Agency Signing

Music 1 mins read

Samara Cyn Signs with Wasserman For Representation

Samara Cyn has signed with Wasserman for representation, joining one of the industry’s most respected agencies while building on her rapid trajectory. She averages over 665,000 monthly Spotify listeners, with her strongest audiences centered in Los Angeles, Chicago, New York City, London, and Brooklyn.

Her most recent project, the backroads EP, dropped in June via Vanta Records. The release, featuring collaborations with artists like Smino and Sherwyn, blends neo-soul, hip-hop, and indie textures with emotionally candid storytelling. Framed as a lighter, more therapeutic counterpoint to her earlier work, it has helped position her as a distinctive new voice.

Samara’s live presence is also accelerating. She supported Smino on his North American Kountry Kousins Tour, performed alongside Lauryn Hill at Miami’s Jazz in the Gardens Festival, and opened for Nas on the Illmatic 30th anniversary tour in London. She has already collected

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New Signings 1 mins read

MK Signs With WME For Representation

MK has signed with WME for representation across North and South America while remaining represented globally by Wasserman and managed by Three Six Zero. This layered structure lets him expand regional reach without swapping out the operational backbone.

He currently pulls over 13 million monthly listeners on Spotify, with his largest fan bases in London, Sydney, Dublin, Amsterdam, and Manchester.

That audience ramp-up is dramatic. After hovering around 7.5 million early in the year, his listeners surged through July into August, peaking near 13 million and cementing a new plateau of demand.

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Music 2 mins read

Cody Simpson Signs With CAA For Representation

Cody Simpson has signed with CAA for representation, a move that suggests his eclectic, shape-shifting career is entering yet another act—and possibly its most strategic one yet.

Remember Cody Simpson? Depending on when you tuned in, that name might mean bubblegum teen idol, acoustic heartthrob, CW actor, or elite-level swimmer training alongside Australia’s best. And somehow, he’s been all of those things—just not all at once. First came iYiYi and Pretty Brown Eyes, the singles that sparked his early ascent in the early 2010s, followed by major tours like Welcome to Paradise, The Acoustic Sessions, and a stint opening for Justin Bieber on the Believe Tour—aka, peak Belieber era.

But as his pop contemporaries doubled down on music, Simpson zagged. He ditched the major-label machine for independent releases, studied acting, and started training in the pool again. Not metaphorically—literally. He made the Australian national team and swam at the 2022 Commonwealth Games.

This latest shift to CAA—while he remains managed by Best Friends Music—feels less like a comeback and more like a consolidation. At 27, Simpson is no longer trying to outrun

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Latin 2 mins read

Maluma Signs With WME For Representation

Maluma has officially signed with WME for representation, adding one of Latin music’s most reliable hitmakers to the agency’s already stacked global roster. Because when you’re pushing 45 million monthly Spotify listeners and your top cities span five countries, you don’t just need an agent—you need an infrastructure.

The Colombian star, who first exploded onto the scene after winning The X Factor Colombia in 2012, has long since graduated from reality show champ to international pop juggernaut. His genre-blending discography—anchored by albums like Pretty Boy, Dirty Boy, F.A.M.E., Papi Juancho, and last year’s Don Juan—has put him in studio sessions (and stadium stages) with Madonna, JLo, Shakira, Ricky Martin, and The Weeknd, among others. And in case the music wasn’t enough, there’s also the part where he made his Hollywood debut opposite Jennifer Lopez in Marry Me (2022), just to casually expand the résumé.

Maluma continues to be repped by The Lede Company (U.S.) and Nieman Group (South America) on the PR front, and his most recent single, Bronceador, dropped via Sony Music in June—just in time to make

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Music 2 mins read

Osamason Signs With Wasserman for Representation

Osamason has signed with Wasserman for global representation, because once your third album charts on the Billboard 200 and your festival schedule starts resembling a boarding pass, it’s time to get the touring infrastructure to match.

The South Carolina rapper has quietly built one of the most calculated trajectories out of the underground in recent memory. His breakout singles “Cts-V” and “Troops” started moving numbers online in early 2023, making noise on TikTok, Spotify, and in the group chats that still matter. Since then, he’s dropped three full-lengths in 18 months: Osama Season (July 2023), Flex Musix (December 2023), and Jump Out (January 2025), the last of which became his first Billboard-charting project.

He’s been busy offline, too. Osamason performed at Rolling Loud Miami in 2024, Rolling Loud California earlier this year, and capped his international Wish You Were Here Tour with a finale set at Rolling Loud Thailand—not bad for an artist still straddling the “breakout” label. He’s currently touring across Europe and the UK, where the crowds have caught up to the streaming data.

Speaking of: over 1 million

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Music 1 mins read

Steve Lacy Signs With UTA For Representation

Steve Lacy has signed with UTA, following his longtime agent Caroline Yim to her new home after her headline-making departure from WME earlier this year. It’s less a signing and more a realignment—the kind that happens when the artist and the architect know the blueprint still works.

Lacy continues to be repped for PR by The Oriel in the U.S. and August Agency in the U.K., which is to say: the team hasn’t changed, the table just got bigger.

With over 23.6 million monthly listeners on Spotify and top cities ranging from Los Angeles to Sydney, Lacy’s reach is global, but never generic. Gemini Rights, his genre-slippery 2022 album via RCA, delivered a No. 1 Billboard hit with “Bad Habit,” picked up a Grammy, and became the kind of project that both your alt-R&B cousin and your Vogue editor friend could quote from memory.

He’s not just touring—he’s curating moodboards onstage. Coachella, Lollapalooza, Primavera, Governors Ball… Lacy doesn’t play festivals

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Music 1 mins read

Julia Cole Signs With Wasserman for Representation

Country-pop artist Julia Cole has signed with Wasserman for global representation, adding serious agency muscle behind a career that’s already built for scale.

Julia Cole Spotify Monthly Listeners (Jan 2025-July 2025)Source: Booking Agent Info

She continues to be managed by Crazy Ones Entertainment and remains a rising presence in the genre, known for her blend of Nashville polish and Gulf Coast grit. With over 1.9 million monthly listeners on Spotify, her streaming footprint stretches from Sydney to Chicago—and the top markets say as much: Sydney, Brisbane, Toronto, Melbourne, and Chicago all clock in among her biggest fanbases.

Her latest release, Day

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New Signings 1 mins read

BJ Ojulari Signs With Roc Nation Sports

BJ Ojulari has signed with Roc Nation Sports, because when your pass rush is this lethal, you don’t settle for representation—you secure an empire.

The LSU standout turned Arizona Cardinals linebacker makes the switch from Klutch to Roc Nation, joining a roster where athletes are marketed like moguls and post-game interviews might come with an executive producer credit. It’s also a family reunion of sorts: his older brother, Giants edge rusher Azeez Ojulari, is already repped by Roc. Two brothers. Two sacks. One agency that just happens to be run by hip-hop royalty.

Since being selected in the second round of the 2023 NFL Draft, BJ’s made it clear that he didn’t come to Arizona to warm the bench. He came to blow up offensive schemes. His rookie season showed flashes of what scouts have long predicted—twitchy speed, advanced footwork, and a motor that rarely downshifts. In short: he’s not just living up to the family name, he’s expanding the brand.

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Music 2 mins read

LOCASH Signs with CAA for Representation

LOCASH has signed with CAA for representation, because if you’re going to double down on country-pop stardom, you might as well do it with the biggest chip stack in town.

The duo—Preston Brust and Chris Lucas, co-pilots of stadium singalongs and backroad anthems—just dropped their latest album Bet The Farm in April via Galaxy Label Group. The title alone feels like a mission statement: high-risk, high-reward, and unmistakably on-brand for two artists who’ve made a career out of betting on themselves—and winning.

Best known for their platinum-certified crowd-pleaser “I Love This Life” and their chart-topping No. 1 hit “I Know Somebody,” LOCASH doesn’t just flirt with radio—they practically live there. Their blend of Nashville polish and tailgate bravado has earned them multiple ACM and CMT award nominations, not to mention the kind of fan loyalty that turns support acts into headliners.

Speaking of which, they’ve shared the road with heavyweights like Tim McGraw, Keith Urban, and Florida Georgia Line—names

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Music 2 mins read

YG Signs with UTA for Global Representation

If rap careers had earnings calls, YG’s latest announcement would open with: “We’re thrilled to report strategic alignment with a new global partner.” That partner? United Talent Agency. The move signals that YG, the Compton mainstay who once made the phrase “Bompton” a part of hip-hop’s vernacular, is looking to turn his multiplatform hustle into a truly international operation.

Fresh off the May release of “Hollywood” (featuring Shoreline Mafia and plenty of laid-back menace), YG’s trajectory isn’t just about Billboard placement anymore—it’s about brand architecture. UTA now reps him across the board, joining a roster that’s increasingly loaded with hip-hop’s hybrid creators: artists who double as CEOs, label heads, fashion moguls, and founders of niche wellness brands.

Yes, wellness. If you missed the deck, YG co-founded Trimm, a recovery-forward health brand, because even rappers need turmeric and cold plunges. He also helms 4Hunnid, a fashion label that walks the line between street-certified and boutique bait, tapping into his West Coast aesthetic while maintaining distribution muscle and cultural cachet.

Performance-wise,

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Music 1 mins read

Joss Stone Signs With Pure Represents for Europe/UK Representation

Soul-pop powerhouse Joss Stone has officially signed with Pure Represents for representation in Europe and the UK, rounding out an international rep lineup that’s as globally mobile as her discography. She continues to be repped by UTA for the rest of the world, while her PR remains split between Full Scope PR (U.S.) and DWL Music PR (UK)—a fittingly diplomatic arrangement for a singer who once played live in over 200 countries during her Total World Tour.

Stone currently draws over 1.2 million monthly listeners on Spotify, with her top markets including São Paulo, Santiago, Rio de Janeiro, Amsterdam, and Buenos Aires—proof that her soul-infused vocals and barefoot-bohemian vibe still resonate deeply across both hemispheres. Her most recent release, “Loving You” with Shaggy, dropped in September 2023 as an independent single, blending reggae-tinged warmth with her trademark retro soul delivery.

And while Joss may not dominate headlines like some of her pop contemporaries, her festival résumé reads like a highlight reel:

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Electronic 1 mins read

Pedro Sampaio Has Signed With WME for Representation

Pedro Sampaio has signed with WME for representation. The move brings one of Brazil’s most-streamed artists under one of Hollywood’s biggest talent umbrellas—because if you’re going to make global moves, you might as well do it in Dolby Surround.

Sampaio, who currently boasts over 8.7 million monthly listeners on Spotify, has a fanbase anchored firmly in Brazil’s cultural hubs—São Paulo, Rio de Janeiro, Campinas, and Curitiba—but increasingly, his music is finding legs abroad. His latest release, “Perversa” with J Balvin, dropped via Warner Music Brasil and feels like a heat map of every club banger from Ipanema to Ibiza: bilingual, beat-forward, and engineered for maximum dopamine.

He continues to be managed by VNew Brasil and repped for PR by BPMCOM, keeping his core team local even as his international ambitions grow. And make no mistake, the festival circuit is already taking note. In recent years, Sampaio has lit up stages at Rock in Rio, Planeta Atlântida, Lollapalooza Brasil, and Festival

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New Signings 1 mins read

Emily Engstler Signs with FirstPick Management

Emily Engstler, the versatile forward currently with the Washington Mystics, has signed with FirstPick Management for representation. She joins a roster that includes WNBA talents like Diamond DeShields, Kaela Davis, and Tyasha Harris. Engstler was previously represented by The Fam Sports.

Drafted fourth overall by the Indiana Fever in 2022, Engstler’s professional journey has been marked by adaptability and resilience. After her rookie season with the Fever, she had stints with the Minnesota Lynx and eventually found a role with the Mystics. During the 2024 season, she averaged 5.1 points and 4.3 rebounds per game, showcasing her defensive prowess and versatility on the court .

Off the court, Engstler has expanded her horizons by playing overseas. In the 2024–2025 offseason, she joined Hapoel Lev Jerusalem in Israel, where she delivered standout performances, including a game with 36 points, 16 rebounds, and seven assists .

With her new representation at FirstPick Management, Engstler is poised to further elevate her career, both in the WNBA and internationally.

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New Signings 2 mins read

Muse Signs With Wasserman

Muse, the genre-blending British rock institution that has spent the past two decades toggling between dystopian anxiety and symphonic bombast, has signed with Wasserman for representation in both North and South America. The band continues to be managed globally by Three Six Zero.

This new agency alignment comes on the heels of their latest single, Unravelling, released last month via Warner Music—a track that leans into their trademark tension-and-release formula with a polished edge that suggests they’re still quite comfortable taking a wrecking ball to existential dread.

Muse Spotify Monthly Listeners Growth (Jan-July 2025)Source: Booking Agent Info

Muse

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Agency Signing 1 mins read

Gary Payton II Signs With WME for Representation

Gary Payton II, the defensive dynamo known for his relentless energy and impact off the bench, has signed with WME for representation, marking a new chapter in his off-court career. He was previously repped by Goodwin Sports Management.

Affectionately dubbed “The Mitten” — a nod to his Hall of Fame father, Gary Payton — Payton II has carved out his own niche in the NBA through elite perimeter defense, hustle plays, and a championship-winning stint with the Golden State Warriors in 2022. His journey has been anything but linear: after going undrafted in 2016, he bounced between G League stints and short-term NBA contracts before earning his role in Golden State’s rotation with tenacity and high-IQ play.

Beyond the hardwood, Payton has also made headlines for his advocacy work in support of children with learning disabilities, sharing his own experiences with dyslexia and ADHD to help reduce stigma and increase awareness.

Now with WME in his corner, Payton II seems poised to expand his presence beyond basketball — whether that’s in media, activism, or entrepreneurial ventures — all with the same defensive edge he

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Music 2 mins read

Brian Lachman and Karina Thomas Join Corson Agency

Corson Agency just added 2 people to its agency. Brian Lachman has signed on as an agent, bringing with him a sonic arsenal of bass-driven and electronic talent including Dirty Audio, ALRT, Chamberlain, CODES, and Dack Janiels.

Lachman’s move is less about changing desks and more about signaling a deliberate push by Corson into the aggressive corners of the electronic and heavy music world. Previously Head of EDM and Metal at Prysm Talent Agency, Lachman wasn’t just booking club slots—he founded their Metal division, making him a bit of a genre diplomat in an agency world that often doesn’t know what to do with death growls and dubstep in the same spreadsheet.

It’s also a bit of a two-for-one deal. Karina Thomas, who joined Prysm as a junior agent and Lachman’s assistant in September of last year, is making the leap to Corson as well. Think of it less as a mentorship arc and more as a carefully orchestrated backstage pass from one agency ecosystem to another. Thomas had been quietly ascending while working closely with Lachman—proof that even in the pyrotechnic world of bass music, the assistant pipeline is still where careers get built.

Lachman also brings credibility from his time in

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Music 1 mins read

Edge of Paradise Signs With TKO Agency for Worldwide Representation (Excluding South America)

Edge of Paradise, the symphonic-metal-meets-cyberpunk-hard-rock band that sounds like the soundtrack to a dystopian space opera where androids have trust issues, has a new booking agency. The Kirby Organization (TKO) will now handle the band’s representation worldwide—everywhere except South America, where IDL Entertainment continues to hold court. FM Music Management remains firmly at the helm, guiding the group’s overall strategy like a gothic Gandalf.

Spotify puts their monthly listener count north of 41,000, with Helsinki, Los Angeles, Stockholm, Jakarta, and Ashburn, Virginia forming a surprisingly geographically scattered fan map. (What do Finnish metalheads and suburban Virginians have in common? Apparently, a taste for power vocals and post-apocalyptic guitar riffs.)

Touring-wise, the band has previously jumped on lineups with genre heavyweights like HammerFall and Sonata Arctica, which in metal circles is the equivalent of getting knighted at the castle gates.

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Music 2 mins read

Three Days Grace Signs With IAG For U.S. and Mexico Representation

Three Days Grace has signed with IAG for representation across the United States and Mexico, expanding their North American touring team. They remain with Joel Baskin at The Feldman Agency for Canadian representation and continue to be repped internationally by Wasserman Music. Management remains with Q Prime, whose longstanding partnership with the band has guided their evolution from post-grunge stalwarts to arena rock mainstays.

Three Days Grace Spotify Monthly Listeners Growth (Dec -June 2025)

With over 16.4 million monthly listeners on Spotify, the multi-platinum

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Country 2 mins read

Tyler Rich Signs with Dynamic Talent International for Representation

Country artist Tyler Rich has signed with Dynamic Talent International for live representation worldwide excluding Canada, with Trevor Swenson serving as the point agent. He continues to be repped by Feldman Agency (who he signed with last week) for representation in Canada, and managed by Laffitte Management Group. He makes the move after previously being repped by CAA.

Rich first broke out with his 2018 debut single “The Difference,” which hit No. 1 on SiriusXM’s The Highway and eventually earned RIAA Gold certification. Since then, the Northern California native has carved out a fan-favorite lane in contemporary country, blending heartfelt lyrics with pop-friendly hooks across projects like Two Thousand Miles and I Know You Do. His 2022 single “Trucks Don’t Lie” and the more recent “Rather Be Us” have helped him maintain momentum as a consistent streaming presence, with over 482,000 monthly listeners on Spotify. His top cities include Brisbane, Sydney, Chicago, Denver, and Toronto—a reminder of his international resonance.

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Electronic 2 mins read

W&W Join Anna Agency For Representation

W&W have signed with Anna Agency for representation, reinforcing their standing as one of dance music’s most enduring festival juggernauts. The Dutch duo—Willem van Hanegem and Wardt van der Harst—continue to be managed by Rave Culture, the label and lifestyle brand they co-founded, which has evolved into a global platform for big-room, trance, and mainstage anthems.

Since exploding onto the scene in the early 2010s, W&W have cultivated a signature blend of euphoric builds and floor-rattling drops that helped define the modern festival era. Their breakout tracks like “Bigfoot,” “Thunder,” and “The Code” became instant EDM staples, propelling them onto the main stages of virtually every major electronic festival: think Tomorrowland, Ultra, EDC Las Vegas, and Creamfields. Their live sets—equal parts pyrotechnics, nostalgia, and unrelenting BPM—continue to draw massive crowds from Hamburg to Kuala Lumpur.

Most recently, the duo released “Bad,” a high-energy collaboration with KSHMR that dropped in April via Spinnin’ Records, tapping into the peak-hour energy they’ve long mastered. And with over 14

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