Football

Sports 2 mins read

Saquon Barkley Is Now Powered by C4—and by Pure Football Mythology

In a move that feels less like a brand endorsement and more like a Greek god shaking hands with a pre-workout tub, C4 Sport has tapped Saquon Barkley as its newest face. If you’ve ever watched Barkley hurdle a linebacker in slow motion and thought, “This man might actually be forged from creatine and lightning bolts,” well, now there’s a brand alignment to match.

The C4-Saquon partnership, announced by Nutrabolt, is all about “explosive energy, endurance, and focus.” Which is convenient, because that’s also how most defensive backs describe the three seconds between the snap and Barkley disappearing over the horizon.

Barkley, who has over 3.5 million followers on Instagram, is already promoting the deal with his usual mix of power-lifter glam and locker-room realness. And this isn’t just a photo-op in a yellow hoodie. Expect behind-the-scenes footage of workouts that start at 5am, lifts that snap steel, and reps so clean they’d make your Apple Watch nervous. C4 is

… Read More
Endorsement Deals 2 mins read

Tetairoa McMillan Has Signed Endorsement Deal With Jordan Brand

Tetairoa McMillan has signed with Jordan Brand, because if you’re going to be the most stylish wide receiver to come out of the 2025 draft, you might as well make it official with the Jumpman logo stitched to your every route.

The Carolina Panthers rookie is the only NFL rookie to sign with Brand Jordan this year, which makes the deal less of a sponsorship and more of a coronation. It was brokered by Klutch Sports Group’s Joe D’Amelio and Zeke Sandhu, which also means it was less of a negotiation and more of a chess move. Klutch doesn’t just sign deals—they curate narratives. And this one’s got layers.

McMillan dropped hints before the ink dried, showing up to the NFL Draft in the Travis Scott x Air Jordan 1 Low “Black Phantom”, because when you’re about to go Top 10, it helps to dress like you already know something the rest of the league doesn’t. He went No.

… Read More
Endorsement Deals 2 mins read

Shedeur Sanders Has Signed an Endorsement Deal with Delta Airlines

Shedeur Sanders has signed an endorsement deal with Delta Airlines, because in 2025, even your boarding pass needs a storyline.

A day after being drafted 144th overall by the Cleveland Browns—several rounds later than most projections, media takes, and probably his own expectations—Sanders quietly launched his next brand move. A TikTok clip dropped showing him boarding a Delta flight, wearing a Delta sweatshirt, and delivering the tagline: “It’s time to keep climbing.” Subtle? No. Effective? Absolutely. It’s self-mythologizing with gate assignments.

This is not a post-draft recovery deal. It’s a flex. Delta’s not betting on the No. 144 pick. They’re betting on the Shedeur Sanders brand—built not just on his QB stats, but on a perfectly curated blend of swagger, polish, and algorithm-friendly appeal. He’s already inked deals with

… Read More
Agency Signing 2 mins read

Jalen Milroe Signed with Klutch Sports Group for Representation

Alabama quarterback Jalen Milroe has officially signed with Klutch Sports Group for representation as he prepares for the 2025 NFL Draft. Klutch Sports announced the partnership on January 22, 2025, welcoming Milroe to their 2025 NFL Draft class. He is represented by Harlo Sports Group for off-field endeavors.

Career Highlights: Milroe attended Tompkins High School, where he amassed 3,825 passing yards, 559 rushing yards, and 53 touchdowns over his high school career, leading his team to over 30 victories in three seasons.

After high school, he took over as Alabama’s starting quarterback in 2023, starting a notable collegiate career. In his first full season as a starter, he threw for 2,834 yards and 23 touchdowns, with only six interceptions. The following year, while his passing yards slightly increased to 2,844, he experienced a dip in touchdowns to 16 and an uptick in interceptions to 11. However, he showcased his dual-threat capabilities by rushing for 726 yards

… Read More
Agency Signing 2 mins read

Ashton Jeanty signs with Disruptive Sports

Boise State’s star running back, Ashton Jeanty, has officially signed with Disruptive Sports for representation as he prepares for the 2025 NFL Draft. The signing was commemorated with a special event at the Tower Club in Dallas, Texas, on January 11, 2025. 

Career Highlight: During the 2024 season, Jeanty delivered a record-breaking performance, amassing 2,601 rushing yards and 29 touchdowns, leading the nation in both categories. His rushing yardage was just 27 yards shy of Barry Sanders’ long-standing single-season FBS record set in 1988. 

Jeanty’s outstanding season earned him several prestigious awards, including the Maxwell Award and the Doak Walker Award. He was also named a unanimous All-American and secured the Mountain West Conference Offensive Player of the Year title for the second consecutive year. 

In recognition of his academic and athletic excellence, Jeanty was honored with the Bobby Bowden Trophy. He further demonstrated his commitment to education and community by establishing the Ashton Jeanty Endowed

… Read More
New Signings 2 mins read

Travis Hunter signs with Young Money Agency

University of Colorado two-way standout Travis Hunter has officially signed with rapper Lil Wayne‘s Young Money APAA Sports to represent him as he prepares for the 2025 NFL Draft. The agency will handle all of Hunter’s on-field representation and playing contracts. The move confirms Hunter’s connection with Young Money after months of speculation.

Hunter’s signing marks a significant addition to Young Money APAA Sports, the sports arm of Lil Wayne’s Young Money Entertainment, which represents notable athletes and celebrities. Young Money APAA Sports boasts an impressive roster that includes sports stars such as Willie Cauley-Stein, Trey Dean III, and Quenton Jackson.

Career Highlights: Hunter gained national attention as the nation’s top recruit in the 2022 class.

… Read More
Football 2 mins read

Haason Reddick Signs with Rosenhaus Sports for Representation

NFL star Haason Reddick has signed with high-profile agents Drew Rosenhaus and Ryan Matha of Rosenhaus Sports for representation, following his recent departure from Creative Artists Agency (CAA), who dropped him last week. Rosenhaus has already begun discussions with the New York Jets in an effort to resolve Reddick’s ongoing contract dispute with the team, expressing hope that a resolution can be reached soon.

Career Highlights: Haason Reddick, a standout linebacker, has earned a reputation as one of the NFL’s premier pass rushers. Reddick was drafted 13th overall by the Arizona Cardinals in the 2017 NFL Draft out of Temple University, where he was a dominant force as a defensive player. Although he began his NFL career in Arizona as a versatile linebacker, he truly found his niche as a pass-rusher.

Reddick’s breakout year came during the 2020

… Read More
Sports 2 mins read

Seattle Seahawks Wide Receiver DK Metcalf Joins ZICO Coconut Water as Brand Ambassador and Investor

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper Labs, the creators of NBA Top Shot, and

… Read More
Endorsement Deals 2 mins read

Maxx Crosby Named Brand Ambassador of Saxx Underwear

Las Vegas Raiders defensive end Maxx Crosby has been announced as the new brand ambassador for Saxx Underwear. Represented by Wasserman, Crosby will appear in ads for the brand and take on a key role in their college football-focused NIL (Name, Image, and Likeness) campaign.

Campaign Overview: Building on Saxx’s 2022 campaign, which featured top college pass rushers and raised funds for the Testicular Cancer Foundation, Crosby will identify standout college athletes known for their sacking abilities. Each player selected for the All-Saxx Conference will receive a personal message from Crosby, a package of Saxx products, and monetary compensation. For every sack these players achieve, Saxx will continue its $1,000 donation to the Testicular Cancer Foundation.

Multiyear Partnership: As part of the deal, Saxx Underwear will become the official sponsor of “The Rush with Maxx Crosby,” a podcast and YouTube show co-hosted by Crosby. Additionally, Saxx will be the exclusive underwear provider of the Sack Summit, an offseason

… Read More
Agency Signing 1 mins read

Jalen Rasheed Nailor Signs with 1 of 1 Agency

Jalen Rasheed Nailor, an NFL wide receiver, has signed with 1 of 1 agency, further enhancing his off-field representation.

Career Highlights: Nailor, known for his speed and athleticism, currently plays as a wide receiver for the Minnesota Vikings in the NFL. A standout at Michigan State University, Nailor developed a reputation for his big-play ability, earning the nickname “Speedy.” His combination of quickness and route-running skills made him a key offensive weapon for the Spartans.

Since being drafted into the NFL in 2022, Nailor has shown potential as a dynamic receiver, contributing to the Vikings’ offense with his versatility and ability to stretch the field. With 1 of 1 agency representing him, Nailor is poised to expand his brand beyond the football field.

Read More