Sports

Sports 1 mins read

Tiger Woods Embarks on New Venture with TaylorMade

Golf icon Tiger Woods has officially teamed up with TaylorMade, launching a new apparel and footwear brand named Sun Day Red, marking a significant shift following his departure from Nike.

🌟 Introducing Sun Day Red: The newly unveiled brand, set to debut online in May, represents a pivotal moment in Woods' career. "Life changes and this is an important transition. I wanted to have a brand that I was proud of going forward," Tiger expressed about his venture.

👕 A Tribute to Tradition: Sun Day Red is a nod to Woods' tradition of wearing red on Sundays, symbolizing his competitive spirit and dedication. The brand's tiger logo commemorates the 15 major championships adorning Woods' illustrious career.

📢 Official Announcement: The partnership between Woods and TaylorMade was revealed during a press event in Pacific Palisades, California, on the eve of the PGA Tour’s Genesis

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Campaigns 2 mins read

Frank’s RedHot & Jason Kelce Spice Up Super Bowl LVIII

For Super Bowl LVIII, Frank's RedHot is teaming up with NFL's celebrated center, Jason Kelce, to prove that their iconic sauce truly complements everything. This exciting collaboration will see Kelce experimenting with Frank’s RedHot on a wide array of Super Bowl ad snacks - from cookies to soft drinks, showcasing the sauce's versatile appeal.

🍪 A Flavorful Challenge: Kelce's challenge will not only highlight the universal appeal of Frank’s RedHot but also encourage fans to get creative with their Super Bowl snacks. It’s a playful invitation to explore new taste combinations and add a kick of heat to the game day favorites.

📸 Join the Heat Wave: Frank’s RedHot is inviting fans across the country to participate in a fun sweepstakes. By sharing photos on Instagram of their unique Frank’s RedHot food combinations with the tags @FranksRedHot and #FranksSweepstakes, or by submitting their favorite "Frank’s It" recipes on the contest

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New Signings 2 mins read

Range Sports Breaks into Women’s Basketball with Stellar WNBA Signings

Range Sports is making significant strides into women’s basketball by welcoming WNBA luminaries Isabelle “Izzy” Harrison, Dearica Hamby, and rising star Elizabeth “Liz” Kitley to its roster. This move underscores the evolving landscape of opportunities for female athletes in the sports industry.

🌈 A Trio of Talent: The trio’s addition marks Range Sports' foray into representing top-tier talent in women's basketball. Izzy Harrison, known for her power forward plays with the Chicago Sky, Dearica Hamby, a forward for the Los Angeles Sparks, and Liz Kitley, a promising 2024 WNBA draftee, are set to elevate the agency’s presence in the WNBA.

🏆 Izzy Harrison's Journey: Harrison's basketball journey, from the University of Tennessee to the WNBA, reflects her resilience and skill on the court. Drafted 12th overall by the Phoenix Mercury in 2015, Harrison has

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Fashion 2 mins read

Dior Welcomes Skateboarder Aurélien Giraud as Brand Ambassador

Dior, the iconic French luxury fashion house, is expanding its roster of brand ambassadors with the addition of champion skateboarder Aurélien Giraud. As Dior continues to blend high fashion with the world of sports, Giraud's signing aligns with the brand's vision of embracing diverse, dynamic talents.

🏅 Olympic Aspirations: Aurélien Giraud, a prominent figure in the skateboarding world, is not only a champion but also an Olympic hopeful, aiming to clinch a gold medal at the upcoming Paris Olympics. His athletic prowess and dedication position him as a key sports figure and a strong representative for Dior in the realm of competitive sports.

🛹 Skateboarding Prodigy: Starting his skateboarding journey at the tender age of four, the 26-year-old Lyon native has achieved remarkable milestones in his career. He was crowned world champion in 2022 and secured a commendable sixth place at the Tokyo 2020 Games, where skateboarding made its exciting

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Endorsement Deals 2 mins read

Purdy Accelerates with Toyota’s National Endorsement

Toyota, renowned for its rallying cry "Let's go places," has proudly announced its national endorsement deal with the 49ers' quarterback, marking a significant collaboration in the automotive and sports world. This deal heralds Purdy as the first active NFL player to partner with Toyota since the brand became the official vehicle sponsor.

🌟 A Dynamic Duo: Joining forces with Eli Manning, the former New York Giants star, Purdy is set to shine in national content across digital and linear platforms. This strategic partnership aims to captivate fans and Toyota dealers alike, promising a series of engaging experiences.

📣 From Local to National Spotlight: Purdy's journey with Toyota transitioned from a local "Tackle Anything" campaign with Northern California Toyota Dealers to this expansive national spotlight. His loyalty to Toyota, underscored by his choice to drive a Toyota Sequoia SUV, mirrors the brand's dedication to reliability and excellence.

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Brand Ambassador 2 mins read

Bremont Welcomes Jimmy Chin as Global Ambassador

Bremont, the esteemed British watchmaker, is thrilled to announce the signing of Jimmy Chin, one of America's most celebrated adventurers, as its newest global ambassador. Known for his breathtaking mountaineering feats, Chin's expertise as a National Geographic photographer, Academy Award-winning film director, and New York Times Best Selling author, positions him perfectly to elevate Bremont's adventurous spirit.

📈 Aiming High in America: The collaboration is a strategic move by Bremont, especially with America identified as a pivotal market for expansion. Under the leadership of new CEO Davide Cerrato and backed by New York's billionaire investor Bill Ackman, Bremont is set to scale new heights in the U.S., leveraging Chin's iconic status among outdoor enthusiasts.

⌚ Rugged Elegance: Bremont's mission to craft the world's most capable tool watches finds a kindred spirit in Chin. His adventurous narrative and relentless pursuit of extremes reflect

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Sports 2 mins read

Drew Brees Dives into Pickleball: Joins The Picklr as Ambassador, Investor, and Franchise Owner

Drew Brees, the renowned NFL veteran and former New Orleans Saints quarterback, is branching out into the world of sports entrepreneurship with his latest venture into pickleball. Brees has joined The Picklr, North America's fastest-growing indoor pickleball facility, taking on roles as an ambassador, investor, and franchise owner.

🥒 The Picklr: A Rising Star in Sports: The Picklr is rapidly gaining popularity as a premier destination for indoor pickleball enthusiasts. As a sport that combines elements of tennis, badminton, and ping-pong, pickleball has witnessed a surge in popularity, and The Picklr is at the forefront of this growing trend.

🏆 A Champion’s New Arena: Drew Brees, celebrated for his remarkable two-decade-long NFL career and leading the New Orleans Saints to victory in the 2009 Super Bowl, is no stranger to sports success. His transition into the pickleball realm signifies a new chapter in his career, blending his athletic

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Investments 2 mins read

Harry Kane Invests in Sustainability: Becomes Lead Investor and Brand Ambassador for Reflo

England football star Harry Kane steps into a new role beyond the pitch, aligning himself with sustainable performance wear brand Reflo as a leading investor and brand ambassador. This strategic move highlights Kane's commitment to sustainability and his interest in innovative, eco-friendly ventures.

💰 Seed Funding Success: Reflo's recent seed funding round, which successfully raised around £1 million, saw Harry Kane emerge as the lead investor. His involvement signifies a strong belief in the brand's mission and potential, lending both financial support and his high-profile status to boost Reflo's growth.

🌍 A Focus on Sustainable Sportswear: Founded in 2021, Reflo is dedicated to combining sustainability, performance, and style. While specializing in golf attire, the brand also caters to a range of activities including gym workouts, running, tennis, and padel. Kane's investment and ambassadorship will likely bring heightened attention to these

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Brand Ambassador 2 mins read

LeBron James Teams Up with DraftKings as Football Talent Ambassador

LeBron James, the basketball megastar and global icon, has entered a new arena by signing a multi-year partnership with DraftKings. As a key talent ambassador, LeBron's collaboration with the sports betting company is set to focus on football, leveraging his immense popularity and influence in the sports world.

🏈 A Strategic Focus on Football: Given LeBron's status as an active NBA player, his role with DraftKings will be strategically centered around football. This focus allows him to engage with the sports betting community while adhering to the regulations and guidelines that govern player endorsements and active athletes' participation in sports betting.

📅 Key Events Throughout the Year: As part of the partnership, LeBron will be involved in multiple key events spread throughout the year. His participation in these events is expected to bring heightened attention and excitement, drawing both sports enthusiasts and casual

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Brand Ambassador 2 mins read

Mercy Miller’s Sweet Deal with Sweetkiwi: A Healthy Partnership

Mercy Miller, a rising star in high school basketball and son of the renowned Master P, has made a significant stride in his career with a lucrative name, image, and likeness (NIL) deal.

🏆 A Fruitful Collaboration: Aligning his passion for sports with a commitment to healthy living, Miller becomes the latest brand ambassador for Sweetkiwi, a pioneering frozen yogurt company founded in 2020 by entrepreneur Ehime Eigbe. This partnership is rooted in a mutual dedication to promoting fitness and healthier dessert options.

🍨 The Sweetkiwi Mission: Sweetkiwi stands out for its emphasis on health-conscious and flavorful offerings, mirroring Miller's own lifestyle both on and off the basketball court. As a student-athlete at Notre Dame High School in Sherman Oaks, CA, Miller embodies the values that Sweetkiwi champions.

💰 Making Headlines: The deal, reportedly worth $1.4 million according to Bleacher Report and Slam, positions Miller

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