Tennis

Endorsement Deals 1 mins read

Frances Tiafoe Joins Lululemon as Newest Ambassador

Professional tennis player Frances Tiafoe has officially joined lululemon as the brand’s latest Ambassador. The three-time ATP title winner, currently ranked 17th in ATP singles, is set to debut his partnership with lululemon during the Australian Open. He follows Leylah Fernandez as the newest addition to lululemon’s tennis-focused Ambassador lineup.

As part of his new role, Tiafoe will collaborate with lululemon to provide insights and feedback on performance innovations and product designs. Known for his bold fashion sense, he uses clothing to express his personality, favoring vibrant colors and striking patterns. Lululemon plans to unveil new tennis-focused products later this spring, further expanding its premium apparel offerings for on and off the court.

Tiafoe’s debut look at the Australian Open will feature a custom Passionate Pink Metal Vent Tech Tee, Pace Breaker Shorts, and a Sojourn Windbreaker Jacket inspired by his Washington, D.C., Maryland, and Virginia roots. He joins an elite group of lululemon Ambassadors, including athletes from various

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Brand Ambassador 2 mins read

Alexei Popyrin Signed as Psycho Bunny’s First Brand Ambassador

Psycho Bunny, the Montreal-based sportswear brand, has named Australian tennis star Alexei Popyrin as its first-ever global brand ambassador. The partnership comes less than a year after the brand became the official apparel sponsor of Tennis Canada, further solidifying its commitment to the sport. Popyrin, currently ranked 23rd in the ATP standings, had a breakthrough season in 2024 with a victory at the Omnium Banque National and a strong performance at the U.S. Open.

The collaboration will see Popyrin sporting a custom Psycho Bunny performance collection during matches, designed to reflect his personal style and the brand’s bold, innovative aesthetic. While this bespoke collection will not be commercially available, it will influence designs in Psycho Bunny’s Bold Moves collection. Popyrin will also be featured prominently in the brand’s upcoming campaigns, wearing both on-court performance gear and off-court lifestyle pieces, further cementing Psycho Bunny’s presence in tennis.

Alongside this high-profile partnership, Psycho Bunny continues its rapid retail expansion. With over 100 stores in North America, the brand plans to add 15 to

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Sports 2 mins read

Naomi Osaka Named Maybelline New York’s First-Ever Brave Together Global Ambassador

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York’s first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes of her generation, known for her groundbreaking achievements on the tennis court as well as her outspoken

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Tennis 2 mins read

Taylor Fritz Signs New Endorsement Deal With Tiffany & Co

Taylor Fritz, who is represented by IMG Tennis, has been named the new brand ambassador for Tiffany & Co., further solidifying his position as one of the most marketable athletes in the tennis world. In addition to Tiffany & Co., Fritz also endorses several other prestigious brands, including Rolex, Boss, Nike, and Optimum Nutrition, among others.

Career Highlights: Taylor Fritz is an American professional tennis player who has steadily risen through the ranks to become one of the top players on the ATP Tour. Known for his powerful serve and aggressive baseline play, Fritz has made a significant impact on the sport since turning professional in 2015. He broke into the top 10 of the ATP rankings for the first time in 2022, following a series of impressive performances.

One

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Film/TV 1 mins read

Zendaya and Roger Federer Collaborate On A New Campaign for Swiss brand On.

Zendaya and Roger Federer, two icons in their respective fields, have teamed up for a new campaign for the Swiss athletic brand On. This collaboration features a playful tennis match between the two, showcased in a cinematic advertisement set in an On store.

Roger Federer and On: Roger Federer isn’t just a brand ambassador; he’s also an investor in On. His involvement goes beyond typical endorsement deals, as he actively participates in product development and marketing strategies. Federer’s investment

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Sports 2 mins read

Coco Gauff’s New Endorsement Deal with NAKED Juice

Coco Gauff, the dynamic professional tennis player, has embarked on a refreshing new role as the brand ambassador and “Chief Smoothie Officer” for NAKED Juice. This partnership leverages Gauff’s influential presence on social media to promote NAKED Juice’s commitment to healthy, real fruit juice smoothies.

🎾 Rising Tennis Star and Social Media Influence: Represented by TEAM8, Coco Gauff has made significant waves not just on the tennis courts but also across social media platforms. With over 1.7 million followers on Instagram and more than 600k followers on TikTok, her engaging content boasts high engagement rates, making her an ideal spokesperson for dynamic consumer brands like NAKED Juice.

🍹 Role as Chief Smoothie Officer: In her unique role as Chief Smoothie Officer, Gauff will collaborate with NAKED Juice to co-create new smoothie flavors, bringing her personal touch and health-conscious perspective to the brand’s product line. This initiative is designed to connect with health-focused consumers and Gauff’s young, active audience.

📲 Promotional

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Brand Ambassador 2 mins read

Iga Swiatek Joins Lancôme as Brand Ambassador

Iga Swiatek, the renowned Polish tennis star, has been announced as the newest ambassador for the prestigious beauty brand Lancôme. This significant appointment makes her the first Polish ambassador and the first athlete to join the ranks of Lancôme’s illustrious list of representatives, which includes figures like Virginie Efira, Zendaya, and Emma Chamberlain.

🏆 Breaking New Ground: Swiatek’s role as a Lancôme ambassador marks a groundbreaking moment, not only for her personal career but also for the representation of athletes in the beauty industry. Her achievement highlights the expanding influence of sports personalities beyond their traditional realms, showcasing their versatility and wide appeal.

💬 A New Chapter Begins: Expressing her excitement about this new role, Swiatek shared, “I just became the first Polish ambassador of Lancôme and the first athlete among its brand ambassadors. This is huge for me and I’m looking forward to this journey.” Her enthusiasm underscores the significance

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Beauty 2 mins read

Serena Williams Makes Beauty Debut with Wyn Beauty

Exciting news from the world of beauty as tennis icon Serena Williams steps into the makeup game with the launch of her brand Wyn Beauty (pronounced “win”). The 42-year-old champion brings her passion for excellence and active lifestyles to the forefront with a curated collection of 10 makeup essentials designed to meet the needs of modern beauty enthusiasts.

🌟 Active Lifestyle Focus: Williams’ Wyn Beauty collection is a reflection of her own experiences and the demands of active lifestyles. The lineup includes essentials like waterproof liquid eyeliner, pencil eyeliner, brow pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and a hero product: tinted sunscreen. These products are formulated to withstand the rigors of daily life while enhancing natural beauty.

💄 Versatile Makeup Range: The Wyn Beauty lineup offers a versatile range of products suitable for various makeup looks, from natural and effortless to bold and glamorous. Whether you’re on the court or at a

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Investments 2 mins read

Waterdrop Secures Investment from Global Tennis Stars

waterdrop®, the innovative European hydration brand, has achieved a significant milestone with the successful closure of an investment round that includes six world-renowned tennis stars as investors. Among these notable athletes are top-ranked players Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrey Rublev, Hubert Hurkacz, and Cameron Norrie. Their partnership with waterdrop® not only solidifies their status as brand ambassadors but also underscores their commitment to revolutionizing hydration.

🌟 Celebrated Athlete-Investors: The addition of Fritz, Svitolina, Korda, Rublev, Hurkacz, and Norrie to waterdrop’s roster of investors marks a pivotal moment

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Endorsement Deals 2 mins read

Pepperstone Teams Up with Tennis Icon John McEnroe in Exciting New Partnership

Pepperstone, a renowned FX and CFD broker, has hit a grand slam by partnering with tennis legend John McEnroe, further cementing its ties to the world of professional tennis. The American star, famed for his dominance on the court and vibrant personality, steps into the role of Global Tennis Ambassador, joining forces with Australian tennis sensation Alex de Minaur, who is also endorsed by Pepperstone.

🤝 A Perfect Match: McEnroe expressed his enthusiasm for the collaboration, highlighting Pepperstone’s dedication to tennis and shared passion for the sport’s future. His comment underscores the mutual respect and alignment between his legacy and the broker’s brand values.

🌍 Supporting Tennis Globally: This partnership is more than just a branding exercise; it represents Pepperstone’s ongoing investment in tennis, demonstrated by its Platinum Partnership with the Association of Tennis Professionals (ATP) and its association with the Pepperstone ATP Rankings. McEnroe’s involvement is expected to enhance this commitment, bringing his expertise and charisma to Pepperstone’s global

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Brand Ambassador 2 mins read

Taylor Fritz Serves Style as BOSS’s New Global Ambassador

BOSS takes a powerful swing into the sports arena by welcoming American tennis sensation, Taylor Fritz, as its new Global Brand Ambassador. This partnership sees Fritz, a figure synonymous with youthful dynamism and exceptional talent on the tennis courts, donning BOSS for an array of occasions. From the intense action of matches to the spotlight of official events and the allure of the red carpet, Fritz is set to embody the BOSS ethos, showcasing the seamless blend of high-performance sportswear and sophisticated style.

👔 Ace of Aesthetics and Performance: As Fritz gears up for the excitement at Indian Wells, his home tournament, he’ll sport the latest from BOSS, merging sleek design with the functionality needed for top-tier athletic performance. His enthusiasm for the collaboration echoes the shared values of excellence and self-determination, underscoring the natural synergy between his approach to tennis and life and the brand’s commitment to empowering individuals to ‘be their own BOSS.’

🇺🇸 Charting New Heights in Tennis and

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Investments 2 mins read

Serena Ventures Champions Creator Economy with €1.4M Investment in KLIQ

In an exhilarating move for the creator economy, Serena Ventures, spearheaded by tennis legend Serena Williams, has taken the lead in a €1.4 million pre-seed funding round for KLIQ, an innovative startup designed to empower creators to launch their own ventures effortlessly. Originating from London and formerly known as Remote Coach, KLIQ unveiled its unique no-code app development platform in 2022, targeting creators eager to share exclusive content or initiate educational courses.

🚀🧠 Expansion and Innovation Ahead: This substantial financial boost is set to propel KLIQ into its next phase of growth, focusing on team expansion and product refinement, especially in AI development. The platform’s pioneering AI Business Assistant is designed to offer creators valuable insights into audience analytics and business management, enhancing their ventures post-launch.

🎾🌐 A Visionary Investment: Serena Williams’ venture fund is no stranger to backing groundbreaking projects, and its investment in KLIQ underscores a commitment to revolutionize the way creators are viewed as pivotal to the future landscape

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Brand Ambassador 2 mins read

Evian Welcomes Frances Tiafoe as New Global Brand Ambassador

In a significant new partnership, global water brand evian has announced American tennis star Frances Tiafoe as its latest Global Brand Ambassador. This collaboration aligns with evian’s commitment to promoting healthy hydration and its ‘Live Young’ ethos, which focuses on rejuvenating both the body and mind.

🌟 Frances Tiafoe: The Embodiment of Live Young: Tiafoe’s dynamic presence and commitment to his sport make him an ideal representative of evian’s philosophy. His approach to holistic well-being and success resonates with the brand’s message of maintaining youthfulness through proper hydration and a healthy lifestyle.

🎾 A Line-Up of Tennis Icons: Tiafoe joins a prestigious group of evian ambassadors, including tennis professionals like Emma Raducanu and Stan Wawrinka. These athletes exemplify the importance of staying hydrated with evian, both in their professional and personal lives.

🗣️ Tiafoe on Joining Evian: Frances Tiafoe expressed his enthusiasm for the partnership, recognizing the importance of hydration in his athletic routine

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Endorsement Deals 2 mins read

Richard Mille Unveils New Timepiece in Collaboration with Rafael Nadal

Richard Mille, the renowned Swiss luxury watchmaker, has released its latest masterpiece in collaboration with tennis superstar Rafael Nadal. Despite Nadal’s recent muscle injury delaying his return to Grand Slam tennis, the launch of this new timepiece from the RM 35-03 Collection marks another significant milestone in their longstanding partnership.

🚀 Three Years in the Making: It took Richard Mille three years to develop this new addition to the RM 35-03 Collection. A highlight of the watch is the innovative “butterfly rotor” winding mechanism, a testament to the brand’s commitment to pioneering technology in watchmaking.

🤝 A Decade-Long Partnership: The collaboration between Nadal and Richard Mille dates back to 2008, well before Nadal began wearing a watch during matches. Their formal partnership began in 2010 with the development of the RM 027, the world’s lightest tourbillon at the time, initiating a series of groundbreaking timepieces.

🏆 Introducing the “Baby Nadal”: The latest RM 35-03 Collection, nicknamed “Baby Nadal,”

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Campaigns 2 mins read

Roger Federer Shines in Moët & Chandon’s ‘The Iconic Moments’

Tennis legend Roger Federer dazzles in the new Moët & Chandon advertisement, “The Iconic Moments,” continuing his longstanding relationship as a brand ambassador for the esteemed Champagne house since 2012. This latest cinematic venture by Moët & Chandon, shot in the majestic Château de Saran, showcases a blend of elegance, celebration, and star-studded charm.

🎾 Elegance in Every Detail: In the film, Federer, a seven-time Wimbledon champion, is portrayed in a sleek tuxedo, embodying the essence of sophistication. He is seen meticulously preparing for an illustrious gathering, ensuring that every detail is flawless for the arrival of his distinguished guests.

🏰 A Setting Steeped in History: Château de Saran, Moët & Chandon’s opulent Champagne residence since 1801, serves as the grand backdrop for the advertisement. The château’s recent restoration in 2019 adds to the film’s luxurious and historic ambiance, offering a glimpse into the brand’s rich heritage.

🌟 Star-Studded Cast: Joining Federer in the film is a lineup of renowned

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Brand Ambassador 2 mins read

CorePower Yoga and Venus Williams Serve Up Chic Activewear

CorePower Yoga, a leader in the yoga studio space, has teamed up with EleVen by Venus Williams to launch a groundbreaking line of activewear. This collaboration is a seamless blend of yoga’s flexibility and the athletic prowess of tennis, brought to life by the tennis icon herself, Venus Williams.

🌈 Fashion Meets Function: The exclusive collection is a harmony of seasonal color palettes, elegant designs, and high-performance materials. Designed with an ultra-soft, luxe compressive fabric, the activewear promises to offer a ‘second-skin’ feel, ensuring wearers experience both top-notch performance and unparalleled comfort during their yoga sessions.

🎾 Venus Williams’ Vision: EleVen by Venus Williams, birthed from the tennis champion’s flair for fashion and active lifestyle, brings tennis court-inspired styles to the yoga mat for the first time. The brand’s ethos of confidence, power, and capability is vividly reflected in each piece, empowering wearers to embrace their best selves.

🍂 A Collection for All Yogis: The collection, featuring

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Endorsement Deals 2 mins read

Dior & LVMH Boost Paralympic Dreams: Pauline Déroulède’s Journey from Tragedy to Triumph

In an inspiring tale that intertwines the glitz of high fashion with the grit of competitive sports, 🇫🇷 French wheelchair tennis player Pauline Déroulède has been anointed by the luxury titans Dior and LVMH as a beacon of ambition and hope ahead of the Paris 2024 Paralympics. 🌟

Déroulède’s Saga: Ranked 13th in the world 🌍, this 32-year-old’s racquet has danced across the clay courts of Roland-Garros, launching her into the quarterfinals and etching her name in the annals of French tennis history 🎾. Her alliance with Dior not only stitches together a narrative of shared dreams but also weaves Déroulède’s unyielding spirit into the fabric of Dior’s brand legacy.

Beyond the Baseline: The accident in 2018 may have altered her path, but Déroulède’s resolve stands unamputated. Her journey from the harrowing streets where she faced her life’s toughest match to the glossy arenas of professional sports is nothing short of cinematic. 🚗💥→🏆

Ambassador of Change: Dior’s choice in Déroulède transcends athletic prowess, spotlighting her advocacy for road safety 🚦 and her call to overhaul

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