Football

Sports 2 mins read

Carlton Davis III Signs with Athletes First

NFL cornerback Carlton Davis III has signed with Athletes First for representation, transitioning from his previous agency, Wasserman. This move marks a new chapter in Davis's career as he continues to establish himself as one of the premier defensive backs in the league.

Career Highlights and Achievements

Carlton Davis III was drafted by the Tampa Bay Buccaneers in the second round of the 2018 NFL Draft after a standout college career at Auburn University, where he earned First-Team All-SEC honors. Since entering the NFL, Davis has become a key player for the Buccaneers' defense, known for his physical style of play and ability to shut down some of the league's top receivers.

Davis was instrumental in the Buccaneers' Super Bowl LV victory, where his coverage skills were on full display throughout the playoffs. His performance in

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Endorsement Deals 2 mins read

Diana Flores Signs New Endorsement Deal with Oakley

Diana Flores, a standout quarterback on the Mexican National Flag Football team, has signed a new endorsement deal with Oakley. The partnership comes as part of Oakley's broader commitment to supporting athletes across various sports, especially as flag football is set to make its Olympic debut at the LA28 Games. Flores, who is represented by SMAC Entertainment, joins an elite roster of Oakley brand ambassadors that includes NFL stars like Vikings wide receiver Justin Jefferson and Chiefs quarterback Patrick Mahomes.

Career Highlights

Flores has quickly become one of the most recognizable faces in the world of flag football. She gained widespread attention as a Super Bowl correspondent for TelevisaUnivision earlier

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Sports 2 mins read

Hellmann’s and NFL Star Will Levis Collaborate on New Campaign

https://www.youtube.com/watch?v=TPRTAcFIFQ8

Tennessee Titans quarterback Will Levis, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with Hellmann’s, Levis is helping launch the brand’s first mayo-inspired fragrance, Will Levis No. 8.

The Campaign and Creative Direction

The campaign, created by agency Edelman and directed by Emmy Award-winning cinematographer Steven Meizler (The Queen’s Gambit), features a humorous and

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Football 2 mins read

Deion Sanders Joins DIRECTV’s ‘For The Birds’ Campaign

https://www.youtube.com/watch?v=CEStj3oo8o0

Deion Sanders, the legendary football coach and former NFL star known as "Coach Prime," has teamed up with DIRECTV for their latest ‘For The Birds’ campaign. This new campaign, which aims to inform consumers about DIRECTV’s satellite-free streaming option, features Sanders alongside award-winning actors Steve Buscemi and Henry Winkler, who reprise their roles as the iconic avian duo, Frank and Bobby.

Campaign Highlights:

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Influencers 2 mins read

Allison Kuch and Isaac Rochell Join UTA for Multi-Faceted Ventures

TikTok star Allison Kuch and her husband, NFL player Isaac Rochell, have ventured into a new realm of opportunities by signing with UTA (United Talent Agency) in all areas. This strategic move aims to leverage their substantial social media influence into various ventures, including podcasts, unscripted TV, and other business projects.

👥 The Power Couple's Social Media Influence: Kuch and Rochell bring to UTA a significant social media presence, which the agency plans to use for expanding their foothold in the content and entertainment business. Their collaboration with UTA reflects the growing trend of digital influencers branching out into diverse media and business landscapes.

🎥 Allison Kuch's TikTok Fame: Kuch has amassed around 3 million followers on her lifestyle-oriented TikTok account. She often shares insights into her life as an NFL wife, offering glimpses from the sidelines and her personal life. Her content resonates with a broad audience, capturing the essence of her daily experiences

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Sports 2 mins read

Tom Brady Partners with Gopuff to Promote TB12 Health Products

Tom Brady, the NFL Hall of Fame inductee and renowned quarterback, has expanded his partnership with Gopuff, the delivery service, by not only investing in the company but also curating a new health and wellness category featuring his TB12 health products.

🏈 Deepening Involvement with Gopuff: Already an investor, Tom Brady is now taking a more hands-on role with Gopuff. He will be involved in content creation, product development, and spearheading initiatives that align with his interests in health and wellness. This collaboration emphasizes Brady's commitment to promoting healthier lifestyles and making wellness products more accessible to the public.

🌱 Curating Health and Wellness: Brady's involvement includes curating a "Brady Bag" collection and a health and wellness category on Gopuff. These collections are themed around specific events and are designed to promote a balanced, healthy lifestyle, reflective of Brady's TB12 philosophy which focuses on holistic health and sustainable peak

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Brand Ambassador 2 mins read

Ksubi Launches Eyewear Line with Patty Mills as Campaign Frontman

Ksubi, the renowned Australian streetwear brand, is making a striking entrance into the eyewear market with the release of its new sunglasses collection this Thursday. To celebrate this significant expansion, Ksubi has partnered with NBA star Patty Mills, who not only fronts the campaign but has also collaborated on the design of one of the styles.

🕶️ A Fresh Vision in Eyewear: The new collection features four distinct sunglasses styles, each embodying Ksubi's signature aesthetic that blends contemporary fashion with a bold streetwear edge. The collaboration with Patty Mills brings an additional layer of authenticity and flair, particularly with the style he helped co-create, ensuring that the offerings are not only fashionable but also personally inspired.

🏀 Patty Mills: More Than an Athlete: Known for his dynamic presence both on and off the basketball court, Patty Mills' collaboration with Ksubi extends his influence into the

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Investments 2 mins read

Travis Kelce and Patrick Mahomes Launch Culinary Venture with 1587 Prime Steakhouse

Kansas City Chiefs stars Travis Kelce and Patrick Mahomes are making a play off the field with their latest business venture, the launch of 1587 Prime Steakhouse in Missouri. This new restaurant venture represents a significant expansion of their business interests, with an investment of £23.9 million aimed at capturing the culinary hearts of Kansas City and beyond.

🍴 A Touchdown in the Culinary World: The steakhouse, named 1587 Prime as a homage to their jersey numbers (15 for Mahomes and 87 for Kelce), is managed by the renowned hospitality group Noble 33. This group is known for its portfolio of high-end restaurants in major cities like Las Vegas, Los Angeles, Miami, London, and New York City, ensuring that 1587 Prime is in experienced hands.

💼 Business Beyond Football: With an initial investment of £1 million, Kelce and Mahomes

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Brand Ambassador 1 mins read

Puka Nacua Secures Multi-Year Footwear and Apparel Deal with Jordan Brand

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua's rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua's on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua's exceptional rookie performance but also to his potential

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Campaigns 1 mins read

Maxx Crosby Joins Jordan Brand: A New Endorsement Era for the Raiders Star

Maxx Crosby, celebrated edge rusher for the Las Vegas Raiders, has embarked on a new chapter in his career with a multi-year footwear and apparel endorsement deal with Jordan Brand. This partnership positions Crosby alongside the elite athletes associated with one of the most iconic sports brands globally.

👟 Strategic Brand Alignment: According to sports industry insider Nick DePaula, Crosby's deal with Jordan Brand highlights his prominence in the NFL and his appeal as a sports figure with significant influence. Crosby, a three-time Pro Bowler, is recognized not only for his formidable presence on the field but also for his marketable persona off the field.

🏈 Raiders and Jordan Brand: With this deal, Crosby becomes the second NFL player recently to join Jordan Brand, following Los Angeles Rams wide receiver Puka Nacua. This move underscores Jordan Brand's strategy to diversify its portfolio by including top talents from various

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