Latest News

New Signings 2 mins read

CAA Welcomes Carlos Eric Lopez, a Force in Entertainment and Culture

CAA, a powerhouse in talent representation, has officially signed Carlos Eric Lopez, a multifaceted Mexican American personality, founder, photographer, creative director, and cultural curator. With over a decade of experience in the entertainment and lifestyle realms, Lopez brings a wealth of creativity, innovation, and passion to the industry.

📸 Creative Visionary: Lopez is renowned for his groundbreaking work, including the annual Dia de Muertos celebration that serves as a vibrant gathering for influential figures within the Latino community. This event brings together a diverse array of artists, tastemakers, executives, musicians, grassroots organizers, and celebrities, fostering unity and celebrating cultural richness. Notably, last year's celebration honored Gael García Bernal with the prestigious Life & Legacy award, showcasing Lopez's ability to curate unforgettable experiences.

🍹 Cura Lita and Cultural Celebration: Beyond events, Lopez is the visionary behind Cura Lita, a beverage company that pays homage to and celebrates the vibrant heritage of the

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New Signings 2 mins read

Paradigm Signs Rising Star Taylor Zakhar Perez from ‘Red, White & Royal Blue’

Taylor Zakhar Perez, the breakout sensation from Amazon’s beloved rom-com "Red, White & Royal Blue," has officially joined Paradigm for representation, marking a significant step in his burgeoning career.

📽️ About the Film: In the acclaimed film directed by Matthew Lopez and based on Casey McQuiston's bestselling novel, Perez shines as Alex Claremont-Diaz, the charismatic son of the American President (portrayed by Uma Thurman). The story follows Alex's unexpected romance with a British prince (played by Nicholas Galitzine), amidst political tensions that threaten to strain U.S./British relations. Their staged truce evolves into a deep and heartfelt connection, captivating audiences worldwide.

🌟 Global Success: "Red, White & Royal Blue" premiered in August 2023 to immense acclaim, quickly rising to become the No. 1 movie on Prime Video globally during its premiere weekend. The film's popularity continued to soar, maintaining its position as the platform's most-watched film worldwide

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Campaigns 1 mins read

Trio of Top Athletes Joins California Prunes Campaign

The California Prune Board (CPB) has teamed up with a trio of elite Italian athletes for an exciting EU and UK-wide social media campaign showcasing the nutritional benefits of prunes.

🏆 Meet the Athletes:

Simona Quadarella: World champion swimmer, boasting two gold medals from the recent World Aquatics Championships. Elena Bertocchi: European diving champion, known for her exceptional skills in the diving arena. Simone Giannelli: Talented volleyball player, recognized for his prowess on the volleyball court.

🌿 Promoting Fitness and Nutrition: As these athletes gear up for a busy year of international competitions, they are collaborating with California Prunes to highlight the role of prunes in their daily fitness

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Campaigns 2 mins read

Clutch Teams Up With NBA Star Kelly Olynyk in Innovative Car Campaign

Clutch, Canada’s premier online used car retailer, is revolutionizing car advertising with a groundbreaking campaign featuring NBA star Kelly Olynyk from the Toronto Raptors. Known for its commitment to customer convenience and safety, Clutch has partnered with Mint to launch the 'That’s Clutch' campaign, marking its debut in NBA marketing partnerships.

🌟 Leaders in Innovation: Clutch has rapidly become one of Canada’s fastest-growing companies, earning recognition on The Globe & Mail’s list of Top Growing companies for three consecutive years. The brand's success is rooted in its focus on providing consumers with a hassle-free car-buying experience, eliminating the need for stressful haggling and potentially risky interactions with strangers from the internet.

🏀 NBA Collaboration: The collaboration with Kelly Olynyk and the NBA underscores Clutch’s commitment to brand marketing as a key driver of long-term growth.

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Campaigns 2 mins read

Dickies Teams Up With Guy Mariano for Skateboarding Collection

Dickies, the iconic workwear brand with deep roots in skateboarding culture, is launching an exciting collaboration with legendary skater Guy Mariano. This collection pays homage to California skateboarding in the '90s and brings together durability, style, and functionality for skaters and streetwear enthusiasts alike.

🌟 Skateboarding Heritage: Dickies has long been a go-to brand for skateboarders seeking tough and resilient apparel, making it a natural fit for this collaboration. Guy Mariano, known for his groundbreaking contributions to skateboarding, brings his unique style and experience to the partnership.

🌴 California Vibes: The Dickies x Guy Mariano collection captures the essence of California skateboarding with a range of standout pieces. Highlights include Guy Mariano’s signature jorts, athletic mesh shorts for ultimate mobility, a classic striped polo for a touch of retro flair, and a 3/4 zip anorak for versatile layering.

🛹 Functional

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Endorsement Deals 1 mins read

Maya Jama Strikes Lucrative Endorsement Deal as Face of Beauty Works

Maya Jama, the dynamic 29-year-old star known for her impeccable style and influence, has recently inked a lucrative endorsement deal to become the face of Beauty Works, a renowned name in the world of hair extensions.

🌼 Maya's Dazzling Deal: Maya's partnership with Beauty Works marks a significant milestone in her career, adding to her impressive portfolio that already includes contracts with prestigious brands like Rimmel and Dolce and Gabbana. The deal, reportedly in the six-figure range, solidifies Maya's position as a sought-after beauty ambassador in the industry.

💁‍♀️ Selective and Strategic: Maya's approach to endorsements is strategic and selective, with each partnership aligning seamlessly with her personal brand and values. Her collaboration with Beauty Works reflects this ethos, showcasing her dedication to authenticity and quality.

🌟 Continued Success: Maya's involvement with Beauty Works adds to her

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Campaigns 2 mins read

Tractor Supply Company and Martha Stewart Welcome Spring With Garden Apparel Line Launch

Tractor Supply Company, the leading retailer in rural lifestyle essentials, is stepping into spring with a blooming collaboration. Today, the company announced the launch of the Martha Stewart Garden Apparel Line, created in partnership with Martha Stewart, Marquee Brands, and French Dressing Jeans Inc. This exciting line, featuring eight stylish and functional pieces, will debut exclusively at Tractor Supply starting the week of March 25th in 50 select stores and online.

🌻 Martha Stewart's Passion: Martha Stewart, known for her expertise in gardening and outdoor living, expressed her excitement about the collaboration. The Martha Stewart Garden Apparel Line features a range of essential pieces tailored for gardeners, including a Garden Chore Jacket, Garden Work Shirt, Short Sleeve Puffer Vest, Cargo Convertible Pants, Convertible Overalls, and more. Each item seamlessly blends function and comfort with personal style, catering to the unique needs of modern gardeners who live Life Out

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Campaigns 2 mins read

Upakarma Ayurveda’s Revolutionary Campaign with The Great Khali

Upakarma Ayurveda, a renowned name synonymous with purity and effectiveness in Ayurvedic products, proudly unveils its groundbreaking advertising campaign featuring the legendary Indian icon, The Great Khali. This campaign, centered around its flagship product, Pure Shilajit Resin, is a bold step towards forging stronger connections with Indian audiences while addressing the threat posed by Deep Fake technology and promoting authenticity in the wellness industry.

🌟 Innovative Partnership: The collaboration between Upakarma Ayurveda and The Great Khali marks a significant milestone in the brand's journey. By joining forces with such an iconic figure, Upakarma Ayurveda reinforces its commitment to innovation, quality, and genuine wellness solutions.

🛡️ Combatting Counterfeits: The campaign sheds light on the menace of counterfeit products and emphasizes the importance of authenticity in Ayurvedic health and wellness.

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Endorsement Deals 2 mins read

PUBG MOBILE’s Epic Sixth Anniversary Celebration with JVKE

Get ready to level up the celebration as PUBG MOBILE marks its thrilling sixth anniversary with an electrifying musical partnership with rising pop sensation JVKE!

🎶 Official Theme Song: JVKE's brand-new single, "clouds," takes center stage as the official theme song for PUBG MOBILE's sixth anniversary. This high-energy track perfectly captures the adrenaline rush and excitement of the game, making it a must-listen for PUBG MOBILE fans worldwide.

📽️ Captivating Visuals: Accompanying "clouds" is an epic music video featuring visuals inspired by the action-packed world of PUBG MOBILE. Dive into a mesmerizing blend of music and gaming as the video transports you into the heart of the PUBG MOBILE universe.

🎧 Streaming and In-Game Experience: Fans can stream "clouds" on major music platforms to immerse themselves in the anniversary vibes. Moreover, PUBG MOBILE players

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Campaigns 2 mins read

Olivia Culpo and Montce Swimwear Unveil Sensational Collab for Summer Vibes

Get ready to soak up the sun in style as Olivia Culpo makes waves with her sizzling new swimsuit collaboration with Miami's own Montce Swimwear. This summer, it's all about feeling your best and embracing beach-ready fashion like never before.

🌊 Essential Pieces: Dive into a world of chic swimwear and summer essentials with Olivia Culpo x Montce. From stunning swim pieces to versatile slip dresses, micro and tennis skirts, button-downs, and retro corset tops, this collection has everything you need to slay your summer style.

👗 First-Ever Collaboration: Olivia Culpo's partnership with Montce marks a milestone as the brand's first-ever collaboration. With Culpo's keen eye for fashion and Montce's expertise in swimwear, expect a fusion of sophistication and beach glam.

🤩 Empowering Vibes: Culpo's vision for the collection is clear. This collab isn't just about

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