Basketball

Endorsement Deals 2 mins read

Cavinder Twins Sign New Endorsement Deal With Under Armour

Haley and Hanna Cavinder, stars of the University of Miami women’s basketball team, have inked a significant three-year endorsement deal with Under Armour, marking a major milestone in their burgeoning sports careers.

🏀 Strategic Partnership: This partnership is a strategic move by Under Armour to leverage the Cavinder twins’ substantial influence and popularity in the realm of college basketball and beyond. Represented by Everett Sports Marketing, Haley and Hanna are poised to bring their dynamic presence and athletic prowess to the Under Armour brand.

📲 Social Media Impact: The Cavinder twins are not only known for their skills on the basketball court but also for their strong social media presence. Haley boasts over 800,000 followers on Instagram with an impressive engagement rate of nearly 9%, while Hanna matches her sister’s following with an engagement

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New Signings 2 mins read

Derrick Jones Jr. Signs with Klutch Sports Group

NBA high-flyer Derrick Jones Jr. has made a significant change in his representation, signing with Klutch Sports Group, he was previously with Aaron Turner at Verus Management Team. This move aligns him with one of the most influential agencies in sports.

🏀 New Representation: Joining Klutch Sports Group places Jones Jr. among elite company, including NBA superstar LeBron James, WNBA star A’ja Wilson, and NFL standout Jalen Hurts. Klutch is known for its aggressive representation and securing lucrative deals for its clients, positioning Jones Jr. for new opportunities in his career.

🏆 Athletic Highlights: Known for his incredible athleticism and dunking ability, Derrick Jones Jr.

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Endorsement Deals 2 mins read

NBA Champion Jrue Holiday Announced as New Brand Ambassador for Zenni Optical

Zenni Optical, a leader in online eyewear retail and the Official Eyewear Partner of the Boston Celtics, is thrilled to welcome Jrue Holiday, the celebrated guard for the Boston Celtics, as its latest brand ambassador. This partnership enhances Zenni Optical’s connection with sports fans and broadens its appeal through the association with one of basketball’s most respected figures.

🏀 Jrue Holiday’s Stellar Career: Jrue Holiday is not only a 2x NBA champion and 2x All-Star but also an Olympian, bringing a high level of athleticism and recognition to the Zenni brand. His remarkable skills on the court and his professional demeanor off it make him an ideal representative for any brand, especially one looking to strengthen its ties with the sports community.

👓 Strategic Partnership: Aligning with Jrue Holiday supports Zenni Optical’s strategy to integrate its products with lifestyle and performance. As the Official Eyewear Partner of the Boston Celtics, Zenni aims to showcase the durability, style, and utility of its eyewear through high-profile athletes who embody these

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Uncategorized 2 mins read

Kelly Oubre Jr. Signs with CAA for Representation

Kelly Oubre Jr., the dynamic forward for the Philadelphia 76ers, has made a significant move in his professional career by signing with Creative Artists Agency (CAA) for representation, transitioning from his previous agent, Torrel Harris of Unique Sports Management.

🏀 Professional Basketball Career: Known for his athletic prowess on the court, Oubre brings a vibrant energy to the game. His move to CAA, a leading entertainment and sports agency, suggests a strategic focus on expanding his opportunities both on and off the court.

👟 Endorsements and Personal Brand: Oubre has a history of partnerships with several high-profile brands, including Neiman Marcus and Converse. He also supports Shhy Beauty, a brand founded by his wife, and runs his own lifestyle brand, DopeSoul, which reflects his personal style and philosophy.

📈 Social Media Influence: With over a million followers

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Basketball 2 mins read

Kelsey Plum Partners with Zip Co. as First Brand Ambassador

Kelsey Plum, the WNBA superstar and two-time champion with the Las Vegas Aces, who is repped by WME, has been announced as the first brand ambassador for Zip Co., a leading Buy Now, Pay Later (BNPL) company. This partnership highlights the convergence of sports and financial services, with Plum set to promote Zip Co.’s flexible and transparent payment solutions.

🏀 Expanding Influence in Financial Services: As Zip Co.’s inaugural brand ambassador, Kelsey Plum will leverage her platform and public persona to introduce the company’s services to a broader audience. Zip Co. aims to tap into Plum’s influence to reach sports fans and consumers who value financial flexibility and innovation.

🌟 A Year of Dynamic Endorsements: Plum has had a busy year with endorsements, partnering with major brands across different industries, including Target, SKIMS,

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Brand Ambassador 2 mins read

Cameron Brink Teams Up with Mattress Firm as Brand Ambassador

Cameron Brink, the standout basketball star represented by CAA, has partnered with Mattress Firm as their latest brand ambassador. This collaboration is part of Mattress Firm’s “Team Sleep Well” initiative, which emphasizes the importance of good sleep for overall wellness.

🛏️ Promoting Healthy Sleep: As a new ambassador for Mattress Firm, Cameron Brink will play a crucial role in promoting the brand’s mission to enhance sleep health across America. Her involvement is aimed at encouraging athletes and the broader public to recognize the significant impact of sleep on performance and quality of life.

🏃‍♂️ Joining Forces with Kenny Bednarek: Alongside Brink, professional runner Kenny Bednarek has also joined Team Sleep Well. Together, their endorsements will highlight their personal experiences with Mattress Firm products and underscore

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Investments 2 mins read

Russell Westbrook Joins Little Kitchen Academy as Investor

Little Kitchen Academy, a pioneer in Montessori-inspired cooking education for children, is excited to announce NBA all-star and renowned entrepreneur Russell Westbrook as both an investor and an advisory board member. This partnership, in collaboration with Westbrook’s Why Not? Foundation, represents a significant commitment to expanding children’s culinary education and making it more accessible, especially in underserved communities.

🍳 Empowering Young Chefs: Little Kitchen Academy is dedicated to teaching children essential life skills and food literacy through cooking. With a Montessori-inspired approach, the academy provides practical and hands-on learning experiences that foster independence, confidence, and healthy eating habits among young learners.

🏀 Westbrook’s Vision for Community Impact: Westbrook, known for his philanthropy as much as his athletic prowess, brings a wealth of experience and a deep commitment to community service

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Brand Ambassador 2 mins read

Caitlin Clark Signs Multiyear Endorsement Deal with Wilson

Caitlin Clark, the 2024 No. 1 WNBA draft pick and NCAA Division I basketball’s all-time leading scorer, has inked a multiyear partnership with Wilson. This significant endorsement deal marks a milestone for Clark as it includes a signature basketball collection, making her one of the few athletes, alongside Michael Jordan, to develop a signature line with Wilson.

🏀 A Landmark Partnership: Caitlin Clark’s new deal with Wilson is not just an endorsement but an opportunity to leave her mark on the sport. The agreement includes her own signature basketball collection, which will likely feature basketballs and possibly other basketball-related gear tailored to her specifications. This move underscores her rising influence in basketball and her potential to shape the game, much like Michael Jordan did with his groundbreaking products.

👟 A Busy Year of Endorsements: Clark has been highly active in the endorsement sphere, already securing a shoe

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Basketball 2 mins read

SKIMS Launches First WNBA Campaign Featuring Candace Parker and Rising Stars

SKIMS, the innovative brand founded by Kim Kardashian and the official underwear sponsor of the WNBA, has unveiled its first campaign featuring top players from the league. This groundbreaking initiative, set to kick off ahead of the WNBA’s next season, highlights some of the league’s most celebrated athletes.

🏀 Star-Studded Lineup: Leading the campaign is Candace Parker, widely regarded as one of the greatest WNBA players of all time. Parker is joined by Cameron Brink, the impressive second-overall draft pick, Dijonai Carrington, guard for the Connecticut Sun, and All-Stars Kelsey Plum and Skylar Diggins-Smith. This ensemble of talent not only brings star power to the campaign but also showcases the diversity and excellence present

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Basketball 2 mins read

Sabrina Ionescu Joins Tissot as First WNBA International Brand Ambassador

Tissot, the renowned Swiss watchmaker, is delighted to announce the signing of Sabrina Ionescu, guard for the New York Liberty and a standout figure in women’s basketball, as its first WNBA athlete to serve as an International Brand Ambassador. This partnership marks a significant milestone in Tissot’s engagement with basketball and highlights Ionescu’s growing influence both on and off the court.

🏀 A Trailblazer on the Court: Sabrina Ionescu has rapidly become synonymous with excellence in women’s basketball, known for her incredible skill and leadership. Her role as Tissot’s ambassador not only underscores her achievements as an athlete but also aligns with Tissot’s long-standing commitment to precision and excellence in sports timing.

🌍 Community Impact and Philanthropy: Beyond her basketball prowess, Ionescu is deeply committed to community service and empowerment through her SI20 Foundation. The foundation aims to provide equitable

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Endorsement Deals 2 mins read

Angel Reese Is Launching A Shoe Line with Reebok

Angel Reese, the rising WNBA star for the Chicago Sky and a standout athlete from LSU, is making waves in the sportswear industry by launching her own signature shoe line with Reebok. This significant move not only highlights her burgeoning influence in the world of basketball but also marks her as a trailblazer in the arena of athletic endorsements.

👟 A Strategic Partnership: Choosing Reebok over other giants like Nike, Reese made a conscious decision based on the unique opportunity to stand out as the first female basketball player to be prominently featured by the brand. Her choice was influenced by the absence of a female basketball player as the face of Reebok, a gap she aims to fill, bringing fresh energy and visibility to women in basketball.

🤝 Relationship with Shaq and Creative Freedom: Reese’s decision was also heavily influenced by her personal connection with basketball legend Shaquille O’Neal, who has had a long-standing relationship with Reebok. Additionally, Reebok’s commitment to rebranding and allowing Reese

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Campaigns 2 mins read

WNBA Star Angel Reese Becomes the Face of Good American’s Denim Campaign for Tall Women

Angel Reese, the standout rookie drafted by the Chicago Sky in the first round of the 2024 WNBA Draft, has been announced as the new face of Good American’s denim line, specifically designed for tall women. This campaign represents a significant milestone for Reese, aligning her with a brand co-founded by Khloé Kardashian, known for its commitment to body positivity and inclusivity.

👖 A Perfect Fit: Good American, a brand that prides itself on catering to a diverse range of body types, has found a great match in Angel Reese. At 6’3″, Reese embodies the brand’s mission to provide stylish and comfortable denim for tall women who often face challenges finding jeans that fit well. Her role in this campaign will likely resonate with many women, promoting a message of confidence and self-acceptance.

🏀 Rising Sports Icon and Fashion Influencer: Since joining the WNBA, Angel Reese has quickly become a prominent figure both on and off the court. Her influence extends into the fashion world, having already endorsed notable

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Brand Ambassador 2 mins read

A’ja Wilson Strikes Multi-Year Endorsement Deal with Gatorade

A’ja Wilson, the standout star of the Las Vegas Aces and two-time WNBA MVP, has secured a significant endorsement deal, signing a multi-year contract with Gatorade. This partnership adds a prestigious layer to Wilson’s already impressive portfolio and underscores her status as one of the top athletes in women’s basketball.

🏀 Joining Elite Company: With this deal, Wilson joins a select group of women’s basketball luminaries who have represented Gatorade. This group includes Caitlin Clark, who secured her deal while playing at the University of Iowa, and Paige Bueckers, the celebrated guard from the University of Connecticut. Wilson’s addition to this roster not only celebrates her achievements on the court but also her potential to inspire and lead in the sports industry.

📈 Expanding Influence and Recognition: Gatorade’s choice to partner with Wilson highlights her influence both as an athlete and as a role model. Her dynamic presence and exceptional skills make her an ideal ambassador for the brand, which

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Basketball 2 mins read

Taurean Prince Becomes Investor in Shoe Brand Crossover Culture

Taurean Prince is making a significant move off the court as he invests in the emerging shoe brand, Crossover Culture. In a bold step that diverges from traditional athlete endorsements, Prince will not only serve as the brand ambassador but will also take on a substantial role in the design and creative processes of the company’s shoe products.

👟 A New Kind of Partnership: At 30, Prince is embracing a unique opportunity with Crossover Culture by becoming the brand’s first NBA investor. This collaboration goes beyond typical endorsement deals, as it allows him to engage directly with the brand’s creative and marketing strategies. This expanded role offers Prince a chance to influence the design and business direction of the products, setting a new precedent for athlete involvement in the sportswear industry.

📈 Charting a New Path: Unlike his peers who may be aligned with larger sportswear giants like Nike and Adidas, Prince’s involvement with Crossover Culture represents a significant pivot. Here, he is not

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Brand Ambassador 1 mins read

Rudy Gobert Teams Up with LEEF Brands for Wellness Advocacy

LEEF Brands, a top-tier vertical cannabis operator, proudly announces its new partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves. This collaboration introduces Gobert as a principal brand ambassador for LEEF’s diverse range of wellness products, including LEEF Brands, LEEF Organics, and Paleo Paw.

🌿 Promoting Wellness Through Partnership: Gobert will leverage his extensive reach and influence to promote LEEF’s products through social media and various other platforms, underscoring the company’s commitment to enhancing wellness.

🤝 Supporting Youth and Community: Additionally, this partnership will significantly benefit Rudy’s Kids Foundation, a charity founded by Gobert focused on enriching the lives of youth. An annual campaign co-coordinated between LEEF and Rudy’s Kids Foundation will donate half of its profits to support vital children’s charities, enhancing their impact on education, recreation, community health, and outreach.

This strategic ambassadorship with Rudy Gobert

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Brand Ambassador 2 mins read

Caitlin Clark Inks Historic $28 Million Nike Endorsement Deal, Set to Launch Signature Shoe

Caitlin Clark, the fresh No. 1 pick in this month’s WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark’s relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed initial interest but withdrew when the annual bids reached the $3 million mark, underscoring

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New Signings 2 mins read

Ja Morant Partners with Lift Sports Management, Hires Mike Miller as Agent

Memphis Grizzlies star Ja Morant is set to make a strong comeback next season, and he’s chosen Mike Miller of Lift Sports Management to guide his professional journey. After a challenging season limited to just 9 games due to a shoulder injury and a 25-game suspension, Morant is focused on a significant rebound year, with high hopes for his team’s performance.

🏀 Strategic Representation: Lift Sports Management, renowned for its dynamic approach to athlete representation, has welcomed Ja Morant into its client roster. Founded in 2020, Lift is celebrated for its innovative strategies that maximize opportunities for athletes both on and off the court. By prioritizing the needs of its clients, Lift ensures comprehensive support with integrity, attention to detail, and a results-driven mindset.

🌟 Anticipated Comeback: As Morant prepares for his return from shoulder surgery, the anticipation around his performance is mounting. His popularity as one of the NBA’s leading

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Campaigns 2 mins read

Luka Dončić Signs Endorsement Deal with Gatorade, Joins Elite Athlete Roster

Luka Dončić, the celebrated Dallas Mavericks star, has officially joined the Gatorade family, expanding his impressive list of endorsements. Announced on Wednesday, Dončić becomes the seventh NBA player to partner with the renowned sports drink brand, positioning him alongside sports legends such as Michael Jordan and contemporary stars like Serena Williams and Caitlin Clark.

🏀 Elite Company: With this new partnership, Dončić aligns with other NBA talents including Jayson Tatum, Karl Anthony Towns, Zion Williamson, Damian Lillard, and Jaden Ivey, who are already part of the Gatorade team. This endorsement not only underscores his rising status in the sports world but also places him among a distinguished group of athletes known for their prowess and influence both on and off the field.

📈 A Commitment to Sport and Youth: In his statement, Dončić expressed enthusiasm about joining Gatorade, recognizing the brand’s legacy of supporting top-tier athletes across various sports. He emphasized his eagerness to contribute to Gatorade’s

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Campaigns 2 mins read

De’Aaron Fox Takes Center Stage in Under Armour’s Phantom 1 Sneaker Campaign

Sacramento Kings standout De’Aaron Fox is the face of Under Armour‘s latest campaign for the Phantom 1 sneaker, a shoe celebrated for its versatility and performance. Known for his dynamic play and fast-paced lifestyle both on and off the court, Fox embodies the spirit of the multidimensional athlete that the Phantom 1 is designed to support.

👟 A Shoe for Every Athlete: The Under Armour Phantom 1, initially crafted for runners, has become a staple in the athletic community since its debut in 2018. Known for its ability to enhance performance across various training disciplines, the Phantom 1 combines cutting-edge technology with sleek design, making it a top choice for athletes looking for both functionality and style.

🏀 Versatile and Stylish: In the campaign, De’Aaron Fox showcases the Phantom 1’s latest iteration, which boasts more style and flair than ever before. The sneaker is highlighted as not just a performance enhancer but also a fashion statement, capable of keeping up with athletes’ demanding

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New Signings 2 mins read

Top Basketball Recruit Cooper Flagg Signs with CAA for NIL Representation

Cooper Flagg, widely regarded as the number one prospect in the 2024 basketball recruiting class, has officially signed with Creative Artists Agency (CAA) for Name, Image, and Likeness (NIL) representation. This strategic move comes as Flagg prepares to start his collegiate career at Duke University, bringing with him an impressive array of accolades from his high school years.

🏆 A Season of Accolades: During the 2023-2024 season, Flagg achieved nearly every possible honor in high school basketball. His outstanding performances earned him the titles of Naismith High School Player of the Year and Gatorade National Player of the Year. Additionally, Flagg was a standout at the McDonald’s All-America Game and played a pivotal role in leading his team at Montverde Academy to victory at the Chipotle Nationals, showcasing his skills with a stat line of 16 points, eight rebounds, six blocks, and two assists in his final high school game.

📈 Building a Brand: With NBA scouts already noting his potential, Flagg’s decision to partner with CAA is a calculated step towards maximizing his opportunities for NIL deals. CAA’s extensive experience and network in sports representation

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