Football

Brand Ambassador 2 mins read

Marvin Harrison Jr. Becomes New Balance’s New Face of Football Ahead of the 2024 NFL Draft

Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one of the top prospects.

🌐 A Generational Talent: Widely regarded as a “generational talent,” Harrison has been praised by fans, analysts, and sports figures alike, including Los Angeles Lakers forward LeBron James, who has dubbed him “H.I.M.”—highlighting his exceptional skill and presence on the field.

👟 Strategic Endorsement Deal: Harrison has inked a multiyear endorsement deal with New Balance, positioning him at the forefront of the brand’s expansion into football. This partnership marks a significant milestone for both Harrison and New Balance as they aim to make a substantial impact in the sports footwear and apparel market.

🏈 Joining Elite Company: At just 21 years old, Harrison joins an exclusive group of athletes

Read More
Campaigns 2 mins read

Tyreek Hill Joins Forces with PRIME Hydration as Newest Sponsored Athlete

PRIME Hydration, co-founded by YouTuber KSI and YouTuber-turned-WWE-Superstar Logan Paul, has proudly announced Miami Dolphins wide receiver Tyreek Hill as their newest sponsored athlete. This partnership marks a significant milestone as Hill, known for his dynamic play and explosive speed, joins a growing list of elite athletes representing the hydration brand.

🏃‍♂️ Aligning Excellence with Hydration: The collaboration between PRIME and Hill reflects a shared commitment to excellence and peak performance. Hill’s endorsement of PRIME underscores the brand’s mission to provide athletes with top-tier hydration options that support their rigorous training and competitive needs.

📈 Expanding Roster of Elite Athletes: PRIME continues to enhance its visibility and influence in the sports world by partnering with high-caliber athletes who exemplify dedication

Read More
Brand Ambassador 2 mins read

Springbok Star Eben Etzebeth and Actress Anlia Etzebeth Named Hollywoodbets Ambassadors

In a thrilling announcement, beloved Springbok rugby icon Eben Etzebeth and his equally talented wife, actress and fashionista Anlia Etzebeth, have been unveiled as the dynamic new Brand Ambassadors for Hollywoodbets. This exciting partnership brings together the world of sports and entertainment, showcasing the couple’s exceptional talents and magnetic personalities.

🌟 Dynamic Duo: Known affectionately as ‘Elizabedi’ by rugby enthusiasts nationwide, Eben Etzebeth has carved a legendary path in the world of rugby, capturing hearts with his formidable skills and infectious smile. His wife, Anlia Etzebeth, shines as an accomplished actress with international credits and a burgeoning music career under the moniker Anlia Star.

🎬 From Rugby Fields to Hollywood: Anlia’s roles in acclaimed productions, including her portrayal of Sasha Richter in the beloved SA TV series Getroud Met Rugby, have earned her widespread admiration. Together, the Etzebeths embody a blend of athleticism and sophistication,

Read More
Endorsement Deals 2 mins read

Texas QB Quinn Ewers Soars with Nicholas Air in Landmark NIL Deal

Texas Longhorns quarterback Quinn Ewers has reached new heights in the world of college sports endorsements, signing a groundbreaking NIL (Name, Image, Likeness) deal with premier private jet company Nicholas Air. This historic partnership marks a significant milestone for Ewers, making him only the second NCAA player to secure an endorsement deal with a private jet company.

🌟 Elevating the Game: With this landmark agreement, Ewers joins the esteemed Nicholas Air family alongside Ole Miss quarterback Jaxson Dart, solidifying his status as a rising star both on and off the field. The deal underscores Ewers’ growing influence and marketability in the realm of college athletics.

✈️ Exclusive Access: As part of the partnership, Ewers will collaborate with Nicholas Air on a range of marketing initiatives, promotional campaigns, and community engagements. Additionally, he will have exclusive access to Nicholas Air’s fleet of private jets, providing unparalleled convenience and luxury for his travel needs.

💰 Financial

Read More
Campaigns 2 mins read

Boost Mobile and Coach Prime Unite for an Exclusive Partnership

In an electrifying collaboration, Boost Mobile joins forces with the legendary Pro Football Hall of Famer and esteemed coach, Deion “Coach Prime” Sanders. This dynamic partnership, fueled by a shared passion for innovation, excellence, and community impact, heralds a new era of empowerment and inspiration for fans and customers alike.

🌟 A Limited-Edition Marvel: The centerpiece of this groundbreaking collaboration is the exclusive motorola razr Coach Prime edition, a sleek and stylish foldable smartphone adorned in a captivating gold and black finish. Featuring Coach Prime’s iconic mantra “You Gotta Believe” and his personal signature, this device is more than just a phone—it’s a symbol of motivation and determination.

🏆 Embodying Excellence: Coach Prime’s unparalleled legacy as a Pro Football Hall of Famer and his current role as the head coach of the University of Colorado Buffaloes epitomize a relentless pursuit of excellence. His influence extends beyond the football field, resonating

Read More
Brand Ambassador 2 mins read

Brock Purdy Teams Up with Pioneer Seed as Brand Ambassador

Iowa alum and rising star Brock Purdy is capturing hearts both on and off the field, and his latest partnership with Pioneer Seed has fans buzzing with excitement. Known for his exceptional talent and humble demeanor, Purdy has become a beloved figure among football enthusiasts, making him an ideal choice for regional brand endorsements.

🌟 From Field to Fame: Purdy’s standout performance on the gridiron has not only elevated his status as a football star but also attracted attention from brands seeking to align with his image of humility and grace. Pioneer Seed, a leading corn seed company, recognized Purdy’s potential and recently announced him as their brand ambassador.

🌾 Growing Success Together: In a promotional video shared on Instagram, Purdy expressed his enthusiasm about the partnership, highlighting the mutual benefits of their collaboration. As a satisfied customer, Purdy shared his experience using Pioneer Corn seeds on his in-laws’ farm, showcasing the impressive harvest yields and emphasizing the quality

Read More
New Signings 2 mins read

Reggie Bush Signs With Paradigm

In an exciting move across multiple entertainment domains, Reggie Bush has officially joined forces with Paradigm Talent Agency. The agreement encompasses all aspects of Bush’s career, including acting, scripted and unscripted projects, broadcasting, podcasting, and brand partnerships. Additionally, he will be represented by Paradigm Media Entertainment’s Napoli Management Group, enhancing his reach and opportunities in the industry.

🏈 NFL Superstar Turned Media Maven: Reggie Bush, known for his illustrious 11-season career in the NFL and his Super Bowl win with the New Orleans Saints in 2010, has transitioned seamlessly into the media landscape. He brings a wealth of experience and expertise to his new endeavors, having previously served as an NFL analyst for Fox Sports and ESPN, contributing insightful commentary to daily shows and game analysis.

🎬 Venturing Into Production: Alongside his dynamic on-screen presence, Bush is launching his production company, R+L Production, with his wife, Lilit Avagyan. This strategic move underscores his commitment to storytelling and content creation, further

Read More
New Signings 2 mins read

Louis Rees-Zammit Joins Roc Nation Sports for NFL Pursuit

Louis Rees-Zammit, the talented rugby star, has made a groundbreaking move by signing with Roc Nation Sports, founded by American rapper Jay-Z. This strategic partnership signals Rees-Zammit’s bold ambition to secure a contract in the National Football League (NFL) and take his athletic career to new heights.

🌟 Limitless Potential: Rees-Zammit, at the age of 23, has already made waves in the rugby world. With Roc Nation Sports backing him, he has been assured that ‘the sky is the limit’ as he embarks on this transformative journey into American football.

🏈 Transition to the NFL: In a surprising turn of events, Rees-Zammit announced his departure from rugby earlier this year to pursue opportunities in the USA. Leaving behind his contract with Gallagher Premiership side Gloucester, he seized a spot on the NFL International Player Pathway (IPP). This intensive 10-week program equips players with the essential skills needed to thrive in the NFL, and Rees-Zammit has caught the attention of scouts with his impressive abilities.

💪 Pursuing Excellence: Known

Read More
Endorsement Deals 2 mins read

Jalen Milroe Teams Up with Six Star Pro Nutrition for Off-Season Fuel

Amidst the challenges of the off-season, college football star quarterback Jalen Milroe has found a new ally in his journey to greatness: Six Star Pro Nutrition®.

🌟 Motivation Unleashed: With recent changes and challenges in his football journey, including coaching transitions, Jalen Milroe is more motivated than ever to silence doubters and make a statement in the upcoming 2024 season.

🚀 Powered by Six Star Pro Nutrition®: Milroe’s off-season training, Spring Camp preparations, summer workouts, and quest for conference championships and playoff success will be fueled by Six Star Pro Nutrition®. Known for their range of performance energy protein powders, pre-workouts, and top-selling creatine, Six Star® is a trusted partner in optimizing athletic performance.

💥 Exclusive NIL Partnership: Through an exclusive Name, Image, and Likeness (NIL) agreement, Jalen Milroe is now linked with Six Star Pro Nutrition®, leveraging his influence to drive interest and consumer engagement towards

Read More
New Signings 2 mins read

SMAC Entertainment Signs NFL Wide Receiver DK Metcalf For Management: Expanding Brand Presence Beyond the Field

SMAC Entertainment, the renowned management and production company co-founded by Constance Schwartz-Morini and Michael Strahan, has welcomed star NFL wide receiver DK Metcalf to its roster, signaling a strategic move towards expanding his brand presence beyond the football field.

🤝 Collaboration Goals: SMAC will collaborate with Metcalf to identify new business ventures that align with his brand image, including opportunities in entertainment production, future endorsements, licensing, and partnerships. The firm’s dedicated team, led by Jose Diaz, Derek Sanderson, and Georgie Moskowitz, will spearhead these efforts to maximize Metcalf’s potential in diverse sectors.

🏆 NFL Career Highlights: Metcalf, a second-round pick in the 2019 NFL Draft after an impressive collegiate career at the University of Mississippi, has made significant strides since joining the Seattle Seahawks. His NFL debut in 2019 marked the beginning of a stellar career, breaking franchise records and setting NFL records for receiving yards by a rookie in both regular-season and playoff games.

🎬 Entering New

Read More
Brand Ambassador 2 mins read

Antoine Dupont: The New Face of Louis Vuitton

In a thrilling fusion of high fashion and athleticism, Louis Vuitton proudly welcomes Antoine Dupont, the esteemed captain of the French national rugby team, as its newest ambassador. This partnership is part of the broader “premium partnership” between parent company LVMH and the eagerly anticipated Olympic and Paralympic Games set to dazzle Paris this summer. Dupont’s inclusion marks a significant moment in Louis Vuitton’s expanding collaboration with world-class athletes and sporting entities.

🏆 A Synergy of Sports and Style: With the recent entrée of Pharrell Williams as the creative director for men’s wear and the announcement of the LVMH-Olympics collaboration, Louis Vuitton has been at the forefront of blending the dynamic worlds of fashion and sports. Dupont’s appointment follows the recent addition of Victor Wembanyama, the French NBA sensation, highlighting the brand’s commitment to incorporating athletic excellence within its legacy of luxury.

🤺🏊 A Growing Roster of Athletic Elegance:

Read More
New Signings 2 mins read

Tony Gonzalez Tackles New Frontiers with UTA Signing

Pro Football Hall of Famer and burgeoning entertainment talent, Tony Gonzalez, has officially joined forces with UTA, signaling a bold expansion of his already illustrious career into the realms of acting and media. Known as one of the NFL’s all-time greatest tight ends, Gonzalez’s transition from the gridiron to the screen has been met with anticipation and acclaim. With SMAC Entertainment and Jill Fritzo PR continuing their representation, Gonzalez is set for a new chapter of achievements.

📚 A Legacy of Excellence: Gonzalez’s legendary 17-season NFL career, mainly with the Kansas City Chiefs and the Atlanta Falcons, set records that still stand today, including touchdowns and yards by a tight end, as well as consecutive starts and Pro Bowl appearances. Transitioning to broadcasting, he became a respected analyst for CBS’s NFL programming and now co-hosts “Thursday Night Football” for Amazon Prime Video, showcasing his insightful understanding of the game.

🎥 Diving into Acting: Expanding his horizon, Gonzalez has ventured into acting, with notable appearances in films like

Read More
New Signings 1 mins read

Derek Barnett Joins Forces with 1 Of 1 Agency

In an exciting development for his professional career, Derek Barnett has officially signed with 1 Of 1 Agency, marking a significant partnership in the sports world. As a valued addition to the 1 OF 1 Family, Barnett is poised for new opportunities and achievements with the support of his new representation.

🤝 A New Chapter Begins: This collaboration signifies a fresh start for Barnett, offering him a robust support system and strategic guidance tailored to his unique talents and aspirations. 1of1agency is known for their personalized approach to managing their athletes’ careers, making them a perfect fit for Barnett as he looks to enhance his presence and impact in the sports industry.

As Derek Barnett steps into this new partnership with 1 Of 1 Agency, anticipation builds for what the future holds. With a team dedicated to elevating his career to its fullest potential, Barnett is set to make waves and continue his journey as a standout athlete. 🎉🏈

Read More
New Signings 1 mins read

JJ McCarthy Elevates His Game with WME Sports Signing

JJ McCarthy, an emerging star in the sports world, has taken a significant leap forward in his career by signing with WME Sports. This strategic partnership places McCarthy among the ranks of elite athletes represented by one of the industry’s top agencies, marking a pivotal moment in his professional journey.

📈 A New Era of Opportunities: Aligning with WME Sports opens a realm of unparalleled possibilities for McCarthy. Known for its comprehensive support and vast network, WME Sports is set to play a crucial role in propelling McCarthy’s career to new heights, offering guidance, endorsements, and broader exposure in the competitive sports landscape.

McCarthy’s signing with WME Sports is not just a testament to his burgeoning talent but also a statement of his readiness to ascend to the forefront of his field. With the backing of WME Sports’ expertise and resources, McCarthy is poised to transition from a promising athlete to a prominent figure in sports.

Read More
Campaigns 2 mins read

Frank’s RedHot & Jason Kelce Spice Up Super Bowl LVIII

For Super Bowl LVIII, Frank’s RedHot is teaming up with NFL’s celebrated center, Jason Kelce, to prove that their iconic sauce truly complements everything. This exciting collaboration will see Kelce experimenting with Frank’s RedHot on a wide array of Super Bowl ad snacks – from cookies to soft drinks, showcasing the sauce’s versatile appeal.

🍪 A Flavorful Challenge: Kelce’s challenge will not only highlight the universal appeal of Frank’s RedHot but also encourage fans to get creative with their Super Bowl snacks. It’s a playful invitation to explore new taste combinations and add a kick of heat to the game day favorites.

📸 Join the Heat Wave: Frank’s RedHot is inviting fans across the country to participate in a fun sweepstakes. By sharing photos on Instagram of their unique Frank’s RedHot food combinations with the tags @FranksRedHot and #FranksSweepstakes, or by submitting their favorite “Frank’s It” recipes on the contest website, fans get a chance to win big.

💰 Win

Read More
Endorsement Deals 2 mins read

Purdy Accelerates with Toyota’s National Endorsement

Toyota, renowned for its rallying cry “Let’s go places,” has proudly announced its national endorsement deal with the 49ers’ quarterback, marking a significant collaboration in the automotive and sports world. This deal heralds Purdy as the first active NFL player to partner with Toyota since the brand became the official vehicle sponsor.

🌟 A Dynamic Duo: Joining forces with Eli Manning, the former New York Giants star, Purdy is set to shine in national content across digital and linear platforms. This strategic partnership aims to captivate fans and Toyota dealers alike, promising a series of engaging experiences.

📣 From Local to National Spotlight: Purdy’s journey with Toyota transitioned from a local “Tackle Anything” campaign with Northern California Toyota Dealers to this expansive national spotlight. His loyalty to Toyota, underscored by his choice to drive a Toyota Sequoia SUV, mirrors the brand’s dedication to reliability and excellence.

🏆 A Rising Star’s Journey:

Read More
Sports 2 mins read

Drew Brees Dives into Pickleball: Joins The Picklr as Ambassador, Investor, and Franchise Owner

Drew Brees, the renowned NFL veteran and former New Orleans Saints quarterback, is branching out into the world of sports entrepreneurship with his latest venture into pickleball. Brees has joined The Picklr, North America’s fastest-growing indoor pickleball facility, taking on roles as an ambassador, investor, and franchise owner.

🥒 The Picklr: A Rising Star in Sports: The Picklr is rapidly gaining popularity as a premier destination for indoor pickleball enthusiasts. As a sport that combines elements of tennis, badminton, and ping-pong, pickleball has witnessed a surge in popularity, and The Picklr is at the forefront of this growing trend.

🏆 A Champion’s New Arena: Drew Brees, celebrated for his remarkable two-decade-long NFL career and leading the New Orleans Saints to victory in the 2009 Super Bowl, is no stranger to sports success. His transition into the pickleball realm signifies a new chapter in his career, blending his athletic passion with business acumen.

📈 Investing in Community and Sport: Brees’s

Read More
New Signings 2 mins read

McCallan Castles Teams Up with Priority Sports for NFL Representation

McCallan Castles, the standout tight end from the University of Tennessee, has taken a significant leap towards his NFL aspirations. He has inked a deal with Priority Sports, a leading sports agency, for representation in the professional arena. This move comes after an impressive single season with the Tennessee Volunteers, where he left a mark with his commendable performance.

🔝 Ranking High: Castles’ talent and hard work have not gone unnoticed. He has earned the accolade of being ranked as the No. 8 fullback/H-back on the esteemed Mel Kiper Jr.’s 2024 NFL Draft board. This ranking underscores his potential and readiness for the next level of his football career.

🏈 A Season to Remember: Castles’ time at the University of Tennessee was short yet impactful. In his one season with the Vols, he managed to score five touchdowns, playing a crucial role in the team’s offense. His contributions were particularly vital at key moments throughout the 2023 season, proving his capability as a reliable tight end.

🙏 Grateful for the Journey: Amidst the transition to professional football, Castles has expressed deep gratitude for

Read More
Sports 2 mins read

Travis Kelce Teams Up with Subway, Joins Patrick Mahomes in Fresh Commercial

Travis Kelce, the NFL star known for his on-field prowess, has ventured into a new field with a sponsorship deal with Subway. He’s making a mark in the fast-food industry by starring in the brand’s latest commercial, alongside his teammate, the dynamic quarterback Patrick Mahomes.

🏈 A Winning Combination: Travis Kelce, a key player for his NFL team, brings his athletic charisma to Subway’s marketing campaign. His partnership with Subway is a strategic move, aligning one of football’s most recognizable faces with one of the leading fast-food chains.

🎥 Commercial Spotlight: In the new Subway commercial, Kelce shares the screen with Patrick Mahomes, adding a layer of excitement for fans. The pairing of these two sports icons in a commercial not only boosts the ad’s appeal but also highlights Subway’s commitment to associating with top athletes.

🥪 Fresh Off the Field: Subway’s choice of Kelce as a brand ambassador

Read More
Brand Ambassador 2 mins read

Christian McCaffrey Partners with Brookstone: Elevating Lifestyle and Wellness

Brookstone, renowned for its tech-forward home and lifestyle accessories, proudly announces a brand partnership with Christian McCaffrey, the celebrated running back for the San Francisco 49ers. Acclaimed as one of the NFL’s finest, McCaffrey’s accolades include three Pro Bowl and All-Pro selections. His stellar reputation, both on and off the field, makes him the ideal ambassador for Brookstone from Fall 2024 to Fall 2025.

🛍️ McCaffrey as the Face of Brookstone: The partnership will showcase McCaffrey in various digital, print, and out-of-home advertising campaigns. Additionally, he will participate in in-person events, further strengthening the connection between the brand and its consumers.

🧳 Focus on Travel and Wellness Products: The collaboration will spotlight categories such as luggage, travel accessories, electronics, grooming essentials, massage chairs, and more. Given McCaffrey’s dynamic lifestyle as an NFL athlete, this focus is a natural fit, offering products that not only aid in his athletic recovery but also enrich his everyday life.

💬 McCaffrey’s

Read More