Sports

New Signings 2 mins read

Blake Griffin Joins WME for Theatrical Representation

NBA superstar Blake Griffin has entered into an exciting partnership with WME, marking a significant step in his career trajectory. Known for his prowess on the basketball court as a six-time NBA All-Star, Griffin's collaboration with WME opens up new avenues in the world of theatrical representation.

🌟 Athletic Achievements: Blake Griffin's illustrious career in the NBA spans several teams, including notable stints with the Los Angeles Clippers, Detroit Pistons, Brooklyn Nets, and Boston Celtics. His on-court talent, highlighted by his six NBA All-Star appearances, has cemented his status as one of basketball's premier athletes.

🎭 Venturing into Entertainment: Beyond his basketball achievements, Griffin has ventured into the entertainment realm with notable guest appearances in comedy shows such as “Kidding” on Showtime, as well as appearances on Comedy Central's “Broad City” and “Roast Battle.” His charismatic presence and comedic timing have endeared him to audiences beyond the basketball

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Campaigns 2 mins read

Mitch Marner Teams Up with Skip to Sweeten Snack Time with Exclusive Candy Boxes

Calling all Ontarians and candy enthusiasts, get ready to indulge in a delicious dose of nostalgia with Mitch Marner and Skip! Today marks the launch of a mouthwatering collaboration between the hockey superstar Mitch Marner and Skip, Canada's beloved homegrown delivery network. Available across the Greater Toronto Area (GTA), Skip customers can now treat themselves to a curated selection of Mitch's cherished childhood snacks, all handpicked by the hockey prodigy himself. Say hello to 'Mitch's Mix' candy box, a delightful assortment of candy, chocolates, and snacks that promises to ignite joy and sweet memories.

🌟 Exclusive Partnership: Mitch Marner's partnership with Skip brings forth an exclusive 'Mitch's Mix' candy box, a treasure trove of 16 of his all-time favourite childhood confections. Created in collaboration with Candy Funhouse, North America's largest online candy retailer and a company associated with Giannis Antetokounmpo, these candy boxes are a must-have for candy lovers and fans of the hockey sensation.

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Endorsement Deals 2 mins read

Rafael Nadal Joins Forces with Playtomic as Shareholder

Spanish tennis legend Rafael Nadal has teamed up with Playtomic, a leading brand in racket sports, as a strategic shareholder. The announcement, made recently, underscores Nadal's commitment to promoting accessibility and community engagement in padel and tennis.

🤝 Investment Partnership: Rafael Nadal's investment in Playtomic marks a significant milestone for the brand. As a shareholder, Nadal brings not only his expertise in the world of tennis but also his passion for fostering inclusivity and making sports accessible to all.

🎾 Community-Centric Approach: Nadal's partnership with Playtomic is rooted in a shared vision of creating a vibrant and inclusive sports community. Playtomic's innovative platform enables players of all skill levels and backgrounds to connect, book courts, and engage in racket sports activities seamlessly.

🗣️ Nadal's Enthusiasm:

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Endorsement Deals 2 mins read

LE SSERAFIM Scores Big in NBA Collaboration

LE SSERAFIM, the renowned South Korean pop group, has teamed up with the National Basketball Association (NBA) for an exciting new collaboration. This multi-year partnership positions LE SSERAFIM as the headline act in the NBA's celebrity and influencer program across Asia.

🌟 Friends of the NBA: As part of the "Friends of the NBA" alliance, LE SSERAFIM will take center stage at NBA games and events, adding star power to promotional activities for the Association. Fans can expect to see the group participating in exclusive content, showcasing their love for basketball and music, which will be shared on NBA and LE SSERAFIM's social media platforms.

🎶 Harmony of Sports and Music: The collaboration between LE SSERAFIM and the NBA blends the excitement of sports with the energy of pop music. The group's vibrant presence adds a new dimension to the NBA's outreach in Asia, engaging fans across borders with their infectious enthusiasm.

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Brand Ambassador 2 mins read

GetSetGo Unveils Brand Refresh with Rugby Legend Rob Kearney as Ambassador

GetSetGo, the esteemed car insurance brand by MCL Insurance Services (Ireland) Ltd based in Swords, has embarked on an exciting journey of brand refreshment, accompanied by the addition of renowned rugby legend Rob Kearney as their new ambassador. This strategic move not only marks a revitalization of the brand's identity but also signifies a powerful partnership aimed at enhancing customer experience and engagement.

🔄 Revamped Brand Identity: The brand refresh brings a wave of innovation and modernity to GetSetGo, showcasing a rejuvenated website and refreshed social assets. This evolution reflects the brand's commitment to staying ahead in the dynamic insurance landscape and catering to the evolving needs of its policyholders.

🌟 Rewards and Credit: What sets GetSetGo apart is its revolutionary approach to car insurance, being Ireland’s first and only insurance company to offer rewards and earn credit to policyholders. This innovative feature transforms the insurance experience, offering tangible benefits and incentives for responsible driving and customer loyalty.

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Brand Ambassador 2 mins read

Brock Purdy Teams Up with Pioneer Seed as Brand Ambassador

Iowa alum and rising star Brock Purdy is capturing hearts both on and off the field, and his latest partnership with Pioneer Seed has fans buzzing with excitement. Known for his exceptional talent and humble demeanor, Purdy has become a beloved figure among football enthusiasts, making him an ideal choice for regional brand endorsements.

🌟 From Field to Fame: Purdy's standout performance on the gridiron has not only elevated his status as a football star but also attracted attention from brands seeking to align with his image of humility and grace. Pioneer Seed, a leading corn seed company, recognized Purdy's potential and recently announced him as their brand ambassador.

🌾 Growing Success Together: In a promotional video shared on Instagram, Purdy expressed his enthusiasm about the partnership, highlighting the mutual benefits of their collaboration. As a satisfied customer, Purdy shared his experience using Pioneer Corn seeds

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Soccer 2 mins read

Virgil van Dijk Teams Up with Expedia to Explore Liverpool

Liverpool Football Club's captain, Virgil van Dijk, has joined forces with Expedia as a travel ambassador, showcasing the vibrant city of Liverpool through a curated guide of the top ten things to do. The collaboration aims to inspire travelers to discover the hidden gems and unique experiences that Liverpool has to offer.

🔍 Exploring Liverpool: Van Dijk, renowned for his prowess on the football field, is equally passionate about exploring new destinations. In his role with Expedia, he highlights the diverse attractions and cultural richness of Liverpool, inviting visitors to delve into its history, art, and culinary delights.

🌆 Curated Travel Guide: The curated guide crafted by Van Dijk in partnership with Expedia presents a personalized perspective on Liverpool's must-visit spots, from iconic landmarks to lesser-known treasures. The guide reflects his love for adventure and his desire to share memorable travel experiences with

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Brand Ambassador 2 mins read

Aaron Judge Joins Prime Energy Drink as Brand Ambassador

The New York Yankees' powerhouse outfielder Aaron Judge is stepping up to the plate in a whole new way, announcing his partnership with Prime, a premier energy drink brand co-founded by YouTube sensations Logan Paul and KSI. Judge, known for his explosive performances on the baseball diamond, now adds a dynamic energy to Prime's roster of brand ambassadors, joining NFL star Patrick Mahomes of the Kansas City Chiefs as one of the brand's key figures.

🔥 Domination On and Off the Field: Aaron Judge's collaboration with Prime highlights his continued dominance, not just in baseball but also in the realm of endorsements and brand partnerships. As a key player for the New York Yankees, Judge brings his winning spirit and high-energy presence to Prime's lineup.

🥤 Energizing Partnership: Prime's announcement, unveiled via X, featured Judge alongside the brand's founders, Logan Paul and KSI, all sporting the iconic Yankees pinstripes. This partnership signifies Prime's commitment to teaming up with

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Campaigns 2 mins read

LeBron James’ The Shop Unveils Men’s Grooming Line at Walmart

Get ready to elevate your grooming game with the latest offering from The Shop, the brainchild of NBA icon LeBron James and business partner Maverick Carter. The Shop has partnered with Walmart to introduce a comprehensive men’s grooming line, encompassing skin, hair, and beard care products that promise to redefine your grooming routine.

🚀 Digital Campaign Launch: To mark this exciting launch, The Shop has rolled out a dynamic digital campaign titled “Be The Face.” Featuring LeBron James, Maverick Carter, and co-creator Paul Rivera, this campaign captures the essence of confident grooming and invites men everywhere to embrace their best selves.

🌿 Vegan and Cruelty-Free: The new grooming line from The Shop is not just about style; it's about values too. All seven products in the lineup are vegan and cruelty-free, reflecting The Shop's commitment to sustainability and ethical practices.

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Campaigns 2 mins read

Kinara Capital Launches Empowering Ad Campaign ‘Aapka Business Chale NonStop with Kinara’ featuring Ravindra Jadeja

Kinara Capital, a leading fintech platform driving extensive financial inclusion for MSMEs, has unveiled its latest advertising and brand campaign titled 'Aapka Business Chale NonStop with Kinara,' featuring Indian cricketing all-rounder Ravindra Jadeja as a superhero.

🌟 Superhero for MSMEs: The campaign taps into the universal appeal of superheroes as problem solvers, showcasing Jadeja as a real-life hero addressing the challenges faced by India's small business owners. These challenges include the need for property collateral, lengthy loan processing times, and gender bias in accessing business loans.

💪 Overcoming Obstacles with Kinara: Each ad in the campaign spotlights a critical obstacle encountered by MSME entrepreneurs in obtaining business loans. With a touch of superhero flair, Jadeja uses Kinara Capital's solutions as his superpowers to overcome these obstacles, symbolized by the Kinara brand mark, and ultimately

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