Green Bay Packers quarterback Jordan Love has joined American Family Insurance as the face of their new “Life’s Better” campaign, which highlights the brand’s commitment to protecting dreams. Love, who is represented by Athletes First, stars in a video and social media campaign created with Elite Media, showcasing his role as an inspiring figure for both aspiring athletes and dreamers alike. The campaign, which launched today and runs through the rest of the NFL season, includes video teasers, social media engagement, and out-of-home (OOH) content, all centered around the message of “dreaming fearlessly.”
In the campaign’s main video, Love is joined by young elementary school students dressed as sideline reporters and football pros, bringing a fun and motivational energy to the “Dream Fearlessly Bowl.” Love encourages viewers to pursue their dreams with resilience, emphasizing American Family’s message of being “the protector of dreams.”
Career Highlights: Jordan Love, currently the starting quarterback for the Green Bay Packers, has emerged as a key player for the team following his time as a backup for legendary quarterback Aaron Rodgers. Drafted by the Packers in 2020 out of Utah State, Love has shown considerable promise with his skillset, marking him as one of the league’s rising talents.
Beyond the football field, Love’s brand partnerships reflect his growing influence. He has collaborated with other major brands, including Lowe’s, Nike, and Verizon, each deal underscoring his rising profile in both sports and endorsements. By joining forces with American Family Insurance, he follows in the footsteps of other notable athletes, including Russell Wilson, Kevin Durant, and Robinson Cano, who have also promoted the insurance brand.
As part of the Life’s Better campaign, Love’s partnership with American Family Insurance solidifies his role as an inspirational figure, motivating fans to “dream fearlessly” both on and off the field.