Racing

Jimmie Johnson has signed with WME, because when you’ve tied Richard Petty and Dale Earnhardt for the most Cup titles in NASCAR history, there’s not much left to do but build an empire around the legend.

Seven-time champion. Two-time Daytona 500 winner. Eighty-three career checkered flags. Jimmie Johnson is what happens when longevity meets peak performance and never lets up. He didn’t just win—he engineered one of the most dominant eras motorsport has ever seen, including an absurd five straight Cup Series titles between 2006 and 2010. And now, in his post-full-time-racing era, he’s shifting lanes—from “GOAT” to “mogul.”

WME will represent Johnson in all areas, which is less about finding him work and more about building scaffolding for what’s already in motion. There’s Legacy Motor Club, the Cup Series team he co-owns and occasionally drives for. There’s the SiriusXM podcast, “Never Settle,” which he co-hosts with ESPN’s Marty Smith, a southern-fried deep-dive into sports, stories, and human drive. There are brand partnerships, media ventures, ownership

Formula 1 champion Lewis Hamilton has signed a new endorsement deal with CFI, becoming their global brand ambassador. This partnership aims to further both parties’ shared goal for a better, more equal future. As part of the agreement, CFI will make a donation to Hamilton’s Mission 44 organization, a charity launched by Hamilton that is working to build a fairer, more inclusive future for young people around the world.

Mission 44: Mission 44 invests in solutions that empower young people to overcome social injustice, leveraging Hamilton’s personal experiences to create a positive impact. The organization focuses on creating opportunities and addressing systemic issues that hinder the progress of young individuals, ensuring they have the resources and support needed to succeed.

CFI’s Commitment: In line with these values, CFI reinforces its commitment to enhancing involvement in social responsibility initiatives and driving community engagement. Partnering with

Charles Leclerc, renowned Formula 1 driver and lifestyle icon, has signed a multi-year partnership with Peroni Nastro Azzurro 0.0%, marking his first venture as a global brand ambassador for the super-premium Italian beer brand, part of Asahi Europe & International.

🍻 Premier Partnership: This collaboration introduces Leclerc as the face of Peroni Nastro Azzurro 0.0%, highlighting the brand’s commitment to promoting a sophisticated, alcohol-free beer option. Leclerc’s global appeal and charismatic presence are set to elevate the brand’s profile on the international stage.

📈 Endorsement Spree: This deal with Peroni is the latest in a series of endorsements and business ventures for Leclerc, who signed with WME in December. Earlier this year, he launched his own