Josh Hart has been named the first-ever Chief Candy Officer for Mike and Ike, marking a uniquely personal and fan-driven endorsement moment in the NBA landscape.
The partnership comes after months of viral buildup — beginning when Hart was repeatedly…
Read MoreAngel Reese has been named the new global ambassador and creative collaborator for Juicy Couture, marking a milestone partnership that merges early-2000s nostalgia with the new generation’s cultural icons.
As part of the deal, Reese becomes the face of the…
Read MoreAaron Wiggins has signed with CAA for representation. The 24-year-old guard-forward, drafted 55th overall out of Maryland in the 2021 NBA Draft, has developed into a key contributor for the Oklahoma City Thunder. In the 2024–25 season, Wiggins averaged a…
Read MoreWith the release of her first-ever signature sneaker today, Angel Reese and Reebok are dropping a powerful new ad titled Fuel. The spot stars the WNBA sensation herself, who shares a moving message about what this moment truly means to…
Read MoreAdidas’ “Superstar” campaign returns with cinematic flair and an all-star cast, highlighting the timeless influence of its iconic sneaker. Narrated by Samuel L. Jackson, the campaign kicks off with a moody teaser titled “Pyramids,” which compares the shoe’s cultural permanence…
Read MoreEmily Engstler, the versatile forward currently with the Washington Mystics, has signed with FirstPick Management for representation. She joins a roster that includes WNBA talents like Diamond DeShields, Kaela Davis, and Tyasha Harris. Engstler was previously represented by The Fam…
Read MoreGary Payton II, the defensive dynamo known for his relentless energy and impact off the bench, has signed with WME for representation, marking a new chapter in his off-court career. He was previously repped by Goodwin Sports Management.
Affectionately dubbed…
Read MoreThe WNBA’s newest champion just picked up her first piece of off-court hardware, and it comes in 14-karat gold. Nyara Sabally, fresh off a title run with the New York Liberty, is now the face of Catbird’s latest campaign, making…
Read MoreIn its quest to reclaim the misunderstood corners of the paint wheel, Sherwin-Williams has crowned Radiant Lilac SW 0074 as the Loneliest Color of 2025. Which is poetic branding for “no one’s buying this.” But instead of slapping it on…
Read MoreIn Chase’s latest ad campaign, “Cashback Like a Pro,” we get the kind of brand exercise that feels less like a commercial and more like an All-Star Weekend scrimmage that somehow broke into a fintech conference. Stephen Curry and Kevin…
Read MoreLi Yueru has signed with First Pick Management, because even when you’re 6’7″ and dropping 20/20 stat lines on international hardwood, you still need someone to negotiate the fine print.
The Chinese basketball star—known for redefining what it means to…
Read MoreKarl-Anthony Towns has signed on as the first-ever sports ambassador for Hola Prime, a fintech platform that’s apparently decided the best way to explain trading to the masses is through a 7-foot All-Star center with a three-point shot and a…
Read MoreJalen Williams, the Oklahoma City Thunder’s breakout star and newly minted 2025 NBA All-Star, has teamed up with Ecko Unltd. as a brand ambassador and capsule collaborator. The partnership marks a smart evolution for Ecko—reviving its streetwear DNA with the…
Read MoreGiannis Antetokounmpo has been named the official brand ambassador for Castrol through the 2025–26 NBA season, because apparently reigning MVPs and motor oil are now a natural pairing. The partnership kicks off with a cinematic new ad airing during the…
Read MoreLos Angeles Clippers guard Norman Powell has signed an endorsement deal with Skechers, joining a growing roster of basketball talent as the brand continues expanding its presence in the sport.
Background and Career Highlights: Powell played college basketball at UCLA,…
Read MoreVeteran NBA agent Wallace Prather has joined LIFT Sports Management, bringing with him longtime client Lou Williams and rising star Jabari Smith Jr. Known for his ability to secure top-tier deals and advocate for his players, Prather has built a…
Read MoreTwo-time NBA champion and two-time Olympic gold medalist Jrue Holiday has joined forces with performance-driven apparel brand Rhone as its newest brand ambassador. This partnership aims to inspire others while amplifying Rhone’s ongoing collaboration with the NBA. Holiday, who was…
Read MoreCharlotte Hornets guard Josh Green has signed an endorsement deal with Skechers, joining a roster that includes Joel Embiid, Julius Randle, Terance Mann, and Jabari Walker, as well as WNBA player Rickea Jackson. This move marks another major endorsement for…
Read MoreNickeil Alexander-Walker, the versatile 6’5″ shooting guard currently with the Minnesota Timberwolves, has officially signed with Creative Artists Agency (CAA) for representation.
Career Highlights: Alexander-Walker was selected 17th overall in the 2019 NBA Draft by the Brooklyn Nets and subsequently…
Read MoreDavion Mitchell, the dynamic point guard for the Toronto Raptors, has officially signed with Wasserman for representation. This strategic partnership is expected to enhance Mitchell’s career trajectory both on and off the court.
Career Highlights: Mitchell’s collegiate career at Baylor…
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