Sports

Campaigns 2 mins read

Cortnee Vine Joins Forces with Aussie Luggage Brand Strand

Cortnee Vine, the dynamic winger for Sydney FC and a key player in the Australian women's national soccer team, the Matildas, has stepped into a significant new role. She's now proudly serving as an ambassador for the esteemed Aussie luggage brand, Strand. This collaboration sees Vine contributing her star power to Strand's latest campaign, "By Her Side."

👜 Empowering Women's Stories: The "By Her Side" campaign is a celebration of remarkable women and their achievements. Cortnee Vine joins forces with four other boundary-breaking ambassadors: Nadine Bush, an age-positive ambassador and model; Emma Kate Boyd, a model and young arts ambassador; Sam Harris, a First Nations model and spokesperson; and Helena Vestergaard, a model and entrepreneur. Together, they embody the essence of empowerment and resilience.

🌟 Honoring Motherhood: Strand's "By Her Side" campaign is especially meaningful as it coincides with Mother's Day celebrations. The campaign shines a spotlight on the diverse stories of Strand's muses, mentors, and mothers, celebrating their strength, wisdom, and

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New Signings 2 mins read

Meleek Thomas Joins Roc Nation Sports

Exciting news in the world of basketball as Pittsburgh's own Meleek Thomas, a standout player for Lincoln Park's renowned basketball team, has signed with Roc Nation Sports. The nationally-ranked five-star prospect has been making waves in the Steel City and is now poised for an even bigger stage with this new partnership.

🌟 Rising Star: Meleek Thomas has been a consistent presence among the top prospects, earning a coveted five-star rating across multiple recruiting sites. His exceptional skills on the court have not gone unnoticed, with recent accolades including a No. 7 overall ranking in the class of 2025 by On3 Sports.

🏆 Champion Mentality: Thomas's dedication and talent were instrumental in securing back-to-back WPIAL and state titles for Lincoln Park, showcasing his ability to perform at the highest level and lead his team to victory alongside fellow standout Brandin Cummings, who is committed to Pitt.

🎤 Roc Nation Partnership: Joining forces with Roc Nation Sports, founded by music icon

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New Signings 2 mins read

Reggie Bush Signs With Paradigm

In an exciting move across multiple entertainment domains, Reggie Bush has officially joined forces with Paradigm Talent Agency. The agreement encompasses all aspects of Bush's career, including acting, scripted and unscripted projects, broadcasting, podcasting, and brand partnerships. Additionally, he will be represented by Paradigm Media Entertainment’s Napoli Management Group, enhancing his reach and opportunities in the industry.

🏈 NFL Superstar Turned Media Maven: Reggie Bush, known for his illustrious 11-season career in the NFL and his Super Bowl win with the New Orleans Saints in 2010, has transitioned seamlessly into the media landscape. He brings a wealth of experience and expertise to his new endeavors, having previously served as an NFL analyst for Fox Sports and ESPN, contributing insightful commentary to daily shows and game analysis.

🎬 Venturing Into Production: Alongside his dynamic on-screen presence, Bush is launching his production company, R+L Production, with his wife, Lilit Avagyan.

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Campaigns 2 mins read

Amaze Launches ‘Hamesha #ReadyToPerform’ Campaign with Virat Kohli

Amaze, a leading energy solutions brand in India, has unveiled its inspiring new brand campaign titled 'Hamesha #ReadyToPerform' in Lucknow, featuring none other than cricket superstar Virat Kohli. This campaign marks a significant step in Amaze's commitment to providing reliable energy solutions and encouraging individuals to be prepared to achieve their goals.

🔋 Reliable Energy Solutions: Amaze's dedication to delivering dependable energy solutions is at the core of the 'Hamesha #ReadyToPerform' campaign. By showcasing the reliability and efficiency of Amaze's inverter batteries, the campaign aims to empower consumers to pursue their aspirations with confidence, knowing they have a trusted energy partner by their side.

🏏 Virat Kohli's Dedication: The campaign's thematic and product film featuring Virat Kohli emphasizes the theme of readiness and peak performance. Kohli's relentless commitment to improving his performance daily

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Brand Ambassador 2 mins read

Asian Paints Unveils Virat Kohli as Brand Ambassador for Neo Bharat Latex Paint

Asian Paints, a pioneering name in the paint and décor industry, has revealed cricketing legend Virat Kohli as the face of its highly anticipated new launch - Neo Bharat Latex Paint.

🖌️ Revolutionary Paint: Neo Bharat Latex Paint represents a groundbreaking leap in the paint category. Equipped with cutting-edge polymer technology, this paint promises a superior finish, enhanced coverage, and superior washability. It embodies the spirit of progress and innovation, echoing the aspirations of millions of Indians striving for a better life.

🌈 Colours of Progress: With the tagline "Colours of Progress," Neo Bharat Latex Paint celebrates the relentless pursuit of excellence and improvement. Asian Paints aims to democratize the paint industry further by offering high-quality solutions accessible to all, thereby transforming homes and spaces across the country.

🏏 Virat

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Beauty 2 mins read

Serena Williams Makes Beauty Debut with Wyn Beauty

Exciting news from the world of beauty as tennis icon Serena Williams steps into the makeup game with the launch of her brand Wyn Beauty (pronounced “win”). The 42-year-old champion brings her passion for excellence and active lifestyles to the forefront with a curated collection of 10 makeup essentials designed to meet the needs of modern beauty enthusiasts.

🌟 Active Lifestyle Focus: Williams' Wyn Beauty collection is a reflection of her own experiences and the demands of active lifestyles. The lineup includes essentials like waterproof liquid eyeliner, pencil eyeliner, brow pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and a hero product: tinted sunscreen. These products are formulated to withstand the rigors of daily life while enhancing natural beauty.

💄 Versatile Makeup Range: The Wyn Beauty lineup offers a versatile range of products suitable for various makeup

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Brand Ambassador 2 mins read

Gareth Bale Joins SBOTOP as Brand Ambassador

Exciting news in the sports and betting world as former Wales international and Premier League star Gareth Bale becomes the latest addition to SBOTOP's prestigious roster of brand ambassadors. The renowned international betting operator, owned by Isle of Man-based enterprise Celton Manx Ltd, has strategically chosen Bale to enhance engagement with its existing customer base and expand its reach to new audiences.

🏆 Premier League Pedigree: Gareth Bale's illustrious career in the Premier League, notably with Tottenham Hotspur and Real Madrid, brings a wealth of experience and excitement to SBOTOP's ambassador lineup. His achievements on the pitch and global fan following make him an ideal choice to represent the brand.

🔥 Engaging Audiences: SBOTOP aims to leverage Bale's popularity and influence to create engaging campaigns that resonate with sports enthusiasts and betting aficionados alike. The partnership signifies SBOTOP's commitment

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Brand Ambassador 2 mins read

Skechers Welcomes Baseball Legend Albert Pujols as New Brand Ambassador

Skechers continues to expand its roster of athletic superstars with the addition of former Cardinals and Angels star Albert Pujols as its latest brand ambassador. Affectionately known as "La Máquina" (The Machine) and a two-time world champion, Pujols will take center stage in Spanish-language campaigns highlighting Skechers' innovative Hands-Free Slip-in shoes.

👟 Revolutionary Design: Skechers' Hands-Free Slip-in shoes are at the forefront of footwear technology, offering convenience and style without compromising on comfort. Albert Pujols' partnership with Skechers underscores the brand's commitment to delivering cutting-edge solutions to athletes and enthusiasts alike.

🔥 Global Ambassadors: Pujols joins a prestigious lineup of global ambassadors representing Skechers across various industries. From music icon Snoop Dogg to lifestyle legend Martha Stewart and stage and screen star Ashley Park, Skechers' diverse team embodies

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Campaigns 2 mins read

RECOVER 180 Teams Up with PGA Tour Pro Wyndham Clark for Masters Tournament

RECOVER 180™, the cutting-edge organic sports drink crafted by renowned beverage entrepreneur Lance Collins, is thrilled to announce its partnership with PGA Tour pro Wyndham Clark, just in time for the prestigious Masters Tournament. As a pinnacle event in the golfing world, the Masters Tournament symbolizes excellence, precision, and peak performance—values shared by both RECOVER 180 and Wyndham Clark as they strive for greatness in their respective arenas.

RECOVER 180 is dedicated to empowering individuals to maximize their performance and recovery. With a meticulously crafted blend of electrolytes, vitamins, and minerals, RECOVER 180 provides a revitalizing solution to replenish the body and fuel success. The collaboration between RECOVER 180 and Wyndham Clark signifies a significant milestone for both entities. Leveraging its innovative hydration and replenishment formula, RECOVER 180 has become the preferred choice for elite athletes and wellness enthusiasts seeking optimal performance and recovery support. Similarly, Wyndham Clark has demonstrated unwavering commitment to excellence

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Investments 2 mins read

Waterdrop Secures Investment from Global Tennis Stars

waterdrop®, the innovative European hydration brand, has achieved a significant milestone with the successful closure of an investment round that includes six world-renowned tennis stars as investors. Among these notable athletes are top-ranked players Taylor Fritz, Elina Svitolina, Sebastian Korda, Andrey Rublev, Hubert Hurkacz, and Cameron Norrie. Their partnership with waterdrop® not only solidifies their status as brand ambassadors but also underscores their commitment to revolutionizing hydration.

🌟 Celebrated Athlete-Investors: The addition of Fritz, Svitolina, Korda, Rublev, Hurkacz, and Norrie

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