Olympics

Sports 2 mins read

Gabby Thomas Signs Endorsement Deal with Amazfit

Olympic gold medalist Gabby Thomas has partnered with Amazfit, joining a roster of elite athletes including Meg Jacoby, Hunter McIntyre, Bea González, Morgan Pearson, and Yemaneberhan Crippa. This partnership aligns with Thomas’s dedication to performance and innovation, making her a natural fit for the brand.

Background and Career Highlights: Born in Atlanta and raised in Florence, Massachusetts, Thomas first made her mark as a standout sprinter at Harvard University, where she studied neurobiology and global health while setting multiple Ivy League track and field records. After turning professional in 2018, she pursued a master’s degree in public health at the University of Texas Health Science Center at Houston, balancing academics with her elite athletic career.

Thomas made her Olympic debut at the 2020 Tokyo Games, earning a bronze medal in the 200-meter race and a silver medal in the

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Sports 2 mins read

Simone Biles Collaborates with Barefoot Wine for NFL Campaign

Iconic gymnast Simone Biles has teamed up with Barefoot Wine, America’s most awarded wine brand, for an NFL campaign that offers fans an exclusive chance to watch the Green Bay vs. Chicago rivalry game with her. As Barefoot’s newest ambassador, Biles will host one lucky fan and their friends in the brand’s “BandWAGon Box” suite on November 17, complete with pregame sideline access. This partnership brings together Biles’ renowned fan engagement with Barefoot’s role as the NFL’s official wine sponsor, creating a memorable experience for fans.

Career Achievements: Simone Biles is the most decorated gymnast in history, with 11 Olympic and 30 World Championship medals. Her achievements include a record seven Olympic golds and six all-around world titles, underscoring her unparalleled skill and longevity in the sport. At the 2024 Paris Olympics, she solidified her legacy by winning multiple medals, including her seventh Olympic gold, with standout performances on vault and beam. Biles’ recent accomplishments, including her recognition

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Sports 2 mins read

Simone Biles Named New Brand Ambassador for K18 Hair Care

Simone Biles, the celebrated gymnast and seven-time Olympic medalist, who is repped by Octagon, has been announced as the new brand ambassador for K18, a Unilever-owned hair care brand. This two-year ambassadorship starts with a powerful campaign that emphasizes the importance of inner strength, a quality that Biles exemplifies both in and out of the gymnastic arena.

🏅 A Legacy of Strength and Resilience: Known for her groundbreaking athletic achievements and her advocacy for mental health and athlete’s rights, Simone Biles continues to inspire millions worldwide. Her partnership with K18 is not just about promoting hair care products; it’s about aligning with a brand that shares her values of resilience and empowerment.

💇‍♀️ Favorite Products: In her role as ambassador, Biles will spotlight K18’s Leave-in Molecular Repair Mask and the complementary oil from the same line—products she personally favors for their innovative biotech-powered formulas that repair and strengthen hair at a molecular level.

🌟 Succeeding Past Ambassadors: Simone steps

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Brand Ambassador 2 mins read

Eliud Kipchoge Named Brand Ambassador for Shokz Headphones

Eliud Kipchoge, the world-renowned marathon runner, has joined forces with Shokz Headphones as their new brand ambassador. Represented by Global Sports Communication, Kipchoge is set to elevate the brand’s visibility and appeal through his unparalleled status in the athletics world.

🏃‍♂️ Shokz Headphones Partnership: Shokz, known for their innovative bone conduction technology that allows athletes to listen to music while remaining aware of their surroundings, aligns perfectly with Kipchoge’s dedication to excellence in training and performance. His role will involve endorsing the brand’s latest products, emphasizing their utility in enhancing athletic training and performance.

🌍 Joining Elite Endorsers: Kipchoge is in good company, joining other prominent figures such as Eilish McColgan and Sebastian Pannek who have also endorsed Shokz. This group of elite athletes enhances the brand’s credibility and highlights its commitment to supporting sports professionals with cutting-edge audio technology.

👟 Previous Brand Partnerships: Prior

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Endorsement Deals 2 mins read

Olympian Suni Lee Named Brand Ambassador for KISS Products’ Salon X-tend Starter Kit

Suni Lee, the acclaimed Olympic gymnast, has been announced as the new brand ambassador for KISS Products‘ innovative at-home nail curing system, the Salon X-tend Starter Kit. Represented by Britt St. George at SMITH & SAINT, Lee continues to expand her presence in the beauty and lifestyle sectors with this latest partnership.

🎖️ Olympic Journey Continues: As the 21-year-old gymnast prepares for the 2024 Paris Olympics USA Team Trials starting June 27, her collaboration with KISS Products highlights her off-the-mat endeavors and her influence in the beauty industry. Lee’s dynamic appeal and athletic prowess make her an ideal figure to represent the Salon X-tend Starter Kit, designed to bring professional nail care into consumers’ homes.

💅 About the Salon X-tend Starter Kit: This new product from KISS offers an at-home solution for long-lasting nail enhancements, reflecting the brand’s commitment to innovation in beauty technology. With Lee at the forefront, KISS aims to appeal to a young, active audience

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Sports 2 mins read

Athleta Launches New Campaign Featuring Simone Biles Ahead of Paris Olympics

Athleta has teamed up with gymnastics superstar Simone Biles for a compelling new ad campaign as the world gears up for the Paris Olympics. This campaign showcases Biles training in an empty gym, emphasizing her dedication and the awe-inspiring complexity of her routines, underscored by the musical refrain “just because she can”—a powerful reference to her well-known answer to why she attempts such challenging maneuvers.

🤸‍♀️ Highlighting Olympic Readiness: The ad aims to capture the essence of Biles’ unparalleled skill and the intense preparation

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Brand Ambassador 2 mins read

Tangerine Welcomes Olympian Mollie O’Callaghan as Brand Ambassador

Tangerine, a leading Australian telecommunications company, proudly announced the signing of Olympian swimmer Mollie O’Callaghan OAM as its new brand ambassador on 22nd April 2024. This partnership aligns with Tangerine’s commitment to excellence and speed, mirroring the attributes that O’Callaghan exemplifies through her inspirational career and achievements in swimming.

🌐 A Symbol of Excellence and Youthful Energy: At just 20 years old, Mollie O’Callaghan has become a symbol of exceptional talent and determination in the world of competitive swimming. Her youthful vigor and groundbreaking performances bring a dynamic energy to Tangerine’s ambassadorship, highlighting the company’s forward-thinking and innovative approach to telecommunications.

🏅 Historic Achievements in Swimming: O’Callaghan’s record-setting pace in the pool includes making history at the World Championships by being the first woman to win both the 100m and 200m freestyle in the same tournament and breaking the longest-standing women’s World Record in the 200m Freestyle. Her accomplishments extend to the 2020 Tokyo Olympics, where she secured two gold and one

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Campaigns 2 mins read

Usain Bolt Sprints into Unilever’s ‘Dirt Is Good’ Campaign for Persil Wonder Wash

Unilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just got better,’ emphasizing the detergent’s innovative 15-minute wash cycle.

📺 A Multi-Platform Campaign: Usain Bolt will be the face of a comprehensive campaign that spans TV, social media, digital platforms, outdoor (OOH), and point-of-sale advertising. This wide-reaching approach ensures that the message of efficiency and effectiveness reaches a broad audience.

🎬 Hero Film Featuring Bolt: The centerpiece of the campaign is a hero film showcasing Bolt navigating his fast-paced daily life, paralleling the quick and efficient qualities of Persil Wonder Wash. Set to run across TV and online platforms, the film highlights how the product can keep pace with the busiest of lifestyles, providing a perfect solution for those who need quick results without compromising on

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Brand Ambassador 2 mins read

Livvy Dunne and Collegiate Athletes Join Vuori as NIL Ambassadors

California-based brand Vuori continues its commitment to supporting young athletes by adding Livvy Dunne and a roster of other collegiate athletes as NIL (Name, Image, Likeness) ambassadors. This expansion of Vuori’s ambassador program highlights the brand’s dedication to empowering ambitious athletes and fostering an authentic community.

🌟 Empowering Athletes: Karen Riley-Grant, Vuori’s Chief Marketing Officer, emphasizes the brand’s belief in supporting young, ambitious athletes and helping them achieve their goals. The partnership with Livvy Dunne, which started in 2021, serves as a testament to Vuori’s commitment to nurturing talent and telling athletes’ unique stories.

🤸‍♀️ Evolution of Partnerships: Vuori’s collaboration with Livvy Dunne showcases how the brand has evolved its partnership to authentically represent her journey as a college gymnast and influencer. The addition of other NIL athletes further strengthens Vuori’s connection with a diverse range of athletes and their communities.

🚀 Growing Community: In 2023, Vuori

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Campaigns 2 mins read

SHEIN Empowers Women with Sanya Richards-Ross Collaboration for Women’s History Month

SHEIN, the global powerhouse in online retail, proudly introduces an inspiring collaboration with Sanya Richards-Ross, an Olympic gold medalist whose legacy transcends the track. In a vibrant celebration of International Women’s Day and Women’s History Month, SHEIN taps into the spirit of empowerment, resilience, and family with the exclusive SHEIN x Sanya Richards-Ross collection. This partnership also features the integral contributions of Sanya’s mother, Sharon, and sister Shari, infusing the collection with the strength and unity of female bonds.

👟💖 A Champion’s Touch on Fashion: The SHEIN x Sanya Richards-Ross collection is a testament to the power of women supporting women, offering an exquisite range of 30 pieces. From elegant dresses and vivid tops to essential accessories, each item is carefully curated to inspire confidence and style in every woman. With prices ranging from $3.99 to $36.09, this collection makes empowerment accessible to all.

💪 Empowerment Runs in the Family: Sanya Richards-Ross, alongside

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Brand Ambassador 2 mins read

Bremont Welcomes Jimmy Chin as Global Ambassador

Bremont, the esteemed British watchmaker, is thrilled to announce the signing of Jimmy Chin, one of America’s most celebrated adventurers, as its newest global ambassador. Known for his breathtaking mountaineering feats, Chin’s expertise as a National Geographic photographer, Academy Award-winning film director, and New York Times Best Selling author, positions him perfectly to elevate Bremont’s adventurous spirit.

📈 Aiming High in America: The collaboration is a strategic move by Bremont, especially with America identified as a pivotal market for expansion. Under the leadership of new CEO Davide Cerrato and backed by New York’s billionaire investor Bill Ackman, Bremont is set to scale new heights in the U.S., leveraging Chin’s iconic status among outdoor enthusiasts.

⌚ Rugged Elegance: Bremont’s mission to craft the world’s most capable tool watches finds a kindred spirit in Chin. His adventurous narrative and relentless pursuit of extremes reflect the essence of Bremont watches, renowned for their durability

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Endorsement Deals 1 mins read

Speedo Dives into Partnership with Bella Sims

Speedo, the world-renowned swimwear and accessories brand, celebrated for its cutting-edge Fastskin® LZR® Intent and LZR Valor swimsuits, proudly announces a groundbreaking partnership with Arabella “Bella” Gabrielle Sims, America’s swimming prodigy.

🌟 Rising Star Meets Iconic Brand: Bella Sims, an 18-year-old Olympic and World Championship medalist from Las Vegas, NV, joins forces with Speedo. Her journey, beginning as a young swimmer and culminating in her Olympic Silver medal at the 2020 Games and multiple World Championship accolades, makes her an ideal fit for Speedo’s legacy of performance and innovation.

🏅 Track Record of Triumphs: Bella’s swimming prowess is undeniable, evidenced by her pivotal role in the Gold-Winning 4×200 Free Relay team at the 2022 World Aquatics Championships in Budapest. In 2023, she continued to dazzle, clinching silver in both the 4×100 Mixed freestyle relay and the women’s 4×200 free relay at Fukuoka.

🚀 Embracing Excellence: Under the banner of ‘Go Full Speedo,’ Bella’s unwavering commitment to excellence resonates with Speedo’s ethos. This partnership marks a confluence

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Endorsement Deals 2 mins read

BYU Track Star Kenneth Rooks Goes Pro with Nike

Kenneth Rooks, a standout athlete from BYU’s track and field team, is taking a significant leap in his athletic career. Announcing his decision via social media, Rooks revealed that he is leaving his college career behind to turn professional, having signed a deal with global sports giant, Nike.

🎓 A Stellar Collegiate Career: During his time at Brigham Young University, Rooks made a profound impact on the track. He expressed his gratitude for the opportunity to represent BYU as a student-athlete, acknowledging the bittersweet nature of moving on to a professional path.

🏆 Accomplishments at BYU: Rooks leaves a notable legacy at BYU, having earned First Team All-American honors three times. His record-breaking performances at BYU are impressive: he holds the No. 1 spot in the steeplechase with a time of 8:17.62, is part of the top-ranked distance medley relay team (9:21.18), and ranks 7th in the indoor mile (3:59.65). These achievements underscore his exceptional talent and dedication to the sport.

👟 Signing with Nike: Rooks’ decision to sign with Nike is a significant milestone in his career. Nike, renowned for its support and sponsorship

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Sports 2 mins read

Mikaela Shiffrin Joins WME Sports, Cementing Her Legacy as a Skiing Legend

WME Sports is thrilled to announce the signing of Mikaela Shiffrin, a name synonymous with skiing excellence and sporting greatness. Shiffrin, acclaimed as one of the greatest skiers of all time, brings a record-breaking career and influential legacy to WME Sports.

🥇 An Unparalleled Career: Mikaela Shiffrin’s achievements in the world of skiing are nothing short of extraordinary. A two-time Olympic Gold Medalist and five-time Overall World Cup Champion, she has redefined the boundaries of alpine skiing. Her four World Championship titles in slalom and seven World Cup discipline titles in the same category highlight her dominance in the sport.

🏔️ Record-Breaking Success: With 90 career World Cup victories, Shiffrin holds the record for the most wins by any alpine skier, male or female. This remarkable feat not only cements her status as the most successful skier in history but also showcases her consistent excellence and dedication over the years.

🌐 A Global Influence: Mikaela’s impact transcends the ski slopes; she was recognized as one of the 100 most influential

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