Music

Lancôme has announced Olivia Rodrigo as its newest Global Brand Ambassador, highlighting the artist’s fresh, independent spirit and her commitment to advocating for women and girls. A three-time GRAMMY Award-winning singer-songwriter and actress, Rodrigo has solidified herself as one of today’s most influential global entertainers, making her a perfect fit for the iconic beauty brand.

Career Highlights: Olivia Rodrigo first captured audiences as an actress on Disney Channel, starring in series like Bizaardvark and High

Argentine singer-songwriter María Becerra has signed with Big Bad Wolf for management, marking a significant milestone in her rapidly ascending career. She continues to be represented globally by Wasserman, solidifying her presence in the international music scene.

Career Highlights: María Becerra, often referred to as “La Nena de Argentina,” began her artistic journey as a YouTuber, captivating audiences with song covers, vlogs, and tutorials. In 2019, she transitioned into music with her debut EP, 222, showcasing her versatility and talent across multiple genres. Her breakthrough came with the remix of “High,” which catapulted her to the top ten of the Argentina Hot 100 chart.

In 2021, Becerra released her debut studio album, Animal, further establishing herself as a prominent voice in the Latin pop and urban music scenes. The album featured hit singles such as “Animal” and “Cázame,” which showcased her ability to blend

Critically acclaimed rapper and producer Mach-Hommy has signed with Ground Control Touring for representation, further solidifying his presence in the hip-hop world. Known for his enigmatic persona and deeply introspective music, Mach-Hommy has earned a reputation as one of hip-hop’s most intriguing and innovative artists.

Career Highlights: Mach-Hommy first gained widespread attention with his 2016 album H.B.O. (Haitian Body Odor), which he released independently in a limited run, selling physical copies for $300 each. The unconventional approach not only highlighted his commitment to artistic independence but also established him as a cult favorite within the underground hip-hop scene. His work frequently blends English and Haitian Kreyòl, reflecting his Haitian heritage and exploring themes of cultural identity, social justice, and personal struggle.

In 2021, Mach-Hommy released Pray for Haiti, an album executive-produced by Westside Gunn. The project was met with critical acclaim for its lyrical depth and intricate production, and

Oliver Tree, the multifaceted singer-songwriter, record producer, and filmmaker, has signed with William Morris Endeavor (WME) for representation. He continues to be managed by Good Luck Have Fun Media, with public relations handled by High Rise PR.

Career Highlights: Born Oliver Tree Nickell on June 29, 1993, in Santa Cruz, California, he began his musical journey in 2010 under the moniker “Tree,” performing alongside artists like Skrillex and Zeds Dead. In 2017, after his song “When I’m Down” went viral, he signed with Atlantic Records and released his debut studio album, Ugly Is Beautiful, in 2020. The album featured hits like “Hurt” and “Alien Boy,” showcasing his unique blend of alternative rock, indie pop, and hip-hop.

In 2021, Tree gained international recognition with the single “Life Goes On,” followed by “Miss You”

The Weeknd has unveiled an innovative collaboration with Apple to create The Weeknd: Open Hearts, a groundbreaking listening experience designed specifically for the Apple Vision Pro. First announced in July as part of Apple’s upcoming Immersive Video series, this unique audiovisual experience is set to launch on Apple devices this week, with full access on the Apple Vision Pro available beginning November 14 and in-store demos starting November 15.

Open Hearts represents the first music experience captured in Apple’s Immersive

Grammy-winning producer and rapper Hit-Boy has teamed up with D’USSÉ to bring music and cocktail enthusiasts an unforgettable holiday experience. Through a QR code included inside every D’USSÉ VSOP Holiday Gift Box, Hit-Boy takes on the role of “personal holiday DJ.” With a quick scan, users can unlock a curated setlist and custom animations based on their chosen cocktail, from a D’USSÉspresso Martini to other festive drinks. The digital experience features a lively animated avatar of Hit-Boy, creating a club-like ambiance right at home for those holiday gatherings.

The campaign culminates with a major event at Miami Art Basel, where cultural tastemakers across music, art, and style will celebrate the collaboration. Hit-Boy joins a prestigious list of artists who have partnered with D’USSÉ, including Megan Thee Stallion, Offset, and Wizkid.

Career

Rapper and cultural icon Quavo has signed with United Talent Agency (UTA) for representation, joining an elite roster at one of the industry’s top agencies. The Atlanta-based artist continues to be managed by Scooter Braun Projects. His latest album, Rocket Power, dropped in 2023, marking an emotional and personal project for the artist. This year, Quavo has collaborated on several notable tracks, including “Fly” with Lenny Kravitz, “If I Fall” with Ty Dolla $ign and We Are Dreaming, and “5Brazy” with Yeat.

Career Highlights: Quavo, born Quavious Keyate Marshall, first gained fame as a founding member of the groundbreaking hip-hop trio Migos, alongside his nephew Takeoff and cousin Offset. Migos changed the rap landscape with their distinctive flow and hit singles like “Versace,” “Bad and Boujee,” and “T-Shirt.” The group’s signature “triplet” flow and chart-topping albums, including Culture and Culture II, propelled them to global fame,

Rising hip-hop sensation Sexyy Red has done paid brand endorsement for Bay Smokes, a marijuana brand known for its premium cannabis products. Promoting the brand to her 4.7 million Instagram followers, where she boasts a remarkable 10.5% engagement rate, Sexyy Red brings her unique style and personality to Bay Smokes’ latest campaign.

Career Highlights: Sexyy Red, whose popularity has skyrocketed in recent years, is celebrated for her bold, unapologetic style and catchy tracks that have quickly gained her a devoted fan base. Hailing from St. Louis, Missouri, she first caught the industry’s attention with her viral single “Pound Town,” a song that became a sensation on social media and showcased her distinct, energetic approach to hip-hop. Following this success, she continued to make waves with tracks like “SkeeYee” and “Looking For the Hoes.”

As her career progressed, Sexyy Red became a prominent figure in the rap scene, recognized for her authenticity and unfiltered lyrics. Her influence has extended beyond music, with partnerships with

Offset, has signed with Independent Artist Group (IAG) for representation. Known for his role as a member of the chart-topping rap group Migos, Offset continues to be managed by Full Stop Management.

Career Highlights: Offset first rose to fame as part of the iconic rap trio Migos, alongside Quavo and the late Takeoff. With Migos, Offset helped define the sound of modern trap music, producing numerous hits like “Bad and Boujee,” “Stir Fry,” and “Walk It Talk It.” Their 2017 album, Culture, reached No. 1 on the Billboard 200 and solidified Migos as one of the biggest names in hip-hop.

Branching out as a solo artist, Offset released his debut album, Father of 4, in 2019. The album, which included collaborations with Cardi B, 21 Savage, and J. Cole, was well-received and demonstrated Offset’s versatility and lyrical prowess beyond his work with Migos. Known for his distinct flow and charismatic style, Offset has continued to make waves in both music and fashion, working

Iconic boy band 98 Degrees has signed with Paquin Artists Agency for representation in Canada, expanding their reach to Canadian fans. The group continues to be managed by Wright Entertainment Group and has PR representation through Manasco Media.

Career Highlights: Formed in the late 1990s, 98 Degrees quickly became a household name with hits like “Because of You,” “I Do (Cherish You),” and “The Hardest Thing.” Known for their harmonious vocals and R&B-influenced sound, the band—comprising Nick Lachey, Drew Lachey, Jeff Timmons, and Justin Jeffre—gained widespread popularity alongside contemporaries like Backstreet Boys and *NSYNC. Their album 98 Degrees and Rising (1998) went four times platinum, solidifying their place in pop music history.

Throughout their career, the group has released six studio albums and achieved multiple Top 40 hits. After a hiatus, they reunited in 2012,

Swarovski has launched its Holiday 2024 campaign, Party of Dreams, featuring global brand ambassador Ariana Grande. This luxurious campaign, directed by Swarovski’s Creative Director Giovanna Engelbert and shot by renowned photographers Mert and Marcus, takes place in an opulent, Swarovski-themed nightclub setting. Grande appears in a series of stunning shots and videos wearing jewelry from Swarovski’s Millenia and Matrix Crash collections, styled in an outfit specially designed by Engelbert.

About the Partnership: Ariana Grande, who was announced as Swarovski’s global brand ambassador in July 2024, has brought her signature elegance to the Party of Dreams campaign, embodying the brand’s celebration of glamour and modern luxury. The campaign video features Grande alongside other guests, creating a festive scene that showcases Swarovski’s bold and intricate designs.

Career Highlights: Ariana Grande began her career in entertainment with