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Endorsement Deals 2 mins read

ATEEZ×SHIBUYA109: A First-Ever Collaboration Delights Fans with Limited Edition Goods and Pop-Up Stores

Excitement fills the air as ATEEZ, the dynamic eight-member boy group from South Korea, partners with Tokyo's iconic fashion building "SHIBUYA109" for an exclusive Spring Campaign. This groundbreaking collaboration brings ATEEZ's captivating style to the forefront of the Shibuya and Abeno stores, along with the trendy "MAGNET by SHIBUYA109."

🌸 Spring Campaign Extravaganza: From April 12th to 25th, fans and fashion enthusiasts can immerse themselves in ATEEZ's world at the SHIBUYA109 Shibuya and Abeno stores, and from April 12th to 18th at MAGNET by SHIBUYA109. The buildings will be adorned with ATEEZ's striking visuals, creating a vibrant atmosphere that celebrates music and style.

🎉 Exclusive Merchandise and Pop-Up Stores: As part of the collaboration, a special "NOT OKAY" POPUP STORE will grace the 8th floor of the Shibuya store and the Abeno store, offering a range of SHIBUYA109 limited edition goods. Fans can get their hands on

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Brand Ambassador 2 mins read

Pamela Reif Joins Hey Tea as Healthy Lifestyle Advocate

Renowned German fitness influencer Pamela Reif has teamed up with Hey Tea, the innovative Chinese tea brand known for its modern take on tea culture, as its inaugural Healthy Lifestyle Advocate.

🌱 Promoting Healthy Choices: Hey Tea's collaboration with Pamela Reif underscores its commitment to providing transparent information about its products and promoting healthy beverage choices. The brand's move to disclose detailed ingredients and nutritional data for its popular offerings aligns with Reif's advocacy for a balanced and mindful approach to nutrition.

🍓 Official Healthy Options: As part of this partnership, Pamela Reif has identified five menu selections from Hey Tea as official healthy options. These selections, characterized by real fruit and tea without added flavorings, exemplify Hey Tea's dedication to offering wholesome and nutritious beverage choices.

🌏 Global

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New Signings 2 mins read

Takashi Yamazaki, ‘Godzilla Minus One’ Filmmaker, Joins CAA for Representation

Japanese filmmaker Takashi Yamazaki, renowned for his groundbreaking work on the Oscar-winning blockbuster "Godzilla Minus One," has signed with Creative Artists Agency (CAA) for representation.

🌟 Oscar-Winning Success: Yamazaki's visionary work as writer, director, and VFX supervisor on "Godzilla Minus One" catapulted the film to unprecedented success, earning it the first-ever nomination and win for a Japanese production in the VFX category at the Academy Awards. The film's triumph over formidable contenders like "The Creator," "Guardians of the Galaxy Vol. 3," and "Mission: Impossible – Dead Reckoning Part One" solidified Yamazaki's status as a masterful filmmaker on the global stage.

🎥 Box Office Sensation: Alongside its critical acclaim, "Godzilla Minus One" achieved commercial greatness, becoming the third-highest grossing foreign language feature in U.S. box office history. Yamazaki's storytelling prowess and innovative visual effects captivated audiences worldwide, establishing him as a visionary force in modern cinema.

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Campaigns 2 mins read

Irina Shayk and Karlie Kloss Shine in Swarovski’s Venus-Inspired Campaign

Swarovski unveiled a dazzling spectacle with its latest campaign, showcasing the beauty and elegance of supermodels Irina Shayk and Karlie Kloss in a Venus-inspired shoot for the upcoming spring-summer collection.

✨ Crystal Adorned Brilliance: Irina Shayk, the stunning 38-year-old supermodel, mesmerized in a crystal-adorned bra that exuded sheer elegance and glamour. Her underwater-themed accessories, including stacks of bangles and multiple earrings, added a touch of aquatic enchantment to the shoot.

🌊 Underwater Fantasy: With her hair styled into a sleek wet-look updo adorned with pearls, Irina Shayk embodied the essence of Venus emerging from the sea. Her subtle makeup look complemented the ethereal theme, enhancing her natural beauty and captivating presence.

💙 Glamorous Jewellery:

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Endorsement Deals 2 mins read

Hailey Bieber Stuns in Victoria’s Secret Bridal Line Debut 💍👰🏼

Renowned model and Rhode Beauty founder Hailey Bieber has stepped into the spotlight as the face of Victoria's Secret Bridal Line, showcasing an exquisite array of bridal wear that embodies elegance and sophistication.

🌟 Vision in White: In a series of captivating photos shared on Victoria's Secret's Instagram page, Hailey Bieber shines in the brand's re-launched 'Bridal Shop.' Adorned in a short white robe, her brunette bob styled with a side part and voluminous waves, Hailey exudes timeless bridal beauty.

💐 Bridal Elegance: The daughter of actor Stephen Baldwin effortlessly embodies the essence of bridal elegance in Victoria's Secret's latest collection. Her radiant smile, paired with a delicate white coffee cup, adds a touch of charm and allure to the bridal-themed photoshoot.

👑 Joining Elite Ranks: Hailey Bieber joins the league of iconic

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Fashion 1 mins read

Zara McDermott Unveils Her New Clothing Brand, RISE

Television personality Zara McDermott has made a splash in the fashion world with the launch of her much-anticipated clothing brand, RISE. The brand features a collection of everyday wardrobe essentials designed to empower women and celebrate inclusivity.

👚 Fashion with a Purpose: McDermott's vision for RISE is clear - to create a brand that resonates with all women. The collection includes versatile pieces like leggings, unitards, and tops, meticulously crafted to be accessible, inclusive, comfortable, and effortlessly wearable.

💃 Accessible Style: With RISE, McDermott aims to make fashion accessible to everyone. The brand's commitment to inclusivity is evident in its range of sizes and styles, ensuring that every woman can find pieces that make them feel confident and empowered.

👗 The Perfect Blend: RISE strikes the perfect balance between style and comfort,

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Brand Ambassador 1 mins read

Hanni Takes the Spotlight as Gucci Beauty’s Global Brand Ambassador

On March 28, the fashion world buzzed with excitement as NewJeans unveiled Hanni as the latest global ambassador for Gucci Beauty. This prestigious appointment marks a significant milestone in Hanni's collaboration journey with Gucci. Previously named a global ambassador for the brand in October 2022, Hanni's exceptional style and allure have now secured her a coveted role as the face of Gucci Beauty.

💫 A Rising Star: Hanni's rise to prominence in the fashion and beauty realm has been meteoric. Her distinct charm and fashion-forward approach have captivated audiences worldwide, making her a natural fit for Gucci's iconic aesthetic.

🎨 Iconic Beauty: As Gucci Beauty's global brand ambassador, Hanni brings her unique flair and elegance to showcase the brand's exquisite range of beauty products. Her role signifies Gucci's commitment to celebrating diversity, individuality, and timeless beauty.

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Brand Ambassador 2 mins read

Rocking Star Yash Joins Forces with AkzoNobel’s Dulux Weathershield in Vibrant Partnership

AkzoNobel India, a renowned leader in Paints and Coatings, proudly announces actor Yash as the new brand ambassador for Dulux Weathershield exterior emulsions in India. This exciting collaboration marks the launch of the "It's Colourful. It's Powerful." campaign, showcasing the unbeatable combination of performance and aesthetics offered by Dulux Weathershield.

🌈 Unmatched Performance: Rajiv Rajgopal, Chairman, and Managing Director of AkzoNobel India, expressed enthusiasm about welcoming Yash to the Dulux family, emphasizing his embodiment of Dulux Weathershield's values of innovation, confidence, and originality. Yash's widespread popularity and appeal resonate with the iconic status of Dulux Weathershield exterior emulsions.

💪 Strength in Innovation: With Yash as the brand ambassador, AkzoNobel aims to strengthen the connection between Dulux Weathershield and Indian consumers who seek high-performance solutions paired with bold and vibrant colors for their homes.

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Brand Ambassador 1 mins read

Cynthia Bailey Joins Forces with Kindra to Empower Women’s Vaginal Health during Menopause

Kindra, the leading brand in menopause and vaginal health, proudly announces actress and model Cynthia Bailey as its brand ambassador. Together, they aim to elevate awareness about menopause and vaginal wellness, fostering open conversations about women's sexual health throughout their lives. Both Bailey and Kindra are committed advocates for dismantling stigmas surrounding women's health, recognizing that vaginal health is an ongoing journey without an expiration date.

💧 Comprehensive Solutions: Kindra offers a comprehensive range of medical-grade solutions designed to address various vaginal health needs, from menopausal transitions to postpartum challenges. Their commitment extends to providing educational resources and trusted products that empower women and their healthcare providers in navigating these stages of life.

📢 Sparking Conversations: As the brand ambassador for Kindra, Bailey will leverage her platform to spark

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Endorsement Deals 2 mins read

Howzat Unveils The Grand Winnings Playground and ‘Howzat Pe Dekha Hai’ Campaigns with Irfan Pathan

India's leading multi-gaming app, Howzat, has kicked off its highly anticipated T20 campaign, The Grand Winnings Playground, in conjunction with the captivating digital campaign 'Howzat Pe Dekha Hai', featuring the app's brand ambassador Irfan Pathan. Tailored specifically for the Indian T20 league season, this expansive initiative offers fantasy cricket enthusiasts daily chances to win cars and cash prizes of up to ₹1 crore every match hour. The digital campaign shines a spotlight on real Howzat winners, reinforcing the platform's motto 'Sabse Zyada Winners' and showcasing its dedication to providing the most rewarding gaming experience.

🎯 Thrilling Rewards: As part of The Grand Winnings Playground, players can look forward to unparalleled rewards, including the opportunity to win brand-new cars like Ramprakash from Rajasthan, who recently clinched a car in a thrilling Howzat contest during the Lucknow vs. Chennai match.

🚀 Revolutionizing

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