Sports

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men's All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS' performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS' All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS' solutions-oriented

Mia Mastrov, the University of California basketball guard with a substantial social media following, has expanded her Name, Image, and Likeness (NIL) repertoire by partnering with Accelerator Active Energy. This collaboration places her alongside notable figures like Travis Kelce, Livvy Dunne, Deestroying, and Tunde Oyeneyin, enhancing her visibility and influence in the sports and wellness sectors.

📈 Social Media Sensation to Brand Ambassador: Mastrov, celebrated for her prowess on the basketball court, also commands an impressive digital presence, with over a million followers on TikTok and Instagram. Her new venture with Accelerator Active Energy underscores her appeal as a prominent figure in women’s basketball and a sought-after influencer in the NIL space.

🥤 A Perfect Match: In her Instagram announcement, Mastrov expressed genuine enthusiasm for the brand, naming Accelerator as her preferred energy drink

Jordan Chiles, in the glow of her cherished camaraderie with Simone Biles, has stepped into the spotlight with her new gymnastics collection, crafted in partnership with GK Elite. Known for its four-decade legacy in gymnastics apparel, GK Elite has become synonymous with excellence in the sport, often in collaboration with gymnastics icon Simone Biles, whom Chiles considers a pivotal influence and a sisterly figure in her life.

🌟 A Colorful Collaboration: On Instagram, where Chiles boasts nearly half a million followers, she unveiled the “Jordan Chiles Unstoppable Glow Tank Leotard,” a piece radiating with rainbow colors that symbolize vitality and passion. This leotard, along with others like the “Jordan Chiles Let It Go Tank Leotard” and “The Jordan Chiles Just Believe Tank Leotard,” are integral to the “Season to Shine” collection by GK Elite, reflecting Jordan's dynamic spirit and her journey in gymnastics.

💖 Bond

FCB India has rolled out an engaging summer campaign for Blue Star, featuring cricket superstar Virat Kohli, to highlight the brand's superior cooling solutions. The campaign introduces quirky characters, 'Heat Man' and 'Heat Woman,' who humorously attempt to disrupt the cool environment maintained by Blue Star's air conditioners at Virat's residence.

🎥 A Trilogy of Cool Commercials: The campaign unfolds through three films, each with a unique narrative that emphasizes the prowess of Blue Star's ACs in combating intense heat. 'Summer Vacation' sees the heat duo seeking refuge at Virat's house, only to find his Blue Star AC keeping the place comfortably cool. 'Dance' features multiple 'Heat Men' and 'Heat Women' in a playful showdown with Virat, showcasing the AC's ability to handle the heat. In 'Bhayankar Garmi,' 'Heat Man' brings extreme heat to Virat's home, which is effortlessly countered by the Heavy Duty AC from Blue Star.

📈 Extensive