Sports

Campaigns 2 mins read

Clutch Teams Up With NBA Star Kelly Olynyk in Innovative Car Campaign

Clutch, Canada’s premier online used car retailer, is revolutionizing car advertising with a groundbreaking campaign featuring NBA star Kelly Olynyk from the Toronto Raptors. Known for its commitment to customer convenience and safety, Clutch has partnered with Mint to launch the 'That’s Clutch' campaign, marking its debut in NBA marketing partnerships.

🌟 Leaders in Innovation: Clutch has rapidly become one of Canada’s fastest-growing companies, earning recognition on The Globe & Mail’s list of Top Growing companies for three consecutive years. The brand's success is rooted in its focus on providing consumers with a hassle-free car-buying experience, eliminating the need for stressful haggling and potentially risky interactions with strangers from the internet.

🏀 NBA Collaboration: The collaboration with Kelly Olynyk and the NBA underscores Clutch’s commitment to brand marketing as a key driver of long-term growth.

Read More
Campaigns 2 mins read

Dickies Teams Up With Guy Mariano for Skateboarding Collection

Dickies, the iconic workwear brand with deep roots in skateboarding culture, is launching an exciting collaboration with legendary skater Guy Mariano. This collection pays homage to California skateboarding in the '90s and brings together durability, style, and functionality for skaters and streetwear enthusiasts alike.

🌟 Skateboarding Heritage: Dickies has long been a go-to brand for skateboarders seeking tough and resilient apparel, making it a natural fit for this collaboration. Guy Mariano, known for his groundbreaking contributions to skateboarding, brings his unique style and experience to the partnership.

🌴 California Vibes: The Dickies x Guy Mariano collection captures the essence of California skateboarding with a range of standout pieces. Highlights include Guy Mariano’s signature jorts, athletic mesh shorts for ultimate mobility, a classic striped polo for a touch of retro flair, and a 3/4 zip anorak for versatile layering.

🛹 Functional

Read More
Campaigns 2 mins read

Upakarma Ayurveda’s Revolutionary Campaign with The Great Khali

Upakarma Ayurveda, a renowned name synonymous with purity and effectiveness in Ayurvedic products, proudly unveils its groundbreaking advertising campaign featuring the legendary Indian icon, The Great Khali. This campaign, centered around its flagship product, Pure Shilajit Resin, is a bold step towards forging stronger connections with Indian audiences while addressing the threat posed by Deep Fake technology and promoting authenticity in the wellness industry.

🌟 Innovative Partnership: The collaboration between Upakarma Ayurveda and The Great Khali marks a significant milestone in the brand's journey. By joining forces with such an iconic figure, Upakarma Ayurveda reinforces its commitment to innovation, quality, and genuine wellness solutions.

🛡️ Combatting Counterfeits: The campaign sheds light on the menace of counterfeit products and emphasizes the importance of authenticity in Ayurvedic health and wellness.

Read More
Endorsement Deals 2 mins read

Vincenzo Nibali Joins Forces with Q36.5 and Haute Route for Epic Cycling Journey

Get ready for a cycling adventure like never before as Italian cycling apparel brand Q36.5 teams up with Haute Route for an exhilarating ride in the 2024 multi-day cycling series. Leading the charge is none other than the legendary three-time Grand Tour winner, Vincenzo Nibali.

🇮🇹 Italian Excellence: Vincenzo Nibali, known for his unparalleled cycling prowess and remarkable victories, will be at the forefront of this exciting partnership, riding the final stage of the Haute Route Pyrenees this summer in style.

👕 Premium Performance Gear: Q36.5, renowned for its cutting-edge cycling apparel, will outfit all participants of the 2024 Haute Route events with its signature Gregarius Pro Jersey. Designed with precision to maintain cyclists' core temperature at 36.5ºC, this aerodynamic jersey promises optimal performance during high-intensity rides.

🔍 Innovative Design:

Read More
Endorsement Deals 2 mins read

Jalen Milroe Teams Up with Six Star Pro Nutrition for Off-Season Fuel

Amidst the challenges of the off-season, college football star quarterback Jalen Milroe has found a new ally in his journey to greatness: Six Star Pro Nutrition®.

🌟 Motivation Unleashed: With recent changes and challenges in his football journey, including coaching transitions, Jalen Milroe is more motivated than ever to silence doubters and make a statement in the upcoming 2024 season.

🚀 Powered by Six Star Pro Nutrition®: Milroe's off-season training, Spring Camp preparations, summer workouts, and quest for conference championships and playoff success will be fueled by Six Star Pro Nutrition®. Known for their range of performance energy protein powders, pre-workouts, and top-selling creatine, Six Star® is a trusted partner in optimizing athletic performance.

💥 Exclusive NIL Partnership: Through an exclusive Name, Image, and Likeness (NIL)

Read More
Brand Ambassador 2 mins read

Livvy Dunne and Collegiate Athletes Join Vuori as NIL Ambassadors

California-based brand Vuori continues its commitment to supporting young athletes by adding Livvy Dunne and a roster of other collegiate athletes as NIL (Name, Image, Likeness) ambassadors. This expansion of Vuori's ambassador program highlights the brand's dedication to empowering ambitious athletes and fostering an authentic community.

🌟 Empowering Athletes: Karen Riley-Grant, Vuori's Chief Marketing Officer, emphasizes the brand's belief in supporting young, ambitious athletes and helping them achieve their goals. The partnership with Livvy Dunne, which started in 2021, serves as a testament to Vuori's commitment to nurturing talent and telling athletes' unique stories.

🤸‍♀️ Evolution of Partnerships: Vuori's collaboration with Livvy Dunne showcases how the brand has evolved its partnership to authentically represent her journey as a college gymnast and influencer. The addition of other NIL athletes further strengthens Vuori's connection with a diverse range of athletes and their communities.

Read More
Brand Ambassador 2 mins read

Pat Cummins Brings His Signature Poise to Carrera as the Brand’s New Ambassador

In sports, there are individuals who transcend their sport, embodying excellence and a unique style that sets them apart. Pat Cummins is one such figure, daring to be different and pushing the boundaries of what's possible. Carrera, known for its innovative eyewear designs and commitment to excellence, finds a perfect match in Cummins as they both strive to be at the pinnacle of their respective industries.

🌍 A Historic Comeback: Amidst Australia's remarkable comeback in the 2023 ODI World Cup, Pat Cummins emerged not just as a cricketing hero but also as a symbol of resilience and leadership. Cummins, Australia's captain, led the team to a historic nine consecutive victories, including a memorable upset win over host nation India. His remarkable performance on the field immortalized him as one of cricket's greatest captains, showcasing his skill with both the ball and bat.

🌟 Beyond Sports Excellence: Cummins' star continues to

Read More
Brand Ambassador 2 mins read

Eveready Industries India Ropes in Neeraj Chopra as New Brand Ambassador: Powering Excellence and Innovation

Eveready Industries India (EIIL), a leading battery brand, has announced its exciting collaboration with Neeraj Chopra, the reigning Olympic gold medalist and World No. 1 in men's javelin, as its new brand ambassador. This partnership underscores Eveready's commitment to excellence and innovation, marked by the launch of the new Ultima Alkaline battery series.

🔋 Ultima Alkaline Series: The Ultima Alkaline battery series represents a significant leap in technology, offering 400% more power for longer running toys and gadgets. Eveready's focus on delivering long-lasting value-for-money solutions for high-drain devices aligns perfectly with the needs of modern-day India.

🏅 Chopra's Inspiration: Neeraj Chopra's remarkable journey to success has inspired millions worldwide, embodying values of performance, power, endurance, and reliability. His partnership with Ultima reflects a shared commitment to setting new benchmarks for excellence in the industry.

Read More
New Signings 2 mins read

SMAC Entertainment Signs NFL Wide Receiver DK Metcalf For Management: Expanding Brand Presence Beyond the Field

SMAC Entertainment, the renowned management and production company co-founded by Constance Schwartz-Morini and Michael Strahan, has welcomed star NFL wide receiver DK Metcalf to its roster, signaling a strategic move towards expanding his brand presence beyond the football field.

🤝 Collaboration Goals: SMAC will collaborate with Metcalf to identify new business ventures that align with his brand image, including opportunities in entertainment production, future endorsements, licensing, and partnerships. The firm's dedicated team, led by Jose Diaz, Derek Sanderson, and Georgie Moskowitz, will spearhead these efforts to maximize Metcalf's potential in diverse sectors.

🏆 NFL Career Highlights: Metcalf, a second-round pick in the 2019 NFL Draft after an impressive collegiate career at the University of Mississippi, has made significant strides since joining the Seattle Seahawks. His NFL debut in 2019 marked the beginning of a stellar career, breaking franchise records and setting NFL records for receiving

Read More
Campaigns 1 mins read

Bukayo Saka Launches His Own Brand of Nando’s Hot Sauce: ‘Peri-Peri Saka’ Adds Spice to Nando’s Menu

Arsenal's rising star Bukayo Saka is not just delivering goals on the pitch; he's spicing things up off the field too. The England international, enjoying a stellar season with 16 goals in 37 appearances for Mikel Arteta's squad, has teamed up with popular chicken restaurant Nando's to introduce his own line of hot sauce titled 'Peri-Peri Saka.'

🌟 A Flavorful Collaboration: The new condiment, available at Nando's branches across the UK and Ireland starting Tuesday, combines Saka's love for BBQ and tomato flavors with Nando's signature Peri-Peri sauce, creating a tantalizing blend that promises to add an extra kick to customers' meals.

🔥 Spicing Up the Menu: Saka's passion for spice is well-known, with former Arsenal teammate Pierre-Emerick Aubameyang affectionately calling him 'Little Chili,' a nickname that reflects Saka's fiery style both on and off the pitch.

The collaboration

Read More