Basketball

Brand Ambassador 2 mins read

Norman Powell Signs Endorsement Deal with Skechers

Los Angeles Clippers guard Norman Powell has signed an endorsement deal with Skechers, joining a growing roster of basketball talent as the brand continues expanding its presence in the sport.

Background and Career Highlights: Powell played college basketball at UCLA, where he earned First-Team All-Pac-12 honors in his senior year before being selected 46th overall in the 2015 NBA Draft by the Milwaukee Bucks. He was traded to the Toronto Raptors on draft night, where he began his professional career. During his five-and-a-half seasons with Toronto, Powell played a key role in the Raptors' 2019 NBA Championship run, bringing defensive intensity and scoring off the bench.

In March 2021, Powell was traded to the Portland Trail Blazers, where he spent less than a year

… Read More
Rep Moves 2 mins read

Agent Wallace Prather Joins LIFT Sports Management

Veteran NBA agent Wallace Prather has joined LIFT Sports Management, bringing with him longtime client Lou Williams and rising star Jabari Smith Jr. Known for his ability to secure top-tier deals and advocate for his players, Prather has built a reputation as one of the most respected agents in the game.

Prather began his career at Immortal Sports Management, where he worked alongside a certified NBA agent before branching out to create his own firm, Wallace Prather Sports Management. His agency quickly made waves when he signed Josh Smith, the 17th overall pick in the 2004 NBA Draft, securing him the top sneaker endorsement deal of that draft class—the second-highest deal of its kind at the time. He later orchestrated one of the most unique deals in basketball history, allowing a college player to compete in his final NCAA game and make his NBA debut in the same week.

In 2010, Prather signed Derrick Favors, a projected

… Read More
Endorsement Deals 2 mins read

Jrue Holiday Signs New Endorsement Deal with Rhone

Two-time NBA champion and two-time Olympic gold medalist Jrue Holiday has joined forces with performance-driven apparel brand Rhone as its newest brand ambassador. This partnership aims to inspire others while amplifying Rhone's ongoing collaboration with the NBA. Holiday, who was honored with the 2023 ESPYs Muhammad Ali Sports Humanitarian Award, embodies Rhone's commitment to mental and physical well-being.

Background and Career: Born on June 12, 1990, in Los Angeles, California, Holiday has established himself as one of the premier guards in the NBA. He began his professional career with the Philadelphia 76ers after being selected 17th overall in the 2009 NBA Draft. Over the years, he has played for the New Orleans Pelicans and the Milwaukee Bucks, winning NBA championships with the Bucks in 2021 and the Boston Celtics in 2024. Known for his defensive prowess, Holiday is a two-time NBA All-Star and has

… Read More
Endorsement Deals 2 mins read

Josh Green Signs Endorsement Deal with Skechers

Charlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for Green as he continues to grow his presence both on and off the court.

Background and Career: Green played college basketball for the Arizona Wildcats before declaring for the 2020 NBA Draft, where he was selected 18th overall by the Dallas Mavericks. After spending several seasons in Dallas, he was traded to the Charlotte Hornets in July 2024 as part of a multi-team deal. Internationally, Green has represented Australia, playing a key role in the Boomers’ historic bronze medal win at the 2020 Tokyo Olympics.

Recent

… Read More
New Signings 1 mins read

Nickeil Alexander-Walker has signed with CAA

Nickeil Alexander-Walker, the versatile 6'5" shooting guard currently with the Minnesota Timberwolves, has officially signed with Creative Artists Agency (CAA) for representation. 

Career Highlights: Alexander-Walker was selected 17th overall in the 2019 NBA Draft by the Brooklyn Nets and subsequently traded to the New Orleans Pelicans. He made an immediate impact in his rookie season, showcasing his scoring ability with a career-high 37 points against the Los Angeles Clippers on January 13, 2021. 

In 2023, he signed a two-year, $9 million contract with the Minnesota Timberwolves, where he has continued to be a valuable contributor. On the international stage, Alexander-Walker was part of Canada's historic bronze medal-winning team at the 2023 FIBA Men's Basketball World Cup. 

By signing with CAA, Alexander-Walker joins a star-studded roster that includes NBA standouts such

… Read More
New Signings 2 mins read

Davion Mitchell Signs with Wasserman

Davion Mitchell, the dynamic point guard for the Toronto Raptors, has officially signed with Wasserman for representation. This strategic partnership is expected to enhance Mitchell's career trajectory both on and off the court. 

Career Highlights: Mitchell's collegiate career at Baylor University was distinguished by his exceptional defensive prowess and leadership. He played a pivotal role in leading the Baylor Bears to their first NCAA Men's Basketball Championship in 2021, contributing 15 points, six rebounds, and five assists in the title game against Gonzaga. 

In recognition of his defensive skills, Mitchell received several accolades, including the Naismith Defensive Player of the Year Award, the NABC Defensive Player of the Year award, and the Lefty Driesell Award as the top defensive player in the nation. He also earned Big 12 Defensive Player of the Year honors and was named to the First Team All-Big 12. 

… Read More
Brand Ambassador 2 mins read

Haley Jones Teams Up with SoFi for Her First Home Journey

Haley Jones, the talented basketball player celebrated for her impressive skills on the court and inspiring presence on social media, has embarked on an exciting new chapter in her personal life: she’s officially on the hunt for her first home. To navigate this exciting but often daunting journey, Haley turned to SoFi, a trusted name in personal finance. Known for their award-winning mortgage services, SoFi has been coaching Haley through every step of the home-buying process.

Career Highlights: Haley Jones has built an exceptional career, both on and off the basketball court. A pivotal member of Stanford University's championship-winning team, she played alongside standout teammate Cameron Brink to clinch the 2021 NCAA Women’s Basketball Championship. Her outstanding performances earned her the title of NCAA Tournament's Most Outstanding Player, marking her as one of the most impactful players in college

… Read More
Rep Moves 2 mins read

David Bauman Joins The Familie to Lead NBA Representation

The Familie, the talent agency founded by veteran agent Steve Astephen, has officially expanded its services to include NBA representation with the addition of seasoned agent David Bauman. Bauman joins The Familie after an impressive eight-year tenure at Independent Sports & Entertainment (ISE), where he held key roles as Executive Vice President, General Counsel, and COO of ISE Basketball.

Building NBA Representation at The Familie

Bauman brings with him an established roster of NBA talent, headlined by Dallas Mavericks guard Quentin Grimes and Atlanta Hawks forward Garrison Mathews. The move marks The Familie’s first step into representing professional basketball players, further diversifying its already strong portfolio of athletes across various disciplines.

The

… Read More
Basketball 2 mins read

Malik Monk Collaborates with Pizza Guys on New Campaign

Sacramento Kings guard Malik Monk has teamed up with Pizza Guys, a Sacramento-based pizza franchise known for its fresh, high-quality offerings, to launch the "Malik Monk Special" in celebration of the basketball season. This collaboration, part of Monk's brand ambassador role announced earlier this year, features a pizza topped with four premium meats—pepperoni, cup and crisp pepperoni, bacon, and sausage—paired with a side of Cheezee Pepperoni Rolls.

In a unique addition, Pizza Guys has introduced a limited-edition box that transforms into a basketball hoop, allowing fans to shoot hoops at home while watching Monk on the court. Additionally, fans can pick up a Pizza Guys x Malik Monk mini basketball for $4 at participating locations, further enhancing the experience for basketball and pizza lovers alike.

Career Highlights: Malik Monk, born on February 4, 1998, in Jonesboro, Arkansas, has made a name for himself as an electrifying shooting guard

… Read More
Sports 2 mins read

Sophie Cunningham Signs with William Raymond Communications for PR

Phoenix Mercury guard Sophie Cunningham has officially signed with William Raymond Communications for public relations representation, marking a new chapter in her career as she broadens her presence beyond the basketball court. Cunningham continues to be represented by Golden Standard Sports and Entertainment.

Career Highlights: Sophie Cunningham, a standout player known for her resilience and leadership, first rose to prominence during her collegiate career at the University of Missouri. As a Tiger, she became the all-time leading scorer in Missouri program history, amassing 2,187 points. Cunningham’s performance earned her three First-Team All-SEC selections, highlighting her as one of the top players in the conference.

In the 2019 WNBA Draft, Cunningham was selected 13th overall by the Phoenix Mercury. Since joining the league, she has made

… Read More