Basketball

Brand Ambassador 1 mins read

Coach Welcomes Jayson Tatum as Ambassador for Spring 2024 Collection

Coach, the iconic luxury brand, is proud to announce American basketball star Jayson Tatum as its newest ambassador. The launch of the campaign today features the Spring 2024 collection, showcasing exquisite watches and sunwear that embody Coach's Courage to Be Real mission.

🌸 Springtime Style: The collaboration with Jayson Tatum is rooted in Coach's dedication to inspiring self-expression and confidence. The Spring 2024 collection reflects the essence of Expressive Luxury, encouraging individuals to embrace their authentic selves with style and courage.

🌟 Championing Ambition: Jayson Tatum's remarkable journey in the sports industry, coupled with his philanthropic endeavors through The Jayson Tatum Foundation, embodies the spirit of optimism and resilience that Coach celebrates. As a multi-time All-NBA First Team selection, Tatum's ambition and determination resonate with Coach's commitment to empowering individuals to reach their

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Campaigns 2 mins read

Muscle Milk Unveils “Strength for Life” Campaign with Star-Studded Athlete Roster

This spring, Muscle Milk is unleashing its power with a dynamic marketing campaign, an impressive lineup of athletes, and the launch of Muscle Milk Plant Protein shakes, signaling a new era of strength and resilience.

🌿 Introducing Muscle Milk Plant Protein: As part of the campaign, Muscle Milk introduces its latest innovation: Plant Protein shakes. Made with premium plant-based ingredients, these shakes are designed to fuel your body with the strength and vitality needed for life's challenges, both big and small.

🌟 A Star-Studded Roster: Joining forces with Muscle Milk are MLB star Julio Rodríguez, 7x WNBA All-Star Candace Parker, and global soccer sensation Christian Pulisic. Together, they embody the essence of strength and inspire individuals to push boundaries,

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Campaigns 2 mins read

Clutch Teams Up With NBA Star Kelly Olynyk in Innovative Car Campaign

Clutch, Canada’s premier online used car retailer, is revolutionizing car advertising with a groundbreaking campaign featuring NBA star Kelly Olynyk from the Toronto Raptors. Known for its commitment to customer convenience and safety, Clutch has partnered with Mint to launch the 'That’s Clutch' campaign, marking its debut in NBA marketing partnerships.

🌟 Leaders in Innovation: Clutch has rapidly become one of Canada’s fastest-growing companies, earning recognition on The Globe & Mail’s list of Top Growing companies for three consecutive years. The brand's success is rooted in its focus on providing consumers with a hassle-free car-buying experience, eliminating the need for stressful haggling and potentially risky interactions with strangers from the internet.

🏀 NBA Collaboration: The collaboration with Kelly Olynyk and the NBA underscores Clutch’s commitment to brand marketing as a key driver of long-term growth.

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Campaigns 2 mins read

SKIMS Unveils Men’s All-Star Campaign for March Madness

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men's All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS' performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS' All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS' solutions-oriented

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Campaigns 2 mins read

Mia Mastrov Energizes NIL Portfolio with Accelerator Active Energy Deal

Mia Mastrov, the University of California basketball guard with a substantial social media following, has expanded her Name, Image, and Likeness (NIL) repertoire by partnering with Accelerator Active Energy. This collaboration places her alongside notable figures like Travis Kelce, Livvy Dunne, Deestroying, and Tunde Oyeneyin, enhancing her visibility and influence in the sports and wellness sectors.

📈 Social Media Sensation to Brand Ambassador: Mastrov, celebrated for her prowess on the basketball court, also commands an impressive digital presence, with over a million followers on TikTok and Instagram. Her new venture with Accelerator Active Energy underscores her appeal as a prominent figure in women’s basketball and a sought-after influencer in the NIL space.

🥤 A Perfect Match: In her Instagram announcement, Mastrov expressed genuine enthusiasm for the brand, naming Accelerator as her preferred energy drink

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Endorsement Deals 2 mins read

Curry Brand and MiLaysia Fulwiley Secure Groundbreaking NIL Deal with Under Armour

Under Armour has made headlines with its announcement of a multi-year Name, Image, and Likeness (NIL) partnership between the University of South Carolina Gamecocks guard Curry Brand and MiLaysia Fulwiley. This landmark deal marks Fulwiley as the first NCAA student-athlete to align with Curry Brand at an Under Armour-affiliated institution.

👟 On-Court Excellence: Fulwiley is set to sport Curry Brand footwear, bringing a touch of the brand’s innovative design and performance to her games at the University of South Carolina. This collaboration not only enhances her athletic gear but also signifies a strong partnership on the basketball court, embodying the brand’s dedication to excellence and innovation in sports.

🌍 Expanding Horizons Off-Court: Beyond the game, Fulwiley will serve as a brand ambassador, further extending Curry Brand's influence and mission to inspire positive change in both collegiate and women's basketball. Her involvement will amplify the brand’s efforts to empower and uplift the

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Endorsement Deals 2 mins read

Basketball Phenom Mikey Williams on the Brink of PUMA Endorsement Deal

Mikey Williams, a top-tier prospect in the 2023 class, is reportedly nearing a significant shoe endorsement deal with PUMA, as per insights from Shams Charania of The Athletic. This move is poised to mark a monumental step in the young athlete's career, aligning him with a brand known for its dynamic presence in the basketball arena.

👟 A Strategic Partnership: Williams, having previously signed with Excel Sports Management, stands at the forefront of leveraging name, image, and likeness (NIL) opportunities, being the pioneering high school athlete to ink a deal with a sports agency. This potential collaboration with PUMA is anticipated to be a lucrative addition to his growing portfolio of endorsements, projecting to amass millions in NIL earnings.

🏆 Joining Basketball's Elite: At 17, Williams not only brings exceptional talent to the court but also a significant social media influence, with over 3.2 million followers on Instagram.

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Brand Ambassador 2 mins read

Caitlin Clark Teams Up with Gainbridge as a Trailblazing Brand Ambassador

In a dynamic new partnership, Iowa women's basketball sensation Caitlin Clark is joining forces with Gainbridge, a leading Group 1001 company, as a brand ambassador. Fresh off surpassing “Pistol” Pete Maravich as the top scorer in NCAA basketball history, Clark's move to Gainbridge aligns her with sports legends like Billie Jean King and Annika Sörenstam, highlighting her commitment to empowering women through financial solutions like ParityFlex™ and other innovative products offered by Gainbridge.

🚀 A League of Extraordinary Women: Clark's illustrious basketball career and her role as a champion for women's equality and financial independence place her among a prestigious roster of athletes advocating for Gainbridge's mission. The ParityFlex™, a groundbreaking multi-year guaranteed annuity (MYGA) designed with women in mind, symbolizes a significant step forward in ensuring financial security and autonomy for women of all ages.

🌟 Beyond

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Brand Ambassador 2 mins read

Kai Sotto Joins Forces with 1xBet as Brand Ambassador Across Asia

1xBet, a leading name in the global betting sphere, is excited to welcome basketball prodigy Kai Sotto as its brand ambassador in Asia. This collaboration marks a significant milestone, with the Filipino sensation set to elevate the 1xBet brand in his homeland, alongside other key Asian markets such as Japan, China, Indonesia, and Thailand. This partnership aims to boost 1xBet's visibility in the region while empowering Kai Sotto to foster basketball's growth in Asia and inspire countless youths to pursue their sporting ambitions.

🌟 Rising Star with a Legacy: Born in Las Pinas, Philippines, to Ervin Sotto, a professional basketball player, Kai Zaccari Perlado Sotto was destined for greatness on the court. Starting basketball at the tender age of 4, Sotto quickly surpassed the 2-meter mark by age 14, growing into one of the world's tallest professional basketball players at 2 meters and 21 cm. With a playing style reminiscent of his idols - Tim Duncan, June Mar Fajardo, and Kristaps Porzingis - Kai has become a dominant force as a center.

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Basketball 2 mins read

Aaliyah Edwards Breaks New Ground with Adidas Canada Partnership

In a groundbreaking development for collegiate sports, Adidas Canada has proudly announced its partnership with Aaliyah Edwards, a senior at the University of Connecticut. This historic collaboration marks Edwards as the first Canadian student athlete to sign a Name, Image, and Likeness (NIL) agreement with Adidas, paving the way for future generations and highlighting the importance of equity and inclusion within the sports industry.

🌟 Trailblazer On and Off the Court: Edwards' journey from a promising talent to a key player for the UConn Huskies women's basketball team and a 2023 Big East Most Improved Player is nothing short of inspirational. Her participation in the Tokyo 2020 Olympics and her relentless pursuit of excellence have culminated in this significant moment, where her achievements are recognized not just nationally but on a global stage. As an ambassador for Adidas Canada's basketball division, Edwards embodies the spirit of perseverance and the pursuit of equality, inspiring young athletes everywhere.

🌈 A

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