Latest News

Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the

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Brand Ambassador 2 mins read

Haley Jones Teams Up with SoFi for Her First Home Journey

Haley Jones, the talented basketball player celebrated for her impressive skills on the court and inspiring presence on social media, has embarked on an exciting new chapter in her personal life: she’s officially on the hunt for her first home. To navigate this exciting but often daunting journey, Haley turned to SoFi, a trusted name in personal finance. Known for their award-winning mortgage services, SoFi has been coaching Haley through every step of the home-buying process.

Career Highlights: Haley Jones has built an exceptional career, both on and off the basketball court. A pivotal member of Stanford University's championship-winning team, she played alongside standout teammate Cameron Brink to clinch the 2021 NCAA Women’s Basketball Championship. Her outstanding performances earned her the title of NCAA Tournament's Most Outstanding Player, marking her as one of the most impactful players in college

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Endorsement Deals 2 mins read

ATEEZ’s Mingi Joins Calvin Klein as New Ambassador

ATEEZ's Mingi has been announced as the newest ambassador for global fashion brand Calvin Klein, joining the ranks of high-profile stars like Jungkook of BTS, SEVENTEEN’s Mingyu, and ASTRO’s Cha Eunwoo.

Mingi revealed his role as Calvin Klein's ambassador on December 13 by posting images from the brand’s Holiday campaign on his Instagram. The post has already accumulated over 650,000 likes, showing immense support from his fans. On Calvin Klein’s official social media account, Mingi was seen wearing the “Iconic Modern Trunk” in a fresh design.

The K-pop star’s ambassadorship follows a string of successful partnerships Calvin Klein

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New Signings 2 mins read

King Bach Signs With Artists First for Management

Comedian, actor, producer, and content creator Andrew Bachelor, widely known as "King Bach," has signed with Artists First for management. He remains represented by CAA and The Lede Company.

Career Highlights: King Bach first captured attention as the most-followed creator on Vine, where his comedic skits earned him over 16 million followers. He transitioned seamlessly into mainstream entertainment, landing roles in TV series such as The Mindy Project, Black Jesus, and House of Lies. In film, he made his mark on Netflix with standout performances in The Babysitter and its sequel, The Babysitter: Killer Queen, where he co-starred alongside Judah Lewis and Bella Thorne. He also appeared in Netflix hits like Holidate opposite Emma Roberts and To All the Boys I’ve Loved Before: PS I Still Love

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Rep Moves 2 mins read

David Bauman Joins The Familie to Lead NBA Representation

The Familie, the talent agency founded by veteran agent Steve Astephen, has officially expanded its services to include NBA representation with the addition of seasoned agent David Bauman. Bauman joins The Familie after an impressive eight-year tenure at Independent Sports & Entertainment (ISE), where he held key roles as Executive Vice President, General Counsel, and COO of ISE Basketball.

Building NBA Representation at The Familie

Bauman brings with him an established roster of NBA talent, headlined by Dallas Mavericks guard Quentin Grimes and Atlanta Hawks forward Garrison Mathews. The move marks The Familie’s first step into representing professional basketball players, further diversifying its already strong portfolio of athletes across various disciplines.

The

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Music 2 mins read

Greeicy Rendón Signs with WME

Colombian actress and singer Greeicy Rendón has signed with William Morris Endeavor (WME) for representation, marking a significant milestone in her rapidly growing international career.

Career Highlights: Greeicy Rendón first rose to prominence in Colombia as both an actress and a singer. Born in Cali, Colombia, on October 30, 1992, she gained early recognition for her talent after competing in the 2007 edition of Factor Xs, showcasing her vocal abilities at a young age.

As an actress, she became widely known for her role as Daisy O'Brian McLaren in the hit Colombian television series Chica Vampiro (2013–2015), a show that gained popularity internationally. She also starred in notable series such as La Ronca de Oro (2014) and Primera Dama (2011), solidifying her status as a household name in Latin American television.

In addition to her acting achievements,

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Music 1 mins read

Matchbox Twenty Signs with Creative Artists Agency (CAA)

Iconic rock band Matchbox Twenty has signed with Creative Artists Agency (CAA) for representation, continuing their trajectory as a powerhouse in the music industry. The group will remain under the management of Lippman Entertainment.

Recent Career Highlights: Matchbox Twenty returned to the spotlight in May 2023 with the release of Where the Light Goes, their first studio album in over a decade. Featuring standout tracks like "Wild Dogs (Running in a Slow Dream)," the album was met with excitement from fans and critics alike, celebrating the band’s signature sound and evolution.

Following the album’s release, Matchbox Twenty embarked on the highly successful Slow Dream Tour, which ran from May to August 2023 across North America. The tour featured sold-out shows and a setlist blending beloved classics such as "3AM" and "Unwell" with tracks from

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Film/TV 2 mins read

Kate Beckinsale Signs with 42 Management

Acclaimed actress Kate Beckinsale has signed with 42 Management for representation. She continues to be represented by Gersh and has her public relations managed by Wolf-Kasteler Public Relations.

Career Highlights: Kate Beckinsale, known for her extensive range of roles across drama, action, and comedy, began her acting career while studying at the University of Oxford. She made her film debut in Kenneth Branagh's Much Ado About Nothing (1993) and gained recognition for her roles in British costume dramas like Prince of Jutland (1994), Cold Comfort Farm (1995), and Emma (1996).

She achieved international fame with her performance in Michael Bay's Pearl Harbor (2001) and continued to solidify her career with leading roles in films like Serendipity (2001) and The

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Electronic 2 mins read

Showtek Signs with United Talent Agency (UTA) for Representation

Dutch electronic dance music duo Showtek has signed with United Talent Agency (UTA) for representation, marking a significant step in their illustrious career. They continue to be managed by 2-Dutch Music Group.

Career Highlights: Formed by brothers Wouter and Sjoerd Janssen in Eindhoven, Netherlands, Showtek began their musical journey in 2001, initially focusing on techno and later transitioning to hardstyle. Their debut album, Today Is Tomorrow (2007), received critical acclaim, solidifying their presence in the electronic music scene.

In 2009, they released their second album, Analogue Players in a Digital World, further showcasing their innovative sound. Over the years, Showtek has collaborated with renowned artists such as Tiësto, David Guetta, and Major Lazer, producing chart-topping tracks like "Bad" and "Booyah." Their ability to blend hardstyle roots

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Music 2 mins read

Alexander 23 Signs with CAA for Representation

Rising singer, songwriter, and producer Alexander 23 has signed with Creative Artists Agency (CAA) for representation, marking a significant step in his growing career. He continues to have his public relations handled by Whiteboard PR.

Career Highlights: Alexander 23, born Alexander Glantz, made his debut in 2019 with the EP I’m Sorry I Love You, featuring standout tracks like Dirty AF1s, which garnered significant attention for its heartfelt lyrics and polished production. His second EP, Oh No, Not Again! (2021), featured the hit single Cry Over Boys, further establishing him as a prominent figure in the alt-pop scene.

In 2021, Alexander co-wrote Olivia Rodrigo’s Grammy-nominated smash hit Good 4 U, which topped charts worldwide and became one of the most iconic songs of the year. His songwriting skills earned him industry recognition

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