campaign's TV commercial is a delightful showcase of the superior style and exceptional cooling capabilities of Kenstar coolers. Leveraging the natural and charming rapport between Rajkummar Rao and Patralekhaa, the ad humorously highlights how Kenstar coolers perform so efficiently, they could easily be mistaken for air conditioners. This creative approach not only accentuates the product's features but also resonates with audiences looking for effective summer cooling solutions.

🌟 Stars Align for Kenstar: Sunil Jain,

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Brand Ambassador 2 mins read

Skai Jackson Elevates Textured Hair Care as Cantu Beauty’s New Ambassador

Cantu Beauty, a trailblazer in the realm of textured hair care products, has proudly unveiled Skai Jackson as its new brand ambassador. Jackson, celebrated for her roles as an actress and achievements as a bestselling author, brings her genuine passion for empowering young women and her long-standing connection with the brand into this exciting collaboration.

🌱 A Reformulation Rooted in Authenticity and Strength: Under Jackson's ambassadorship, Cantu Beauty introduces a revamped lineup of its beloved products, now enriched with fair-trade organic shea butter and a B vitamin complex. This innovative reformulation aims to boost moisture, strengthen hair, and promote healthy growth, addressing the specific needs of textured hair consumers with precision and care.

🛍 Empowering Through Excellence: The newly enhanced product range includes fan favorites like the Sulfate-Free Cleansing Cream Shampoo, Hydrating Cream Conditioner, Curl Activator

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Brand Ambassador 2 mins read

Riley Keough Embodies Elegance in Chanel’s Spring 2024 Campaign

Chanel, the emblem of fashion sophistication, unveils Riley Keough as its new house ambassador, casting the actress and filmmaker in a luminous new light. Keough, with a heritage deeply rooted in entertainment royalty as the granddaughter of Elvis Presley and daughter of Lisa Marie Presley, steps into this role with a personal narrative that intertwines with the legacy of Chanel.

👗 A Lifelong Admiration Comes Full Circle: Keough's journey with Chanel extends back to her childhood, a testament to the brand's enduring influence on her life. “I have loved Chanel since I was a little girl,” she shared, reflecting on the brand's significant presence during her upbringing. For Keough, the Chanel woman is an amalgam of sophistication, elegance, artistry, and bold integrity — qualities she admirably embodies in her new role as brand ambassador.

📸 A Captivating Spring 2024 Campaign: The campaign, set against the architectural beauty

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Brand Ambassador 2 mins read

Hanni of NewJeans Steps into the Spotlight with UGG’s Spring/Summer 2024 Campaign

In a striking display of global fashion synergy, UGG® proudly announces Hanni, the standout member of the sensational K-pop group NewJeans, as their latest Global Brand Ambassador. This collaboration kicks off with the UGG® Spring/Summer 2024 collection, an exciting venture that highlights the brand's commitment to comfort and iconic style, infused with a fresh, dynamic spirit.

👣 A Nostalgic Journey Turns into an Ambassadorship: Hanni's connection to UGG® runs deep, with the brand playing a significant role in her childhood memories. Her appointment as Global Ambassador brings her full circle, from a young admirer to the forefront of UGG®'s new campaign. Hanni's enthusiasm for her new role is palpable as she shares her anticipation to spread her love for UGG®'s comfortable and stylish footwear with fans worldwide.

📸 A Campaign of Vibrancy and Adventure: Captured by the talented photographer Ken Ngan, the Spring/Summer 2024 campaign

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Brand Ambassador 3 mins read

Tamannaah Bhatia Stirring up Delight as Rasna’s New Brand Ambassador

Rasna, a household name that has quenched the thirst of millions with its delightful array of beverages, has embarked on a refreshing new journey with the appointment of Tamannaah Bhatia as its new brand ambassador. The latest campaign, enriched with 21 vitamins and minerals, marks a pivotal repositioning for Rasna, aiming to cater to the evolving tastes and health-conscious inclinations of its consumers, particularly those in SEC A and B households.

🎯 A Campaign Rooted in Understanding and Innovation: Born out of extensive market research across India, this new initiative by Rasna seeks to redefine what a healthful and tasty drink can be. It introduces a thicker, tastier, and healthier iteration of the beloved beverage, promising not just satisfaction but also nutrition to its consumers. The campaign cleverly integrates the emotional essence of Rasna, portraying it as a symbol of happiness and success within the family unit, a narrative beautifully brought to life by Tamannaah Bhatia.

💬 Tamannaah Bhatia: The Face of Happiness and Health: Bhatia's connection with

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New Signings 2 mins read

Tovah Feldshuh Joins Forces with Stewart Talent for a Bright Future Ahead

Tovah Feldshuh, an acclaimed actress whose talent spans across Broadway, film, and television, has made a strategic move in her illustrious career by signing with Stewart Talent for representation. Known for her versatility and depth, Feldshuh has etched her name in the annals of performance art with multiple Emmy and Tony Award nominations to her credit.

🌟 A Storied Career on Stage and Screen: Feldshuh's journey in the performing arts is nothing short of remarkable, beginning with her first Tony nomination in 1976 for her role in "Yentl." Her prowess on the stage has been recognized with subsequent Tony nominations for "Saravá" (1979), "Lend Me a Tenor" (1989), and "Golda’s Balcony" (2004). Her exceptional talent has also been acknowledged by the television industry, with Emmy nominations for "Holocaust" (1978) and "Law & Order" (2003).

📽 A Diverse Portfolio: Beyond the stage, Feldshuh has showcased her acting chops in a wide array of film and television roles, including memorable appearances in "Harlan Coben’s Shelter," "Crazy Ex-Girlfriend," and "The Walking

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Brand Ambassador 2 mins read

David Beckham and Stella Artois: A Match Aimed at ‘Ambitious’ Growth

Stella Artois is elevating its game in the competitive beer market by bringing soccer icon David Beckham into the fold as its brand ambassador. This strategic move is part of the beer giant's ambitious global growth strategy, which is set to kick off with a yearlong campaign starring Beckham. As the face of this new initiative, Beckham will introduce the brand's compelling new slogan, “Worth More,” a message that signifies the brand's evolution and commitment to excellence.

🏅 A New Chapter in Stella's Story: This collaboration marks a significant pivot from Stella Artois's long-standing “Reassuringly Expensive” campaign. The previous tagline played on the lager's premium pricing as a badge of its unmatched quality and distinctive taste in the international beer segment. While this approach successfully positioned Stella Artois as a leader in the premium beer market, the new “Worth More” campaign aims to broaden the brand's appeal. It seeks to highlight the intrinsic qualities that

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Campaigns 2 mins read

Lenny Kravitz: The Essence of Cool with YSL Beauty’s Y L’Elixir

Lenny Kravitz, the epitome of cool and the master of blending buttery smooth vocals with gritty guitar riffs, has once again captured our attention. This time, it's not with a new track or album (though we're eagerly anticipating "Blue Electric Light" set for release this May), but with his latest collaboration with YSL Beauty. Kravitz is the newly minted face of the Y L’Elixir fragrance, bringing his unparalleled charisma and style to the forefront of this campaign.

🌟 A Scent of Sensuality and Strength: Kravitz’s journey with YSL Beauty began in 2020, with the celebrated Y fragrance, and now continues with the Y L’Elixir, a concoction that mesmerizes with its lavender heart and patchouli essence. Describing it to ESSENCE as a "grounding, sensual, powerful, and alluring scent," Kravitz expresses a profound connection with this fragrance, declaring it as his new signature cologne. His admiration for Saint Laurent is palpable, crediting the designer as a "creative force" that has always inspired

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