Basketball

Endorsement Deals 2 mins read

Cavinder Twins Sign New Endorsement Deal With Under Armour

Haley and Hanna Cavinder, stars of the University of Miami women's basketball team, have inked a significant three-year endorsement deal with Under Armour, marking a major milestone in their burgeoning sports careers.

🏀 Strategic Partnership: This partnership is a strategic move by Under Armour to leverage the Cavinder twins' substantial influence and popularity in the realm of college basketball and beyond. Represented by Everett Sports Marketing, Haley and Hanna are poised to bring their dynamic presence and athletic prowess to the Under Armour brand.

📲 Social Media Impact: The Cavinder twins are not only known for their skills on the basketball court but also for their strong social media presence. Haley boasts over 800,000 followers on Instagram with an impressive

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New Signings 2 mins read

Derrick Jones Jr. Signs with Klutch Sports Group

NBA high-flyer Derrick Jones Jr. has made a significant change in his representation, signing with Klutch Sports Group, he was previously with Aaron Turner at Verus Management Team. This move aligns him with one of the most influential agencies in sports.

🏀 New Representation: Joining Klutch Sports Group places Jones Jr. among elite company, including NBA superstar LeBron James, WNBA star A'ja Wilson, and NFL standout Jalen Hurts. Klutch is known for its aggressive representation and securing lucrative deals for its clients, positioning Jones Jr. for new opportunities in his career.

🏆 Athletic

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Endorsement Deals 2 mins read

NBA Champion Jrue Holiday Announced as New Brand Ambassador for Zenni Optical

Zenni Optical, a leader in online eyewear retail and the Official Eyewear Partner of the Boston Celtics, is thrilled to welcome Jrue Holiday, the celebrated guard for the Boston Celtics, as its latest brand ambassador. This partnership enhances Zenni Optical's connection with sports fans and broadens its appeal through the association with one of basketball's most respected figures.

🏀 Jrue Holiday's Stellar Career: Jrue Holiday is not only a 2x NBA champion and 2x All-Star but also an Olympian, bringing a high level of athleticism and recognition to the Zenni brand. His remarkable skills on the court and his professional demeanor off it make him an ideal representative for any brand, especially one looking to strengthen its ties with the sports community.

👓 Strategic Partnership: Aligning with Jrue Holiday supports Zenni Optical's strategy to integrate its products with lifestyle and performance. As the Official Eyewear Partner of the Boston Celtics, Zenni aims to showcase the durability,

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Uncategorized 2 mins read

Kelly Oubre Jr. Signs with CAA for Representation

Kelly Oubre Jr., the dynamic forward for the Philadelphia 76ers, has made a significant move in his professional career by signing with Creative Artists Agency (CAA) for representation, transitioning from his previous agent, Torrel Harris of Unique Sports Management.

🏀 Professional Basketball Career: Known for his athletic prowess on the court, Oubre brings a vibrant energy to the game. His move to CAA, a leading entertainment and sports agency, suggests a strategic focus on expanding his opportunities both on and off the court.

👟 Endorsements and Personal Brand: Oubre has a history of partnerships with several high-profile brands, including Neiman Marcus and Converse. He also supports Shhy Beauty, a brand founded by his wife, and runs his own lifestyle brand, DopeSoul, which reflects his personal

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Basketball 2 mins read

Kelsey Plum Partners with Zip Co. as First Brand Ambassador

Kelsey Plum, the WNBA superstar and two-time champion with the Las Vegas Aces, who is repped by WME, has been announced as the first brand ambassador for Zip Co., a leading Buy Now, Pay Later (BNPL) company. This partnership highlights the convergence of sports and financial services, with Plum set to promote Zip Co.'s flexible and transparent payment solutions.

🏀 Expanding Influence in Financial Services: As Zip Co.'s inaugural brand ambassador, Kelsey Plum will leverage her platform and public persona to introduce the company's services to a broader audience. Zip Co. aims to tap into Plum's influence to reach sports fans and consumers who value financial flexibility and innovation.

🌟 A Year of Dynamic Endorsements: Plum has had a busy year with endorsements, partnering with major brands across different industries, including Target,

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Brand Ambassador 2 mins read

Cameron Brink Teams Up with Mattress Firm as Brand Ambassador

Cameron Brink, the standout basketball star represented by CAA, has partnered with Mattress Firm as their latest brand ambassador. This collaboration is part of Mattress Firm's "Team Sleep Well" initiative, which emphasizes the importance of good sleep for overall wellness.

🛏️ Promoting Healthy Sleep: As a new ambassador for Mattress Firm, Cameron Brink will play a crucial role in promoting the brand's mission to enhance sleep health across America. Her involvement is aimed at encouraging athletes and the broader public to recognize the significant impact of sleep on performance and quality of life.

🏃‍♂️ Joining Forces with Kenny Bednarek: Alongside Brink, professional runner Kenny Bednarek has also joined Team Sleep Well. Together, their endorsements will

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Investments 2 mins read

Russell Westbrook Joins Little Kitchen Academy as Investor

Little Kitchen Academy, a pioneer in Montessori-inspired cooking education for children, is excited to announce NBA all-star and renowned entrepreneur Russell Westbrook as both an investor and an advisory board member. This partnership, in collaboration with Westbrook’s Why Not? Foundation, represents a significant commitment to expanding children’s culinary education and making it more accessible, especially in underserved communities.

🍳 Empowering Young Chefs: Little Kitchen Academy is dedicated to teaching children essential life skills and food literacy through cooking. With a Montessori-inspired approach, the academy provides practical and hands-on learning experiences that foster independence, confidence, and healthy eating habits among young learners.

🏀 Westbrook’s Vision for Community Impact: Westbrook, known for his philanthropy

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Brand Ambassador 2 mins read

Caitlin Clark Signs Multiyear Endorsement Deal with Wilson

Caitlin Clark, the 2024 No. 1 WNBA draft pick and NCAA Division I basketball's all-time leading scorer, has inked a multiyear partnership with Wilson. This significant endorsement deal marks a milestone for Clark as it includes a signature basketball collection, making her one of the few athletes, alongside Michael Jordan, to develop a signature line with Wilson.

🏀 A Landmark Partnership: Caitlin Clark's new deal with Wilson is not just an endorsement but an opportunity to leave her mark on the sport. The agreement includes her own signature basketball collection, which will likely feature basketballs and possibly other basketball-related gear tailored to her specifications. This move underscores her rising influence in basketball and her potential to shape the game, much like Michael Jordan did with his groundbreaking products.

👟 A Busy Year of Endorsements: Clark has been highly active in the endorsement sphere, already securing

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Basketball 2 mins read

SKIMS Launches First WNBA Campaign Featuring Candace Parker and Rising Stars

SKIMS, the innovative brand founded by Kim Kardashian and the official underwear sponsor of the WNBA, has unveiled its first campaign featuring top players from the league. This groundbreaking initiative, set to kick off ahead of the WNBA's next season, highlights some of the league's most celebrated athletes.

🏀 Star-Studded Lineup: Leading the campaign is Candace Parker, widely regarded as one of the greatest WNBA players of all time. Parker is joined by Cameron Brink, the impressive second-overall draft pick, Dijonai Carrington, guard for the Connecticut Sun, and All-Stars Kelsey Plum and Skylar Diggins-Smith. This ensemble of talent not only brings star power to the campaign but

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Basketball 2 mins read

Sabrina Ionescu Joins Tissot as First WNBA International Brand Ambassador

Tissot, the renowned Swiss watchmaker, is delighted to announce the signing of Sabrina Ionescu, guard for the New York Liberty and a standout figure in women's basketball, as its first WNBA athlete to serve as an International Brand Ambassador. This partnership marks a significant milestone in Tissot's engagement with basketball and highlights Ionescu's growing influence both on and off the court.

🏀 A Trailblazer on the Court: Sabrina Ionescu has rapidly become synonymous with excellence in women's basketball, known for her incredible skill and leadership. Her role as Tissot’s ambassador not only underscores her achievements as an athlete but also aligns with Tissot’s long-standing commitment to precision and excellence in sports timing.

🌍 Community Impact and Philanthropy: Beyond her basketball prowess, Ionescu is deeply committed to community service and empowerment through her SI20

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