Golf

Sports 2 mins read

Nelly Korda and Ludvig Aberg Sign New Endorsement Deal with Tumi

Tumi has announced golf stars Nelly Korda and Ludvig Aberg as its first golf ambassadors. This move is part of Tumi's strategic expansion into the sports world, leveraging the prominence of these top-ranked athletes to elevate its brand.

Nelly Korda: Ranked No. 1 in the World, Nelly Korda is a celebrated figure in women's golf, having won multiple championships, including a major at the Women’s PGA Championship. Her dynamic style and competitive spirit make her a perfect match for Tumi’s innovative and high-performance image.

Ludvig Aberg: Holding the No. 5 spot, Ludvig Aberg is quickly rising in the ranks of professional golf. His remarkable achievements in amateur golf and his transition into the professional circuit have caught the attention of fans and sponsors alike.

Tumi's Sports Ambassadors:

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Sports 2 mins read

Paige Spiranac Signs with WME

Paige Spiranac, renowned golfer and influential social media personality, has signed with WME for representation across all areas. This move aims to further enhance her burgeoning career both on and off the golf course.

🏌️‍♀️ Expanding Influence in Golf and Media: Known for her impressive skills in golf and a massive social media following, Spiranac brings a unique blend of athletic talent and media savvy to WME. With over 11 million followers across her platforms, including more than 4 million on Instagram, over 1.5 million on TikTok, over 1 million on X (formerly Twitter), and over 3.5 million on Facebook, she stands out as a leading figure in sports and lifestyle influencing.

🤝 Team at WME: In her new partnership with WME, Spiranac will work closely with agents Jay Danzi, Jordan Lewites, and Chloe Rothstein, who are poised to guide her through various aspects of her career development, including brand partnerships,

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Brand Ambassador 2 mins read

Justin Rose Teams Up with Mustard Golf as Brand Ambassador

Mustard, the premier AI-powered coaching platform renowned in baseball and football, announces its foray into golf with none other than Justin Rose as its inaugural brand ambassador in the sport. This strategic partnership marks a significant milestone for Mustard, tapping into Rose's expertise and influence to drive innovation and excellence in golf coaching.

🥇 Champion Collaboration: Justin Rose's stellar career includes remarkable achievements such as winning the Ryder Cup, clinching the U.S. Open title, claiming an Olympic gold medal, and attaining the prestigious No. 1 ranking in the world. His impressive track record and dedication to excellence make him the ideal ambassador for Mustard Golf.

🚀 AI-Powered Revolution: Mustard Golf's cutting-edge AI technology revolutionizes coaching by providing personalized insights and data-driven analysis to enhance players' performance. With Rose's endorsement and involvement, Mustard aims

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New Signings 2 mins read

PGA Tour Rookie Nick Dunlap Partners with GSE Worldwide for Representation

Nick Dunlap, the groundbreaking amateur golfer who etched his name in history by winning a PGA Tour event last month—the first amateur to achieve such a feat in over three decades—has now taken a significant step in his burgeoning professional career by signing with GSE Worldwide for representation.

📈 Strategic Brand Partnerships on the Horizon: Under the management of Kevin Canning at GSE Worldwide, Dunlap is set to embark on a carefully curated professional journey. Canning, who also manages notable PGA Tour players like Grayson Murray and Stephan Jaeger, as well as LIV player Jason Kokrak, emphasized the importance of being selective with brand partnerships for Dunlap. This approach aims to minimize schedule conflicts and off-course obligations, allowing Dunlap to smoothly transition into his new professional life on the golf circuit.

🏌️‍♂️ A Promising Start with High-Profile NIL Deals: During his collegiate golf career at the University of Alabama, Dunlap already demonstrated his marketability and potential, securing NIL (Name, Image, and Likeness)

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Brand Ambassador 2 mins read

Beef Joins American Golf as Brand Ambassador, Tees Up Exciting Ventures!

American Golf proudly welcomes professional golfer and fan favorite Andrew 'Beef' Johnston to its roster as the newest brand ambassador, reinforcing its commitment to being the go-to destination for golfers' equipment needs.

🏌️‍♂️ Exclusive Opportunity: To kick off the collaboration, American Golf offers golf enthusiasts a chance to play a round with Beef by booking a free custom fitting session at their local American Golf store from March to May. This unique opportunity adds a thrilling dimension to the brand's engagement with its community.

🤝 Collaborative Activities: Throughout 2024, Beef will engage with the American Golf community, sharing valuable tips to enhance their golfing skills. The brand will also sponsor the clothing of the Cobra Puma player, featuring American Golf's logo during DP World Tour tournaments in 2024.

🎉 Beef Stock Festival:

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Sports 1 mins read

Tiger Woods Embarks on New Venture with TaylorMade

Golf icon Tiger Woods has officially teamed up with TaylorMade, launching a new apparel and footwear brand named Sun Day Red, marking a significant shift following his departure from Nike.

🌟 Introducing Sun Day Red: The newly unveiled brand, set to debut online in May, represents a pivotal moment in Woods' career. "Life changes and this is an important transition. I wanted to have a brand that I was proud of going forward," Tiger expressed about his venture.

👕 A Tribute to Tradition: Sun Day Red is a nod to Woods' tradition of wearing red on Sundays, symbolizing his competitive spirit and dedication. The brand's tiger logo commemorates the 15 major championships adorning Woods' illustrious career.

📢 Official Announcement: The partnership between Woods and TaylorMade was revealed during a press event in Pacific Palisades, California, on the eve of the PGA Tour’s Genesis

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Brand Ambassador 2 mins read

Keegan Bradley Joins Flag & Anthem as Brand Ambassador for Golf Line

Flag & Anthem, a notable name in lifestyle and performance apparel, has made a significant announcement for their Spring 2024 performance golf campaign. PGA Tour golfer Keegan Bradley, currently ranked 16th in the Official World Golf Rankings, has been welcomed as the brand's newest ambassador and its first professional golfer.

👕 Bradley to Sport Flag & Anthem: Starting in 2024, Bradley will be seen wearing Flag & Anthem's performance golf apparel, including the signature brand logo, during all tour events. This partnership marks a new direction for both Bradley and Flag & Anthem, as they embark on a journey to blend sports performance with style.

📢 Featured in 2024 Marketing Campaign: Bradley will play a pivotal role in Flag & Anthem’s 2024 marketing efforts. He will be featured in digital and social media content, aligning with the launch of the 2024 PGA Tour season and continuing throughout the year. This inclusion is set to elevate the brand's visibility and appeal in the

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Campaigns 2 mins read

Min Woo Lee Partners with Lululemon for Golf Collection

Australian professional golfer Min Woo Lee has officially signed with the athletic apparel brand lululemon, as announced on Instagram this Friday. This partnership marks a significant step for both Lee and lululemon, blending the worlds of golf and fashion.

📊 Rising Star in Golf: Currently ranked 34th in the Official World Golf Ranking, Lee has been making waves in the golf world. Though he is yet to secure a win on the PGA Tour, he achieved notable success in 2023 with victories at the SJM Macao Open and the Fortinet Australian PGA Championship.

🗣️ Min Woo Lee on the Partnership: Expressing his enthusiasm about the collaboration, Lee said, “I’m excited to partner with lululemon to bring my sense of fun and freshness to the game and lead the way for a new generation of golfers.” He praised lululemon's golf collection for its smart, clean, and stylish qualities, which align with his personal style on the golf course.

👕 Lululemon’s

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Brand Ambassador 2 mins read

Shane Lowry Swings into Action as Amgen’s New Irish Open Ambassador

Golf star Shane Lowry, a celebrated figure in the world of golf, has taken up a new role as the ambassador for Amgen, marking a significant moment in the sponsorship landscape of the sport.

🌟 Promoting Amgen Branding: As the holiday season rolls in, Lowry is back in Ireland, actively promoting Amgen's new association with the Irish Open. This development follows the recent announcement of Amgen's takeover of Horizon Therapeutics, as covered by Sport for Business.

⛳ Irish Open's New Title Partner: Amgen steps into the role following Horizon's five-year deal as the title partner of the event. The Irish Open, which was held at the K Club last year and is set to return there in 2025, will unfold in 2024 at the Royal County Down Golf Club.

🏌️‍♂️ A Team of Ambassadors: Alongside Lowry, prominent Irish golfers like Pádraig Harrington, Séamus Power, and Brendan Lawlor have also transitioned from being Horizon ambassadors to representing

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Sports 1 mins read

Erica Shepherd Joins WME Sports’ Elite Roster

WME Sports proudly announced the signing of Erica Shepherd, a rising star in the world of professional golf. This partnership marks a significant moment in Shepherd’s career, as she aligns with one of the premier sports representation agencies in the world.

🏆 A Record of Excellence: Erica Shepherd's accomplishments speak volumes about her talent and determination. A two-time All-American at Duke University, Shepherd has consistently showcased her prowess on the golf course. Her participation in the prestigious Augusta National Women’s Amateur four times is a testament to her skill and competitive spirit.

🏆🇺🇸 USGA Champion and Team USA Representative: Shepherd's impressive resume includes capturing two USGA titles – the US Girls’ Junior Championship and the US Women’s Amateur Four-Ball Championships. Her representation of the United States in top-tier international competitions like the Arnold Palmer Cup, Junior Solheim Cup, and Junior Ryder Cup underscores her status as one of the

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