Basketball

Sprite is breathing new life into its legendary “Obey Your Thirst” campaign, this time featuring modern sports icons Anthony Edwards and Sha’Carri Richardson. Originally launched in 1994, the campaign is famous for its bold emphasis on authenticity and empowering consumers to stand out from the crowd. Today, Sprite is reimagining this message for a new generation, infusing the campaign with fresh energy and relevance.

📺 A Modern Twist on a Classic: The revamped campaign includes new TV spots that showcase Edwards and Richardson, highlighting their dynamic personalities and exceptional talents. These spots aim to connect with viewers by celebrating individuality and passion, traits that both athletes exemplify.

🎉 Engaging Activations: Alongside the TV spots, Sprite is rolling out a series of engaging activations to further amplify the campaign. This includes limited-time packaging that features the athletes, immersive digital experiences

Wonderful Pistachios has unveiled its latest campaign, “And you, how do you crack?” featuring three distinguished French athletes. This innovative initiative aims to encourage French consumers to integrate healthy eating habits, particularly pistachios, into their fitness routines. Prominent figures such as fencer Sara Balzer, basketball player Evan Fournier, and boxing champion Estelle Mossely are leading the campaign, each embodying the fusion of athleticism and wellness.

🤺 Sara Balzer: An accomplished fencer and silver medalist at the 2020 Tokyo Olympics, Balzer is currently ranked world No. 1 in women’s sabre. Her participation in the campaign draws on her reputation for excellence and determination, inspiring fans and consumers to embrace a healthier lifestyle.

🏀 Evan Fournier: Known for his significant contributions to French basketball and his NBA career, Fournier’s Olympic and European championship successes highlight his dedication and skill. His involvement in the campaign connects with

As the NBA playoffs approach, RECOVER 180™, the innovative organic hydration sports drink from beverage mogul Lance Collins, is excited to announce its new partnership with Philadelphia 76ers’ star shooter, Buddy Hield. This collaboration highlights the growing popularity of RECOVER 180 as a top choice for athletes seeking enhanced performance and recovery.

🍃 Organic Hydration on the Court: RECOVER 180 is setting new standards in the sports drink market with its USDA Organic certification and its formula for balanced hydration. This makes it not just a tool for recovery, but a pioneer in offering health-conscious athletes a beverage that aligns with a wholesome lifestyle.

🏀 Endurance and Recovery: Buddy Hield, known for his sharpshooting abilities, has recently achieved the remarkable milestone of playing in 84 NBA regular season games. His high level of activity makes him an ideal ambassador for RECOVER 180, embodying the brand’s dedication to peak performance and rigorous recovery.

🚀 Fueling Playoff

Exciting news from the sports world as RECOVER 180™ proudly announces its partnership with Los Angeles Lakers shooting guard and rising NBA star, Austin Reaves. This collaboration marks a significant step forward for both brands, aiming to elevate athletic performance and recovery to new heights.

🌟 Elite Collaboration: The partnership between RECOVER 180™ and Austin Reaves, known for his dynamic play and strong presence on the court, brings together two forces dedicated to excellence in sports performance. RECOVER 180’s commitment to providing athletes with premium hydration and recovery solutions aligns perfectly with Reaves’ pursuit of peak physical condition.

🏀 Performance Enhancement: RECOVER 180™, renowned for its all-organic sports drink formula, offers a scientifically proven blend of electrolytes, vitamins, and antioxidants essential for replenishing nutrients and supporting rapid recovery. By working closely with Reaves, RECOVER 180™ aims to enhance his physical well-being and optimize his performance

Get ready to elevate your grooming game with the latest offering from The Shop, the brainchild of NBA icon LeBron James and business partner Maverick Carter. The Shop has partnered with Walmart to introduce a comprehensive men’s grooming line, encompassing skin, hair, and beard care products that promise to redefine your grooming routine.

🚀 Digital Campaign Launch: To mark this exciting launch, The Shop has rolled out a dynamic digital campaign titled “Be The Face.” Featuring LeBron James, Maverick Carter, and co-creator Paul Rivera, this campaign captures the essence of confident grooming and invites men everywhere to embrace their best selves.

🌿 Vegan and Cruelty-Free: The new grooming line from The Shop is not just about style; it’s about values too. All seven products in the lineup are vegan and cruelty-free, reflecting The Shop’s commitment to sustainability and ethical practices.

💰 Accessible Luxury: One of the standout features of The Shop’s grooming line is its accessibility.

As the Los Angeles Lakers gear up for a historic playoff run, Austin Reaves is set to drop his latest signature sneaker collaboration with Kicks Crew, titled ’17 Rings’, celebrating the Lakers’ storied legacy in the NBA.

👟 Signature Rigorer AR1: Following the success of his previous releases, including the sold-out ‘Valentine’s Day’ edition, Reaves continues to make waves with his signature Rigorer AR1 line. The ’17 Rings’ edition pays homage to the Lakers’ unparalleled success in basketball history.

🌟 Limited Edition Design: The ’17 Rings’ sneaker features a Lakers-inspired colorway, blending the iconic yellow and purple hues on a sleek white base. Kicks Crew’s branding is prominently displayed, emphasizing the exclusive partnership for this unique sneaker design.

🏆 Celebrating Lakers Greatness: Every detail of the sneaker reflects the Lakers’ championship legacy. The inside tongue showcases all 17 NBA titles won by the franchise,

This spring, Muscle Milk is unleashing its power with a dynamic marketing campaign, an impressive lineup of athletes, and the launch of Muscle Milk Plant Protein shakes, signaling a new era of strength and resilience.

🌿 Introducing Muscle Milk Plant Protein: As part of the campaign, Muscle Milk introduces its latest innovation: Plant Protein shakes. Made with premium plant-based ingredients, these shakes are designed to fuel your body with the strength and vitality needed for life’s challenges, both big and small.

🌟 A Star-Studded Roster: Joining forces with Muscle Milk are MLB star Julio Rodríguez, 7x WNBA All-Star Candace Parker, and global soccer sensation Christian Pulisic. Together, they embody the essence of strength and inspire individuals to push boundaries, whether on the field, at the gym, or in everyday life.

💪 Strength Beyond

Clutch, Canada’s premier online used car retailer, is revolutionizing car advertising with a groundbreaking campaign featuring NBA star Kelly Olynyk from the Toronto Raptors. Known for its commitment to customer convenience and safety, Clutch has partnered with Mint to launch the ‘That’s Clutch’ campaign, marking its debut in NBA marketing partnerships.

🌟 Leaders in Innovation: Clutch has rapidly become one of Canada’s fastest-growing companies, earning recognition on The Globe & Mail’s list of Top Growing companies for three consecutive years. The brand’s success is rooted in its focus on providing consumers with a hassle-free car-buying experience, eliminating the need for stressful haggling and potentially risky interactions with strangers from the internet.

🏀 NBA Collaboration: The collaboration with Kelly Olynyk and the NBA underscores Clutch’s commitment to brand marketing as a key driver of long-term growth. By teaming up with a renowned NBA athlete, Clutch aims to highlight its brand distinctions

SKIMS, the fashion brand founded by Kim Kardashian, has launched an exciting men’s All-Star campaign just in time for March Madness. The campaign features six college basketball players who are poised to make a splash during the NCAA basketball tournament this month, showcasing SKIMS’ performance-ready Terry collection.

📅 March Madness Extravaganza: With the NCAA tournament capturing the attention of millions of basketball fans, SKIMS’ All-Star campaign adds a fashionable twist to the excitement. The campaign stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC), highlighting their style on and off the court.

💪 Performance and Style: The All-Star campaign focuses on SKIMS’ solutions-oriented approach to fashion, particularly with its Terry collection designed

Mia Mastrov, the University of California basketball guard with a substantial social media following, has expanded her Name, Image, and Likeness (NIL) repertoire by partnering with Accelerator Active Energy. This collaboration places her alongside notable figures like Travis Kelce, Livvy Dunne, Deestroying, and Tunde Oyeneyin, enhancing her visibility and influence in the sports and wellness sectors.

📈 Social Media Sensation to Brand Ambassador: Mastrov, celebrated for her prowess on the basketball court, also commands an impressive digital presence, with over a million followers on TikTok and Instagram. Her new venture with Accelerator Active Energy underscores her appeal as a prominent figure in women’s basketball and a sought-after influencer in the NIL space.

🥤 A Perfect Match: In her Instagram announcement, Mastrov expressed genuine enthusiasm for the brand, naming Accelerator as her preferred energy drink and highlighting her excitement to join the brand’s family. This authentic endorsement reflects her personal