Music

Stay up to date on the latest music industry deals and signings. This section highlights brand partnerships, sponsorships, and endorsement deals involving music artists, as well as new management, agency, PR, and label signings.
Music 2 mins read

Say She She Signs with TMWRK for Management

Brooklyn-based female-led band Say She She has officially signed with TMWRK for management, adding to their growing momentum in the music industry. The band’s booking is handled by Arrival Artists, and their public relations are managed by Shore Fire Media. Say She She is led by Piya Malik (formerly of El Michels Affair and Chicano Batman), Sabrina Mileo Cunningham, and Nya Gazelle Brown, who have gained recognition for their unique sound blending elements of soul, funk, and disco.

Career Highlights: In 2022, the group released their debut album Prism through independent label Karma Chief/Colemine Records, which received critical acclaim. The Guardian gave the album a five-star review, calling it a “delightful place to visit for half an hour,” further elevating their profile.

Their success continued into 2023 when they made their first televised appearance on CBS Saturday Morning.

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Music 2 mins read

GoldLink Signs with Earth Agency for Representation

GoldLink, known for his genre-blending style of hip-hop, has signed with Earth Agency, with Sam Gill serving as his point agent. The Washington, D.C.-born rapper initially gained recognition with the release of his debut mixtape The God Complex in 2014, which garnered critical acclaim and set the stage for his rise in the music industry.

Career Highlights: GoldLink’s breakthrough came with his second mixtape, And After That, We Didn’t Talk (2015), which featured popular singles like Dance on Me and Spectrum. The same year, he was named as part of the XXL Freshman Class, cementing his place as one of the top emerging artists in hip-hop.

In 2016, GoldLink achieved mainstream success with his hit single Crew, featuring Brent Faiyaz and Shy Glizzy. The track peaked at number 45 on the Billboard Hot 100 and was certified sextuple platinum by the RIAA. It was also nominated for Best Rap/Sung Performance at the 59th Annual Grammy Awards. Crew paved the

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Music 1 mins read

Mungo’s Hi Fi Signs with Earth Agency

Mungo’s Hi Fi, the Glasgow-based sound system that honors the original Jamaican sound system tradition, has signed with Earth Agency for representation. Founded in 2000 by Tom Tattersall and Doug Paine, the group has become known for its distinct fusion of reggae and dub music, often working in collaboration with various artists and producers to bring a fresh, modern take to classic sounds.

The group expanded in 2002 with the addition of Craig Macleod, and Jerome Joly joined in 2006, further solidifying Mungo’s Hi Fi as a leading force in the reggae and dub music scene. Throughout their career, they have released 10 albums, as well as a number of EPs and singles, collaborating with notable artists like Mike “Prince Fatty” Pelanconi, Max Romeo, Charlie P, and Daddy Freddy.

Mungo’s Hi Fi has built a reputation for their high-energy live performances and dedication to creating authentic sound system culture, bringing reggae and dub to audiences around the world.

With Earth Agency now representing them, Mungo’s Hi Fi is set to continue spreading

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Music 2 mins read

Raye Teams Up with Nintendo for New TV Advert Featuring Her Sisters

Brit Award-winning singer-songwriter Raye has joined forces with Nintendo to star in a new TV commercial, highlighting her passion for gaming. In the advert, Raye is seen playing Animal Crossing: New Horizons to unwind after a concert, before gathering with her real-life sisters—Abby, Lauren, and Katelyn—for a fun session of Mario Kart 8 Deluxe. As an avid gamer, this collaboration brings Raye’s love for both music and gaming to the forefront, making the advert an exciting campaign for Nintendo.

Career Highlights:

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Campaigns 2 mins read

Megan Thee Stallion Collaborates with True Religion for Holiday Campaign

Three-time Grammy-winning rapper Megan Thee Stallion has signed on as the face of True Religion’s latest holiday campaign. Known for her dynamic presence in both music and fashion, Megan joins True Religion in a collaboration that also features rapper Hunxho. This campaign represents a significant moment for the brand, as it takes a 360-degree approach to reach its audience across multiple platforms.

Campaign and Marketing Approach: The holiday campaign, which debuts on Tuesday, will extend beyond traditional advertising. It includes out-of-home marketing, a social media takeover by influencer Dudette, and holiday-inspired Q&A sessions featured on True Religion’s website and app. Additionally, paid content will be visible on CTV television, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook, and across various audio platforms, ensuring wide coverage across digital and social media spaces.

Megan’s Fashion Influence: Megan Thee Stallion’s

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Music 2 mins read

Real Boston Richey Signs with UTA for Representation

Rising rapper Real Boston Richey has officially signed with United Talent Agency (UTA) for representation, marking another key step in his expanding career. Continuing to be managed by King Watson, who also assists with his bookings, Richey remains signed to Epic Records, where he has been making waves with his distinctive sound and rapid success in the hip-hop scene.

Career Highlights: Hailing from Tallahassee, Florida, Real Boston Richey (born Jalen Taheen Foster) burst onto the rap scene in 2022. His breakout mixtape Public Housing, released under Freebandz and Epic Records, debuted at No. 60 on the Billboard 200. The project showcased Richey’s knack for storytelling and gritty Southern rap, drawing comparisons to trap heavyweights. Following that, he released Public Housing Pt. 2 in 2023, which solidified his presence, peaking at No. 38 on the Billboard 200.

His most recent

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Endorsement Deals 2 mins read

Central Cee Collaborates with Nike on Air Max 95 Sneaker Release

British rapper Central Cee is teaming up with Nike for an exciting new sneaker collaboration, set to drop during the holiday season of 2024. The collaboration focuses on the iconic Nike Air Max 95, blending Central Cee’s urban style with Nike’s renowned sportswear heritage. The result is a sleek, bold sneaker that fans and sneakerheads alike will be eager to get their hands on.

Sneaker Design Details:The Air Max 95 will feature a captivating color scheme, combining black, red bronze, and various shades of grey. The sneaker’s premium design includes Anthracite nubuck panels on the sides, which give it a sleek, luxurious feel. Accents of metallic red bronze will add a pop of color, highlighting key areas such as the backtab, eyelets, tongue, and the visible Air cushioning units.

The collaboration also features a unique touch with a metal hang tag showcasing a graffiti-inspired Syna design, reflecting Central Cee’s artistic vibe and connection to street culture. The sneaker’s black rubber sole and matching midsole, complete with the signature Nike Air bubbles,

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Fashion 2 mins read

BTS’ Jin Signs New Endorsement Deal with Alo Yoga

BTS member Jin has been named the newest global ambassador for Alo Yoga, marking another significant collaboration for the K-pop superstar. This partnership comes as Alo Yoga expands its presence in South Korea, with plans to open its first flagship store in Seoul’s Dosan Park in April 2025. The official campaign featuring Jin will launch in early 2025, positioning him at the forefront of the brand’s introduction to the Korean market.

Alo Yoga’s Expansion and Jin’s Influence: As Alo Yoga continues its global expansion, Jin’s role as a brand ambassador is a major step in connecting with Korean consumers. Known for his global influence and dedicated fanbase, Jin is expected to play a pivotal role in elevating the brand’s visibility in South Korea and beyond.

Other Brand Collaborations: Jin’s partnership with Alo Yoga follows a series of high-profile endorsements. In July 2024, he was named a brand ambassador for luxury French jewelry house FRED, and

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Electronic 2 mins read

KI/KI Signs with Wasserman for Representation

Amsterdam-based DJ and producer KI/KI, real name Kiki Wesselo, has signed with Wasserman for representation across North and South America. She continues to be managed by Good Life Management, as her career reaches new heights in the global electronic music scene. Known for her energetic acid and trance sets, KI/KI has been making waves with her ability to blend old classics with new music, creating an unforgettable experience for her audiences.

Career and Background: KI/KI first broke onto the scene in 2018 with her debut gig at the queer party SPIELRAUM at Radion in Amsterdam. Raised in the Netherlands, she was introduced to music at a young age, listening to trance legends like Armin van Buuren, Faithless, and Tiësto through her father. Her passion for becoming a DJ started at age 15 when her boyfriend encouraged her to start producing music. Initially focused on techno, KI/KI honed her craft, learning the intricacies of DJing while experimenting with different genres.

After moving

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Music 2 mins read

Chandler Leighton Signs with The Familie for Management

Rising alternative pop artist Chandler Leighton has signed with The Familie for management, further expanding her career in the music industry. She continues to be represented by Pinnacle Entertainment as her agency. Known for her emotive voice and powerful songwriting, Chandler has made a significant impact through her collaborations with notable artists like ILLENIUM, cementing her status as a force in the alternative pop scene.

Career Highlights: With 1.4 million monthly listeners on Spotify, Chandler Leighton has gained widespread attention for her music. Her hit song When You Say My Name has amassed over 46 million streams, showcasing her ability to connect with listeners through deeply personal and relatable lyrics. Chandler’s collaborations with electronic music heavyweight ILLENIUM have further boosted her visibility and helped solidify her presence within the music world.

Today, Chandler is releasing her highly anticipated track Pretty Girl I’ll Make You Famous,

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K-Pop 2 mins read

JEON SOMI Signs New Endorsement Deal with REVOLVE

Multifaceted South Korean-Canadian K-pop artist JEON SOMI has signed a new endorsement deal with REVOLVE, becoming the brand’s first-ever global brand ambassador. Known for her trendsetting style and music, SOMI will kick off the partnership with an exclusive, 90s-chromatic-inspired campaign. This collaboration marks a major step for REVOLVE as they continue to expand their global influence.

As part of the partnership, REVOLVE will release a curated edit featuring items handpicked by JEON SOMI herself, reflecting her signature fashion sense. The edit will include a custom look created specifically for the JEON SOMI x REVOLVE campaign, offering fans a glimpse into her iconic style. In addition to the fashion collaboration, SOMI will also lend her music to REVOLVE’s creative marketing campaigns, social media content, and special appearances, giving fans an even closer look at her life and style.

Previous Brand Collaborations:JEON SOMI has previously worked with several high-profile brands, including Lacoste,

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Rock 2 mins read

Bush Signs with Sound Talent Group for Representation

British rock band Bush has signed with Sound Talent Group for worldwide representation, excluding North and South America. The band continues to be managed by Stole The Show Management, with PR handled by 2b Entertainment. Bush’s most recent album, The Art of Survival, was released in 2022 via BMG, further cementing their legacy as one of the defining rock bands of their era.

Career Highlights:Formed in London in 1992, Bush rose to fame in the mid-1990s with their debut album Sixteen Stone (1994), which became a massive success, particularly in the United States. The album featured iconic singles like Glycerine, Comedown, and Machinehead, which defined the post-grunge era and helped the band achieve multi-platinum status.

Bush continued their success with albums like Razorblade Suitcase (1996), which debuted at No. 1 on the Billboard 200 chart, and The

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New Signings 2 mins read

Justin-Lee Schultz Signs with WME for Representation

Justin-Lee Schultz, a young musical prodigy known for his mastery of the piano, has signed with WME for representation. He continues to be managed by Prominent Brand + Talent. Born on February 8, 2007, in Johannesburg, South Africa, Justin-Lee has shown exceptional talent from a very young age, receiving an endorsement from Yamaha, South Africa, when he was just five years old. His early performances alongside his father set the foundation for his impressive musical career.

Career Highlights and Collaborations:Justin-Lee Schultz released his debut single My Playground on December 1, 2018, and soon signed with Shanachie Records in December 2019. His debut album GRUV KID, released on November 13, 2020, features a host of renowned musicians including Najee, Bob James, Jonathan Butler, Gerald Albright, and more. The album showcased his incredible versatility, blending genres like jazz, R&B, blues, pop, fusion, and gospel.

One of Justin-Lee’s favorite

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New Signings 2 mins read

Dear Seattle Signs with Sound Talent Group

Australian indie rock band Dear Seattle has signed with Sound Talent Group for worldwide representation, excluding Europe, the UK, Australia, and New Zealand. In these regions, they continue to be represented by Upsurge Artists in Europe and Select Music in Australia and New Zealand. The band is managed by Base Level One and is building momentum with their latest release, the four-song EP Evergreen, which dropped this month via Domestic La La.

Career Highlights:Dear Seattle first made waves in the Australian music scene with their energetic blend of grunge-inspired rock and emotionally charged lyrics. Since their formation, the band has gained a strong fanbase thanks to their powerful live performances and raw, honest songwriting.

Their debut album, Don’t Let Go (2019), was well received, showcasing the band’s ability to fuse catchy melodies with introspective and relatable lyrics. Tracks like Daytime

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Film/TV 2 mins read

Christina Milian Signs with Wolf-Kasteler Public Relations for PR

Singer, actress, and entrepreneur Christina Milian has signed with Wolf-Kasteler Public Relations to handle her public relations, further elevating her presence in the entertainment world. Milian continues to be represented by United Talent Agency (UTA) and is managed by Milian Management, as she takes on new projects and ventures.

Career Highlights:Christina Milian rose to fame in the early 2000s with hit singles like AM to PM and Dip It Low, earning her widespread recognition in the pop and R&B music scene. In addition to her music career, she has made a successful transition into acting, with starring roles in films like Love Don’t Cost a Thing, Bring It On: Fight to the Finish, and Netflix’s Falling Inn Love.

Milian is also set to appear in the upcoming Netflix holiday comedy Meet Me Next Christmas, which is slated for release

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Music 2 mins read

Big Sean Signs with United Talent Agency (UTA)

Grammy-nominated rapper Big Sean has signed with United Talent Agency (UTA) for representation, with Matt Meyer, Jeremy Zimmer, and Mike G as his point agents. This move comes as part of Big Sean’s recent efforts to rebuild his team, following a change in management in July and the hiring of a new PR agency in September. Now, with UTA as his new agency, Big Sean is poised to take his career to new heights.

Career Highlights and Recent Releases:Big Sean, one of the most successful rappers of the past decade, rose to prominence after signing with Kanye West’s G.O.O.D. Music label in 2007. He gained widespread recognition with hits like I Don’t F** With You*, Blessings,

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Brand Ambassador 2 mins read

Nicky Jam Signs Endorsement Deal with Rewind It 10

Latin music superstar Nicky Jam has signed an endorsement deal with Rewind It 10, the beard dye brand founded by Fat Joe. As the latest ambassador for the brand, Nicky Jam joins an impressive roster of celebrities, including DJ Khaled, NFL star Travis Kelce, model Tyson Beckford, R&B singer Tank, and MMA fighter Stephen “Wonderboy” Thompson, among others.

Nicky Jam’s signature dark brown beard dye coloring package is now available for purchase at major retailers such as CVS, Sally Beauty, Amazon, and on the Rewind It 10 website. Known for his music hits like X and El Perdón, Nicky Jam’s partnership

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Music 2 mins read

Alabama Shakes Sign with Pure Represents for European/UK Representation

Grammy Award-winning rock band Alabama Shakes has signed with Pure Represents for representation across Europe and the UK, expanding their reach in international markets. The band continues to be managed by Red Light Management and currently has over 2.5 million monthly listeners on Spotify. Their most recent release, Until There’s Nothing Left, is a collaboration with electronic music producer LP Giobbi, showcasing their continued evolution and ability to experiment across genres.

Career Highlights:Alabama Shakes burst onto the music scene with their debut album Boys & Girls in 2012, which included their breakthrough hit Hold On. The album received widespread critical acclaim and earned the band multiple Grammy nominations, solidifying them as one of the most exciting rock bands of the decade. Their distinct blend of Southern rock, blues, and soul, paired with lead singer Brittany Howard’s powerhouse vocals, made them a standout act.

In 2015, Alabama Shakes

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Music 2 mins read

Westside Gunn Collaborates with Saucony on New Sneaker Line

Westside Gunn, the Buffalo-born rapper and mastermind behind Griselda Records, has revealed an exciting new collaboration with Saucony. Taking to Instagram, Gunn shared behind-the-scenes glimpses of the development process for his upcoming sneaker designs with the brand. Two standout models, the ProGrid Omni 9 and ProGrid Triumph 4, are currently in production, with Gunn bringing his bold and colorful vision to the footwear. The ProGrid Omni 9 features a striking orange and red color scheme, while the ProGrid Triumph 4 boasts a vibrant blue and yellow palette.

Westside Gunn’s Influence and Vision: Known for his artistic flair and keen sense of style, Westside Gunn’s partnership with Saucony is a natural extension of his influence in both music and fashion. As the visionary behind Griselda Records, Gunn has not only brought raw, gritty East Coast rap back to the forefront of hip-hop, but he’s also expanded his reach into streetwear with his Flygod fashion line. His ability to blend high art, luxury, and street culture is reflected in his music, fashion,

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