Sports

Endorsement Deals 2 mins read

BYU Track Star Kenneth Rooks Goes Pro with Nike

Kenneth Rooks, a standout athlete from BYU's track and field team, is taking a significant leap in his athletic career. Announcing his decision via social media, Rooks revealed that he is leaving his college career behind to turn professional, having signed a deal with global sports giant, Nike.

🎓 A Stellar Collegiate Career: During his time at Brigham Young University, Rooks made a profound impact on the track. He expressed his gratitude for the opportunity to represent BYU as a student-athlete, acknowledging the bittersweet nature of moving on to a professional path.

🏆 Accomplishments at BYU: Rooks leaves a notable legacy at BYU, having earned First Team All-American honors three times. His record-breaking performances at BYU are impressive: he holds the No. 1 spot in the steeplechase with a time of 8:17.62, is part of the top-ranked distance medley relay team (9:21.18), and ranks 7th in the indoor mile (3:59.65). These achievements underscore his exceptional talent and dedication to the sport.

👟 Signing

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Brand Ambassador 2 mins read

Hrithik Roshan Becomes Brand Ambassador for RuPay Prime Volleyball League

The RuPay Prime Volleyball League, powered by A23, is gearing up for its third season with a major boost in star power. Bollywood superstar Hrithik Roshan has been announced as the brand ambassador for the upcoming season, infusing the sport with the glamour and appeal of Hindi cinema.

🎬 Hrithik Roshan: A Perfect Fit for Volleyball: Known for his impressive fitness regime and as a multi-award-winning actor, Hrithik Roshan's passion for sports makes him an ideal figure to represent the Volleyball League. An avid sports enthusiast, Roshan's affinity for the dynamic and physical nature of volleyball aligns seamlessly with his persona.

🗨️ Roshan's Enthusiasm for Volleyball: Hrithik Roshan has expressed his excitement about the partnership, seeing it as a natural fit given his interest in sports. He has already started engaging with top volleyball stars, discussing the prospects and excitement surrounding the third season of the RuPay Prime Volleyball League.

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Brand Ambassador 2 mins read

Luis Figo Joins LeBull as Brand Ambassador

Portuguese online betting platform LeBull has made a significant move by signing former football superstar Luis Figo as its latest brand ambassador. This partnership is set to boost LeBull's visibility and standing in the competitive sports betting market.

🚀 LeBull's Entry into Portuguese Betting Market: Supported by Digitain, LeBull commenced operations in the Portuguese betting market in 2023, backed by the 27th and 28th licenses from the Gaming Regulation and Inspection Services (SRIJ). The inclusion of Luis Figo is a strategic effort to cement its position in the industry.

📣 Tiago Pereira on Signing Figo: Tiago Pereira, the General Manager of LeBull.pt, expressed his enthusiasm about having Figo, one of Portugal's football legends, join the team. “We are very excited to welcome one of the best players ever to play Portuguese football, and it is a great honour to have Luis Figo associated with Lebull.pt," said Pereira, foreseeing a fruitful collaboration.

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Campaigns 2 mins read

Min Woo Lee Partners with Lululemon for Golf Collection

Australian professional golfer Min Woo Lee has officially signed with the athletic apparel brand lululemon, as announced on Instagram this Friday. This partnership marks a significant step for both Lee and lululemon, blending the worlds of golf and fashion.

📊 Rising Star in Golf: Currently ranked 34th in the Official World Golf Ranking, Lee has been making waves in the golf world. Though he is yet to secure a win on the PGA Tour, he achieved notable success in 2023 with victories at the SJM Macao Open and the Fortinet Australian PGA Championship.

🗣️ Min Woo Lee on the Partnership: Expressing his enthusiasm about the collaboration, Lee said, “I’m excited to partner with lululemon to bring my sense of fun and freshness to the game and lead the way for a new generation of golfers.” He praised lululemon's golf collection for its smart, clean, and stylish qualities, which align with his personal style on the golf course.

👕 Lululemon’s

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Brand Ambassador 2 mins read

Evian Welcomes Frances Tiafoe as New Global Brand Ambassador

In a significant new partnership, global water brand evian has announced American tennis star Frances Tiafoe as its latest Global Brand Ambassador. This collaboration aligns with evian's commitment to promoting healthy hydration and its 'Live Young' ethos, which focuses on rejuvenating both the body and mind.

🌟 Frances Tiafoe: The Embodiment of Live Young: Tiafoe's dynamic presence and commitment to his sport make him an ideal representative of evian's philosophy. His approach to holistic well-being and success resonates with the brand's message of maintaining youthfulness through proper hydration and a healthy lifestyle.

🎾 A Line-Up of Tennis Icons: Tiafoe joins a prestigious group of evian ambassadors, including tennis professionals like Emma Raducanu and Stan Wawrinka. These athletes exemplify the importance of staying hydrated with evian, both in their professional and personal lives.

🗣️ Tiafoe on Joining Evian: Frances

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Endorsement Deals 2 mins read

Richard Mille Unveils New Timepiece in Collaboration with Rafael Nadal

Richard Mille, the renowned Swiss luxury watchmaker, has released its latest masterpiece in collaboration with tennis superstar Rafael Nadal. Despite Nadal's recent muscle injury delaying his return to Grand Slam tennis, the launch of this new timepiece from the RM 35-03 Collection marks another significant milestone in their longstanding partnership.

🚀 Three Years in the Making: It took Richard Mille three years to develop this new addition to the RM 35-03 Collection. A highlight of the watch is the innovative “butterfly rotor” winding mechanism, a testament to the brand's commitment to pioneering technology in watchmaking.

🤝 A Decade-Long Partnership: The collaboration between Nadal and Richard Mille dates back to 2008, well before Nadal began wearing a watch during matches. Their formal partnership began in 2010 with the development of the RM 027, the world's lightest tourbillon at the time, initiating a series of groundbreaking timepieces.

🏆

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Endorsement Deals 2 mins read

LeBron James Partners with Fanatics for New Trading Card Deal

Basketball superstar LeBron James has made a significant shift in the trading card industry by signing a multiyear deal with Fanatics, effectively ending his 20-year association with rival trading card company Upper Deck. This move marks a new era for James in the realm of sports memorabilia.

📈 End of an Era with Upper Deck: LeBron's partnership with Upper Deck, which spanned two decades, saw his memorabilia fetching millions of dollars at auctions. The switch to Fanatics Collectibles, the trading card and memorabilia arm of Fanatics, opens new opportunities for the NBA star's presence in the trading card market.

🃏 New Collection on the Horizon: Set for release on January 19, the upcoming collection from Fanatics will feature an array of signed cards from LeBron James, including a special card. This unique card will depict James in his high school uniform alongside his son Bronny James, wearing his University of Southern California uniform, capturing a special father-son sports legacy.

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Brand Ambassador 2 mins read

LeBron James Officially Steps into the World of Fashion as a Louis Vuitton Model

Basketball legend LeBron James has officially joined the ranks of Louis Vuitton as a model, showcasing the iconic brand's Spring/Summer 2024 collection designed by Pharrell Williams. This partnership, which has been a topic of discussion for a few months, was formally unveiled on Louis Vuitton's website and social media channels on January 4, 2023.

👔 Pharrell's Debut LV Collection: LeBron's involvement in the LV Spring/Summer 2024 collection, which debuted at pop-up shops in New York and Los Angeles, marks a significant moment in fashion. The collection, Pharrell's first for Louis Vuitton, merges the world of luxury fashion with the dynamic persona of the NBA star.

📸 LeBron's Stylistic Transformation: The campaign imagery captures LeBron James in a new light, showcasing him in a stylistic avatar that transcends his usual appearance. While LeBron’s personal style has been subject to mixed reviews, his appearance in head-to-toe Louis Vuitton attire presents him in an impressively elegant manner.

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New Signings 2 mins read

Javon Woodard Teams Up with Wise Owl Boxing for Career Advancement

Wise Owl Boxing is excited to announce the signing of super bantamweight Javon Woodard to a management contract. In a strategic career move, Woodard will also be co-managed by Lamont Roseborough, setting the stage for new heights in his boxing career.

🥊 Woodard's Impressive Track Record: At 27, the Raleigh, North Carolina native, now fighting out of Atlanta, boasts a commendable record of 12-2 with 10 knockouts. His skill and performance in the ring have already marked him as a standout fighter in his division.

📈 Mark Habibi on Woodard's Potential: Mark Habibi of Wise Owl Boxing expressed high expectations for Woodard, noting his exceptional talent and dedication. "Javon is a super talented, exciting fighter and he’s going to get a lot of attention in the division," Habibi remarked. He also praised Woodard's work ethic and desire for greatness, factors that are crucial for success in the competitive world of boxing.

🔙 Overcoming Past Setbacks: Despite coming off a split decision loss in a fight

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Brand Ambassador 2 mins read

Under Armour Welcomes Spanish Soccer Pro Fermín López to Its Roster

Under Armour has made a significant addition to its team by signing Spanish soccer professional Fermín López, midfielder for FC Barcelona, as announced on Wednesday. This partnership marks a new era for the brand in strengthening its presence in the world of soccer.

👟 Gear for the Game and Beyond: As part of the deal, López will sport Under Armour's Shadow Elite 2 soccer cleats during his matches. Additionally, he will represent the brand off the field by wearing Under Armour athletic and sportstyle items, as stated in the press release.

🌠 Rising Star on the Field: At just 20 years old, López is quickly making a name for himself in the soccer world. His recent milestones include signing his first professional contract and scoring his first goal, showcasing his potential as a rising talent in the sport.

🌍 Joining a Diverse Roster: López's signing brings him alongside other European soccer players representing Under Armour.

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