Tennis

Endorsement Deals 1 mins read

Frances Tiafoe Joins Lululemon as Newest Ambassador

Professional tennis player Frances Tiafoe has officially joined lululemon as the brand's latest Ambassador. The three-time ATP title winner, currently ranked 17th in ATP singles, is set to debut his partnership with lululemon during the Australian Open. He follows Leylah Fernandez as the newest addition to lululemon’s tennis-focused Ambassador lineup.

As part of his new role, Tiafoe will collaborate with lululemon to provide insights and feedback on performance innovations and product designs. Known for his bold fashion sense, he uses clothing to express his personality, favoring vibrant colors and striking patterns. Lululemon plans to unveil new tennis-focused products later this spring, further expanding its premium apparel offerings for on and off the court.

Tiafoe's debut look at the Australian Open will feature a custom Passionate Pink Metal Vent Tech Tee, Pace Breaker Shorts, and a Sojourn Windbreaker Jacket inspired by his Washington, D.C., Maryland, and

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Brand Ambassador 2 mins read

Alexei Popyrin Signed as Psycho Bunny’s First Brand Ambassador

Psycho Bunny, the Montreal-based sportswear brand, has named Australian tennis star Alexei Popyrin as its first-ever global brand ambassador. The partnership comes less than a year after the brand became the official apparel sponsor of Tennis Canada, further solidifying its commitment to the sport. Popyrin, currently ranked 23rd in the ATP standings, had a breakthrough season in 2024 with a victory at the Omnium Banque National and a strong performance at the U.S. Open.

The collaboration will see Popyrin sporting a custom Psycho Bunny performance collection during matches, designed to reflect his personal style and the brand’s bold, innovative aesthetic. While this bespoke collection will not be commercially available, it will influence designs in Psycho Bunny’s Bold Moves collection. Popyrin will also be featured prominently in the brand’s upcoming campaigns, wearing both on-court performance gear and off-court lifestyle pieces, further cementing Psycho Bunny’s presence in tennis.

Alongside this high-profile partnership, Psycho Bunny

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Sports 2 mins read

Naomi Osaka Named Maybelline New York’s First-Ever Brave Together Global Ambassador

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York's first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes

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Tennis 2 mins read

Taylor Fritz Signs New Endorsement Deal With Tiffany & Co

Taylor Fritz, who is represented by IMG Tennis, has been named the new brand ambassador for Tiffany & Co., further solidifying his position as one of the most marketable athletes in the tennis world. In addition to Tiffany & Co., Fritz also endorses several other prestigious brands, including Rolex, Boss, Nike, and Optimum Nutrition, among others.

Career Highlights: Taylor Fritz is an American professional tennis player who has steadily risen through the ranks to become one of the top players on the ATP Tour. Known for his powerful serve and aggressive baseline play, Fritz has made a significant impact on the sport since turning professional in 2015. He broke into the top 10 of the ATP rankings for the

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Film/TV 1 mins read

Zendaya and Roger Federer Collaborate On A New Campaign for Swiss brand On.

https://www.youtube.com/watch?v=C36-bDnDDqg

Zendaya and Roger Federer, two icons in their respective fields, have teamed up for a new campaign for the Swiss athletic brand On. This collaboration features a playful tennis match between the two, showcased in a cinematic advertisement set in an On store.

Roger Federer and On: Roger Federer isn't just a brand ambassador; he's also an investor in On. His involvement goes beyond typical endorsement deals, as he actively participates in product development and marketing strategies. Federer’s investment in On aligns

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Sports 2 mins read

Coco Gauff’s New Endorsement Deal with NAKED Juice

Coco Gauff, the dynamic professional tennis player, has embarked on a refreshing new role as the brand ambassador and "Chief Smoothie Officer" for NAKED Juice. This partnership leverages Gauff's influential presence on social media to promote NAKED Juice's commitment to healthy, real fruit juice smoothies.

🎾 Rising Tennis Star and Social Media Influence: Represented by TEAM8, Coco Gauff has made significant waves not just on the tennis courts but also across social media platforms. With over 1.7 million followers on Instagram and more than 600k followers on TikTok, her engaging content boasts high engagement rates, making her an ideal spokesperson for dynamic consumer brands like NAKED Juice.

🍹 Role as Chief Smoothie Officer: In her unique role as Chief Smoothie Officer, Gauff will collaborate with NAKED Juice to co-create new smoothie flavors, bringing her personal touch and health-conscious perspective to the brand’s product line. This initiative is designed to connect with health-focused

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Brand Ambassador 2 mins read

Iga Swiatek Joins Lancôme as Brand Ambassador

Iga Swiatek, the renowned Polish tennis star, has been announced as the newest ambassador for the prestigious beauty brand Lancôme. This significant appointment makes her the first Polish ambassador and the first athlete to join the ranks of Lancôme's illustrious list of representatives, which includes figures like Virginie Efira, Zendaya, and Emma Chamberlain.

🏆 Breaking New Ground: Swiatek's role as a Lancôme ambassador marks a groundbreaking moment, not only for her personal career but also for the representation of athletes in the beauty industry. Her achievement highlights the expanding influence of sports personalities beyond their traditional realms, showcasing their versatility and wide appeal.

💬 A New Chapter Begins: Expressing her excitement about this new role, Swiatek shared, "I just became the first Polish ambassador of Lancôme and the first athlete among its brand ambassadors. This is huge for me and I'm

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Beauty 2 mins read

Serena Williams Makes Beauty Debut with Wyn Beauty

Exciting news from the world of beauty as tennis icon Serena Williams steps into the makeup game with the launch of her brand Wyn Beauty (pronounced “win”). The 42-year-old champion brings her passion for excellence and active lifestyles to the forefront with a curated collection of 10 makeup essentials designed to meet the needs of modern beauty enthusiasts.

🌟 Active Lifestyle Focus: Williams' Wyn Beauty collection is a reflection of her own experiences and the demands of active lifestyles. The lineup includes essentials like waterproof liquid eyeliner, pencil eyeliner, brow pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and a hero product: tinted sunscreen. These products are formulated to withstand the rigors of daily life while enhancing natural beauty.

💄 Versatile Makeup Range: The Wyn Beauty lineup offers a versatile range of products suitable for various makeup

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Investments 2 mins read

Waterdrop Secures Investment from Global Tennis Stars

waterdrop®, the innovative European hydration brand, has achieved a significant milestone with the successful closure of an investment round that includes six world-renowned tennis stars as investors. Among these notable athletes are top-ranked players Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrey Rublev, Hubert Hurkacz, and Cameron Norrie. Their partnership with waterdrop® not only solidifies their status as brand ambassadors but also underscores their commitment to revolutionizing hydration.

🌟 Celebrated Athlete-Investors: The addition of Fritz, Svitolina, Korda, Rublev, Hurkacz, and Norrie

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Endorsement Deals 2 mins read

Pepperstone Teams Up with Tennis Icon John McEnroe in Exciting New Partnership

Pepperstone, a renowned FX and CFD broker, has hit a grand slam by partnering with tennis legend John McEnroe, further cementing its ties to the world of professional tennis. The American star, famed for his dominance on the court and vibrant personality, steps into the role of Global Tennis Ambassador, joining forces with Australian tennis sensation Alex de Minaur, who is also endorsed by Pepperstone.

🤝 A Perfect Match: McEnroe expressed his enthusiasm for the collaboration, highlighting Pepperstone's dedication to tennis and shared passion for the sport's future. His comment underscores the mutual respect and alignment between his legacy and the broker's brand values.

🌍 Supporting Tennis Globally: This partnership is more than just a branding exercise; it represents Pepperstone’s ongoing investment in tennis, demonstrated by its Platinum Partnership with the Association of Tennis Professionals (ATP) and its association with the Pepperstone ATP Rankings. McEnroe's involvement is expected to enhance

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