Water is the new tequila — and everyone from Logan Paul to Michelle Obama is trying to own your thirst.
Hydration used to be a functional category. PepsiCo built it with Gatorade. Coca-Cola responded with Powerade, then doubled down by acquiring BodyArmor for $8 billion. Unilever shelled out a reported $600 million for Liquid I.V. — a packet-based upstart with celebrity investors ranging from Kendall Jenner to
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Casa Azul has announced its partnership with country music superstar Luke Bryan as the official sponsor of his upcoming “Mind of a Country Boy Tour.” This collaboration highlights Casa Azul’s commitment to connecting with country music fans and offering unique experiences tied to the tour.
🎤 Exciting Fan Sweepstakes: As part of the sponsorship, Casa Azul is launching the Fly Away Sweepstakes, giving fans a chance to win an extraordinary trip for two to see Luke Bryan live in Tampa, FL, on September 14th. The prize package is particularly enticing, including round-trip flights, hotel accommodations, a $500 gift card to cover expenses, and an exclusive meet and greet with Luke Bryan himself. This initiative offers fans an unforgettable opportunity to experience one of the highlights of the country music calendar.
🎟️ Local Ticket Giveaways: In addition to the sweepstakes, Casa Azul is engaging fans locally by hosting ticket giveaways in select show markets. These giveaways will provide more fans the chance to experience
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