Latest News

Endorsement Deals 2 mins read

Rafael Nadal Joins Forces with Playtomic as Shareholder

Spanish tennis legend Rafael Nadal has teamed up with Playtomic, a leading brand in racket sports, as a strategic shareholder. The announcement, made recently, underscores Nadal's commitment to promoting accessibility and community engagement in padel and tennis.

🤝 Investment Partnership: Rafael Nadal's investment in Playtomic marks a significant milestone for the brand. As a shareholder, Nadal brings not only his expertise in the world of tennis but also his passion for fostering inclusivity and making sports accessible to all.

🎾 Community-Centric Approach: Nadal's partnership with Playtomic is rooted in a shared vision of creating a vibrant and inclusive sports community. Playtomic's innovative platform enables players of all skill levels and backgrounds to connect, book courts, and engage in racket sports activities seamlessly.

🗣️ Nadal's Enthusiasm:

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Brand Ambassador 2 mins read

RIIZE Takes the Global Stage as BENCH/ Brand Ambassador

BENCH/, the renowned clothing brand from the Philippines, has officially named RIIZE as their latest global ambassador. This announcement, made on April 7 via BENCH/'s official social media channels, marks a significant collaboration between the brand and the rising K-pop sensation.

🌍 Global BENCH/ Setter: RIIZE, comprising talented members known for their musical prowess and stylish flair, now holds the prestigious title of "Global BENCH/ Setter." The group's vibrant energy and fashion-forward approach perfectly align with BENCH/'s ethos of trendsetting and celebrating diversity in style.

📸 Stylish Poster Debut: To commemorate this partnership, BENCH/ unveiled a stunning poster featuring RIIZE members donning stylish outfits available at BENCH/. The poster serves as a captivating introduction to RIIZE's role as brand ambassadors, showcasing their unique charm and impeccable fashion sense.

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Brand Ambassador 2 mins read

Julia Barretto Lights Up Casino Plus as First Brand Ambassador in the Philippines

Renowned actress, vlogger, and influencer Julia Barretto has taken on a new role as the inaugural brand ambassador for Casino Plus in the Philippines, marking a significant milestone for both Barretto and the popular gaming platform. Her partnership with Casino Plus focuses on promoting one of its most beloved games, the Color Game, known for its accessibility, entertainment value, and lucrative rewards.

🎲 Colorful Gaming Experience: Casino Plus offers a diverse range of games, from Online Slot Game and Baccarat to Blackpink, Tongits, and the upcoming Bingo Live. However, Julia Barretto's endorsement of the Color Game highlights its unique appeal. As she describes it, the Color Game is not only easy to play but also delivers a fun and vibrant online experience, thanks to its colorful interface and engaging gameplay.

💡 Julia's Recommendation: With her extensive experience in entertainment and digital media, Julia Barretto confidently recommends the Color Game to players seeking excitement and rewards. The game's low starting bet of P20 makes it accessible to a wide

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Brand Ambassador 2 mins read

Jessica Chastain Shines Bright as Damiani’s Global Ambassador

Italian luxury jewellery brand Damiani has announced the appointment of acclaimed American actress Jessica Chastain as its global ambassador, marking a significant milestone for both the brand and Chastain herself. The announcement comes alongside the launch of Damiani's captivating spring 2024 ad campaign, featuring Chastain as the face of elegance and sophistication.

🎭 A Perfect Match: Known for her talent, grace, and timeless beauty, Jessica Chastain embodies the essence of Damiani's exquisite jewellery collections. Her captivating presence and global appeal make her the ideal ambassador to represent the brand's values of heritage, craftsmanship, and creativity.

💎 Symbol of Excellence: With a legacy spanning over a century, Damiani is renowned for its unparalleled craftsmanship and dedication to artisanal excellence. Jessica Chastain's collaboration with Damiani symbolizes a union of artistry and elegance, showcasing the

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Campaigns 2 mins read

Amelia Gray and Tokischa Sizzle in Jean Paul Gaultier’s Latest Campaign

The fashion world is buzzing with excitement as American model Amelia Gray and Dominican rapper Tokischa join forces in Jean Paul Gaultier's captivating new campaign. The iconic French fashion house took to Instagram to unveil stunning campaign images, showcasing the dynamic duo in the TRÉS GAULTIER collection.

📸 Dramatic Style: Jean Paul Gaultier is renowned for its flair for drama and avant-garde designs, and the TRÉS GAULTIER collection is no exception. Amelia Gray effortlessly strikes poses that exude confidence and elegance, embodying the essence of Gaultier's signature style.

🎶 Musical Fusion: Partnering with Tokischa adds a vibrant and contemporary edge to the campaign. Tokischa's presence brings a fusion of music and fashion, blending high fashion aesthetics with the energetic spirit of the music world.

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Campaigns 2 mins read

Amazon Fashion Unveils New Campaign with Ananya Panday and Aditya Roy Kapur: “Har Pal Fashionable”

Amazon Fashion has set the stage for a style revolution with its latest campaign, "Fashion on Amazon, Har Pal Fashionable," featuring Bollywood sensations Ananya Panday and Aditya Roy Kapur together for the first time. This innovative campaign showcases Amazon as the ultimate online destination for fashion enthusiasts, offering a wide range of clothing, shoes, watches, accessories, and more to help customers curate their perfect looks.

🛍️ One-Stop Fashion Destination: The campaign highlights Amazon's comprehensive offerings, emphasizing its role as a go-to platform for all fashion needs. From trendy apparel to stylish accessories, Amazon Fashion provides customers with the tools and options to create their unique fashion statements.

💃🕺 Style Made Easy: With features like 'wear it with' suggestions from brands and convenient services such

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Campaigns 2 mins read

NIC and Rashmika Mandanna Celebrate True Friendship with ‘Gehri Dosti ke Gehre Flavours’

In a heartwarming campaign that celebrates the essence of true friendship, NIC has teamed up with beloved actress Rashmika Mandanna to emphasize the joy of sharing special moments with close friends over ice cream. Titled ‘Gehri Dosti ke Gehre Flavours’, this collaboration aims to shift the perception of ice cream consumption in India from being impulse-driven to intentional and cherished.

🎉 Friendship at its Core: The campaign revolves around Rashmika Mandanna's character, who rushes through a thank-you speech to make it in time for her friend's birthday party. Despite arriving with just minutes to spare, the real magic unfolds in the after-party, where she bonds with her close friends over NIC ice creams. The message is clear: the best moments are shared with those closest to us.

🍦 Changing Perceptions: NIC and Sideways, through this partnership, seek to position ice cream as the go-to dessert for meaningful occasions,

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Campaigns 2 mins read

Cupshe and JoJo Fletcher Bring Festive Flair with New Collection

Fashion enthusiasts have a reason to celebrate as global e-tailer Cupshe joins forces once again with The Bachelorette's beloved JoJo Fletcher to launch their latest collaboration: Cupshe x JoJo Fletcher: The Sunshine Escape Collection. This exclusive festival-inspired collection marks their second partnership, promising a vibrant array of trendy styles for women.

🌞 Festival Vibes: JoJo Fletcher, renowned for her chic style and infectious personality, infuses the Sunshine Escape Collection with the essence of music festivals. From flowy dresses to trendy bikinis and cover-ups, each piece captures the carefree spirit of summer festivities.

💃 Signature Style: The collection, now available on Cupshe.com, showcases JoJo's signature flair for fashion, blending playful patterns, bold colors, and intricate crochet details. With 26 carefully curated pieces, including two-piece sets, swimsuits, and breezy cover-ups, shoppers can easily find

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Endorsement Deals 2 mins read

LE SSERAFIM Scores Big in NBA Collaboration

LE SSERAFIM, the renowned South Korean pop group, has teamed up with the National Basketball Association (NBA) for an exciting new collaboration. This multi-year partnership positions LE SSERAFIM as the headline act in the NBA's celebrity and influencer program across Asia.

🌟 Friends of the NBA: As part of the "Friends of the NBA" alliance, LE SSERAFIM will take center stage at NBA games and events, adding star power to promotional activities for the Association. Fans can expect to see the group participating in exclusive content, showcasing their love for basketball and music, which will be shared on NBA and LE SSERAFIM's social media platforms.

🎶 Harmony of Sports and Music: The collaboration between LE SSERAFIM and the NBA blends the excitement of sports with the energy of pop music. The group's vibrant presence adds a new dimension to the NBA's outreach in Asia, engaging fans across borders with their infectious enthusiasm.

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Campaigns 1 mins read

Kendall Jenner and Bad Bunny Shine Solo in Gucci Valigeria Campaign

Kendall Jenner and Bad Bunny's journey with Gucci continues, albeit separately, in the latest installment of the brand's Valigeria campaign. While their relationship once graced the front rows and campaigns together, the newest campaign captures Jenner in her element, showcasing Gucci's travel-friendly accessories from the Savoy collection.

💔 Moving Forward: Following their confirmed breakup, the Valigeria campaign subtly acknowledges the shift, focusing on individuality and style resilience. Jenner, captured in faux paparazzi shots, effortlessly flaunts not one but two revenge outfits, embracing her independence and fashion prowess.

🌍 Travel Essentials: Amidst the personal narrative, Gucci's Valigeria campaign highlights the travel-friendly essentials from the Savoy collection. Duffle bags, backpacks, rigid suitcases, and trolleys take center stage, catering

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