Latest News

New Signings 2 mins read

Reggie Bush Signs With Paradigm

In an exciting move across multiple entertainment domains, Reggie Bush has officially joined forces with Paradigm Talent Agency. The agreement encompasses all aspects of Bush's career, including acting, scripted and unscripted projects, broadcasting, podcasting, and brand partnerships. Additionally, he will be represented by Paradigm Media Entertainment’s Napoli Management Group, enhancing his reach and opportunities in the industry.

🏈 NFL Superstar Turned Media Maven: Reggie Bush, known for his illustrious 11-season career in the NFL and his Super Bowl win with the New Orleans Saints in 2010, has transitioned seamlessly into the media landscape. He brings a wealth of experience and expertise to his new endeavors, having previously served as an NFL analyst for Fox Sports and ESPN, contributing insightful commentary to daily shows and game analysis.

🎬 Venturing Into Production: Alongside his dynamic on-screen presence, Bush is launching his production company, R+L Production, with his wife, Lilit Avagyan.

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Campaigns 2 mins read

Amaze Launches ‘Hamesha #ReadyToPerform’ Campaign with Virat Kohli

Amaze, a leading energy solutions brand in India, has unveiled its inspiring new brand campaign titled 'Hamesha #ReadyToPerform' in Lucknow, featuring none other than cricket superstar Virat Kohli. This campaign marks a significant step in Amaze's commitment to providing reliable energy solutions and encouraging individuals to be prepared to achieve their goals.

πŸ”‹ Reliable Energy Solutions: Amaze's dedication to delivering dependable energy solutions is at the core of the 'Hamesha #ReadyToPerform' campaign. By showcasing the reliability and efficiency of Amaze's inverter batteries, the campaign aims to empower consumers to pursue their aspirations with confidence, knowing they have a trusted energy partner by their side.

🏏 Virat Kohli's Dedication: The campaign's thematic and product film featuring Virat Kohli emphasizes the theme of readiness and peak performance. Kohli's relentless commitment to improving his performance daily

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Campaigns 2 mins read

Mariska Hargitay Joins Forces with Hugimals for a Heartfelt Cause

Mariska Hargitay, renowned for her iconic role as Olivia Benson in 'Law & Order: Special Victims Unit,' has teamed up with Hugimals, a stress-relieving stuffed animal brand, for a cause close to her heart.

πŸ‘©β€βš–οΈ Empowering Women: With over 25 years of portraying the fearless detective Olivia Benson, Hargitay has embodied strength, resilience, and compassion on screen. Her real-life dedication to supporting survivors of sexual assault, domestic violence, and child abuse through the Joyful Heart Foundation showcases her commitment to empowering women and advocating for change.

🐻 Stress Relief and Comfort: Hugimals' innovative approach to stress relief through comforting stuffed animals resonates deeply with Hargitay's mission. The partnership aims to raise awareness about the healing power of companionship and provide support to those in need, especially survivors of trauma.

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Brand Ambassador 2 mins read

Nayanthara Joins KLM Axiva Finvest as Brand Ambassador for Expansion

Celebrated South Indian superstar Nayanthara has been appointed as the brand ambassador for KLM Axiva Finvest, a leading non-banking financial company in India. This strategic partnership marks a significant step in KLM Axiva Finvest's expansion efforts, leveraging Nayanthara's widespread popularity and iconic status to drive nationwide branding initiatives.

🌍 Strategic Partnership: The collaboration between Nayanthara and KLM Axiva Finvest underscores the company's commitment to strategic growth and market penetration. Nayanthara's influence and reach across diverse demographics align perfectly with KLM Axiva Finvest's vision of reaching new heights in the financial sector.

πŸŽ₯ Iconic Representation: T.P. Srinivasan, Chairman of KLM Axiva Finvest, lauded Nayanthara's unparalleled contribution to the Indian film industry and her immense stature as a cultural icon. He emphasized that Nayanthara's association with KLM Axiva Finvest symbolizes a blend of trust, reliability, and ambition, reflecting the company's values and aspirations.

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Brand Ambassador 2 mins read

Asian Paints Unveils Virat Kohli as Brand Ambassador for Neo Bharat Latex Paint

Asian Paints, a pioneering name in the paint and dΓ©cor industry, has revealed cricketing legend Virat Kohli as the face of its highly anticipated new launch - Neo Bharat Latex Paint.

πŸ–ŒοΈ Revolutionary Paint: Neo Bharat Latex Paint represents a groundbreaking leap in the paint category. Equipped with cutting-edge polymer technology, this paint promises a superior finish, enhanced coverage, and superior washability. It embodies the spirit of progress and innovation, echoing the aspirations of millions of Indians striving for a better life.

🌈 Colours of Progress: With the tagline "Colours of Progress," Neo Bharat Latex Paint celebrates the relentless pursuit of excellence and improvement. Asian Paints aims to democratize the paint industry further by offering high-quality solutions accessible to all, thereby transforming homes and spaces across the country.

🏏 Virat

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Campaigns 2 mins read

Kate and Lila Moss Shine in Fendi’s 2024 Peekaboo Campaign

Fashion royalty meets generational elegance in the latest campaign from Fendi, featuring the iconic mother-daughter duo of Kate and Lila Grace Moss. The dynamic pair takes center stage in the new Fendi 2024 Peekaboo campaign, adding their signature style and sophistication to the brand's iconic carryall.

πŸ‘— Fashion Icons: Kate Moss, a legendary supermodel, and her daughter Lila Grace Moss, a rising star in the fashion world, bring a timeless allure to the campaign. Their effortless charm and undeniable elegance perfectly complement the iconic Peekaboo bag, showcasing the seamless blend of heritage and modernity that defines Fendi.

πŸ“Έ Captivating Imagery: Shot by acclaimed photographer Craig McDean, the campaign's minimalist photos capture the essence of Fendi's sophistication. The images, released by WWD, feature Kate and Lila Moss holding matching editions of

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Campaigns 2 mins read

Cillian Murphy and Anne Hathaway Shine in Versace’s Icons Campaign

Luxury fashion meets Hollywood glamour in the latest campaign from Versace, featuring the dynamic duo of Cillian Murphy and Anne Hathaway. The iconic actors come together in a stunning display of style, sophistication, and killer vibes for Versace's Icons collection.

πŸ‘—πŸ’Ό Chic and Sophisticated: Murphy and Hathaway exude elegance in the campaign, showcasing Versace's signature pieces with effortless grace. Hathaway stuns in a leather dress and denim bustier, embodying the label's edgy yet glamorous aesthetic. Meanwhile, Murphy cuts a dashing figure in a trench coat and tailored suiting, epitomizing Versace's timeless appeal.

πŸ“Έ Captivating Visuals: Shot by renowned photographers Mert Alas and Marcus Piggott, and styled by Jacob K, the campaign captures the essence of Versace's iconic designs. The images reveal a creative synergy between the stars and

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Beauty 2 mins read

Serena Williams Makes Beauty Debut with Wyn Beauty

Exciting news from the world of beauty as tennis icon Serena Williams steps into the makeup game with the launch of her brand Wyn Beauty (pronounced β€œwin”). The 42-year-old champion brings her passion for excellence and active lifestyles to the forefront with a curated collection of 10 makeup essentials designed to meet the needs of modern beauty enthusiasts.

🌟 Active Lifestyle Focus: Williams' Wyn Beauty collection is a reflection of her own experiences and the demands of active lifestyles. The lineup includes essentials like waterproof liquid eyeliner, pencil eyeliner, brow pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and a hero product: tinted sunscreen. These products are formulated to withstand the rigors of daily life while enhancing natural beauty.

πŸ’„ Versatile Makeup Range: The Wyn Beauty lineup offers a versatile range of products suitable for various makeup

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Campaigns 2 mins read

Tyla Dazzles in New Beats by Dr. Dre and Alo Yoga Collaboration

Exciting news from the world of fashion and music as Beats by Dr. Dre and Alo Yoga unveil their latest collaboration - the Beats X Alo Special Edition Fit Pro true wireless earphones, starring award-winning artist Tyla in their ad campaign. This exclusive partnership brings together the expertise of two iconic brands to create a stylish and functional accessory that merges fashion and technology seamlessly.

🌟 Stylish Statement: Tyla shines as the face of this collaboration, showcasing the effortless blend of style and functionality that the Beats X Alo Special Edition Fit Pro earphones offer. With her charisma and fashion-forward approach, Tyla embodies the essence of this exclusive partnership.

🎧 Sleek Design: The Beats X Alo Special Edition Fit Pro earphones feature a sleek black finish with polished chrome accents, exuding a modern and sophisticated vibe. This design is

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Campaigns 2 mins read

Sophie Piper Joins George at Asda for G21 Collection Campaign

Exciting news from the fashion world as Love Island All Star Sophie Piper partners with George at Asda to front their latest G21 collection campaign. Asda's trend-setting brand, known for its affordable yet stylish offerings, is tapping into popular culture by teaming up with social media influencers to showcase their new season styles.

πŸ‘— Trend-Led Collection: George at Asda's G21 collection is designed to cater to the fashion-forward customer, offering a range of stylish pieces priced from Β£12. The collection promises an "injection of style to suit all occasions and lifestyles," making it accessible and appealing to a wide audience.

πŸ“Έ Photoshoot in London: During a glamorous photoshoot in London, Sophie Piper dazzled in a variety of new season styles from the G21 collection. From cargo pants to an oversized jacket and chunky biker boots, Piper showcased the versatility and on-trend designs of George at Asda's latest offerings.

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