Racing

Brand Ambassador 2 mins read

Charles Leclerc Signs New Endorsement Deal with PUMA

PUMA has announced Formula 1 star Charles Leclerc as its newest brand ambassador, solidifying a strategic partnership that merges motorsport with fashion. The collaboration is set to boost awareness for PUMA, connecting with fans of both high-performance motorsport and cutting-edge fashion. As part of the deal, Leclerc will feature prominently in high-profile PUMA collections, particularly focusing on the PUMA Motorsport line for Scuderia Ferrari, showcased across global platforms.

Career Highlights:Leclerc, widely regarded as one of Formula 1’s most talented young drivers, has had an impressive career with Ferrari since joining the team in 2019. Among his most memorable achievements are his two iconic victories: first at the Monaco Grand Prix, his home race, where he thrilled local fans with a commanding win, and later at the famed Monza circuit, known as the “Temple of Speed,” where he claimed a memorable victory in front of Ferrari’s passionate Tifosi. These wins marked significant milestones

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Racing 2 mins read

Fernando Alonso Leads BOSS x Aston Martin Campaign

https://www.youtube.com/watch?v=UmmGz2tTeYM

Fernando Alonso, the celebrated Spanish Formula 1 driver, is now the face of the BOSS x Aston Martin "Be Your Own BOSS" campaign. As a brand ambassador for BOSS, Alonso embodies the spirit of leadership and self-reliance, qualities that align perfectly with the campaign's message. The collaboration will feature two capsule collections annually, showcasing Alonso's influence in both motorsport and fashion.

Career Highlights

Alonso, managed by A14

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Sports 2 mins read

Lewis Hamilton Signs New Endorsement Deal with CFI

Formula 1 champion Lewis Hamilton has signed a new endorsement deal with CFI, becoming their global brand ambassador. This partnership aims to further both parties’ shared goal for a better, more equal future. As part of the agreement, CFI will make a donation to Hamilton’s Mission 44 organization, a charity launched by Hamilton that is working to build a fairer, more inclusive future for young people around the world.

Mission 44: Mission 44 invests in solutions that empower young people to overcome social injustice, leveraging Hamilton's personal experiences to create a positive impact. The organization focuses on creating opportunities and addressing systemic issues that hinder the progress of young individuals, ensuring they have the resources and support needed to succeed.

CFI’s Commitment: In line with these values, CFI reinforces its commitment to enhancing

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Racing 1 mins read

Lewis Hamilton Signs New Endorsement Deal with Dior

Formula One champion Lewis Hamilton has expanded his portfolio of luxury endorsements by signing a new deal with Dior. He joins an esteemed group of Dior brand ambassadors, including actors Louis Garrel and Robert Pattinson, singer Rosalía, and skateboarder Aurelien Giraud.

Career Achievements and Influence: Hamilton, a seven-time Formula One World Champion, is widely regarded as one of the greatest drivers in the history of the sport. His success on the track is matched by his influence off it, as he actively participates in fashion, philanthropy, and activism, particularly in promoting diversity and environmental sustainability within racing.

Previous

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Sports 2 mins read

Charles Leclerc Signs New Endorsement Deal with Peroni Nastro Azzurro

Charles Leclerc, renowned Formula 1 driver and lifestyle icon, has signed a multi-year partnership with Peroni Nastro Azzurro 0.0%, marking his first venture as a global brand ambassador for the super-premium Italian beer brand, part of Asahi Europe & International.

🍻 Premier Partnership: This collaboration introduces Leclerc as the face of Peroni Nastro Azzurro 0.0%, highlighting the brand's commitment to promoting a sophisticated, alcohol-free beer option. Leclerc's global appeal and charismatic presence are set to elevate the brand's profile on the international stage.

📈 Endorsement Spree: This deal with Peroni is the latest in a series of endorsements and business ventures for Leclerc, who signed with WME in December. Earlier this year, he launched his own

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Racing 2 mins read

Charles Leclerc’s New Endorsement Deal with Bang & Olufsen

Formula 1 sensation Charles Leclerc has been appointed the new brand ambassador for Bang & Olufsen, the renowned Danish luxury audio brand. Represented by WME, Leclerc is set to bring his dynamic influence and substantial social media reach to this new partnership.

🏎️ Proven Track Record and Media Influence: As a leading figure in Formula 1 racing with Scuderia Ferrari, Charles Leclerc not only demonstrates exceptional skill on the tracks but also commands a significant presence off the track. He boasts over 16 million followers on Instagram, engaging a robust 10% of them with his content, which highlights his popularity and influence.

📈 Strategic Brand Alignment: Leclerc’s role with Bang & Olufsen will involve promoting their high-end audio products, a fitting association given his personal brand's alignment with performance and luxury. His involvement is expected to enhance Bang & Olufsen's visibility and appeal, especially among younger, tech-savvy consumers who admire

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Investments 2 mins read

Charles Leclerc Invests in Chrono24

Charles Leclerc, the renowned Formula 1 driver and ambassador for Richard Mille, has made a strategic investment in Chrono24, a leading online platform for luxury watches. This move aligns with his interests in high-end timepieces and complements his role with Richard Mille, underscoring his growing involvement in the luxury watch market.

⌚ Deepening Ties in the Watch Industry: Leclerc’s investment in Chrono24 is a natural extension of his passion for luxury watches, evidenced by his ongoing ambassadorship with Richard Mille. By investing in Chrono24, he not only solidifies his status within the watch community but also diversifies his investment portfolio in a field he is genuinely passionate about.

🌐 Joining Forces with Prominent Investors: Leclerc

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Endorsement Deals 2 mins read

Massimo Tyres Welcomes Mary Barnard as New Brand Ambassador

Massimo Tyres has announced the addition of Mary Barnard, a notable young driver, to their roster of brand ambassadors, reinforcing their commitment to supporting grassroots motorsport. Known for her prowess in a red Mazda MX5, Barnard has been turning heads with her skill and determination on the racetrack.

🏁 Racing Highlights: Mary's participation in the Massimo Tyres MX5 Cup by 5 Club Racing is already making a significant impact. At the opening round at Croft Circuit, she showcased her exceptional talent by winning the Driver of The Weekend trophy, a promising start to the 2024 season.

🚗 Equipped for Success: All competitors, including Mary, will use Massimo's OttimaPlus tyres in their MX5s throughout the series. These tyres are acclaimed for their high performance and consistent quality, which have shown great results in both testing and early races. The Ottima Plus is particularly suited to the aggressive cornering style typical of MX5 racers, presenting an exciting challenge and opportunity for Massimo Tyres to demonstrate their product's resilience and capability.

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Brand Ambassador 2 mins read

Kyle Larson Revs Up with Logan Paul’s Prime Drink Brand

Kyle Larson, the high-profile NASCAR driver, kicks off the racing season with a significant boost, having inked an endorsement deal with Prime Hydration, the beverage brand co-founded by internet personalities Logan Paul and KSI. This partnership marks a major milestone in Larson's career, aligning him with a rapidly growing brand in the sports hydration space.

🚗 Adding Fuel to the Sponsorship Tank: Larson, known for his skill on the racetrack, has been steadily enhancing his portfolio with new sponsors, complementing his existing HendrickCar.com deal. The collaboration with Prime Hydration is a testament to his rising status in the world of motorsports and his appeal to a broader audience.

🥤 Prime Hydration: A Refreshing Partnership: Prime Hydration, established by Logan Paul and KSI, has made waves in the competitive sports drink market. The brand is renowned for its focus on hydration and energy, making it a fitting choice for an

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New Signings 1 mins read

CboysTV Joins Forces with UTA

The adrenaline-pumping YouTube collective CboysTV, renowned for their high-octane stunts and motorized adventures, has inked a deal with UTA, a powerhouse in the entertainment and sports talent agency world.

🏍️ Daredevil Entertainment: CboysTV, a dynamic team of six friends - Ben Roth (24), Ryan Iwerks (27), CJ Lotzer (27), Micah Sandman (27), Ken Matthees (28), and Evan Sheff (30), are celebrated for their heart-racing extreme sports content, drawing millions of viewers on YouTube.

🎥 Expanding Digital Horizons: With UTA's expertise, CboysTV is set to broaden their digital presence, extending their reach beyond their successful YouTube channel (boasting 5.5 million followers) to platforms like Instagram, Facebook, TikTok, and Snapchat. The aim is to grow their community and deepen audience engagement.

🌍 Building a Sustainable Model: UTA's collaboration will empower CboysTV to transform their digital popularity into a sustainable

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