Sacramento Kings standout De’Aaron Fox is the face of Under Armour‘s latest campaign for the Phantom 1 sneaker, a shoe celebrated for its versatility and performance. Known for his dynamic play and fast-paced lifestyle both on and off the court,…
Read MoreCooper Flagg, widely regarded as the number one prospect in the 2024 basketball recruiting class, has officially signed with Creative Artists Agency (CAA) for Name, Image, and Likeness (NIL) representation. This strategic move comes as Flagg prepares to start his…
Read MoreSprite is breathing new life into its legendary “Obey Your Thirst” campaign, this time featuring modern sports icons Anthony Edwards and Sha’Carri Richardson. Originally launched in 1994, the campaign is famous for its bold emphasis on authenticity and empowering consumers…
Read MoreWonderful Pistachios has unveiled its latest campaign, “And you, how do you crack?” featuring three distinguished French athletes. This innovative initiative aims to encourage French consumers to integrate healthy eating habits, particularly pistachios, into their fitness routines. Prominent figures such…
Read MoreAs the NBA playoffs approach, RECOVER 180™, the innovative organic hydration sports drink from beverage mogul Lance Collins, is excited to announce its new partnership with Philadelphia 76ers’ star shooter, Buddy Hield. This collaboration highlights the growing popularity of RECOVER…
Read MoreIn a groundbreaking move, Coty has named Jared McCain, standout Duke University basketball player and soon-to-be NBA draft entrant, as the new face of Sally Hansen, a leading drugstore nail care brand. This partnership not only highlights McCain’s unique fashion…
Read MoreExciting news from the sports world as RECOVER 180™ proudly announces its partnership with Los Angeles Lakers shooting guard and rising NBA star, Austin Reaves. This collaboration marks a significant step forward for both brands, aiming to elevate athletic performance…
Read MoreNBA superstar Blake Griffin has entered into an exciting partnership with WME, marking a significant step in his career trajectory. Known for his prowess on the basketball court as a six-time NBA All-Star, Griffin’s collaboration with WME opens up new…
Read MoreLE SSERAFIM, the renowned South Korean pop group, has teamed up with the National Basketball Association (NBA) for an exciting new collaboration. This multi-year partnership positions LE SSERAFIM as the headline act in the NBA’s celebrity and influencer program across…
Read MoreGet ready to elevate your grooming game with the latest offering from The Shop, the brainchild of NBA icon LeBron James and business partner Maverick Carter. The Shop has partnered with Walmart to introduce a comprehensive men’s grooming line, encompassing…
Read MoreExciting news in the world of basketball as Pittsburgh’s own Meleek Thomas, a standout player for Lincoln Park’s renowned basketball team, has signed with Roc Nation Sports. The nationally-ranked five-star prospect has been making waves in the Steel City and…
Read MoreAs the Los Angeles Lakers gear up for a historic playoff run, Austin Reaves is set to drop his latest signature sneaker collaboration with Kicks Crew, titled ’17 Rings’, celebrating the Lakers’ storied legacy in the NBA.
👟 Signature Rigorer…
Read MoreCoach, the iconic luxury brand, is proud to announce American basketball star Jayson Tatum as its newest ambassador. The launch of the campaign today features the Spring 2024 collection, showcasing exquisite watches and sunwear that embody Coach’s Courage to Be…
Read MoreThis spring, Muscle Milk is unleashing its power with a dynamic marketing campaign, an impressive lineup of athletes, and the launch of Muscle Milk Plant Protein shakes, signaling a new era of strength and resilience.
🌿 Introducing Muscle Milk Plant…
Read MoreClutch, Canada’s premier online used car retailer, is revolutionizing car advertising with a groundbreaking campaign featuring NBA star Kelly Olynyk from the Toronto Raptors. Known for its commitment to customer convenience and safety, Clutch has partnered with Mint to launch…
Read MoreSKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men’s All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament…
Read MoreMia Mastrov, the University of California basketball guard with a substantial social media following, has expanded her Name, Image, and Likeness (NIL) repertoire by partnering with Accelerator Active Energy. This collaboration places her alongside notable figures like Travis Kelce, Livvy…
Read MoreUnder Armour has made headlines with its announcement of a multi-year Name, Image, and Likeness (NIL) partnership between the University of South Carolina Gamecocks guard Curry Brand and MiLaysia Fulwiley. This landmark deal marks Fulwiley as the first NCAA student-athlete…
Read MoreMikey Williams, a top-tier prospect in the 2023 class, is reportedly nearing a significant shoe endorsement deal with PUMA, as per insights from Shams Charania of The Athletic. This move is poised to mark a monumental step in the young…
Read MoreIn a dynamic new partnership, Iowa women’s basketball sensation Caitlin Clark is joining forces with Gainbridge, a leading Group 1001 company, as a brand ambassador. Fresh off surpassing “Pistol” Pete Maravich as the top scorer in NCAA basketball history, Clark’s…
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