Racing

New Signings 2 mins read

Formula One’s Charles Leclerc Accelerates into Entertainment with WME Signing

In a move that merges the high-octane world of Formula One with the glitz of entertainment and commercial ventures, Charles Leclerc, the renowned Ferrari driver, has inked a deal with WME in the US.

🚀 A Strategic Collaboration: This exciting partnership sees the agency giant taking the reins of Leclerc's entertainment and commercial engagements. However, Leclerc's management on the racing front remains securely in the hands of Nicolas Todt of All Road Management.

🔍 Luxury Brand Associations: Leclerc, at just 26, is already a prominent figure in brand ambassadorship, aligning with elite brands like the luxury watch company Richard Mille. He also shone as the face of Giorgio Armani's 'Made to Measure' campaign in 2020, showcasing his versatility beyond the racetrack.

🏁 Joining a Prestigious Roster: By signing with WME, Leclerc positions himself alongside other motorsport luminaries in the agency's portfolio, such as Alexander

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Endorsement Deals 2 mins read

Psycho Bunny Revs Up Style with Will Buxton as Brand Ambassador

Psycho Bunny, the fashion brand celebrated for its edgy and distinctive style, has announced a groundbreaking partnership with Will Buxton, a titan in the motorsport journalism world. This collaboration marks an exhilarating blend of high-octane motorsport energy and innovative fashion.

🌐 From Racetracks to Fashion Tracks: Buxton, renowned for his deep-rooted passion and extensive experience in motorsports, brings an authentic and dynamic edge to Psycho Bunny. His transition from the fast-paced world of racing to the avant-garde realms of fashion embodies a unique merger of adrenaline and style.

📚 A Career in Overdrive: With over two decades of motorsport journalism under his belt, Buxton has become a mainstay in the industry, covering an awe-inspiring 300+ Grands Prix and 600+ races worldwide. His journey from a fervent motorsport aficionado to a celebrated journalist and author showcases his unwavering dedication to the sport.

📺 Culturally

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