Basketball

Indiana Pacers star Tyrese Haliburton has signed a new endorsement deal with PUMA, marking a significant move from his previous deal with Nike. The new partnership is expected to position Haliburton as one of the faces of PUMA Basketball, a title currently held by LaMelo Ball of the Charlotte Hornets. With LaMelo receiving multiple signature models and lifestyle shoes, Haliburton's role is anticipated to expand with similar high-profile branding efforts from PUMA.

Previous Nike Partnership: Haliburton initially signed with Nike when he entered the NBA in 2020. While he did not receive a signature shoe with Nike, he was one of the faces of the brand’s GT Cut line, joining prominent players like Domantas Sabonis and Jrue Holiday.

This new PUMA deal represents a major step forward for Haliburton, as he continues to build his presence both on and off the court.

WNBA player Kysre Gondrezick has signed with Rodeo & Madison Agency for public relations representation, further expanding her presence in sports and media.

Career Highlights: Kysre Gondrezick, a standout in women's basketball, was selected 4th overall in the 2021 WNBA Draft by the Indiana Fever. She gained national attention for her dynamic performances and skill set during her collegiate career, first at the University of Michigan and later at West Virginia University, where she became one of the top players in the Big 12. Known for her scoring ability and versatility on the court, Gondrezick has made a name for herself as a rising star in the WNBA.

In addition to her basketball career, Gondrezick has been involved in various off-court ventures, including advocacy for mental health awareness. Her leadership and determination have made her a role model for young athletes, and she continues to build her brand both within and beyond basketball.

Andre Jackson Jr., the standout guard and captain of the 2023 National Champion UConn Huskies, has signed with WME for representation. Jackson, known for his leadership and versatility on the court, continues to make strides in his professional career.

Career Highlights: Jackson played a pivotal role in leading the UConn Huskies to the 2023 NCAA Championship, earning recognition for his strong defense, athleticism, and ability to make big plays in crucial moments. As a captain, he was widely praised for his leadership qualities and high basketball IQ, helping guide UConn to their fifth national title.

Following his impressive college career, Jackson was selected 36th overall in the 2023 NBA Draft by the Milwaukee Bucks. In his rookie season, he quickly made an impact, appearing in 57 games for the Bucks. Known for his defensive prowess, court vision, and ability to contribute in various ways, Jackson’s versatility allowed him to seamlessly

Shai Gilgeous-Alexander, the star NBA player known for his distinctive style on and off the court, has been named the new global brand ambassador for Canada Goose. As part of this partnership, Canada Goose unveiled its first co-designed piece of outerwear with Gilgeous-Alexander, marking a significant collaboration between the brand and the basketball sensation.

Previous Brand Collaborations

Gilgeous-Alexander is no stranger to high-profile brand partnerships. He has previously worked with Foot

LeBron James has taken his role as an investor in Lobos Tequila to the next level by starring in a new commercial for the brand, alongside actress Victoria Justice. The commercial showcases James channeling his inner James Bond, with Justice playfully asking for his name, to which James responds with the iconic "Bond, James Bond" line, substituting in his own name. The two then share a handshake with the server, adding a suave touch to the promotional spot.

LeBron James and Lobos Tequila