R&B

Campaigns 2 mins read

Demi Lovato and Merz Aesthetics Embark on a ‘Beauty on Your Terms’ Journey with XEOMIN

Merz Aesthetics®, a titan in the medical aesthetics arena, is thrilled to amplify their groundbreaking 'Beauty on Your Terms' campaign by welcoming the multifaceted talent Demi Lovato as the latest brand partner for XEOMIN®. This collaboration extends the campaign's reach, initially launched in August 2022, aiming to introduce XEOMIN®—an FDA-approved, double-filtered anti-wrinkle injection—to a younger demographic exploring injectables for the first time.

👩‍🎤 Empowerment Through Authenticity: Lovato, celebrated for her vocal advocacy on self-expression and wellness, mirrors the campaign's ethos of authentic beauty and informed choice. Her engagement across digital platforms and pivotal cultural events underscores a commitment to beauty autonomy, blending the spheres of music, fashion, and aesthetics. Lovato's personal endorsement of XEOMIN®, a testament to her beauty regimen, encourages openness and informed skincare decisions.

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New Signings 2 mins read

Raphael Saadiq Embarks on New Journey with Forward Artist Management

Raphael Saadiq, the Grammy Award-winning titan of the music industry, has charted a new course in his illustrious career by signing with Forward Artist Management. This strategic partnership with the Los Angeles-based firm highlights a pivotal moment for Saadiq, following his recent landmark achievement: co-writing and co-producing Beyoncé's groundbreaking country hit, “Texas Hold ‘Em,” which soared to No. 1 on the Hot 100 chart.

🎵 A Legacy of Musical Excellence: Saadiq's contribution to Beyoncé's success with “Texas Hold ‘Em” and “16 Carriages” underscores his versatile genius. Additionally, his Grammy win for best R&B song with “Cuff It” further cements his status as a pivotal figure in modern music. As a founding member of the iconic R&B group Tony! Toni! Toné!, which recently reunited for a sell-out tour, Saadiq has left an indelible mark on the music landscape.

🎤 Collaborating with Legends: Throughout his career, Saadiq has collaborated with a who's who of the

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Campaigns 2 mins read

Michelle Williams Tackles Anonymity with Humor in Uber One’s Latest Campaign

In Uber One's witty new advertisement, Michelle Williams, celebrated Grammy Award winner and Destiny’s Child alumna, confronts a relatable dilemma with humor: the challenge of not being recognized despite her global fame. Crafted by Special, the campaign playfully highlights that while life can often serve up its fair share of letdowns, the savings and benefits of Uber One are consistently reliable.

🎭 A Journey of Misrecognition: The commercial kicks off with Williams striding confidently through Sydney’s Botanic Gardens, donning a chic power suit and sporting a keychain with her initials. Despite her stardom, she experiences a series of amusing identity mix-ups, culminating in a moment where the excited call of "Michelle!" turns out to be directed at a chihuahua sharing her name, not the star herself.

🤣 Spotlight on Comedic Talent: Uber Eats ANZ Brand Lead, Channa Goonasekara, praises Williams for her dynamic presence and

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Brand Ambassador 2 mins read

Feid Steps into New Territory with Salomon Endorsement Deal

Salomon has officially welcomed the seven-time Grammy-nominated Colombian sensation, Feid, into its fold with an endorsement deal that's stirring excitement across social media platforms. Today, the renowned sports equipment brand announced Salomón Villada Hoyos, globally recognized as Feid, as the pioneering Americas Salomon Sportstyle brand ambassador, marking a significant milestone in both Salomon's and Feid's journey.

🌍💼 A Groundbreaking Partnership: Salomon's latest move to sign Feid underscores the brand's strategic vision to expand its footprint in the Americas, making this their largest endorsement deal to date. Feid's debut into the footwear endorsement sphere with Salomon not only highlights his influence but also his genuine affinity for the brand, as evidenced by his frequent showcasing of Salomon sneakers, including the Salomon XT-6, on his social media channels.

🏃‍♂️🎨 A Fusion of Identity and Creativity: Expressing his enthusiasm

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Campaigns 2 mins read

Gap’s Spring 2024 Campaign Celebrates Authenticity with Tyla

Gap, the revered American fashion house, is thrilled to unveil its Spring 2024 campaign, which shines a spotlight on linen as the quintessential canvas for genuine style. This campaign heralds a tribute to the art of self-expression and uniqueness, intertwining elements of fashion, music, and dance.

🏆 Featuring Tyla, a GRAMMY® Award-winning Phenomenon: Central to the campaign is the incredibly talented Tyla, whose achievements include a GRAMMY® Award win. Gap has long been synonymous with pop culture, and by partnering with Tyla, the brand reinforces its commitment to collaborating with pioneers in fashion and music. The campaign's visuals, characterized by fluid motion and the effortless grace of Gap's latest Linen Collection, invite individuals to infuse these pieces with their personal flair.

🎵 A Sonic and Choreographic Fusion: Accompanied by the global hit "Back On 74" by Jungle, a group that has received a BRIT Award nomination, the campaign incorporates

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Brand Ambassador 2 mins read

Dua Lipa Elevates to YSL Beauty Global Makeup Ambassador

Dua Lipa, the celebrated 28-year-old pop sensation, has expanded her role within the YSL Beauty family, stepping into the prestigious position of Global Makeup Ambassador. Known for her dynamic presence and unique style, Dua Lipa's collaboration with YSL Beauty is set to redefine the landscape of beauty expression.

🎤 A Journey of Self-Expression: Since 2019, Dua Lipa has been the face of the Libre franchise, embodying the spirit of YSL Beauty as a Global Brand Ambassador. Her transition into the role of Global Makeup Ambassador is a testament to her influence and commitment to exploring the realms of fragrances and makeup as powerful tools of self-expression. Dua Lipa shares her excitement about this new chapter, emphasizing the importance of makeup and fragrances in expressing individuality, creativity, and playfulness.

💄 Breaking Beauty Boundaries: With Dua Lipa at the helm, YSL Beauty aims to push the boundaries of conventional beauty, encouraging

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Campaigns 1 mins read

Madison Beer Amplifies Tour Experience with JBL Partnership

Madison Beer is set to elevate her upcoming tour with a unique partnership with JBL, promising fans an exclusive peek behind the curtains and an enhanced musical journey.

📸 Exclusive Content for Fans: Through this collaboration, Beer plans to produce custom content, offering fans a glimpse into the tour's backstage life and personal moments, all accompanied by her trusty JBL PartyBox speaker and favorite headphones.

🔊 A Natural Connection: Beer shared her long-standing relationship with JBL products, emphasizing the organic fit of this partnership. She values JBL's commitment to superior sound quality, aligning perfectly with her musical ethos.

🎤 JBL's Latest Innovations: JBL recently introduced a new lineup of speakers and accessories, including the PartyBox Club 120 and PartyBox Stage 320, alongside the JBL PartyBox Wireless Mic, set to enhance any musical gathering or karaoke

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Music 2 mins read

H.E.R. Lights Up With Lighthouse Management

Just off the heels of a Super Bowl Halftime show performance with Usher, H.E.R., the Grammy-Oscar-Emmy laureate, has inked a deal with Lighthouse Management and Media, signaling a new phase in her illustrious career. Managed by the dynamic trio of Aleen Keshishian, Zack Morgenroth, and Jacob Epstein, H.E.R. is poised to delve into new creative realms and broaden her artistic horizon.

🚀 A New Chapter Begins: This partnership marks a pivotal chapter for H.E.R., known for her profound songwriting and versatile musical talents. Her commitment to evolving creatively and exploring novel avenues is at the forefront of this collaboration.

🏆 A Legacy of Excellence: At a young age, H.E.R. has amassed significant accolades, including five Grammys, an Oscar, and an Emmy, showcasing her exceptional talent and impact on the music and entertainment industry. Her powerful song "I Can't Breathe," a response to George Floyd's tragic death, and "Fight for You" from "Judas and the Black Messiah," which clinched an

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Campaigns 1 mins read

Beyoncé Tests Verizon’s Limits in Super Bowl Spectacle

Beyoncé, in a dazzling Verizon Super Bowl commercial, attempted to do the impossible: break the network. This high-energy ad showcased Beyoncé in various scenarios, from running her own lemonade stand to a space performance, each more elaborate than the last, underscoring the reliability and strength of Verizon's network.

🍋 A Nod to 'Lemonade': The commercial cleverly referenced Beyoncé's iconic 2016 album "Lemonade," with Tony Hale engaging in a bit of lemon squeezing, adding a layer of wit and nostalgia for fans.

🎵 Beyoncé Everywhere: The ad ambitiously placed Beyoncé in a multitude of scenarios, including a fictional saxophone album and even a presidential run, highlighting the versatile and omnipresent nature of both the artist and Verizon's network.

📱 Verizon and Beyoncé: A History: The collaboration between Beyoncé and Verizon isn't new. Their partnership

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Campaigns 2 mins read

Coi Leray & Metro Boomin Unveil “Enjoy Yourself” in Partnership with Axe

Coi Leray, the tireless artist, and Metro Boomin, the powerhouse producer, have once again joined forces, this time for a collaboration that's as smooth as it is dynamic. Their previous work, "Self Love," from the Spider-Man Across The Spiderverse soundtrack, has already left a significant mark on fans and streaming platforms alike. Their latest project promises to further cement their creative synergy.

🌌 A Fragrant Collaboration: This musical partnership is brought to life by Axe to commemorate the launch of their new Black Vanilla fragrance. Designed to be both understated and alluring, the fragrance aims to encapsulate a unique blend of sophistication and appeal—a theme that resonates through Leray and Metro Boomin's latest track.

🎤 Sonic Seduction: "Enjoy Yourself," the title of their new single, mirrors the essence of Axe's Black Vanilla, offering listeners a melodic journey into the realms of R&B. The track serves not just as a promotional

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