1xBet, a leading name in the global betting sphere, is excited to welcome basketball prodigy Kai Sotto as its brand ambassador in Asia. This collaboration marks a significant milestone, with the Filipino sensation set to elevate the 1xBet brand in…
Read MoreIn a groundbreaking development for collegiate sports, Adidas Canada has proudly announced its partnership with Aaliyah Edwards, a senior at the University of Connecticut. This historic collaboration marks Edwards as the first Canadian student athlete to sign a Name, Image,…
Read MoreBrooks Brothers, the esteemed clothing retailer, has proudly announced New York Knicks point guard Jalen Brunson as its latest brand ambassador. This partnership brings together the world of fashion and basketball, showcasing Brooks Brothers’ timeless style through Brunson’s appearances at…
Read MoreTravisMathew, the Huntington Beach-based golf apparel retailer, is excited to announce Los Angeles Lakers shooting guard Austin Reaves as its latest brand ambassador. Joining the ranks of elite athletes like Reggie Bush and Jon Rahm, Reaves brings his unique blend…
Read MoreIn an electrifying collaboration, Foot Locker, Nike, and Jordan Brand have unveiled their latest advertising marvel during NBA All-Star Weekend. The commercial, part of the ongoing “The Clinic” series, features a cinematic journey titled ‘Heartbeat.’ This new ad spotlights the…
Read MoreTracy McGrady, an iconic figure in basketball and an inductee into the NBA Hall of Fame, has signed with WME Sports, marking a significant transition in his post-playing career. This partnership with one of the leading sports agencies in the…
Read MoreLouis Vuitton is expanding its influential reach into the sports world by introducing Victor Wembanyama, the San Antonio Spurs rookie, as its latest brand ambassador. This move signifies the luxury brand’s continued commitment to blending the worlds of fashion and…
Read MoreSTARRY, the official soft drink of the NBA, WNBA, and NBA G League in North America, has made an exhilarating addition to its roster by signing Giannis Antetokounmpo, the Milwaukee Bucks’ superstar and two-time NBA MVP. This collaboration brings together…
Read MoreRange Sports is making significant strides into women’s basketball by welcoming WNBA luminaries Isabelle “Izzy” Harrison, Dearica Hamby, and rising star Elizabeth “Liz” Kitley to its roster. This move underscores the evolving landscape of opportunities for female athletes in the…
Read MoreLeBron James, the basketball megastar and global icon, has entered a new arena by signing a multi-year partnership with DraftKings. As a key talent ambassador, LeBron’s collaboration with the sports betting company is set to focus on football, leveraging his…
Read MoreMercy Miller, a rising star in high school basketball and son of the renowned Master P, has made a significant stride in his career with a lucrative name, image, and likeness (NIL) deal.
🏆 A Fruitful Collaboration: Aligning his passion…
Read MoreSweetkiwi, a leader in healthy desserts, has welcomed basketball prodigy Mercy Miller as its new brand ambassador under a Name, Image, and Likeness (NIL) agreement potentially valued at $1.4 million.
🍦 Healthy Desserts and Sports: Sweetkiwi’s collaboration with Mercy Miller…
Read MoreBasketball superstar LeBron James has made a significant shift in the trading card industry by signing a multiyear deal with Fanatics, effectively ending his 20-year association with rival trading card company Upper Deck. This move marks a new era for…
Read MoreBasketball legend LeBron James has officially joined the ranks of Louis Vuitton as a model, showcasing the iconic brand’s Spring/Summer 2024 collection designed by Pharrell Williams. This partnership, which has been a topic of discussion for a few months, was…
Read MoreIn an innovative move blending sports and fashion, Carlisle assistant basketball coach Tim Atkinson has brought the concept of NIL (Name, Image, Likeness) to local high school athletics through his sneaker customization brand, Sneaker00juice. Garnering over 1,300 followers on Instagram,…
Read MoreAs the UCLA Bruins women’s basketball team makes a historic run this season, sophomore star point guard Kiki Rice is playing a pivotal role, both on the court and in the world of NIL (Name, Image, Likeness) deals. Her latest…
Read MoreCaitlin Clark, the standout guard from Iowa, has made a significant splash in the sports endorsement world by signing on as Gatorade’s second college basketball brand ambassador. This deal places her alongside UConn guard Paige Bueckers, who made history just…
Read MoreState Farm has launched its biggest creative campaign since 2020, titled “The Right Kind of Magic.” This new initiative brings together a trio of stars: rapper and actor Ludacris, talk show host Jimmy Fallon, and college basketball sensation Caitlin Clark,…
Read MoreAs the NBA’s newest sensation, Victor Wembanyama, takes his towering presence to the world of sports advertising, his debut with Barcode fitness water marks a groundbreaking moment, echoing his destined path in the world of basketball.
📺 From Court to…
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