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Campaigns 2 mins read

Ashley Walters Joins Forces with adidas for Pre-Spring 2024 Collection

Renowned British actor and rapper Ashley Walters has teamed up with adidas SPEZIAL to headline its highly anticipated pre-spring 2024 collection campaign.

👟 Iconic Collaboration: The collaboration between Ashley Walters and adidas SPEZIAL signifies a union of style, culture, and innovation. Walters' dynamic presence and authentic connection to the brand make him the perfect ambassador for the pre-spring collection, which blends heritage-inspired designs with contemporary flair.

🎶 Cultural Fusion: As a multifaceted artist known for his contributions to both acting and music, Ashley Walters embodies the intersection of art and style that adidas SPEZIAL celebrates. The campaign showcases the seamless fusion of streetwear aesthetics and athletic performance, reflecting Walters' versatile and trendsetting persona.

🌈 Timeless Appeal: The adidas SPEZIAL pre-spring

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Campaigns 2 mins read

Philips Norelco Partners with Actor Adam Scott for Exciting New Campaign

Royal Philips, a global pioneer in health technology, is proud to announce its collaboration with the renowned actor and facial hair connoisseur, Adam Scott. Scott takes center stage in a fresh campaign for the shave and groom brand Philips Norelco, inviting audiences on a journey of personal grooming and self-expression.

🪒 Empowering Personal Growth: The new campaign from Philips Norelco encourages everyone to embrace their personal growth, starting with how they style their facial hair. Adam Scott stars in a captivating video, showcasing his versatility in achieving various facial hair styles with ease using the Philips Norelco OneBlade. From a "sexy romantic lead" to a "felon on the run," Scott demonstrates the transformative power of grooming in shaping his on-screen persona.

🎭 Actor Insights: In the campaign, Scott shares intimate insights into his relationship with facial hair and acting. He reflects on how he learned

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Campaigns 2 mins read

Avo Cigars and DJ D-Nice Present Avo Expressions 2024

Avo Cigars, a leading name in handcrafted premium cigars, is thrilled to unveil the much-anticipated "Avo Expressions 2024" blend in collaboration with the globally acclaimed DJ D-Nice. This limited edition release, featuring only 6,900 boxes with fifteen cigars each, marks a harmonious fusion of expertise and artistry.

🎶 Musical Mastery Meets Cigar Craftsmanship: The Avo Expressions series is a tribute to individuals who excel in their respective fields, echoing the spirit of Avo Uvezian, the visionary founder of AVO Cigars. Avo Uvezian's journey from music to cigars inspired the creation of blends that resonate with his creative genius, a tradition carried forward in this exclusive collaboration with DJ D-Nice.

💨 Crafted for Connoisseurs: Avo Expressions 2024 is a testament to the meticulous craftsmanship and dedication of Avo Cigars. Each cigar is a masterpiece, meticulously blended and handcrafted to deliver an unforgettable smoking

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Campaigns 2 mins read

RECOVER 180 Teams Up with PGA Tour Pro Wyndham Clark for Masters Tournament

RECOVER 180™, the cutting-edge organic sports drink crafted by renowned beverage entrepreneur Lance Collins, is thrilled to announce its partnership with PGA Tour pro Wyndham Clark, just in time for the prestigious Masters Tournament. As a pinnacle event in the golfing world, the Masters Tournament symbolizes excellence, precision, and peak performance—values shared by both RECOVER 180 and Wyndham Clark as they strive for greatness in their respective arenas.

RECOVER 180 is dedicated to empowering individuals to maximize their performance and recovery. With a meticulously crafted blend of electrolytes, vitamins, and minerals, RECOVER 180 provides a revitalizing solution to replenish the body and fuel success. The collaboration between RECOVER 180 and Wyndham Clark signifies a significant milestone for both entities. Leveraging its innovative hydration and replenishment formula, RECOVER 180 has become the preferred choice for elite athletes and wellness enthusiasts seeking optimal performance and recovery support. Similarly, Wyndham Clark has demonstrated unwavering commitment to excellence

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Investments 2 mins read

Waterdrop Secures Investment from Global Tennis Stars

waterdrop®, the innovative European hydration brand, has achieved a significant milestone with the successful closure of an investment round that includes six world-renowned tennis stars as investors. Among these notable athletes are top-ranked players Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrey Rublev, Hubert Hurkacz, and Cameron Norrie. Their partnership with waterdrop® not only solidifies their status as brand ambassadors but also underscores their commitment to revolutionizing hydration.

🌟 Celebrated Athlete-Investors: The addition of Fritz, Svitolina, Korda, Rublev, Hurkacz, and Norrie

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Campaigns 2 mins read

Jamie Foxx and BSB Whiskey Unveil Iconic New Packaging

WES Brands, the trailblazing spirits incubator known for its innovation and brand acceleration, has teamed up once again with the multi-talented Jamie Foxx for the exclusive launch of BSB Whiskey, a smooth and flavorful whiskey experience. With two years of meticulous design and development, the new packaging and flavor, Brown Sugar Blend (BSB), are set to revolutionize the whiskey landscape, with Foxx taking on the roles of brand owner and creative director.

🎨 Innovative Design: BSB Whiskey's 70-proof liquid is a harmonious blend of aromatic cinnamon spice and comforting brown sugar sweetness, creating a taste sensation that is both bold and refined. The brand's new packaging reflects this innovation, featuring a sleek matte black bottle adorned with a luminous "BSB" chenille letter patch that glows in the dark. This eye-catching design ensures that BSB Whiskey not only stands out on the shelves but also becomes the focal point of any social gathering.

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Campaigns 2 mins read

Gisele Bündchen Partners with VAARA for SS24 Collection

Iconic supermodel Gisele Bündchen has been unveiled as the face of VAARA's highly anticipated SS24 collection, marking a groundbreaking collaboration that merges fashion and empowerment.

👗 Vibrant Collection: VAARA's SS24 collection promises a fresh take on activewear, with a focus on reinventing bestselling designs, introducing swimwear, outerwear, and sports accessories. The brand's statement describes the collection as vibrant, capturing the essence of the new season with a sun-inspired color palette that exudes warmth and positivity.

🌞 Empowering Palette: The color palette of the SS24 collection is designed to enhance every skin tone, reflecting the brand's commitment to inclusivity and celebrating diversity. With hues inspired by the sun and nature, the collection embodies a sense of freedom and empowerment that resonates with modern consumers.

👩‍🎨 Gisele's

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Campaigns 2 mins read

Austin Reaves Unveils New ’17 Rings’ Sneaker Collab with Kicks Crew

As the Los Angeles Lakers gear up for a historic playoff run, Austin Reaves is set to drop his latest signature sneaker collaboration with Kicks Crew, titled '17 Rings', celebrating the Lakers' storied legacy in the NBA.

👟 Signature Rigorer AR1: Following the success of his previous releases, including the sold-out 'Valentine's Day' edition, Reaves continues to make waves with his signature Rigorer AR1 line. The '17 Rings' edition pays homage to the Lakers' unparalleled success in basketball history.

🌟 Limited Edition Design: The '17 Rings' sneaker features a Lakers-inspired colorway, blending the iconic yellow and purple hues on a sleek white base. Kicks Crew's branding is prominently displayed, emphasizing the exclusive partnership for this unique sneaker design.

🏆 Celebrating Lakers Greatness: Every detail of the sneaker reflects the Lakers' championship

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Campaigns 2 mins read

Alia Bhatt Stars in Parle Agro’s Fun-Filled Frooti Campaign

Get ready for a summer filled with "Too much Fun" as Parle Agro, the beverage giant, unveils its latest campaign for Frooti, featuring the effervescent brand ambassador Alia Bhatt. This campaign aims to reignite the thirst for fun among consumers, highlighting the sweet tangy taste of Frooti as the ultimate catalyst for fun-filled moments.

🎬 Playful Ad Films: The heart of the campaign beats with the belief that fun is for everyone, and what better way to experience it than with Frooti's delightful flavor. Parle Agro's press release emphasizes that each sip of Frooti is a gateway to moments of joy and excitement.

💃 Seamless Integration of Fun: The campaign includes two playful ad films that beautifully capture how Frooti effortlessly infuses fun into consumers' lives. These films showcase the simple yet profound idea that Frooti's sweet tangy taste is synonymous with moments of pure enjoyment.

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Brand Ambassador 2 mins read

Jayaram and Kalidas Join Goibibo as Brand Ambassadors

Goibibo, known for its innovative approach to travel solutions, has announced the iconic father-son duo Jayaram and Kalidas as its brand ambassadors, marking a significant move in localised brand communication and product curation.

🎬 Digital Film Debut: The announcement coincides with the launch of Goibibo's first digital film starring Jayaram and Kalidas. The film pays homage to a popular scene from 'Panchatanthiram,' showcasing Goibibo's creativity in recreating iconic movie moments. This strategy echoes the success of the brand's previous #Goibibo campaign featuring Kareena Kapoor Khan, who joined as the brand ambassador last year.

🌍 Cultural Connections: Leveraging cultural cues and language, the film aims to build a strong connection with audiences in Tamil Nadu and Kerala. By infusing travel contexts with fresh perspectives and relatable storytelling, Goibibo seeks to resonate deeply with its target audience and capture

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