Soccer

Endorsement Deals 2 mins read

Lowe’s Partners with Lionel Messi for Exclusive Loyalty Promotion

Lowe's, the home improvement giant, has announced an exciting partnership with soccer legend Lionel Messi, leveraging his star power to enhance its loyalty program offerings. This collaboration involves a multi-year agreement with Messi, widely regarded as one of the best soccer players globally, his Major League Soccer team Inter Miami CF, and the upcoming CONMEBOL Copa América 2024 USA tournament.

🏆 A Strategic Alliance: This partnership marks a significant move for Lowe's, aligning with a high-profile athlete to attract and engage consumers. Messi's involvement is expected to raise the profile of Lowe's loyalty program, offering unique perks and experiences that resonate with sports fans and customers alike.

🏢 Loyalty Rewards and Soccer Excitement: The collaboration is designed to provide Lowe’s loyalty members with exclusive benefits that could include special promotions, meet-and-greet events with Messi,

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Brand Ambassador 2 mins read

Micah Richards Teams Up with Innovative Eyewear as Brand Ambassador

Innovative Eyewear, Inc., a trailblazer in the development of smart eyewear technology, is thrilled to announce the signing of UK football legend and media personality Micah Richards as its official brand ambassador. The company, known for integrating cutting-edge technology with popular eyewear brands such as Lucyd®, Nautica®, Eddie Bauer®, and Reebok®, aims to expand its visibility and consumer engagement with Richards' involvement.

🏅 A Storied Career: Micah Richards is celebrated not only for his impressive football career, where he made significant impacts at Manchester City and on the international stage with England and Great Britain, but also for his successful transition into broadcasting. Currently, he is a familiar face on Sky Sports, CBS Sports, and BBC Sport, and co-hosts "The Rest is Football," a top ten UK podcast.

🌐 Enhancing Brand Presence: Richards' dynamic presence in the sports and media industry

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New Signings 2 mins read

Kevin Paredes Joins Roc Nation, Set for Big Moves On and Off the Field

Kevin Paredes, the 2023 Young Player of the Year for the US Men's National Team (USMNT), has officially signed with Jay-Z’s Roc Nation sports agency. The announcement, which came via a social media post from the agency, positions Paredes alongside notable athletes like Manchester City’s Kevin De Bruyne and Brazilian young star Endrick, as part of Roc Nation's impressive roster.

📈 A Season of Growth: Paredes, currently with Wolfsburg, has experienced a turning point in his career during the 2023/24 season. Despite a challenging start with limited playing time, the talented midfielder made significant strides by breaking into the senior team as the year progressed. He has started nine of the last ten matches for Wolfsburg in all competitions, showcasing his growing impact on the field.

⚽ International Duties and Olympic Aspirations: On the international stage, Paredes has been active with the U23 USMNT Olympic squad, participating in friendlies against teams like France and Guinea. His performance

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Campaigns 2 mins read

LAY’S and Lionel Messi Kick Off New Soccer Rally Cry with “Oh-Lay’s” Campaign

LAY'S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi in embracing a playful twist on the classic "Olé" chant, transforming it into "Oh-Lay's" to celebrate every goal with even more enthusiasm.

🎉 A Flavorful Celebration: In the spirit of soccer and snacking, LAY'S® introduces "Oh-Lay's," a catchy new chant inspired by the synergy between Messi's dynamic play and the irresistible taste of LAY'S® chips. The campaign features a vibrant commercial where Messi himself leads the chant, showcasing his love for both the game and LAY'S®.

📺 Watch and Cheer: The new commercial, which fans can watch now, features Messi putting a flavorful spin on the well-known "Olé, Olé, Olé, Olé" chant. Through this creative collaboration, LAY'S® aims to demonstrate

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Campaigns 2 mins read

Karol G Partners with Spotify and FC Barcelona for Exclusive Shirt Design

Colombian superstar Karol G has announced a dynamic collaboration with Spotify and FC Barcelona to design a limited-edition shirt that encapsulates the essence of her music and the spirit of one of the world's most beloved football clubs. The partnership features a unique shirt design adorned with Karol G's signature inside a heart, symbolizing the empowerment themes prevalent in her "Bichota" style.

🎶 A Symbol of Strength and Resilience: The heart design chosen by Karol G for the FC Barcelona shirt represents a pivotal moment in her career where she embraced her strength, resilience, and the support from her fans. This emblem, now featured on the FC Barcelona shirt, signifies a powerful message of empowerment and unity.

⚽ A Fusion of Music and Sports: This collaboration is a testament to the universal appeal of both Karol G's music and FC Barcelona's legacy. By integrating

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Brand Ambassador 2 mins read

Kartik Aaryan Joins ‘Bundesliga Dream India’ as Ambassador!

Exciting news from the world of football and Bollywood as Kartik Aaryan, the dynamic young star of Indian cinema, takes on the role of ambassador for the prestigious 'Bundesliga Dream India' initiative.

🇮🇳 Spreading Football Fever: Kartik Aaryan, known for his charm and versatility on screen, is set to ignite football passion across India as he joins hands with the 'Bundesliga Dream India' initiative. His involvement includes attending national tryouts and leveraging his massive social media presence, with over 44 million followers, to promote the initiative.

🎬 From Screen to Stadium: While Kartik has dazzled audiences in critically acclaimed films, his love for football is no secret. Recently, he experienced the electrifying atmosphere of the Bundesliga firsthand during the Klassiker match between FC Bayern Munich and Borussia Dortmund (BVB) in Munich, hosted by Sony Pictures Networks India.

⚡ Gen-Z Superstar:

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Campaigns 2 mins read

Manuel Neuer Joins Hisense UEFA EURO 2024 ‘BEYOND GLORY’ Campaign!

The world of football and innovation collide as goalkeeping legend Manuel Neuer becomes the face of Hisense's UEFA EURO 2024 'BEYOND GLORY' campaign, marking a thrilling collaboration between sports excellence and cutting-edge technology.

🏆 A Champion's Legacy: Manuel Neuer, renowned for his remarkable achievements including a FIFA World Cup victory and multiple Bundesliga titles with FC Bayern Munich, epitomizes excellence on the football pitch. His partnership with Hisense underscores a shared commitment to pushing boundaries and achieving greatness.

🚀 Unveiling 'BEYOND GLORY': Hisense's 'BEYOND GLORY' UEFA EURO 2024 campaign is a celebration of relentless determination and unparalleled quality. It mirrors the spirit of professional footballers vying for EURO honors, showcasing their unwavering pursuit of glory.

🌟 Embodying Reliability: Just as Manuel Neuer stands as the epitome of reliability in goalkeeping, Hisense

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Brand Ambassador 2 mins read

Mike Maignan Joins Adidas as Official Brand Ambassador!

Exciting news in the world of sports fashion as German sportswear giant Adidas welcomes French football star Mike Maignan into its illustrious roster of brand ambassadors. The announcement, made through a captivating Instagram post featuring Maignan, has already ignited a buzz among fans eagerly anticipating his collaboration with the iconic brand.

🔥 Fashionably Edgy: In the announcement post, Mike Maignan showcased his edgy fashion sense, sporting loose-fitted attire that perfectly complements Adidas' signature style. The French goalkeeper exuded confidence in a high-neck black jacket paired with track pants, accentuated by the classic Adidas Samba and a dangling Predator football cleat, adding a touch of flair to his ensemble.

📸 Punk-Inspired Chic: Another snapshot from the campaign unveiled Mike's punk fashion preferences, showcasing his versatility and fashion-forward approach. Clad in a black oversized shirt with distinctive

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Campaigns 2 mins read

Puma Unleashes ‘FOREVER FASTER’ Campaign with Neymar, LaMelo Ball, and More Stars!

Puma, the iconic sports brand, is setting the pace with its latest 'Forever Faster' campaign, featuring an elite lineup of sports superstars including Neymar, Jack Grealish, Mondo Duplantis, Karsten Warholm, and Breanna Stewart. This 90-second adrenaline rush showcases Puma's commitment to being the "fastest sports brand in the world," capturing the essence of speed, agility, and relentless determination.

🔥 Speed Meets Style: The 'Forever Faster' campaign is a celebration of athleticism and style, merging high-performance gear with the sleek aesthetics that Puma is renowned for. From the football pitch to the basketball court and the track, Puma's gear empowers athletes to push boundaries and shatter records.

🌍 Global Impact: Timed perfectly with major

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Sports 3 mins read

New Balance Scores Big with Jordyn Huitema Partnership

New Balance proudly announces its partnership with Jordyn Huitema, one of the most influential female football athletes on the global stage. At just 22 years old, Huitema brings a wealth of talent and passion to the brand, marking a significant addition to New Balance's roster of exceptional athletes who are redefining the boundaries of sport and culture.

⚽ A Rising Star: Jordyn Huitema's meteoric rise in the world of professional soccer is nothing short of remarkable. With her exceptional skills and unwavering determination, Huitema has carved out a name for herself as a formidable force on the field, captivating fans with her dynamic play and undeniable talent. Having signed her first professional deal with PSG in 2019 at the tender age of 18, Huitema's journey serves as a testament to her dedication and passion for the game.

👟 Inspiring the Next Generation: New Balance's partnership with Huitema underscores the brand's commitment to empowering the next generation of female athletes and celebrating

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