Basketball

Indiana Pacers star Tyrese Haliburton has signed a new endorsement deal with PUMA, marking a significant move from his previous deal with Nike. The new partnership is expected to position Haliburton as one of the faces of PUMA Basketball, a title currently held by LaMelo Ball of the Charlotte Hornets. With LaMelo receiving multiple signature models and lifestyle shoes, Haliburton’s role is anticipated to expand with similar high-profile branding efforts from PUMA.

Previous Nike Partnership: Haliburton initially signed with Nike when he entered the NBA in 2020. While he did not receive a signature shoe with Nike, he was one of the faces of the brand’s GT Cut line, joining prominent players like Domantas Sabonis and Jrue Holiday.

This new PUMA deal represents a major step forward for Haliburton, as he continues to build his presence both on and off the court.

WNBA player Kysre Gondrezick has signed with Rodeo & Madison Agency for public relations representation, further expanding her presence in sports and media.

Career Highlights: Kysre Gondrezick, a standout in women’s basketball, was selected 4th overall in the 2021 WNBA Draft by the Indiana Fever. She gained national attention for her dynamic performances and skill set during her collegiate career, first at the University of Michigan and later at West Virginia University, where she became one of the top players in the Big 12. Known for her scoring ability and versatility on the court, Gondrezick has made a name for herself as a rising star in the WNBA.

In addition to her basketball career, Gondrezick has been involved in various off-court ventures, including advocacy for mental health awareness. Her leadership and determination have made her a role model for young athletes, and she continues to build her brand both within and beyond basketball.

With Rodeo & Madison Agency handling her PR, Gondrezick is set to enhance her profile

Andre Jackson Jr., the standout guard and captain of the 2023 National Champion UConn Huskies, has signed with WME for representation. Jackson, known for his leadership and versatility on the court, continues to make strides in his professional career.

Career Highlights: Jackson played a pivotal role in leading the UConn Huskies to the 2023 NCAA Championship, earning recognition for his strong defense, athleticism, and ability to make big plays in crucial moments. As a captain, he was widely praised for his leadership qualities and high basketball IQ, helping guide UConn to their fifth national title.

Following his impressive college career, Jackson was selected 36th overall in the 2023 NBA Draft by the Milwaukee Bucks. In his rookie season, he quickly made an impact, appearing in 57 games for the Bucks. Known for his defensive prowess, court vision, and ability to contribute in various ways, Jackson’s versatility allowed him to seamlessly transition into the NBA.

With WME now representing him, Andre Jackson Jr. is poised to expand

Shai Gilgeous-Alexander, the star NBA player known for his distinctive style on and off the court, has been named the new global brand ambassador for Canada Goose. As part of this partnership, Canada Goose unveiled its first co-designed piece of outerwear with Gilgeous-Alexander, marking a significant collaboration between the brand and the basketball sensation.

Previous Brand Collaborations

Gilgeous-Alexander is no stranger to high-profile brand partnerships. He has previously

LeBron James has taken his role as an investor in Lobos Tequila to the next level by starring in a new commercial for the brand, alongside actress Victoria Justice. The commercial showcases James channeling his inner James Bond, with Justice playfully asking for his name, to which James responds with the iconic “Bond, James Bond” line, substituting in his own name. The two then share a handshake with the server, adding a suave touch to the promotional spot.

LeBron James and Lobos

WNBA star Layshia Clarendon recently took to Instagram to promote The Light Phone, a minimalist mobile device designed to help users disconnect from the distractions of a traditional smartphone. In the post, Clarendon shared their experience of embracing a more present lifestyle since making the switch to The Light Phone.

Career Highlights:

Layshia Clarendon is a seasoned WNBA player known for their versatility and leadership both on and off the court. Currently playing for the Los Angeles Sparks, Clarendon has built a reputation as a dynamic guard with a strong defensive presence. Over the course of their career, Clarendon has been a key player for several teams, including the Indiana Fever, Connecticut Sun, and Minnesota Lynx. They are also recognized for their advocacy work, particularly around issues of LGBTQ+ rights and social justice, becoming the first openly transgender and nonbinary player in WNBA history.

Brand Collaborations:

This promotion adds to Clarendon’s portfolio of brand endorsements,

Ariel Atkins has signed with Octagon for representation, further solidifying her status as a key player in the WNBA. She continues to play a pivotal role for the Washington Mystics, having recently inked a multi-year extension with the team.

Career Highlights: Ariel Atkins, a WNBA champion and two-time All-Star, has consistently showcased her talents on the court. Over her six-year career, she has averaged 13.1 points, 2.9 rebounds, 2.3 assists, and 1.4 steals per game. Her defensive prowess is particularly noteworthy, as she is the first player in WNBA history to make the All-Defensive Team in each of her first five seasons.

Achievements: Atkins’ contributions have been instrumental in her team’s success. She was a key player in the Washington Mystics’ championship win and has maintained high performance levels, earning her All-Star selections and numerous accolades for her defensive skills.

International Play: Beyond her WNBA success, Atkins has also excelled on the international stage. She will represent