Boxing

Canelo Álvarez, the undisputed super middleweight champion and global boxing icon, has been announced as the latest brand ambassador for luxury fashion house Amiri. This collaboration marks a significant move for both parties: Amiri expands its influence into the Latin American market, while Álvarez continues to diversify his brand beyond the boxing world.​

Mike Amiri, founder and creative director of the brand, emphasized the shared values between the athlete and the fashion house: “We share a philosophy of excellence and a dedication to inspiring others.” This partnership aligns Álvarez with other Amiri ambassadors, including South Korean rapper Sunwoon, highlighting the brand's commitment to cultural diversity and global reach.​

For Álvarez, this is not his first foray into the fashion industry. He has previously collaborated with luxury brands such as Dolce & Gabbana and Louis Vuitton, and his association with Amiri further cements his status

Ryan Garcia, the electrifying professional boxer known for his prowess in the ring and massive social media following, has joined forces with Safety Shot as their new brand ambassador. Garcia, who is represented by WME, is set to use his extensive influence to boost the brand’s visibility and engagement.

🥊 Ryan Garcia's Social Media Impact: As a standout figure in boxing and a social media sensation, Ryan brings a dynamic presence to Safety Shot’s promotional efforts. With over 12 million followers on Instagram, nearly 8 million on TikTok, and over 1 million on Twitter, his impressive engagement rates make him an ideal partner for the brand.

📈 Previous Brand Partnerships: Garcia’s endorsement portfolio includes collaborations with prominent brands such as YoungLA, Gymshark, and 1800 Tequila. His track record of successful partnerships highlights his effectiveness as a brand ambassador and his ability to connect with a wide audience.

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