Boxing

Boxing 2 mins read

Anthony Joshua Has Been Named New Brand Ambassador for Prep Kitchen

Two-time heavyweight world champion Anthony Joshua is trading uppercuts for upper crust, at least in the kitchen. He’s just been named a brand ambassador for Prep Kitchen, the performance meal prep company aiming to make chicken-and-rice feel a little less like a punishment and a little more like a privilege. But this isn’t just another athlete sticking his name on a food box and calling it a day. Joshua is diving in—literally flavor first.

In partnership with Prep Kitchen’s Head of Food, Paul Mason, Joshua is co-creating a limited-edition recipe collection inspired by his Nigerian roots. Among the culinary haymakers in the lineup: West African Style Red Pepper and Peanut Chicken, Suya Beef with Jollof Rice, and Nigerian Fish Curry. It’s both a nod to heritage and a branding move that tastes as smart as it looks bold. In a sea of “clean bulking” and “macro-balanced” platitudes, Joshua’s take adds actual flavor—an underutilized nutrient in performance marketing.

This isn’t Joshua’s first foray into the food and beverage space, either. He’s previously been backed by Lucozade and EQ Nutrition, names synonymous

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Endorsement Deals 2 mins read

Canelo Alvarez Signs Endorsement Deal With Amiri

Canelo Álvarez, the undisputed super middleweight champion and global boxing icon, has been announced as the latest brand ambassador for luxury fashion house Amiri. This collaboration marks a significant move for both parties: Amiri expands its influence into the Latin American market, while Álvarez continues to diversify his brand beyond the boxing world.​

Mike Amiri, founder and creative director of the brand, emphasized the shared values between the athlete and the fashion house: “We share a philosophy of excellence and a dedication to inspiring others.” This partnership aligns Álvarez with other Amiri ambassadors, including South Korean rapper Sunwoon, highlighting the brand’s commitment to cultural diversity and global reach.​

For Álvarez, this is not his first foray into the fashion industry. He has previously collaborated with luxury brands such as Dolce & Gabbana and Louis Vuitton, and his association with Amiri further cements his status as a style icon. Beyond fashion, Álvarez has a diverse portfolio of endorsements, including partnerships

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Boxing 2 mins read

Mike Tyson Named Brand Ambassador for NAGA

Boxing legend Mike Tyson has joined NAGA, a social trading-focused online broker, as their newest brand ambassador. In the “Party of Dreams” campaign video, Tyson humorously navigates the convenience of using NAGA’s all-in-one app, contrasting it with the hassle of juggling multiple financial apps. The platform allows users to manage trading, copy trading, investing, cryptocurrency, and payments all within a single app, aligning with NAGA’s commitment to simplifying the financial experience.

Upcoming Fight:

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Endorsement Deals 2 mins read

Ryan Garcia Joins Safety Shot as Brand Ambassador

Ryan Garcia, the electrifying professional boxer known for his prowess in the ring and massive social media following, has joined forces with Safety Shot as their new brand ambassador. Garcia, who is represented by WME, is set to use his extensive influence to boost the brand’s visibility and engagement.

🥊 Ryan Garcia’s Social Media Impact: As a standout figure in boxing and a social media sensation, Ryan brings a dynamic presence to Safety Shot’s promotional efforts. With over 12 million followers on Instagram, nearly 8 million on TikTok, and over 1 million on Twitter, his impressive engagement rates make him an ideal partner for the brand.

📈 Previous Brand Partnerships: Garcia’s endorsement portfolio includes collaborations with prominent brands such as YoungLA, Gymshark, and 1800 Tequila. His track record of successful partnerships highlights his effectiveness as a brand ambassador and his ability to connect with a wide audience.

🌐 Fellow Ambassadors: Joining a diverse lineup of Safety Shot ambassadors, including YouTube and social media personalities

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Brand Ambassador 2 mins read

Mike Tyson Champions Blockchain Initiative for Boxing as New Brand Ambassador

Boxing legend Mike Tyson has embraced a new role as the brand ambassador for the blockchain initiative Ready To Fight (RTF). This announcement comes at a pivotal moment as RTF prepares to launch its RTF token on four major cryptocurrency exchanges, marking a significant advancement in its mission to revolutionize the boxing industry.

🌍 A Digital Arena for Boxing: RTF, spearheaded by heavyweight champion Oleksandr Usyk alongside a team of seasoned advisors and ambassadors, is designed as a blockchain-based social network. This platform is dedicated to connecting boxers at all levels with key figures in the sport, thereby shaping the future of boxing by leveraging modern technology.

👊 Tyson’s Growing Blockchain Portfolio: Tyson’s partnership with RTF is a continuation of his involvement in the blockchain space. His previous ventures include launching a series of NFTs with digital artist Corey Van Lew and a Mystery Box NFT collection on Binance’s NFT marketplace. These initiatives have allowed him to connect with fans in innovative ways and explore new digital frontiers.

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