Soccer

Campaigns 2 mins read

Adidas Confirms Long-Term Partnership with Lamine Yamal

Adidas is thrilled to welcome Lamine Yamal into its illustrious family, marking the beginning of a long-term partnership. As of today, Yamal will be donning the X Crazyfast boots, a choice that complements his dynamic and explosive style of play on the wing perfectly.

🌟 A Dream Realized: Lamine Yamal expressed his enthusiasm about joining adidas, a brand he has admired since childhood, especially idolizing football legend Leo Messi, a long-time adidas icon. "I am proud to join adidas as they have always been the brand of the best," said Yamal. He is looking forward to a promising future filled with achievements alongside adidas.

🏠 Roots and Pride: Hailing from Rocafonda, merely 40 minutes away from his club’s training ground, Yamal takes pride in his origins and the community that shaped his football journey. The partnership announcement film, shared on adidasFootball channels, celebrates Yamal's journey from the streets of Rocafonda to the football field, paying homage to his connection with the area code

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Campaigns 2 mins read

Lay’s Celebrates Soccer with David Beckham and Thierry Henry in ‘No Lay’s, No Game’ Campaign

Lay's, renowned globally as the leading chip brand and the official snack partner of the UEFA Champions League (UCL), is bringing back the much-anticipated "No Lay's, No Game 2024" campaign. This innovative initiative aims to enhance the football viewing experience for fans by ensuring they are game day ready with a bag of Lay's at their side. The campaign features a series of exciting activities, including a captivating "Chip Cam" stunt with soccer legends David Beckham and Thierry Henry, alongside a unique digital adventure through the Lay's Detector, designed to spread joy among football enthusiasts worldwide.

🎉 A Surprise at Every Turn: The "No Lay's, No Game" campaign is set to surprise 75,000 fans with unexpected rewards, creating memorable moments during the tournament. Imagine the thrill of engaging in a game day tradition, only to be surprised by iconic figures like Beckham and Henry, or discovering an immersive digital experience that brings

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New Signings 2 mins read

CAA Base Welcomes Polish Midfielder Jakub Moder to Its Roster

CAA Base, a leading sports management firm, has officially announced its newest signing, Polish international midfielder Jakub Moder. This partnership marks an exciting chapter for both Moder and the agency, as they embark on a journey to further the talented player's career in professional football.

🔵 A Rising Star in the Premier League: Since joining Brighton & Hove Albion in 2020, Moder has made significant strides, notably making his mark in the Premier League during the 2021/22 season. His development and contributions on the field have not gone unnoticed, showcasing his skills and determination to succeed at the highest level of English football.

🚑 A Comeback Story: After facing a challenging period sidelined with a lengthy injury, Jakub has made a commendable return to action, displaying resilience and dedication to his sport. This comeback not only speaks volumes about his character but also his unwavering commitment to his team and personal growth as an athlete.

CAA Base expresses its enthusiasm for

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Investments 2 mins read

Harry Kane Invests in Sustainability: Becomes Lead Investor and Brand Ambassador for Reflo

England football star Harry Kane steps into a new role beyond the pitch, aligning himself with sustainable performance wear brand Reflo as a leading investor and brand ambassador. This strategic move highlights Kane's commitment to sustainability and his interest in innovative, eco-friendly ventures.

💰 Seed Funding Success: Reflo's recent seed funding round, which successfully raised around £1 million, saw Harry Kane emerge as the lead investor. His involvement signifies a strong belief in the brand's mission and potential, lending both financial support and his high-profile status to boost Reflo's growth.

🌍 A Focus on Sustainable Sportswear: Founded in 2021, Reflo is dedicated to combining sustainability, performance, and style. While specializing in golf attire, the brand also caters to a range of activities including gym workouts, running, tennis, and padel. Kane's investment and ambassadorship will likely bring heightened attention to these

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Brand Ambassador 2 mins read

Luis Figo Joins LeBull as Brand Ambassador

Portuguese online betting platform LeBull has made a significant move by signing former football superstar Luis Figo as its latest brand ambassador. This partnership is set to boost LeBull's visibility and standing in the competitive sports betting market.

🚀 LeBull's Entry into Portuguese Betting Market: Supported by Digitain, LeBull commenced operations in the Portuguese betting market in 2023, backed by the 27th and 28th licenses from the Gaming Regulation and Inspection Services (SRIJ). The inclusion of Luis Figo is a strategic effort to cement its position in the industry.

📣 Tiago Pereira on Signing Figo: Tiago Pereira, the General Manager of LeBull.pt, expressed his enthusiasm about having Figo, one of Portugal's football legends, join the team. “We are very excited to welcome one of the best players ever to play Portuguese football, and it is a great honour to have Luis Figo associated with Lebull.pt," said Pereira, foreseeing a fruitful collaboration.

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Brand Ambassador 2 mins read

Under Armour Welcomes Spanish Soccer Pro Fermín López to Its Roster

Under Armour has made a significant addition to its team by signing Spanish soccer professional Fermín López, midfielder for FC Barcelona, as announced on Wednesday. This partnership marks a new era for the brand in strengthening its presence in the world of soccer.

👟 Gear for the Game and Beyond: As part of the deal, López will sport Under Armour's Shadow Elite 2 soccer cleats during his matches. Additionally, he will represent the brand off the field by wearing Under Armour athletic and sportstyle items, as stated in the press release.

🌠 Rising Star on the Field: At just 20 years old, López is quickly making a name for himself in the soccer world. His recent milestones include signing his first professional contract and scoring his first goal, showcasing his potential as a rising talent in the sport.

🌍 Joining a Diverse Roster: López's signing brings him alongside other European soccer players representing Under Armour.

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Endorsement Deals 2 mins read

Trent Alexander-Arnold Kicks Off New Chapter with Adidas in Mega Deal

Liverpool's Trent Alexander-Arnold, known for his dynamic presence on the soccer field, has made a significant move in the world of sports endorsements. The England international has signed a multi-year deal with Adidas, positioning him as one of Europe's highest-paid players in terms of boot deals.

🔚 End of an Era with Under Armour: This new partnership with Adidas marks the end of Alexander-Arnold's longstanding relationship with American sportswear giant Under Armour, which began in 2017. The shift to Adidas is a testament to his growing stature in the sport and the global market.

👢 Stepping into Adidas Predator Boots: As the new face of Adidas Predator boots, Alexander-Arnold joins an elite group of players, including Jude Bellingham of Real Madrid and Barcelona's Pedri. This association places him at the forefront of Adidas' next-generation football gear and marketing campaigns.

💼 A Strategic Switch: Alexander-Arnold's

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Brand Ambassador 2 mins read

Soccer Legend Andrea Pirlo Teams Up with CoinW as Global Ambassador

CoinW, a prominent player in the cryptocurrency exchange market, has scored a significant partnership with Andrea Pirlo, one of soccer's most revered legends. This collaboration marks a fusion of the high-energy world of sports with the innovative realm of digital finance.

🌟 A Match of Excellence and Innovation: The worlds of sports and crypto share common grounds – both driven by passionate communities, a commitment to excellence, and a culture of innovation. This partnership between Pirlo and CoinW symbolizes these shared values, bringing together the dynamism of soccer and the forward-thinking nature of cryptocurrency.

🏟️ From the Field to the Financial World: Andrea Pirlo, known for his extraordinary skills on the soccer field with teams like Inter Milan, AC Milan, and Juventus, is set to lend his expertise and charisma to the crypto industry. His transition from a celebrated player and coach to a crypto ambassador reflects his versatility and continuous pursuit of new

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Investments 2 mins read

Ollie Watkins and Josh Denzel Lace Up Investment in The Edit LDN

Ollie Watkins, the dynamic England striker, and Josh Denzel, the sports broadcaster and reality TV alumnus, are kicking off a stylish venture by investing in The Edit LDN, the booming sneaker and streetwear platform.

🚀 A Step Into Fashion Tech: Watkins, fresh from the pitch with Aston Villa, is not just navigating the football fields but also making strategic plays in the business arena by backing The Edit LDN, which has carved out its niche in luxury retail with coveted spaces in Harrods and Harvey Nichols.

💷 Financial Footwork: With a goal to raise £5m, The Edit LDN is bolstering its investment game, with Watkins and Denzel joining an early squad of backers in the company's latest funding round. The round follows a substantial £3.9m raise earlier in the year, hinting at the marketplace's accelerating pace.

🌎 Global Ambitions: The new funds are earmarked to

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Endorsement Deals 1 mins read

Joshua Dasilva Strikes Endorsement Deal with Skechers

Joshua Dasilva, the dynamic midfielder who has been commanding the field for Premier League club Brentford, has laced up for a new venture off the pitch, signing an exciting endorsement deal with global footwear giant Skechers.

👟✨ A Step into Style: Known for his agility and strategic play, Dasilva now brings his signature flair to the world of sports fashion. The partnership is a seamless fit, with Skechers aligning with the footballer's ethos of performance and excellence.

⚽📈 Charting a Fashionable Course: Dasilva's partnership with Skechers is not just about style; it's about bringing the energy of professional sports to everyday wear. The deal sees him at the forefront of the brand's latest campaigns, set to showcase the versatility and comfort of Skechers' footwear - from the training ground to the streets.

🏟️🌍 Global Goals: With this endorsement, Dasilva's influence transcends beyond the Premier League, placing him on the global map as a brand ambassador. His endorsement deal is expected to not only elevate his profile but also

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