Rep Moves

Veteran NBA agent Wallace Prather has joined LIFT Sports Management, bringing with him longtime client Lou Williams and rising star Jabari Smith Jr. Known for his ability to secure top-tier deals and advocate for his players, Prather has built a reputation as one of the most respected agents in the game.

Prather began his career at Immortal Sports Management, where he worked alongside a certified NBA agent before branching out to create his own firm, Wallace Prather Sports Management. His agency quickly made waves when he signed Josh Smith, the 17th overall pick in the 2004 NBA Draft, securing him the top sneaker endorsement deal of that draft class—the second-highest deal of its kind at the time. He later orchestrated one of the most unique deals in basketball history, allowing a college player to compete in his final NCAA game and make his NBA debut in the same week.

In 2010, Prather signed Derrick Favors, a projected

Agent James Gosnell has officially joined MAC Agency, marking a new chapter in his career after previously working at IAG, where he represented artists like BigXThaPlug. MAC Agency has confirmed that Gosnell will be starting fresh in his new role and will not be bringing any clients with him.

MAC Agency’s Rise in the Hip-Hop Industry: Founded by Andrew Lieber, MAC Agency has rapidly ascended as a formidable force in the hip-hop live booking industry. Lieber, who began his career managing tours for artists like King Los and Cory Gunz, established the agency with a focus on identifying and nurturing emerging talent. Over the years, MAC Agency has worked with some of hip-hop's biggest names, including DaBaby, YoungBoy Never Broke Again, Rod Wave, Polo G, Toosii, Yo Gotti, and Moneybagg Yo. Unlike traditional agencies that sign artists to exclusive deals, MAC Agency operates with a more flexible approach, maintaining close relationships with many artists and often serving as the preferred agency for booking their live performances.

Strategic Festival Placements: The agency's

The Familie, the talent agency founded by veteran agent Steve Astephen, has officially expanded its services to include NBA representation with the addition of seasoned agent David Bauman. Bauman joins The Familie after an impressive eight-year tenure at Independent Sports & Entertainment (ISE), where he held key roles as Executive Vice President, General Counsel, and COO of ISE Basketball.

Building NBA Representation at The Familie

Bauman brings with him an established roster of NBA talent, headlined by Dallas Mavericks guard Quentin Grimes and Atlanta Hawks forward Garrison Mathews. The move marks The Familie’s first step into representing professional basketball players, further diversifying its already strong portfolio of athletes across various disciplines.

The

Sasha Camacho, formerly of Interscope Records, has launched her own PR agency, Good Looks PR. Bringing her extensive industry experience, Camacho is taking with her a roster of rising stars, including Ken Carson, Destroy Lonely, Homixide Gang, Skaiwater, and Lexa Gates. Notably, all of these artists remain signed to Interscope Records, continuing their relationship with the label while entrusting Camacho with their public relations strategies.

Artist Profiles: