Tennis

Brand Ambassador 2 mins read

Taylor Fritz Serves Style as BOSS’s New Global Ambassador

BOSS takes a powerful swing into the sports arena by welcoming American tennis sensation, Taylor Fritz, as its new Global Brand Ambassador. This partnership sees Fritz, a figure synonymous with youthful dynamism and exceptional talent on the tennis courts, donning BOSS for an array of occasions. From the intense action of matches to the spotlight of official events and the allure of the red carpet, Fritz is set to embody the BOSS ethos, showcasing the seamless blend of high-performance sportswear and sophisticated style.

👔 Ace of Aesthetics and Performance: As Fritz gears up for the excitement at Indian Wells, his home tournament, he'll sport the latest from BOSS, merging sleek design with the functionality needed for top-tier athletic performance. His enthusiasm for the collaboration echoes the shared values of excellence and self-determination, underscoring the natural synergy between his approach to tennis and life and the brand's commitment to empowering individuals to 'be their own BOSS.'

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Investments 2 mins read

Serena Ventures Champions Creator Economy with €1.4M Investment in KLIQ

In an exhilarating move for the creator economy, Serena Ventures, spearheaded by tennis legend Serena Williams, has taken the lead in a €1.4 million pre-seed funding round for KLIQ, an innovative startup designed to empower creators to launch their own ventures effortlessly. Originating from London and formerly known as Remote Coach, KLIQ unveiled its unique no-code app development platform in 2022, targeting creators eager to share exclusive content or initiate educational courses.

🚀🧠 Expansion and Innovation Ahead: This substantial financial boost is set to propel KLIQ into its next phase of growth, focusing on team expansion and product refinement, especially in AI development. The platform’s pioneering AI Business Assistant is designed to offer creators valuable insights into audience analytics and business management, enhancing their ventures post-launch.

🎾🌐 A Visionary Investment: Serena Williams’ venture fund is no stranger to backing groundbreaking projects, and its investment

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Brand Ambassador 2 mins read

Evian Welcomes Frances Tiafoe as New Global Brand Ambassador

In a significant new partnership, global water brand evian has announced American tennis star Frances Tiafoe as its latest Global Brand Ambassador. This collaboration aligns with evian's commitment to promoting healthy hydration and its 'Live Young' ethos, which focuses on rejuvenating both the body and mind.

🌟 Frances Tiafoe: The Embodiment of Live Young: Tiafoe's dynamic presence and commitment to his sport make him an ideal representative of evian's philosophy. His approach to holistic well-being and success resonates with the brand's message of maintaining youthfulness through proper hydration and a healthy lifestyle.

🎾 A Line-Up of Tennis Icons: Tiafoe joins a prestigious group of evian ambassadors, including tennis professionals like Emma Raducanu and Stan Wawrinka. These athletes exemplify the importance of staying hydrated with evian, both in their professional and personal lives.

🗣️ Tiafoe on Joining Evian: Frances

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Endorsement Deals 2 mins read

Richard Mille Unveils New Timepiece in Collaboration with Rafael Nadal

Richard Mille, the renowned Swiss luxury watchmaker, has released its latest masterpiece in collaboration with tennis superstar Rafael Nadal. Despite Nadal's recent muscle injury delaying his return to Grand Slam tennis, the launch of this new timepiece from the RM 35-03 Collection marks another significant milestone in their longstanding partnership.

🚀 Three Years in the Making: It took Richard Mille three years to develop this new addition to the RM 35-03 Collection. A highlight of the watch is the innovative “butterfly rotor” winding mechanism, a testament to the brand's commitment to pioneering technology in watchmaking.

🤝 A Decade-Long Partnership: The collaboration between Nadal and Richard Mille dates back to 2008, well before Nadal began wearing a watch during matches. Their formal partnership began in 2010 with the development of the RM 027, the world's lightest tourbillon at the time, initiating a series of groundbreaking timepieces.

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Campaigns 2 mins read

Roger Federer Shines in Moët & Chandon’s ‘The Iconic Moments’

Tennis legend Roger Federer dazzles in the new Moët & Chandon advertisement, "The Iconic Moments," continuing his longstanding relationship as a brand ambassador for the esteemed Champagne house since 2012. This latest cinematic venture by Moët & Chandon, shot in the majestic Château de Saran, showcases a blend of elegance, celebration, and star-studded charm.

🎾 Elegance in Every Detail: In the film, Federer, a seven-time Wimbledon champion, is portrayed in a sleek tuxedo, embodying the essence of sophistication. He is seen meticulously preparing for an illustrious gathering, ensuring that every detail is flawless for the arrival of his distinguished guests.

🏰 A Setting Steeped in History: Château de Saran, Moët & Chandon’s opulent Champagne residence since 1801, serves as the grand backdrop for the advertisement. The château's recent restoration in 2019 adds to the film's luxurious and historic ambiance, offering a glimpse into the brand's rich heritage.

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Brand Ambassador 2 mins read

CorePower Yoga and Venus Williams Serve Up Chic Activewear

CorePower Yoga, a leader in the yoga studio space, has teamed up with EleVen by Venus Williams to launch a groundbreaking line of activewear. This collaboration is a seamless blend of yoga's flexibility and the athletic prowess of tennis, brought to life by the tennis icon herself, Venus Williams.

🌈 Fashion Meets Function: The exclusive collection is a harmony of seasonal color palettes, elegant designs, and high-performance materials. Designed with an ultra-soft, luxe compressive fabric, the activewear promises to offer a 'second-skin' feel, ensuring wearers experience both top-notch performance and unparalleled comfort during their yoga sessions.

🎾 Venus Williams' Vision: EleVen by Venus Williams, birthed from the tennis champion's flair for fashion and active lifestyle, brings tennis court-inspired styles to the yoga mat for the first time. The brand's ethos of confidence, power, and capability is vividly reflected in each piece, empowering wearers to embrace their best selves.

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Endorsement Deals 2 mins read

Dior & LVMH Boost Paralympic Dreams: Pauline Déroulède’s Journey from Tragedy to Triumph

In an inspiring tale that intertwines the glitz of high fashion with the grit of competitive sports, 🇫🇷 French wheelchair tennis player Pauline Déroulède has been anointed by the luxury titans Dior and LVMH as a beacon of ambition and hope ahead of the Paris 2024 Paralympics. 🌟

Déroulède's Saga: Ranked 13th in the world 🌍, this 32-year-old's racquet has danced across the clay courts of Roland-Garros, launching her into the quarterfinals and etching her name in the annals of French tennis history 🎾. Her alliance with Dior not only stitches together a narrative of shared dreams but also weaves Déroulède's unyielding spirit into the fabric of Dior's brand legacy.

Beyond the Baseline: The accident in 2018 may have altered her path, but Déroulède's resolve stands unamputated. Her journey from the harrowing streets where she faced her life's toughest match to the glossy arenas of professional sports is nothing short of cinematic. 🚗💥🏆

Ambassador of Change: Dior's choice in

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