Latest News

Campaigns 2 mins read

Stella McCartney Celebrates Sustainability with Cara Delevingne in Summer 2024 Campaign

Fashion icon Stella McCartney is thrilled to unveil her latest campaign featuring the talented Cara Delevingne, highlighting a fusion of style and sustainability.

📸 Stunning Campaign: Cara Delevingne takes center stage in Stella McCartney's Summer 2024 campaign, shot against the backdrop of the Veolia recycling plant in South London. This unique setting reflects Stella's commitment to environmental consciousness and showcases the beauty of sustainable fashion.

🌍 Environmental Commitment: The Veolia recycling plant symbolizes waste management, energy services, and the transformative process of repurposing waste to depollute, decarbonize, and regenerate resources. Stella McCartney's brand ethos aligns perfectly with this vision, emphasizing the importance of eco-friendly practices in the fashion industry.

♻️ Most Conscious Collection: The Summer

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Brand Ambassador 2 mins read

NACIFIC Introduces ‘Black Seagrass Body Series’ with K-Pop Boy Band Xikers as Brand Ambassadors

Exciting news in the world of K-beauty as NACIFIC unveils its latest innovation, the 'Black Seagrass Body Series,' featuring the vibrant K-pop boy band Xikers as brand ambassadors for hair and body care products. This collaboration marks a celebration of beauty, music, and holistic skincare.

🎤 Ambassador Announcement: NACIFIC's partnership with Xikers for the 'Black Seagrass Body Series' release highlights the brand's commitment to merging beauty with artistry. As ambassadors for hair and body care products, Xikers bring their youthful energy and style to promote NACIFIC's innovative skincare solutions.

📅 Photocard Event: To commemorate the launch of the new body care products and the selection of Xikers as brand models, NACIFIC is hosting an exclusive photocard event starting on March 22nd. Customers purchasing the new Black Seagrass Body Series, along with other select products, will receive special Xikers photocards, adding a collectible

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Brand Ambassador 2 mins read

Varun Dhawan Joins Envy as Brand Ambassador for Bold Fragrances

Exciting news in the world of fragrances as Envy, a renowned brand, welcomes Bollywood celebrity Varun Dhawan as its brand ambassador. With his bold and dynamic personality, Varun Dhawan embodies the spirit of Envy's 'let them envy' approach, adding a new dimension to the brand's promotion initiatives.

👑 Youth Icon: Varun Dhawan's status as a youth icon and his 'no compromising' attitude make him the perfect fit for Envy. His style, energy, and adventurous spirit resonate with the brand's commitment to youthfulness and providing exceptional fragrances that leave a lasting impression.

🚀 Strategic Partnership: Envy's decision to onboard Varun Dhawan as its brand ambassador is a strategic move as part of its long-term expansion plan. This collaboration aims to enhance the brand's visibility and reach through multi-channel campaigns, including TVCs and social media initiatives, featuring Varun Dhawan prominently.

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Brand Ambassador 2 mins read

Genelia Deshmukh Joins Youmaa as Brand Ambassador for Children’s Fashion

Exciting news in the world of children's fashion as Youmaa, a renowned children's clothing brand, announces its collaboration with actress Genelia Deshmukh as its brand ambassador. This partnership marks a celebration of childhood innocence and style, aiming to redefine the landscape of kids' fashion.

🌟 Celebrating Childhood: Genelia Deshmukh, known for her versatile roles across various industries, brings her unique perspective as a mother of two to endorse Youmaa's vision of quality, comfort, and style in children's clothing. Her involvement underscores the brand's commitment to creating clothing that resonates with parents and celebrates the joy and wonder of childhood.

👶 Essence of Youmaa: Founded by a group of passionate parents, Youmaa goes beyond being just a clothing brand. It embodies the essence of childhood, emphasizing imagination, creativity, and wonder in every garment. Each outfit is meticulously designed to capture the spirit of childhood and allow kids to feel comfortable and happy in what

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Campaigns 2 mins read

Brian Baumgartner, A.K.A. Kevin from ‘The Office,’ Teams Up With Mountain Dew for Cincinnati Chili Promotion

Get ready for a flavor-filled collaboration as actor Brian Baumgartner, famously known as Kevin Malone from the iconic NBC series The Office, joins forces with Mountain Dew for an exciting promotion centered around Cincinnati's beloved chili culture.

🍲 Chili Connoisseur: Baumgartner, renowned for his role as the lovable and chili-savvy Kevin Malone, brings his expertise and humor to the table for this special partnership. With Cincinnati's chili institutions making the switch to Coke products, Baumgartner's connection to chili takes center stage in this unique collaboration.

🥤 Free Drink Offer: In response to the news of the chili chains transitioning to Coke, Mountain Dew launches a special promotion. Customers can enjoy a complimentary Mountain Dew beverage with their Cincinnati chili purchase, whether they're dining in or ordering takeout. This initiative aims to keep the spirit of pairing chili with Mountain Dew alive,

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Campaigns 2 mins read

Joanna Gaines and Loloi Unveil Magnolia Home Collection: Nature-Inspired Elegance

Fans of home design luminary Joanna Gaines and textile brand Loloi are in for a treat as they unveil their latest collaboration - the Laurence Graff Signature Collection campaign "Elegance".

🌿 Nature-Inspired Design: Gaines's design philosophy embraces the beauty of nature, evident in the new drop of 29 rugs and 21 throw pillows that embody earth tones like warm oatmeal and rich cocoa. These pieces, crafted from natural materials like wool and jute, resonate with a timeless elegance and a touch of sophistication.

✨ Vintage-Inspired Motifs: The collection showcases vintage-inspired motifs, including medallions in the power-loomed Mona Collection, classic prints like the ticking stripe of the indoor/outdoor Charlie Collection, and subtle geometric patterns found in the hand-tufted wool Jones Collection. The Gigi Collection stands out with its ornate, raised designs, capturing Gaines's favorite blend of classic charm and emphasis on

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New Signings 2 mins read

Filmmaker Duo Fernanda Valadez, Astrid Rondero Sign With CAA Following Sundance Award Win

In a significant move that underscores their rising prominence in the film industry, filmmaker duo Fernanda Valadez and Astrid Rondero have officially joined Creative Artists Agency (CAA), marking a pivotal milestone in their careers post their Sundance Award triumph.

🏆 Sundance Success: Valadez and Rondero's collaborative prowess was showcased in their co-directed and co-written masterpiece "Sujo," which premiered at this year's prestigious Sundance Film Festival. The film garnered critical acclaim and clinched the Grand Jury Prize for World Dramatic competition, solidifying their status as visionary filmmakers.

🎬 Previous Triumphs: The duo's track record of success extends beyond "Sujo." Their previous work, "Identifying Features," garnered international recognition by winning the Best International Feature at the 2021 Gotham Awards. This film, directed by Valadez and co-written, co-produced, and co-edited by Valadez and Rondero, also made waves at Sundance 2020, clinching audience and screenwriting awards.

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New Signings 2 mins read

Tosin Morohunfola Signs With ColorCreative

Renowned actor, writer, director, and producer Tosin Morohunfola has inked a significant deal with ColorCreative for management, marking a new chapter in his already illustrious career.

🌟 Upcoming Projects: Morohunfola's star continues to rise as he gears up to share the screen with Shannon Thornton in Tyler Perry’s highly anticipated drama feature "Joy Ridge," set to grace Amazon MGM Studios soon. This collaboration promises to showcase Morohunfola's exceptional talent in a captivating narrative.

📺 Television Triumphs: With an impressive repertoire, Morohunfola has left an indelible mark on television. From his standout role as a series regular in Starz’s "Run the World" to memorable appearances in Max's "Julia," Showtime's "The Chi," and NBC's "Chicago Med," his versatility and depth as an actor shine through.

🎥 Silver Screen Success: Morohunfola's contributions extend to the silver screen with noteworthy performances in Amazon’s "Blackbox" alongside Phylicia Rashad, Kevin Willmott's

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New Signings 1 mins read

Sugar23 Signs ‘Ozark’s Charlie Tahan

Sugar23 has signed Charlie Tahan, the actor, writer, and director best known for his breakout starring role on Netflix’s Ozark, for management.

⭐ Background on Ozark: The Emmy-winning Ozark follows Marty Byrde (Jason Bateman), a financial planner entangled in a dangerous world of money laundering and drug cartels. Tahan’s character, Wyatt Langmore, is a fan favorite known for his intelligence and introspection despite a troubled past.

🎬 Diverse Career: Tahan's talent extends beyond Ozark, seen in his roles alongside Christian Bale in The Pale Blue Eye and with Ben Mendelsohn in The Land of Steady Habits. He has also featured in notable films such as I Am Legend, Poms, Frankenweenie, Wiener-Dog, and Blue Jasmine.

Sugar23's signing of Charlie Tahan highlights the agency's commitment to nurturing versatile and acclaimed talents across various entertainment platforms. Tahan's multifaceted career trajectory promises exciting prospects ahead under

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New Signings 1 mins read

Kenny Ortega Returns to Paradigm: A Triumph in Hollywood Talent

Kenny Ortega, the mastermind behind Disney Channel hits like High School Musical and Descendants, has made a triumphant return to Paradigm for representation.

🌟 A Hollywood Comeback: Ortega's journey back to the renowned talent agency follows his previous stint at A3 Artists Agency. His return to Paradigm is a testament to his enduring influence and creative prowess in the entertainment industry.

🎥 Legendary Portfolio: Ortega's illustrious career spans iconic films such as Newsies (1992), the original Dirty Dancing, Hocus Pocus, Ferris Bueller’s Day Off, Pretty in Pink, and Xanadu. His groundbreaking work on the High School Musical franchise earned him an Emmy for choreography, solidifying his reputation as a visionary director and choreographer.

🎵 Musical Mastery: Beyond the silver screen, Ortega has left his mark on the music industry, directing and choreographing music videos, live TV performances, and concerts for a star-studded

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