Basketball

Endorsement Deals 2 mins read

Angel Reese Is Launching A Shoe Line with Reebok

Angel Reese, the rising WNBA star for the Chicago Sky and a standout athlete from LSU, is making waves in the sportswear industry by launching her own signature shoe line with Reebok. This significant move not only highlights her burgeoning influence in the world of basketball but also marks her as a trailblazer in the arena of athletic endorsements.

👟 A Strategic Partnership: Choosing Reebok over other giants like Nike, Reese made a conscious decision based on the unique opportunity to stand out as the first female basketball player to be prominently featured by the brand. Her choice was influenced by the absence of a female basketball player as the face of Reebok, a gap she aims to fill, bringing fresh energy and visibility to women in basketball.

🤝 Relationship with Shaq and Creative Freedom: Reese's decision was also heavily influenced by her personal connection with basketball legend Shaquille O’Neal, who has had a long-standing

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Campaigns 2 mins read

WNBA Star Angel Reese Becomes the Face of Good American’s Denim Campaign for Tall Women

Angel Reese, the standout rookie drafted by the Chicago Sky in the first round of the 2024 WNBA Draft, has been announced as the new face of Good American’s denim line, specifically designed for tall women. This campaign represents a significant milestone for Reese, aligning her with a brand co-founded by Khloé Kardashian, known for its commitment to body positivity and inclusivity.

👖 A Perfect Fit: Good American, a brand that prides itself on catering to a diverse range of body types, has found a great match in Angel Reese. At 6'3", Reese embodies the brand's mission to provide stylish and comfortable denim for tall women who often face challenges finding jeans that fit well. Her role in this campaign will likely resonate with many women, promoting a message of confidence and self-acceptance.

🏀 Rising Sports Icon and Fashion Influencer: Since joining the WNBA, Angel Reese has quickly become a prominent figure both on and

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Brand Ambassador 2 mins read

A’ja Wilson Strikes Multi-Year Endorsement Deal with Gatorade

A’ja Wilson, the standout star of the Las Vegas Aces and two-time WNBA MVP, has secured a significant endorsement deal, signing a multi-year contract with Gatorade. This partnership adds a prestigious layer to Wilson's already impressive portfolio and underscores her status as one of the top athletes in women's basketball.

🏀 Joining Elite Company: With this deal, Wilson joins a select group of women’s basketball luminaries who have represented Gatorade. This group includes Caitlin Clark, who secured her deal while playing at the University of Iowa, and Paige Bueckers, the celebrated guard from the University of Connecticut. Wilson's addition to this roster not only celebrates her achievements on the court but also her potential to inspire and lead in the sports industry.

📈 Expanding Influence and Recognition: Gatorade's choice to partner with Wilson highlights her influence both as an athlete and as a role model. Her dynamic

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Basketball 2 mins read

Taurean Prince Becomes Investor in Shoe Brand Crossover Culture

Taurean Prince is making a significant move off the court as he invests in the emerging shoe brand, Crossover Culture. In a bold step that diverges from traditional athlete endorsements, Prince will not only serve as the brand ambassador but will also take on a substantial role in the design and creative processes of the company's shoe products.

👟 A New Kind of Partnership: At 30, Prince is embracing a unique opportunity with Crossover Culture by becoming the brand’s first NBA investor. This collaboration goes beyond typical endorsement deals, as it allows him to engage directly with the brand’s creative and marketing strategies. This expanded role offers Prince a chance to influence the design and business direction of the products, setting a new precedent for athlete involvement in the sportswear industry.

📈 Charting a New Path: Unlike his peers who may be aligned with larger sportswear giants like Nike and Adidas,

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Brand Ambassador 1 mins read

Rudy Gobert Teams Up with LEEF Brands for Wellness Advocacy

LEEF Brands, a top-tier vertical cannabis operator, proudly announces its new partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves. This collaboration introduces Gobert as a principal brand ambassador for LEEF’s diverse range of wellness products, including LEEF Brands, LEEF Organics, and Paleo Paw.

🌿 Promoting Wellness Through Partnership: Gobert will leverage his extensive reach and influence to promote LEEF’s products through social media and various other platforms, underscoring the company's commitment to enhancing wellness.

🤝 Supporting Youth and Community: Additionally, this partnership will significantly benefit Rudy's Kids Foundation, a charity founded by Gobert focused on enriching the lives of youth. An annual campaign co-coordinated between LEEF and Rudy’s Kids Foundation will donate half of its profits to support vital children's charities, enhancing their impact on education, recreation,

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Brand Ambassador 2 mins read

Caitlin Clark Inks Historic $28 Million Nike Endorsement Deal, Set to Launch Signature Shoe

Caitlin Clark, the fresh No. 1 pick in this month's WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark's relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed

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New Signings 2 mins read

Ja Morant Partners with Lift Sports Management, Hires Mike Miller as Agent

Memphis Grizzlies star Ja Morant is set to make a strong comeback next season, and he's chosen Mike Miller of Lift Sports Management to guide his professional journey. After a challenging season limited to just 9 games due to a shoulder injury and a 25-game suspension, Morant is focused on a significant rebound year, with high hopes for his team's performance.

🏀 Strategic Representation: Lift Sports Management, renowned for its dynamic approach to athlete representation, has welcomed Ja Morant into its client roster. Founded in 2020, Lift is celebrated for its innovative strategies that maximize opportunities for athletes both on and off the court. By prioritizing the needs of its clients, Lift ensures comprehensive support with integrity, attention to detail, and a results-driven mindset.

🌟 Anticipated Comeback: As Morant prepares for his return from shoulder surgery, the anticipation

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Campaigns 2 mins read

Luka Dončić Signs Endorsement Deal with Gatorade, Joins Elite Athlete Roster

Luka Dončić, the celebrated Dallas Mavericks star, has officially joined the Gatorade family, expanding his impressive list of endorsements. Announced on Wednesday, Dončić becomes the seventh NBA player to partner with the renowned sports drink brand, positioning him alongside sports legends such as Michael Jordan and contemporary stars like Serena Williams and Caitlin Clark.

🏀 Elite Company: With this new partnership, Dončić aligns with other NBA talents including Jayson Tatum, Karl Anthony Towns, Zion Williamson, Damian Lillard, and Jaden Ivey, who are already part of the Gatorade team. This endorsement not only underscores his rising status in the sports world but also places him among a distinguished group of athletes known for their prowess and influence both on and off the field.

📈 A Commitment to Sport and Youth: In his statement, Dončić expressed enthusiasm about joining Gatorade, recognizing the brand's legacy

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Campaigns 2 mins read

De’Aaron Fox Takes Center Stage in Under Armour’s Phantom 1 Sneaker Campaign

Sacramento Kings standout De'Aaron Fox is the face of Under Armour's latest campaign for the Phantom 1 sneaker, a shoe celebrated for its versatility and performance. Known for his dynamic play and fast-paced lifestyle both on and off the court, Fox embodies the spirit of the multidimensional athlete that the Phantom 1 is designed to support.

👟 A Shoe for Every Athlete: The Under Armour Phantom 1, initially crafted for runners, has become a staple in the athletic community since its debut in 2018. Known for its ability to enhance performance across various training disciplines, the Phantom 1 combines cutting-edge technology with sleek design, making it a top choice for athletes looking for both functionality and style.

🏀 Versatile and Stylish: In the campaign, De'Aaron Fox showcases the Phantom 1's latest iteration, which boasts more style and flair than ever before. The sneaker is highlighted as not just a performance enhancer

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New Signings 2 mins read

Top Basketball Recruit Cooper Flagg Signs with CAA for NIL Representation

Cooper Flagg, widely regarded as the number one prospect in the 2024 basketball recruiting class, has officially signed with Creative Artists Agency (CAA) for Name, Image, and Likeness (NIL) representation. This strategic move comes as Flagg prepares to start his collegiate career at Duke University, bringing with him an impressive array of accolades from his high school years.

🏆 A Season of Accolades: During the 2023-2024 season, Flagg achieved nearly every possible honor in high school basketball. His outstanding performances earned him the titles of Naismith High School Player of the Year and Gatorade National Player of the Year. Additionally, Flagg was a standout at the McDonald’s All-America Game and played a pivotal role in leading his team at Montverde Academy to victory at the Chipotle Nationals, showcasing his skills with a stat line of 16 points, eight rebounds, six blocks, and two assists in his final high school game.

📈 Building a Brand: With NBA scouts already noting his potential, Flagg’s decision to partner with CAA is a calculated step towards

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