Latest News

Campaigns 2 mins read

PEPSI Welcomes Summers with a New Campaign and a Brand-New Look with Jacqueline Fernandez

Pepsi®, the iconic beverage brand, is gearing up to embrace the summer season in Sri Lanka with its latest film starring the charismatic Jacqueline Fernandez. Aligned with the campaign positioning 'Refreshing Pepsi, Bold New Look,' this TVC offers a modern take inspired by Pepsi®'s legendary Cindy Crawford commercial, showcasing a bold makeover of the Pepsi packaging.

📅 Launch and Concept: The campaign launch coincides with the onset of summer, highlighting Pepsi®'s commitment to refreshing experiences and innovation. The film features a captivating narrative set at a vintage gas station, where Jacqueline Fernandez's appearance adds an element of allure and excitement to the brand's new look.

👀 Jacqueline's Impact: Jacqueline Fernandez's inclusion in the campaign amplifies its appeal, as she embodies the essence of modernity and style. Her effortless charm and energy resonate with Pepsi®'s message of embracing bold transformations

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Campaigns 2 mins read

SKIMS Unveils Men’s All-Star Campaign for March Madness

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men's All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS' performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS' All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS' solutions-oriented

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Brand Ambassador 2 mins read

NEXXUS® Names Sofia Richie Grainge as Official Brand Ambassador of New Styling Line

NEXXUS®, a leader in hair care innovation, is proud to announce Sofia Richie Grainge as the official brand ambassador for its new Styling Line. This collaboration marks a significant step in revolutionizing at-home hairstyling, combining expert-level techniques with cutting-edge technology to empower individuals to achieve salon-quality hair effortlessly.

🚀 Game-Changing Styling Line: The new NEXXUS® Styling Line is designed to make on-trend, viral hairstyles accessible to everyone while prioritizing hair health and strength. Featuring the groundbreaking STYLEPROTECT™ Technology, the 11-piece collection not only enhances the durability of hairstyles but also protects strands from damage caused by styling tools.

💡 Inspired by TikTok Trends: With over 32 million TikTok followers who have marveled at her beauty hacks, Sofia Richie Grainge is a natural choice to represent the new Styling Line. Her iconic "lazy girl bun" tutorial

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Brand Ambassador 2 mins read

SEVENTEEN’s Mingyu Named Bulgari’s First Local Ambassador in Korea

Bulgari, the esteemed Italian luxury brand, has officially appointed Mingyu from SEVENTEEN as their first local ambassador for the Korean market, marking a significant milestone in the world of fashion and entertainment. The announcement came on March 19, showcasing Mingyu's rising influence and impeccable fashion sense. Mingyu made a memorable appearance at the Bulgari Studio Global Event in Seoul, effortlessly showcasing Bulgari's iconic B.zero1 collection with his signature style and elegance.

👔 A Perfect Fit for Luxury: Mingyu's selection as Bulgari's local ambassador underscores his status as a trendsetter and fashion icon. His ability to effortlessly blend Bulgari's luxury pieces into his wardrobe further solidifies his role as a natural fit for the brand's image and ethos.

💬 Brand Communication and Future Collaborations:

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Brand Ambassador 2 mins read

LOEWE Appoints Baifern as Brand Ambassador: A Fusion of Talent and Fashion

Spanish luxury fashion house LOEWE has made a captivating announcement by naming Pimchanok Luevisadpaibul, known as Baifern, as its newest brand ambassador. Baifern, renowned for her outstanding performances in film and television and her deep-rooted passion for fashion, is hailed as a leading talent of her generation, garnering acclaim both in Thailand and globally.

👗 Distinguished Talent Representation: With her impressive portfolio of acclaimed roles, including the lead in "Crazy Little Thing Called Love," Baifern has earned over 60 film and TV award nominations, solidifying her reputation as a versatile and respected actress. LOEWE's decision to appoint her as a brand ambassador signifies their recognition of her talent and influence in the entertainment industry.

🌟 Endorsement of LOEWE's Vision: In her statement, Baifern expressed her excitement to join LOEWE, citing her admiration for the brand's designs, ethos, and unique communication style. She also highlighted her deep respect for Jonathan Anderson's

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New Signings 2 mins read

Anthony Mrocka Joins HPA Talent for Global Representation: Bridging Worlds with Psychic Insight

HPA Talent, a renowned talent agency specializing in entertainment representation, has proudly announced the signing of celebrity medium Anthony Mrocka for global representation. This partnership signifies a significant milestone in Mrocka's career as he continues to make a profound impact through his psychic abilities and spiritual connections.

🎤 Diverse Representation: Under the agreement with HPA Talent, Mrocka will be represented across various platforms, including touring, brand partnerships, television, film, and digital media. This comprehensive representation highlights HPA Talent's commitment to supporting Mrocka's multifaceted career and expanding his reach to global audiences.

🌟 An Exceptional Talent: Recognized as one of the most gifted psychic mediums of today, Anthony Mrocka's readings are renowned for their accuracy, detail, and profound insight. His ability to bridge the gap between the living and the deceased has touched the lives of many, offering closure, comfort, and healing to those seeking connection with their loved ones.

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New Signings 2 mins read

Outshine Talent Signs mmmmitchell

Outshine Talent has recently made a strategic move by signing Mitchell Halliday, known as mmmmitchell in the beauty community, for representation across all areas. Halliday, a U.K.-based Instagram beauty content creator and the founder of TikTok-viral makeup brand Made by Mitchell, brings a unique blend of creativity and entrepreneurial spirit to the table.

🌟 From Singing to Makeup: Halliday's journey is one of transformation, transitioning from a career in singing to becoming a prominent figure in the makeup industry. His early twenties saw him pivot to makeup artistry, utilizing Instagram as a platform to showcase his talent and attract a loyal following, which has now surpassed a million followers.

💋 Made by Mitchell Success: In 2020, Halliday took a bold step by launching his own makeup brand, Made by Mitchell, with its flagship product Blursh. The brand quickly gained traction and became one of TikTok Shop's top beauty sellers, achieving remarkable success with flash sales and livestream

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New Signings 2 mins read

Nelly Joins WME for Global Representation

Grammy award-winning artist Nelly has made a significant move in his career by signing with WME for global representation, marking a new chapter in his musical journey.

🎶 Touring Triumphs: Nelly's recent ventures on tour have been met with resounding success, including joining forces with T.I., Ja Rule, and Ashanti for a memorable tour. Notable highlights from the tour include a reported gross of $238,987 at The Venue at Horseshoe Casino in Hammond, Indiana, and grossing $251,853 at M&T Bank Grandstand in Harrington, Delaware, showcasing his enduring popularity and ability to draw crowds.

🎪 Live Performances: Nelly's stage presence has also been felt at major events like the Lovers & Friends Las Vegas lineup and Life Is Beautiful festival, where he delivered electrifying performances that resonated with audiences. He also joined Snoop Dogg for a memorable date in Jacksonville, Florida, last August, further solidifying his status as a dynamic performer.

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New Signings 2 mins read

Chris Parnell Joins Buchwald

Renowned actor and comedian Chris Parnell has recently signed with Buchwald for representation, adding another chapter to his illustrious career in the entertainment industry.

🌟 Versatility on Screen: Parnell's journey in entertainment includes standout roles such as Dr. Leo Spaceman on seven seasons of NBC's Emmy Award-winning "30 Rock" and Fred Shay on three seasons of ABC's "Suburgatory." His presence has been felt across various acclaimed series like "Grown-ish," "Brooklyn Nine-Nine," "Black-ish," "Inside Amy Schumer," "Will and Grace," "The Goldbergs," and "Unbreakable Kimmy Schmidt," showcasing his versatility and comedic prowess.

🎙️ Voiceover Mastery: Beyond his on-screen work, Parnell has carved a niche in the voiceover realm with iconic roles such as Cyril Figgis on "Archer," Jerry on "Rick and Morty," Mr. Peabody on "The Mr. Peabody & Sherman Show," Snoot on "The Dawn of the Croods," Migs on "Elena of Avalor," and various characters on "Family Guy" and "American Dad."

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New Signings 2 mins read

Artists First Welcomes Nancy Moscatiello: A Journey from Podcast Success to Film and TV

Artists First, a renowned management and production company, has recently signed Nancy Moscatiello, an investigative journalist and Emmy-nominated producer. Moscatiello gained widespread recognition for her work as the creator and executive producer of the hit podcast "Scamanda," which has garnered significant acclaim and accolades.

🖋️ A Shift to Visual Storytelling: Going forward, Artists First aims to collaborate with Moscatiello to translate her compelling stories, both old and new, into captivating narratives for film and television. This partnership signifies a strategic move for Moscatiello to expand her storytelling horizons beyond the realm of podcasts.

🎧 Podcast Triumph: "Scamanda" soared to the top of Apple's podcast charts upon its release last year, showcasing Moscatiello's meticulous investigative skills and storytelling prowess. The podcast, delving into the intricate web of blogger Amanda Riley's questionable cancer journey narratives, captivated audiences and earned nominations for Podcast of the Year and Best Crime Podcast at the iHeart Podcast

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